The numbers are out! In this episode, Mike and Dave unpack the recently concluded 2023 version of our Amazon Consumer Behaviour survey, and compare the results against last year.

Dave and I are thrilled to present our second annual consumer research report. We explore intriguing insights into consumer preferences, buying behavior, and the growing significance of product authenticity.

We discussed Prime Day's influence on consumer behavior, identified the most "evil" tech company, and analyzed shopping trends during Black Friday. The reported increase in sales on walmart.com surprised us and sparked speculations about its impact on Amazon's market share.

Timestamps:

• 00:00 - Introduction
• 01:18 - Prime Day Insights
• 08:58 - Revealing the Most "Evil" Tech Company
• 11:36 - Analyzing Consumer Behavior on Black Friday and Prime Day
• 15:18 - The Dark Side of Big Tech
• 19:07 - Minimum Wage and Social Impact
• 19:42 - Counterfeit Products on Amazon
• 30:28: The Value of Buying Directly from Vendors vs. Marketplace Sellers
• 32:43: The Frustration of Product Returns on Amazon and Its Impact on Parents
• 40:21: The Growing Dominance of Amazon as a Product Search Engine

We hope you enjoyed our engaging exploration of the dynamic landscape of online shopping. Until next time, happy selling!