We are going to be talking about something near and dear to my heart that I often work with my clients and it is a common question from my listeners. What if my experience is different from the clients you work with or if you have never had the same problem as your audience?

There are many different situations and challenges. The grass is always greener on the other side until you learn a simple storytelling technique that will help you make your own grass green. There is a way to make your stories, whatever your challenge is, easier for your audience to relate to and engage with. It is called universalizing.

In This Episode: * There is a way to make your stories, whatever your challenge is easier for your audience to relate to and engage with. It is called universalizing. * To universalize properly you have to have a clear picture of your audience and their problem and how they relate to it. Your story is not just about you. We have to understand how our audience will receive the story in order to tell it properly. * Universalizing is one of the most important skills to cultivate as a storyteller. * And so much more!!!