Onward: How Starbucks Fought for Its Life without Losing Its Soul

Starbucks is considered by many to be the greatest organization right now when it comes to coffee. Learn one of their Coffee Masters about the impact Starbucks has made on him and what he has learned.

Links Mentioned

Jesse Gearhart on Twitter

Jesse Gearhart on Instagram

Starbucks.com

Onward: How Starbucks Fought for Its Life Without Losing Its Soul by Howard Schultz and Joanne Gordon

Key Learnings

  • The ability to customize to meet customer's needs is one of Starbucks greatest advantages.
  • Great organizations learn from other organizations. Starbucks learned from Chipotle about the Mobile Order & Pay feature on their app.
  • Starbucks works to create a family type atmosphere so that people will want to come back.
  • They create a family atmosphere by learning people's names and orders as quickly as possible.
  • Patience is key when interacting with people.
  • Manage the tension between authority and gentleness.
  • Excellence is critical to Starbucks. Their coffee is tested on average about 26 times before you actually taste it.
  • Treating employees right is a key to retaining employees.

Quotes

When you create a familial atmosphere people want to come back. @jessemessi27 @learnerspodcast Click to Tweet

When you see the same people all the time you create familiarity. @jessemessi27 @learnerspodcast Click to Tweet

When a luxury is no longer a luxury you develop entitlement. @jessemessi27 @learnerspodcast Click to Tweet

You have to decide what's worth getting upset about and what's not. @jessemessi27 @learnerspodcast Click to Tweet

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