This week, we have Vanja Primorac. Vanja Primorac is currently the Vice President of Content at Pollen, a marketplace that curates the best shared experiences for young people and gets them closer to the artists they love. She’s currently building out the strategy and team that will focus on developing artist branded curated travel experiences around the globe.

In the episode, we discuss Primorac’s journey in the industry and how Spotify’s changed artists’s careers, the lack of trusted and influential human curators and how artists are finding new ways to connect with their fan base with the the lack of touring.

Previously, Primorac lead UTA’s Music Innovation initiative, which worked with departments across the agency and companies in emerging digital and tech to identify unique collaborations that would elevate artists, their stories and bring them closer to their fans. Once COVID-19 hit and took the live business to a screeching halt, Primorac and her team stepped up to lead the charge in finding unique live streaming partnerships for their clients. This included everything from charity driven initiatives, to big partnerships with Oculus and BeApp and ultimately guiding the agency through the live streaming pay per view platform landscape; a solution that would allow artists to stay connected to their fans while generating incremental revenue. Earlier in her career, Primorac worked at Spotify across Artist & Label relations and marketing. She worked directly with artist and management teams as a representative of Spotify and helped educate partners on best practices and various partnership opportunities and has developed artists marketing campaigns by bringing the artist’s creative vision to life, most notably Louder Together which brought Nina Nesbitt, Sasha Sloan, Charlotte Lawrence and producer King Henry together to write an original song.

Vanja Primorac started her career working at Revolt TV as a producer in the creative department.