That's my show's tagline. I'm being all crafty and sneaky and cheeky by being vague in regards to what "this" refers to exactly.

Yes, it's inferred that I'm referring to something musical. That's one of the things "this" is. "This" is also any creative project I happen to work on. "This" is also my work ethic. "This" is also stick-to-it-iveness. "This" is also devotion to a project. "This" is also collaborating with others. "This" is also control. "This" is also management. "This" is also patience. "This" is also humility. "This" is also openness.

"This" is a lot. 

Hopefully you can appreciate and empathize with this and these thises.