Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.
Special thanks to our sponsors:
In This Episode* How usability testing leads to more engaging and effective content * Why communicating with your audience means taking a break from the jargon * How personas lead to a more refined, sometimes recalibrated, message and customer journey * The three different customer values and how they work in content creation
Resources* Stat of the Week: The State of Content: Expectations on the Rise * Victor Yocco on Twitter and LinkedIn * EY-Intuitive * Crazy Egg * Hotjar * Content first. And last.
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