Elias and Sean discuss brand personality types, dematerialization, and the Apple services event.

Links and Show Notes* 12 Brand Personality Types To Consider For Revved-Up Retention | Post Funnel * Complete 66 Mac vs PC ads + Mac & PC WWDC Intro + Siri Intro - YouTube * Dropbox Design * Everything from 1991 Radio Shack ad I now do with my phone – Trending Buffalo * United States v. Microsoft Corp. - Wikipedia * Timeline - Time to Play Fair * Under the Radar - Relay FM

Breadcrumbs - @breadcrumbsfm

Sean - @splunsford

Elias - @muffinworks

Jingles excerpted from "Halo-centric Hang/Halo improvisation" by Aaron Ximm. Licensed under a Creative Commons Attribution-Noncommercial-ShareAlike 3.0 United States License.