brightonSEO's podcast: Recent Episodes
Kelvin Newman
BrightonSEO started out, like many a fine idea, as conversation in a pub.
In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds.
We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.
Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of any size, in any vertical.
Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account. The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.
Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having learned how to layout, organize and get better data for their landing page. Do you want to make more money?
Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.
My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning inherited accounts around, but would also be suitable for more intermediate users who need help in cleaning up their accounts and understanding best practice.
This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns, with evidence from clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.
Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of the future.
Google's advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but here we investigate the darker side of why people click paid search ads and discuss what it means for your campaigns.
The benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing about customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime & behavioral on-site triggers to record pre-sale intent and turn into into sale/post-sale journey.
Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.
Machine Learning is everywhere, also in Google Ads. In my talk I'm not going to deepdive into specific ML features more into ways how PPC Managers have to deal with it and how it's changing the way we are managing Google Ads accounts.
Google is pushing its AI, reducing the amount of control for PPC experts. You can use scripts to monitor the impact of the AIs and regain control. At the end of my talk you will have a ready to use step-by-step approach to analyse the impact of some of Google Ads latest AI algorithms, as well as a way to regain some control using scripts.
Ever wondered why the numbers don't quite add up? This is a look at how modern attribution evolved to solve a problem of our own making, helped enable Brexit and generally gave us all a headache. Then some suggestions on how we might simplify our approach to valuation of media channels and customer interactions and act a bit more rationally.
In this talk I will share my experiences running a marketing team using the Scrum framework and some of the marketing specific customisations the process requires. I will also be making the argument for why marketing departments should consider stealing developers processes and tooling to deliver and monitor iterative improvements.
Practical examples of exactly what you can do with Supermetrics, how to build clear dashboards by manipulating data in Google Sheets and why this is useful for accurate reporting and forecasting as well as time saving.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
In larger organisations, it can be difficult to ensure that meaningful audience data is available to all of the people who might be able to benefit from using it. In this talk I'll share how we built our own analytics service to unlock audience data for our content creators at the BBC.
Finding the impact of content - both commercial and creative - can be difficult and involves a lot of different tools. From pageviews, rankings, search terms, CTR, conversion rate and more, it's a lot of data to process from different places. But by pulling data into DataStudio in a visual way, you'll save time and effort, giving more time to make those improvements.
Data Studio updates + developer features - how to use it to visualize and create dashboard for your data.
Experts in marketing attribution since 2002, Mediahawk know how to track all of your conversions from all of your channels - whether that's digital, offline or by phone. Correctly identifying all of your conversions is key to creating a positive ROI for your business or your agency clients. We'll show you what you're missing and more importantly, how to fix it!
More and more companies recognise that the more they experiment, the faster they grow. But many are sabotaging their culture of experimentation – without knowing it. In this session, Stephen Pavlovich, CEO at Conversion, will show what they're doing wrong (and how they can fix it).
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) - the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages targeting a broad range of queries from high to low intent.
Weighted sort is an algorithm - tucked away in certain reports within Google Analytics - that ranks rows of data according to how statistically significant the output is. You may be familiar with weighted sort within the context of GA - but there are far wider reaching applications. In this session, I'll explain what weighted sort is, and how it can help a variety of other marketing aspects; analysing your top converting keywords, establishing what ads are really performing and when is the most engaging time to post on social.
Many of us work with businesses that have a brick and mortar presence as well as a digital presence. Quite often, there is a disconnect between what happens online vs what happens online in terms of customer behaviour. In this talk, I'll show you some of the methods you can use to measure this online using behaviour signals - to help you improve your online performance.
Find out how to get around one of the major limitation of Google Analytics—unsampled data—without having to upgrade to 360, and explore the potential for analysis opened up by BigQuery.
I'll be talking about how brining design, UX, technical performance, CRO, data dashboards and editorial skills into your daily work flow will make you a better SEOer.
As a by product - you'll become indispensable to your clients/bosses.
SEO Tools innovation developing tools that help every professional involved in the SEO process, from keyword research to technical SEO and strategic copywriting.
Majestic has spent the last year working on some new developments. Be among the first to find out what they are. If you are a blogger, there will be news. If you are a link builder, there will be a game changer.
I’ll be talking about using reactive PR techniques to aid your link building strategy. Everything from Love Island to heatwaves.
My talk is about our fresh CRM, which provides better reporting possibilities for SEO Agencies.
