How much does it cost to take action, like running paid ads? Is it the best and most cost effective way to attract new customers? Do you know your numbers to make a proper decision? What about the lifetime value of a customer? How about the cost you're willing or can afford to spend to get a new client? What if you had a better option. One that increases your profits and is a fraction of the cost to run paid ads? In this week's episode I share a better path.