After 20 years as an entrepreneur, Thor Conklin has seen a lot. In his work with clients, this profitability consultant not only shares what you should be doing… but just as important, if not more so, is what you shouldn’t be doing.

A lot of what he teaches is based on mistakes he’s made and gleaned invaluable experience from. He’s on a mission to help companies avoid being one of the 96% that fail within 10 years.

Thor says there is only one reason it happens, and he has a blueprint for avoiding that fate. He says there is a system that will help any business, in any industry, grow sustainably and stay profitable in the long term. All you need are two things, says Thor.

He shares his two-part secret, as well as…

• Why profits aren’t the best measure of true success
• Setting up a “scoreboard” for your business (and metrics it should include)
• Ways to create accountability on your team to drive continuous improvement
• Tough leadership lessons you must learn
• How you can change your identity to excel at practically any role