I have spoken with Brian Casel about the right way to outsource content marketing and that content creation is just one side of the equation. Distribution is the other part. We have discussed about the interview process he puts his clients through so his team can tailor content that is specific to that business with its own unique voice. Towards the end he changed hats and we talked about his own business outsourcing practices to finding writers, project managers, assistants and developers.

Full show notes and links: aderson.com/post/interview-25-brian-casel-content-marketing-outsourcing