Contractor Growth Podcast: Recent Episodes

Contractor Growth Network

Growing up as the son of a successful contractor, Logan experienced firsthand the benefits of a healthy contracting business: less stress, more money, and more time for family. Now Logan runs Contractor Growth Network to help guide you on your journey to create a strong and reliable contracting business for your family.

Interested in learning more? Visit contractorgrowthnetwork.com or join our Facebook group, Common Sense Contracting, today.

How do you find a good remodeling photographer — and once you've found them, how do you actually get photos worth paying for?

In this episode of the Contractor Growth Network podcast, Aaron Horner sits down with Luke Strappelli, a CGN client success manager, to answer the photography questions that come up over and over from remodeling clients. Aaron spent years traveling to shoot on-location photography for CGN clients and has been building a full photography guide, so this one gets tactical.

They cover what actually separates a good photo from a bad one (spoiler: it's not just camera quality — it's staging and whether someone can picture themselves living in the space), why real estate photographers are the wrong fit for emotion-driven remodeling work, and what you should expect to pay — from the $200–$600 budget end up to $2,000+ day rates. Aaron breaks down the five categories of photos every remodeler needs, why high-end photographers shoot with the interior lights off, how to prep both the space and the photographer, where to find a shooter if you're in a rural area, how many photos to aim for per room, and what to do when a family has already moved back in.

If you've ever looked at a beautiful remodel captured in a flat, lifeless photo and winced, this episode will show you how to stop leaving sales on the table with bad media.

LINKS

Photography Prep Questions Doc: https://drive.google.com/file/d/17Zlnntx-JYQrcgEj9XfYy1UhWSVxWhIJ/view?usp=drive_link

Photographer Sourcing Websites:

findaphotographer.com

https://www.asmp.org/find-a-photographer/

Today's Podcast Episdoe on Youtube

https://youtu.be/VSIiBs1Exrk

Youtube Photography Guide

https://youtu.be/c36bz-0kdiY

🎯 Timestamps: 00:00 — Why listen to us? 03:12 — What actually makes a photo "good" 08:44 — What remodeling photography really costs 12:34 — Why pros shoot with the lights off 15:32 — Staging the space, and why it matters most 25:37 — The five types of photos every remodeler needs 30:32 — How to prep your photographer so they get the shots 34:03 — What to do when you can't find a photographer 39:04 — How to pick the right photographer from your options 42:43 — How many photos you actually need per room 44:46 — Getting photos when a family already lives there 48:00 — Can you just do it yourself or use AI?

A year ago, in episode 466, we laid out the entire six-step marketing strategy for a remodeling company. A lot has changed since — the market has slowed, AI search has gone from a curiosity to a real force, and the tactics that used to move the needle have shifted. In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner give you a "State of the Union" on what CGN is now doing differently for its remodeling clients, and why.

The foundation hasn't changed: know your ideal client and their real problem, articulate how you solve it, back it up with strong branding and media, and tie it all together on a website that reads like a tailored resume for your business. What's changed is everything above the foundation — the traffic layer. Logan and Aaron break down how Google's AI search is reshaping SEO, why the Reddit-gaming era already came and went, and why "by the book" still wins even if it's the slowest lane. They also get into why AI writing reads like AI — it's the uniform sentence length and the talking-a-lot-about-nothing, not just the word "delve" — and what that means for how you should produce content now.

From there it gets practical. As AI makes generic content effortless, the only real edge left is proof, so the whole strategy now centers on specific, real projects. Logan walks through capturing a project in a 45-minute interview instead of a fill-in-the-blank form, turning that one project into a featured project page, and then spinning it into a web of supporting content — informational blogs, "am I getting scammed?" job-to-be-done posts, cost pages with real examples — that builds topical authority and gives people (and AI) a reason to land on your site instead of a summary. Then he covers the demographic side: running social ads as "digital yard signs" that put a finished project in front of the exact neighborhood it's in.

If you're doing scattered marketing tactics without an overall strategy — or you're wondering how to fold AI into your business without sounding like everyone else — this episode gives you a clear, current playbook.

