This week, your boys are back with another hard-hitting chat about launching a new product or business. Getting past the initial overwhelm of figuring out which of the million tasks need your attention is terribly important. Today, we'll show you how to do that.

In this episode, you'll learn:

• The benefits of starting with a "minimum viable product" (and what that means)
• Your biggest enemy in getting your business off the ground
• Andrew's "minimum risk of loss" metric
• How Brett and Andrew built and launched a new business in under 60 days
• How to look at your product or business in a way that encourages progress
• Why you should feel free to not know what you're doing (because nobody does, honestly)

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Also, if your punctuation needs a bit of a brush up, check out Eats, Shoots & Leaves by Lynne Truss (In a deliciously ironic twist, Brett misspelled the part of the title of this book in the audio and regrets the error).

Sponsor

Huge thanks to Zendesk for sponsoring this week's episode! Developers can easily integrate Zendesk's top-shelf customer support functionality into their apps using their new SDKs. Learn more at spec.fm/zendesk

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