Jay Baer, Founder of Convince & Convert, and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show as co-authors to discuss their new book Talk Triggers and giving customers something they don’t expect.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why word of mouth is so important
• How to create an effective talk trigger
• Why you should strategize your talk triggers
• How to avoid being gimmicky

Resources

• Talk Triggers
• CoSchedule

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