Caleb and Todd sit down with Catherine Sackett, owner of Four Kids Coffee in North Canton, Ohio.

Guest Links

FourKidsCoffee.com

Four Kids Coffee on Facebook

Four Kids Coffee on Twitter

Four Kids Coffee on Instagram

Key Takeaways

1. Inspiration can come from anywhere.

Every thing Four Kids Coffee does is designed the way it is because of something that one of their kids experienced. They created a play space so moms could have a break while their kids have fun. This is also why they don't allow certain types of food into their shops because their kids have food allergies.

2. Know your target audience.

It is impossible to reach everyone, but most people try to anyway. Once you know who your target audience is you can make better and easier decisions because you've already decided who you're going to serve. You may not be able to reach everyone, but you can reach someone.

3. Stay true to who you are.

At some point you will be tempted to compromise. It may be with your standards of excellence, the staff you hire, or even your customers. Your customers will say if you had this, I would be there all the time.. You need to know that they are probably lying. The key is to remain consistent and if you do that eventually you will begin to have success.

Quotes

Stay true to who you are and what you know your brand to be. - @fourkidscoffee @learnerspodcast Click to Tweet

Every company needs a visionary and a realist. - @fourkidscoffee @learnerspodcast Click to Tweet

Having a target audience makes your decisions easier. - @fourkidscoffee @learnerspodcast Click to Tweet

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