In The Positioning Manual for Technical Firms, my short book on positioning your development shop, I talk about several fears you will face as you narrow your focus.

One of the fears I mention there is the fear of boredom. That's what this audio essay is about.

Bore.... dom.

The main idea is this: we tend to fear that if we specialize in solving an expensive problem, we will get bored very quickly with our work. Then what? Will we be stuck in a boring job that we created for ourselves and crying ourselves to sleep on $500 bedsheets? Will we be doing the exact same set of activities day in and day out for our clients?