In this episode, Karen and Cadie are talking about pricing, more specifically, value pricing versus hourly pricing. Pricing is one of the hardest things entrepreneurs and businesses have to figure. Karen explains the fundamentals of pricing and why value pricing is a smart and profitable way to charge for your services or products.

Key Takeaways:

1. Value pricing It's not what you can charge, it's what you can prove that you're worth.
2. Value pricing is not based on how long it takes you to do something, but rather, it's the perceived value of that service or product and the experience that went into that.
3. Know your true business costs and formulate a value-priced range for your services and products.

Cheersables and Quotables:

You have to know what your costs are first, and then what percentage you want on top of that. - Karen Simmons

If you ask me to negotiate my bill, I am devaluing myself. - Karen Simmons

Find your pricing comfort zone that other people are willing to pay for your value. - Karen Simmons

Value pricing is not based on how long it takes you to do something, but rather, the perceived value of the product, service, and the experience. - Cadie Gaut

Value pricing incorporates knowledge, excellence, tricks of the trade, reliability, credibility, perception, what you give to someone. - Karen Simmons

Value pricing is what you are giving to your customer and what they're willing to pay just to work with you. It's the perception of your value. - Karen Simmons

It's not what you can charge. It's what you can prove that you're worth. - Cadie Gaut