Start with Why: How Great Leaders Inspire Everyone to Take Action

This is Episode 100! Today I discuss my top 10 takeaways for contractors from 99 interviews from The Roofer Show Podcast.
What you’ll hear in this episode:

  • How to prepare for the growth to take your business to the next level
  • Top Ten Takeaways:
    • Get a plan
      • Start with the end in mind
      • Look out for the four business killers: divorce, death, disability, and dissolution
    • Be able to take a two-week vacation
      • Put systems and processes in place
      • Have good people that can do their job, whether you are there or not
    • Know your WHAT
      • What does your company do well---and the most profitably?
      • What sets you apart from the competition?
    • Why would someone buy from you?
      • What makes you different?
    • Identify your ideal customer
      • Don’t waste time on the wrong customers
    • Have a website that converts
      • It does your heavy lifting
      • It starts with your home page
      • Show visitors, they are in the right place
      • Use custom photos
      • Make your About page your best page
    • Set up a marketing system
      • Focus on the things that work and don’t waste time on the others
    • Do the free stuff first
      • You have to get reviews!
      • Use a system and follow a process to get referrals
    • How to build a marketing machine
    • Make more money on your jobs
      • You probably aren’t charging enough!
      • Know your costs
      • Put a job package together for EVERY job

Resources:

Download my free 1 Page Business Plan for free

Start With Why by Simon Sinek

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