When looking at marketing campaigns, a lot of marketers don't take in to account all conversion channels - and this can lead to missing up to 60% of your conversions! This talk will help you identify if you're missing out, what you're missing out on and how to fix it.
Corvidae uses cutting edge data querying technology to combine normally siloed data. Using this unified data, it can analyse our clients digital marketing channels and ATL activity. This allows efficiencies in strategy to be unlocked, allowing more effective campaigns with reduced spend.
B2B product marketers face a wealth of challenges when trying to integrate global digital marketing into traditionally offline manufacturing businesses. Daiana will address common issues faced by B2B brands including setting expectations, branding and targeting and share tips for how digital channels can effectively be used to win customers around the world
In many countries and languages, finding featured snippets and answer boxes is still quite rare – but there are big opportunities to be had. Using examples from a recent case study, Zanna will demonstrate how optimising for these positions can have a positive impact on the rankings and CTRs of non-branded keywords in markets like Germany and Italy, as well as give you a competitive edge in the future.
This talk will look at why keywords should not be translated when running international campaigns. It will also cover the negative impacts of simply translating ads and not localising them to your target audience. We will explain the best practice when targeting international audiences and the first steps in getting your multi-lingual campaigns right.
Discover how social selling could change your approach to global sales and bring big results. Anlieka will share tips on how to develop a successful social selling strategy from choosing the right people and optimising profiles, to growing your network and maintaining engagement. She’ll also discuss how social selling fits into a wider global social strategy and how to measure the results.
Join Jake Potter, Global Social Media Manager at Colt Technology Services as he shares how Colt generated leads through an always on paid social strategy, focussed on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.
Both social media marketing and pop culture dominate our screens - be it our smartphones, TVs, tablets or laptops. The relationship between them isn’t exactly Barack and Michelle Obama level, but it’s certainly a strong one. In this talk, find out how pairing the two can be a match made in heaven.
Facebook itself is putting increasing emphasis on Facebook Groups with renewed focus on building communities rather than supporting commercial Pages.
With a host of new features for Groups as well as significant algorithmic advantage, what can brands and businesses do to harness the opportunities that Groups offer?
This session will look at how Groups can work for you as a business when put as a core part of social media strategy. You'll come away inspired with ideas and armed with practical tips on how to set up and run an effective Group.
In Autumn 2018, we held a fundraising art trail to encourage the residents of Brighton and Hove to get out, #BeMoreSnail and enjoy the slower parts of life. This is an overview of our digital campaign and how we raised £300,000 for the hospice and achieved 31 million impressions on our hashtag over 10 weeks.
Simply listing your products on advertising systems like Google or Facebook isn’t automatically going to take your revenue stratospheric. Sorry to burst that bubble. Google Shopping is super smart – sophisticated algorithms doing most of the hard work behind the scenes, it all seems hassle-free to start with.
But scratch a little beyond the surface, and there are bundles of metrics and about a gazillion different ways to experiment. Getting it right, takes a whole lot of data wizardry. We’ve got some of the best brains in the industry optimising our custom bidding algorithms and product feeds, so why not let us guide you through this mathematical minefield?
As technology improves we see an increasing amount of automation in the field of PPC. With this comes democratization of the technology giving everybody access to the same possibilities. So how do you win in a world where the same advanced technology is available to everyone?
To successfully grow your ecommerce revenue in a difficult economy you have to be able to adapt fast to new ad formats, automation & AI, and use more sophisticated audience targeting.
In my presentation I will not only talk about how the implementation of an Exact/BMM Keywords separated account strategy has had a proven track-record on lifting one of our client’s ecommerce revenue, but also on how powerful smart shopping campaigns can be within your Google Ads strategy.
Additionally, I want to dive in further and give useful, hands-on Google Ads optimisation tips such as examples of advanced audience strategies or the analysis of In-Store Visits for optimising the Omni-channel.
It's a checklist about what to do when you realise that you are losing organic traffic: which things should you check and some tips and ideas of what can you do to do to recover it.
Search engine optimization is a two way street. As webmasters continuously try to adapt and improve their site to maximize traffic, search engine also continuously evolve their algorithm to meet the demands of changing ecosystem. Hear from Bing webmaster tools on what they consider as good SEO practices and learn about solutions to maximize your discoverability on Bing.