00:00 — Why CGN is updating the strategy from episode 466 03:36 — The six-step framework, recapped 09:56 — Traffic: intention-based vs. demographic-based 18:10 — How AI search changed SEO, and the Reddit-gaming era 21:44 — Why AI writing actually reads like AI 26:26 — Ideal client: pick one real person, not a generic avatar 31:18 — Reverse-engineering a featured project, step by step 39:33 — Turning one project into a featured project page 48:19 — Writing content AI can't just summarize away 56:05 — "Digital yard signs": social ads to the neighbors

Everyone keeps telling contractors they'll be out of business in six months if they don't adopt AI. The reality is calmer than that—and a lot more useful. In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Peter Ranney and Elliott Wittstruck, the founders of DataX, an AI optimization company built specifically for contractors running JobTread.

Peter and Elliott come from the remodeling world themselves, and DataX started as a hodgepodge of tools they built to solve their own problems—Peter brute-forcing automations in Zapier, Elliott writing code for cash flow projection calendars.

They walk through how those scrappy internal tools turned into a software company, and why the goal was never to build a business so much as to build helpful things and share them. Along the way they break down what AI actually does well in a construction business right now: receipt processing that runs while you sleep, a grammar checker that turns "bathroom color?" into a question a high-end client will actually respect, and connecting your phone system, Gmail, and Zillow data into JobTread as a single source of truth.

Frontier models like Claude and ChatGPT will "brute force" a vague prompt by burning huge amounts of tokens and time—sometimes 15 to 20 minutes per question. DataX pre-defines the construction logic and JobTread tools on the back end so the same task runs 20 to 50 times more efficiently. Peter and Elliott also get into the misconceptions—the FOMO, the trap of solving problems that don't exist, and why you can't outrun a business with foundations that aren't set up yet.

If you've been told AI is going to leave you behind but you don't know where to actually start, this episode gives you a grounded, contractor-specific way to think about it.

Timestamps

00:00 — Meet Peter and Elliott, the founders of DataX

01:22 — Peter's origin story: from BuilderTrend to JobTread to Zapier

08:09 — Elliott's path: band director, self-taught coder, family business

14:07 — The biggest misconception: FOMO and solving problems that don't exist

14:46 — Only 0.4% of the world pays for AI—you're not behind

17:12 — How DataX acts as guardrails between you and JobTread

18:25 — The massive system prompt behind DataX (20–50x more efficient)

33:27 — The bread aisle analogy: buy tools, don't build everything

46:23 — The most-used workflow: the receipt processor

01:01:37 — Final thoughts: have AI tell the humans what to do

Everybody says they do "high end." Almost nobody looks the part. In this episode of the Contractor Growth Network podcast, Logan sits down with Devin Vought of Vought Construction — JobTread's 2025 Builder of the Year and a luxury home builder in the Bay Area whose clients are routinely worth hundreds of millions, sometimes billions.

Devin breaks down what branding actually means when your prospects can buy anything they want. It's not the logo or the tagline. It's the client journey he's engineered behind the scenes — the demo-day party, the handmade pastries waiting for a client flying in from London, the white-collar warranty guy he sends over to hang a light fixture months before a contract is ever signed. Logan ties it back to the book Selling the Invisible: in a service business, the brand is the product before you can deliver it, so every touchpoint has to prove you'll handle what the client can't see behind the drywall. They get into uniforms and the "broken windows" theory on job sites, why trash cans everywhere beats nagging your subs, removing decision fatigue for busy clients, the real ROI of a website, and why Devin is now working to make Vought Construction stand on its own — without Devin.

If you've ever felt like you're doing great work but can't get clients to pay what it's worth — or you want to move upmarket but don't look like a company that belongs there — this episode shows you the small, accumulating moves that actually raise your average job size.

