Get back to the basic sales fundamentals that help ensure great sales conversations. 

John Kaplan provides five things you can practice before you jump into that next prospect call. 

Here are some additional resources:

• Purpose Process Payoff [Article]

• https://bit.ly/3spMjgA

• Improve Your Active Listening Skills [Podcast]

• https://apple.co/3md3HUO

• Maximize the Effectiveness of Proof Points [Podcast]

• https://apple.co/2XAxEE5

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts , Spotify , or our website .