In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating.

Special Thanks to Our Sponsors:

• Sigstr
• Oracle Marketing Cloud
• Uberflip

In This Episode:

• How to provide the right experience for each channel
• The most important factors when determining whether to promote gated or non-gated content
• Identifying when you're innovating vs. following the "format"
• Why creating more nuanced content matters
• How globalization affects your content strategy
• Best practice marketing tools
• Why you should have a "librarian" on staff

Resources:

• Chris Moody's Website
• Chris Moody's Twitter
• Randy Frisch's Twitter
• Uberflip Blog
• Oracle Marketing Cloud Blog
• B2B Marketing Tool, Oracle Eloqua
• Video Marketing Tool, Vidyard
• Social Media Management Tool, Hootsuite
• File Sharing Tool, Slideshare

Visit ContentProsPodcast.com for more insights from your favorite content marketers.