Are you working to build an additional stream of income outside your full-time role but struggling to get people to actually book your services?

Have you been having initial conversations and sharing what you do, only to find that nobody is moving forward?

What if the shift needed to land your very first paying client is far simpler than the complex strategies you are trying to figure out?

In today's episode, I am taking you inside my coaching room to share the exact breakthrough a recent client experienced. As a talented writer and communicator, she had deep expertise but spent months struggling to secure bookings from people new to her world.

Everything changed in just two weeks after we made one fundamental shift in her approach, resulting in her signing her very first client.

I wanted to unpack this specific process because it highlights exactly what is possible when you take the right action in the right order. It is the very same framework I walk my clients through inside the Portfolio Career Academy to help them transition from overthinking to real, tangible execution.

Many professionals normalise their years of experience, glossing over the incredible insights and projects that others would gladly pay for. By learning how to package your existing value and activating your awareness, you can transform casual networking conversations into paid engagements.

What you will learn in this episode

• You cannot sell what you cannot see. Most of us bury our best material and unique wins in past roles, assuming it is just part of the job. Listing every role and identifying the repeating patterns is the key to uncovering the strengths you can leverage with ease.
• Value is not the same as an offer. Having immense skill is one thing, but you must package it into something people want to buy right now. Instead of trying to build a massive program from day one, focusing on what people will pay for the fastest allows you to prove your concept.
• Clarity changes what you notice. When you define your specific offer, you activate the reticular activating system in your brain. This mental filter completely shifts your awareness, allowing you to hear opportunities everywhere and recognise the exact language people use to describe their problems.

Ready to build your additional stream of income with intention?

The Portfolio Career Academy founding cohort officially starts this September. If you are an ambitious mid-career woman ready monetise your expertise outside of your nine-to-five book your call today to explore if the program is the right fit for you.

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Invest in Yourself and Your Career:

• Community — Join our Network for mid-career women redesigning what's next in their careers
• Coaching — Apply for The Portfolio Career Academy. Turn Your Expertise Into Multiple Streams of Income & Impact Through Building A Portfolio Career.

Connect with me!

Website: careerchangemakers.com
Email: podcast@careerchangemakers.com

LinkedIn: Janine Esbrand

Instagram: @careerchangemakerspodcast

Career Change Makers on Apple Podcasts