With the breakneck speed digital advertising platforms introduce new ad types, extensions, features and targeting options it’s nearly impossible to keep up. Swydo’s Managing Director Jeroen Maljers has your back. His turbo masterclass will cover the most important updates affecting PPC campaigns - everything from the increasing impact of machine learning and automation, to the rise of Amazon as an advertising alternative. Get the insights you need to boost your marketing strategies.
Advertisers are now able to target customers by product or category. Targets can be similar products or complementary products. Category can be narrowed down to a specific subcategory or broad category. In both cases, you can add negative ASINs and exclude your own products.
In the game of multi-channel eCommerce, SEO is not just about Google. With 44% of product searches starting on Amazon, it's essential you're ranking well if you/your client sell here. So come and learn about how Amazon's A9 product ranking algorithm works and to ensure your products are being found.
PowerShell is a command line tool typically used by system administrators to automate network administration tasks however it’s potential uses goes far beyond this purpose. This talk will cover a range of ways in which with little or no coding experience PowerShell can be used to perform SEO tasks such as connecting to API’s, scraping webpages, manipulating data and much more.
This session shows the audience how much time can be saved if only they'd learn basic programming skills. You'll learn which programming language can be useful for which SEO task and why it saves time. Apart from that, you'll gain an overview of how long it usually takes to learn the skills as opposed to how much time it saves.
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don't. In this talk, you'll learn how to make automated reports that don't suck - freeing you up to spend your time on insights, not data collection.
Knowledge Graphs have vastly improved search in the age of the semantic web. Here comes Commonsense Knowledge Graphs. A more dynamic version of today's knowledge graph.
In this session Tazmin will explore what diversity is present in the SEO industry, and the advantages of age diversity to your teams.
The digital industry has come high-up the list alongside the likes on law and medicine when it comes to figures on stress, mental health issues and burnout. For an industry that has to be constantly ahead, why does it fail so frequently when it comes to these core issues? Why is Imposter Syndrome so common amongst digital talent? How do we recognise and prevent burnout in our teams?
This isn't an airy fairy, holding hands, everyone sing together talk; this frank and real.
Being happy at work isn't just a nice, fluffy thing that businesses should talk about to make themselves look good. If you and your team are happy at work the business will be more productive and more efficient. This talk will show you how to create a work culture that saves and makes you money.
Whether you work for a brand, manage PPC at an agency, or are a marketing director or VP, chances are you've noticed how important Shopping Ads are for any Ecommerce account (and what's with all that Smart Shopping talk coming from Google?), yet you still don't know the ins-and-outs of your Shopping program.
In this session, we'll start from the ground up as we discuss best practices for feed creation and campaign strategy to keep you up on the most important Shopping Ads changes in 2019.
Learn how we beat the competition and boosted brand engagement through the use of highly targeted gmail ads. We ran a number of studies to assess the effectiveness of gmail ads, great for those who took a hit to their list after GDPR.
This session will be focused on the data analyses and strategic considerations required to build effective remarketing campaigns.
Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.
In this session, Aleyda will go through the main causes of SEO processes failure - from a lack of organic search growth, expectations mismatch, delayed technical implementation, non-existing content support, to communication challenges... she will go through the main scenarios that challenge the successful execution of the SEO process and provide actionable tips to fix them, or avoid them.
Google's PageRank algorithm is no longer visible to Search Marketers, but it is a beautiful mathematical formula which remains the cornerstone of what made Google great. The maths is there for evertone to see, but remarkably few SEOs ever took the time to understand it. This presentation breaks the maths down into simple Excel formulas and unmasks the formula. The observations about how a page can be affected by otherwise unobservable changes will blow the minds of some people at BrightonSEO and reinforce the suspicions of others.
A walkthrough on the insights and actions available when applying near-live unified analytics data in the wild. True omnichannel attribution unlocks profound ROI opportunities across digital and traditional marketing channels, and allows automation of complex customer journey analysis to power low CPA strategies.
Learn how to adjust TV & Radio slots to improve website conversions, or how to automate switching off remarketing ads for customers converting via other channels - or simply how to deliver a single - true - attributed revenue picture for each and every customer you have ever converted.
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.
Product landing pages are often the last thing ecommerce marketers are taking care of. It's a shame when you know the power of a great product content strategy and the traffic growth it may drive. Let's discover how to build better product pages to reach more traffic and optimize conversion rates.
Covering not only SEO, but PPC as well as smart ways of doing the often long and laborious manual tasks to drive business level changes that can scale.
