Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.
Special thanks to our sponsors:
- Vidyard
- Uberflip
- Convince & Convert: Four Ways to Fix Your Broken Content Marketing
In This Episode
- Why content is relevant to all branches of an organization
- Why account based marketing is more than a marketing approach
- How account based marketing helps to create a more personalized experience for your customers
- How to implement re-targeted ads
- How to get started with ABM
Resources
- Conex 2018
- CollabNet VersionOne
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