In this episode of A Penny for Your Thoughts, we introduce a new segment, "Rumor Has it" where we explore rumors, myths, and legends around marketing and market research. In this first edition, we examine a persistent rumor about the use of subliminal messaging in movie theaters.

Show notes: http://www.insites-consulting.com/rumor-has-it-the-use-subliminal-messaging-in-movie-theaters/