A case study of UK's 80 biggest e-commerce sites: evaluating and analysing their current SEO performance.
This talk will look at the latest developments in Google Discover and provide you with actionable tips to improve your chances of being visible in this rising new vertical of search.
As the AMP Project expands to more distribution platforms across every imaginable industry, it is more important than ever to track success. AMP Analytics captures user engagement data from your AMPed site by tracking any type of page content, including clicks on links and buttons, length of scroll, and social media engagement. In this talk, we’ll start with the pros and cons of using third-party analytics tools through AMP’s analytics vendors or using your own in-house solution. From there, we’ll journey through unlocking advanced concepts, debunking misconceptions about the tool, and sharing stories from companies that have supported an AMP analytics integration. We'll end with what’s ahead for the future of the analytics ecosystem.
A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
How to identify growth opportunities both on & off site through the deployment of content. Bringing together SEO best practice and brand marketing to increase organic performance across multiple markets.
The talk is about using Google's AI suite of natural language processing and machine learning APIs in order to read every article a journalist has ever created and to write content they care about....all using a robot to help us run programmatic PR campaigns at scale. The talk will be split between the art brain and the science brain showing how the content is discovered, made and pitched as well as a look behind the scenes of the technology that is powering it.
Verve Search’s Outreach team sent over 100,000 emails last year, earning linked coverage on sites like CNN, BBC, The Guardian & more. Crucially, there was no black book of contacts: in fact there was no prior relationship with at least 90% of the journalists they got links from.
In this talk Alex will deconstruct examples of emails his team have sent, in order to demonstrate that getting top-tier links is possible for anyone with a gmail account and a story worth sharing.
Digital marketing is all about online activity, right? But face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match. Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.
Links, links, links - we all know they're important. But in Digital PR, top tier coverage isn't always guaranteed to include one. Fran will discuss when and why to value a client name mention on a tier one website, despite no links - and how to explain this to SEO-focused clients. The talk will equip listeners with the knowledge of how to properly measure campaigns and all coverage, and how to strike the right balance between a tangible link and "excellent to have" exposure.
Digital PR is an evolving discipline. As an industry, we recognise its value in terms of link building but arguably, we miss the broader benefits therein. In this session, you'll learn how to capitalise on the cross-funnel benefits of digital PR - ideal for anyone working in PR, SEO and PPC.
The web is rapidly evolving towards using more and more Single Page Applications / JavaScript driven websites and understanding the effects on SEO performance is key to be a successful technical SEO. Instead of depending on clients issues with SEO and debugging those, I used the 10 most popular JS frameworks myself and setup 10 websites. During the sessions I will share the expected and unexpected things that happened.
Explore all the ways search engines are exploiting your robots.txt. I will help you understand how Google is using the robots.txt file to understand your website. Spam detection, optimizing crawl budget, prioritizing crawling queues, we will dive into the most strategic use cases to how to leverage the use of robots.txt.
Speed is both a Google ranking factor and a crucial signal for user satisfaction. Today SEOs have multiple options, ranging from optimizing HTML, implementing AMP and/or PWAs. Join ex-Google engineer Fili in a walk-through of an real-life example on how to optimize a website for speed and learn from the thought process, the challenges, the things that worked and did not work. You will walk away from this session with unique insights, ideas, strategy-considerations, options and tactics on how to make your website blazing fast for the mobile-first world. Having programmed websites and Google internal tools and leading THE advanced technical on-page SEO training at BrightonSEO, Fili is the go-to guy when it comes to technical SEO.
Starting with the fundamentals of crawling, parsing, and rendering with bots all the way reaching and reflecting underserved humans. What does accessibility mean across abilities, when there is limited access to affordable data, and when you want your content to resonate with a wider audience? Learn how these goals support one another, how to test accessibility on your site and on advanced features, and how to use compassion-led programming and design to rank better and to be better.
"Don't F*ck Up Your Site Migration" will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
The .htaccess file is still unknown territory for some specialists but it can also open-up a world of possibilities for better technical SEO. From redirects to speed optimisation and canonicalisation of static resources, .htaccess files are not to be feared but leveraged!
How to triage a website that's effected by the Medic Update. How to optimise for Expertise, Authority and Trust.
Press releases clogging up your inbox? Don’t hit delete on them just yet! In this talk you’ll learn how to turn your packed inbox into high-ranking, quality content. You’ll never see press releases in the same way again!
