Lead magnets are a great way to build your email list, but there is one essential piece to the puzzle that you have to keep in mind so that your email building efforts actually turn into paying clients. We’re sharing that missing link in this episode!

The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales to your program or offer. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you.

In this episode, we're covering how to align your free offer with your paid programs, so you have more people signing up to work with you.

You'll discover:

• Why it's critical that your freebies directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you'll have more people enrolling
• Examples of topics that are and are not in alignment, so you can see if your topic is in alignment or not
• The importance of having the perfect title because that is what makes people decide if they're going to sign up or click away, so it's something you want to spend some time on.
• What to look for with your own free offers to determine if they need some adjusting in some way, so you get better results.
• Remember, your lead magnet should be designed around the goal of leading your audience to make a purchase of your paid offer, so keep that in mind as you create your free resources.

Tune in to learn how to make sure you’re creating lead magnets that attract your ideal clients and turn them into paying clients!

Enrollment is open for The Wellness Business Insider’s Club until June 5th and We’re doing something we have never done before! New members can join for 50% off the first month.

PLUS, TWO of the first 50 people who join this by June 5th will have the chance to win a one-on-one coaching session with Karen or me.

Go to wbinsidersclub.com to find out more and join us.

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram