Ariane Cap is a multi-instrumentalist, educator, author, blogger and composer. She has a very cool online educational website for learning bass, technique and theory. Ariane’s courses and webinars have built a loyal following and she focuses on consistent content creation to support her business.

Hailing from Austria, Ariane shares with us how self-publishing a book on bass techniques became very popular and helped launch her online business. In addition to being a musician and a business owner, Ariane is a certified NLP Practitioner with a passion for positive self-talk, developing habits that stick and leveling up when you’re ready.

Episode Highlights We start by talking about how she grew up in idyllic Austria (3:40) and we go on to discuss:

• What brought her to the U.S. (6:30)
• Self-publishing her book and how it led her to build a team (15.20)
• The importance of consistency with content and how she makes it happen (24:00)
• Advantages and disadvantages of SoundCloud (29:15)
• The catalyst for building her online business (36:20)
• Tiny habits and her journey with NLP (48:55)

Key Points * Create consistent content and employ batch work to get ahead * Surround yourself with people who enhance your work * Avoid the overwhelm of tools. Start small. Grow. Then level up.

For full show notes go to http://unstarvingmusician.com