I’m always arguing for balanced dynamics rather than loudness for it’s own sake, but some people have a different opinion - high loudness is important, and even beneficial.Nick Di Lorenzo is one of them - he says that loudness is important regularly on his YouTube channel. So in this episode I invited him on to explore that idea in more detail, and really get into the nuances of the topic. Do you need to be mastering loud ? Topics include: The practicalities of loudness What makes things sound loud anyway ? Record labels versus loudness Why loudness IS important Why LUFS don’t matter, and The difference between loudness and LUFSFull show notes on our websitehttps://themasteringshow.com/episode-93