In this episode, we chat with Stu Macdonald, Founder at ManiLife - The fastest growing Peanut Butter brand in the UK.

As the original creator of the deep roast ManiLife were the first peanut butter brand on earth to start thinking about roasting peanuts the same way master roasters think about coffee. ManiLife prides itself on creating flavour through craft rather than added ingredients.

A deeper roast means a deeper flavour. We had to tread carefully as deep flavour can become bitter if you go too far. We think we finally got it right (and have the 3 great taste stars to prove it).

When started ManiLife making 4,000 jars one jar at a time. Proper. Small. Batches. Whilst their batches aren't quite that small anymore, they've maintained the same principles and pride as being one of, if not the only majorly distributed peanut butter brand in the UK that produces in small batches.

During the episode we spoke about:

• Creating that first batch of 4,000 handmade jars in a kitchen at a rugby club
• Creating Mani moments of happyness
• Taking the company from a hobby, to a start-up to a scale-up business
• Getting your product on the shelves in the larger supermarkets or multiples

Stu has also created a discount code for all you amazing listeners to get 20% off your first order from the Mani-Life website use the code DARRENSCLAN at checkout to try this amazing product.