Internal link building is the most powerful SEO tactic you are probably not using.
Learn how you can improve your organic rankings by understanding what methods these 7 popular and very well ranking websites implement. Get the maximum from your content marketing campaigns and understand how and which external links you already have can be utilized to the max.
No outreach, no PBNs, no link buying or other dangerous hassles. Just understanding and improving on what you already have. Learn what to do and what NOT do. After this session you maybe want to run to your hotel room or log into your site from mobile to start tweaking your website.
I’m skipping the jargon and going straight to the point.
My presentation will show you which small and simple SEO changes can best improve traffic and revenue. I will cover GAP method. I’ll focus on the way tactics that immediately boost SEO performance, you’ll learn how to efficiently use limited resources to receive the biggest benefits.
Big bang content campaigns often come with a lot of pressure to get results. Links, traffic, leads, coverage, social shares...This talk will explain how to understand what your clients really want from a campaign, and how to create something which will deliver on those expectations.
Profiling is one thing, it's an important thing but it's a very levelled practice. Progressive profiling is the highest tier of profiling, its the level that you want to attain. The top of the pyramid, the grasp of human behaviour every business longs to have up their sleeve. Automation Ninjas use data combined with buyer psychology to build a customer experience that changes the way businesses interact with their customers. Once you have that nailed, engagement triggers are the tiers to keep your customers interacting with you in a meaningful way. You add value, they get involved. It's an exciting and forward thinking way to get to know your customers and then keep them! Kenda will not only give you practical lessons you can implement, she'll teach you how to really prioritise customer experience.
Becky will cover how as SEO’s we need to concentrate less on bots, algorithms and SERPs, instead, we need to focus on the human element. Becky will cover how understanding human behaviour can make you a better SEO. The audience will come away with a new understanding of humans and psychology models they can implement into their SEO strategies.
With an average customer age of 60 years at Cotton Traders I will be discussing how we have developed our digital marketing strategy to ensure we are being as efficient and effective as possible when targeting our target audience.
In this talk, Carrie will be sharing behind the scenes juicy screenshots and tips revealing exactly how to pitch to the most daunting national journalists no matter your brand, budget or experience.
She shares the methods that are most successful, who you should be targeting, what your subject title should include and how your email, press release or content should look to stand out amongst the 600 emails they receive DAILY!
There are some awesome examples of big creative content pieces that appear to build links for fun. But content marketing needn't be out of reach for brands and businesses who don't have the 6 figure plus annual budgets. In this talk, I'll be sharing practical advice, tips and examples of content marketing that makes smaller budgets go that little bit further.
Want to make a big impact in the SERPs with a little budget? Learn how to get inventive with your limited resources to generate results. This is a talk for anyone who has ever found themselves in a competitive industry trying to make a difference in their organic acquisition with little time or money available to them.
People think complicated things are clever but the opposite is true.
The value of the brief is inversely proportional to the length of words used.
What are web servers? What are main web servers today? What are web server logs? What type of SEO data can be found in web server logs? How web server logs can be helpful in crawl-first SEO? Which crawl-first SEO metrics can be calculated by web server logs? How to identify web server of your clients before receiving them? Which questions to ask your client before collecting logs? How to be sure of the quality of collected SEO data through them? What do we need to analyse web server logs? What is crawl distribution? How to deal with missing data in crawl data analysis? How to decide how many days of logs needed to calculate principal crawl-first SEO metrics? These are the quick questions which came to my mind when I think about web server logs as technical SEO key data source. I will answer them in my talk.
Serverless and edge technologies offer us as SEOs the opportunity to overcome technical obstacles on legacy (and modern) tech stacks. Through “edge SEO”, we can implement technical fixes through the CDN without affecting the underlying codebase and tech stack, often overcoming insurmountable obstacles, or even applying temporary fixes whilst the end-goal solutions works through a congested development queue.
There’s a name for the gap between what you see and what Google sees: rendering. Not ranking for content? Could be rendering. Clunky page speed? Probably rendering. Jamie will take you on a journey to experience site content as Googlebot. You’ll learn how the web crawler builds a page, ways to improve the search engine’s understanding, and tactics to navigate the divide between HTML and DOM.
Antony Robinson reveals the necessary elements of building a successful local SEO strategy
An ever-growing glossary of all the SERP Features in the UK SERPs right now, where to find them, and what they're impact could be on your organic listing