When it comes to marketing our businesses, we’re taught to niche down according to demographics - age, income, occupation etc, but then we craft content, and it just falls flat.

Our marketing becomes more magnetic when we niche according to how people feel, not a rigid set of characteristics. It makes crafting content easier, makes more people want to share our stuff and buy from us.

In this episode, I share how to start niching by emotions, not by demographics.

Your demographic niching reveals itself to you over time, the emotional niching is actually the right place to start. -Dana Malstaff  

3 Things You’ll Learn in This Episode

• How to map out how your ideal people feelIf we want to key into people’s emotions, where do we start? 

• The key to magnetic contentHow do we make people feel like we get them and what they are dealing with?

• Why your marketing feels offHow do we find out what’s holding our content back?