In this episode, we talk through the value of creating Mutual Action Plans with your customer, including:
* When you should use MAPs * What a good MAP should do for both the seller and the buyer * How you get buy-in from the customer to create one * How do you use them throughout the sales process and into your negotiations?

Here are some additional resources:* Ascender Course: Developing Mutual Action Plans

Other Assets with Tim Caito* Making QBRs Valuable | Podcast * Anchors and Give-Gets | Podcast * The Right Mindset for Sales Negotiations | Podcast * Shifting the Negotiation Away From Price | Podcast * Negotiating Value – Presenting Multiple Options | Podcast * How to Use “Most Likely Alternatives” to Improve Sales Execution | Podcast

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