As a seller, it’s not uncommon to feel overwhelmed by the numerous methodologies, tactics and processes that you are given to follow. How do you pull everything together fluidly without feeling as though you’re mindlessly piling on process after process? John Kaplan breaks down how to simplify all of these tools into a single, swift selling motion.

Here are some additional resources:

• The Audible-Ready Sales Podcast: How to Make Sure You're Working for Great Companies w/ John Kaplan on Apple Podcasts
• Four Questions Every Sales Organization Needs to Answer

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.