Welcome to the first marketing solar podcast in the “Build It Bright: Crafting Your Solar Marketing Program” series. This solar training program is facilitated by Glenna Wiseman of Identity3 working with Energy Trust of Oregon.

Graphics are a critical element in any marketing program, particularly in our visually driven digital world. This is certainly the case with solar marketing as well.

This program features Aimee Tuck, owner of Corbae Creative. Aimee’s graphic talent and creative vision has helped solar industry companies grow including AllEarth Renewables, Fronius, HelioPower and Magnum/Sensata. For the past 15 years, she has helped companies define their message, translate the technical into every day and do so in a visually compelling way.

In this podcast Aimee will help solar installers understand:
•How to take an inventory of your graphic assets
•What is a style guide and how can it save you time and money
•How to get the most out of using outside service providers like graphic artists
•How contractors can use graphics in their brand and marketing efforts the most effectively
•Graphic trends for 2016 that relate to marketing solar

We want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce their marketing soft costs.