🎯 00:00 — Targeting billion-dollar homeowners: what this episode is about 00:34 — Devin's back, now 2025 Builder of the Year 01:04 — The Remodelers Advantage peer group that sparked this conversation 02:10 — Who Devin's clients really are (and why "high end" is watered down) 04:42 — What branding actually means — beyond the logo 05:51 — The proprietary "client journey" most clients never see 09:25 — The London client, the pastries, and the tears 11:40 — Why most contractors want to do this but never find the time 12:24 — Getting into the client's world through dinners and events 15:28 — Why hiring a customer-success role pays for itself 18:34 — Uniforms and the broken-windows theory on a job site 21:14 — Defining the "Vought way": clean, organized, respectful 22:55 — Trash cans everywhere — shaping behavior instead of nagging 26:50 — Removing friction: pods, white-glove moves, decision fatigue 31:13 — Selling the Invisible: third-party proof vs. first-party experience 34:00 — Photos that show a lived-in home, not a realtor's empty room 36:16 — Honey-do touch-ups during pre-construction as a marketing move 39:33 — The real ROI of a good logo and website 46:44 — Consistency, the Starbucks standard, and core values that ring hollow 50:13 — The pushback: "it's just price and time" 56:22 — Living into your future identity before you've earned it 59:08 — The next three years: building a company bigger than the founder 01:02:16 — How brand drives job stability and pulls talent from competitors

_*]:min-w-0 gap-3"> Is your remodeling company being recommended by ChatGPT, Gemini, and Claude — or would you even know if it was? In this episode of the Contractor Growth Network podcast, Logan sits down with Patrick Sculley, CGN's in-house SEO lead, to walk through a 90-day plan for getting cited in AI search.

_*]:min-w-0 gap-3"> They start with the basics — what "cited" actually means, why personalization is making AI results different for every searcher, and why the old SEO formula of "more reviews + more backlinks = trust" doesn't hold the same weight anymore. Then they break the 90 days into three sprints. Days 1–30: run a visibility audit, fix your service pages and About page, and figure out what the LLMs already know about you. Days 31–60: build first-party content — call recordings, FAQs, cost articles, project pages, and YouTube videos that AI can pull from. Days 61–90: spread your influence beyond your own website with reviews on Houzz and Angie, Reddit answers, association memberships, and press mentions.

_*]:min-w-0 gap-3"> The conversation also gets into CGN's "client brain" — the system we've been building so that every blog, page, and ad we write for a client is sourced from their actual transcripts, calls, and brand voice instead of generic keyword targeting.

_*]:min-w-0 gap-3"> If you've ever opened ChatGPT, asked "who's a good remodeler in my area," and not seen your name come up — this episode lays out the exact 90-day path to fix that.

_*]:min-w-0 gap-3"> 🎯 Timestamps

_*]:min-w-0 gap-3"> 00:00 — Is your remodeling company being recommended by ChatGPT, Gemini, or Claude?

02:50 — What "cited" actually means in AI search

16:09 — How realistic is 90 days, and what foundation do you need first?

19:00 — The most-crawled page on your site

24:14 — Day 1–30: how to run your AI visibility audit

30:31 — Quality vs. quantity: why pumping out blogs will backfire

33:18 — Why your search results look different from your neighbor's

47:32 — Day 31–60: turning sales-call FAQs into website content

54:51 — Inside CGN's "client brain" and why it changes what we write about

01:04:01 — Chunked indexing: why one long article can replace ten short ones

01:08:26 — Day 61–90: amplification, reviews, Reddit, and associations

01:14:54 — Do NARI and Chamber of Commerce memberships move the needle?

01:18:40 — How to re-measure your visibility at the end of 90 days

What's the one thing in your business you wish could be automated? In this episode of the Contractor Growth Network podcast, Logan sits down with Eric Fortenberry — founder and CEO of JobTread — to dig into how AI is reshaping the way contractors run their businesses, and where the real risks are hiding underneath the hype.

JobTread just rolled out a feature that lets contractors connect their own AI model directly into their JobTread account, and within two weeks over 1,500 users had spun up Claude and wired it in. Eric walks through what's working, what's blowing up in people's faces (one client accidentally exposed every customer's contact info, another leaked their Google Places API key and started racking up charges), and how to think about AI as a 65–75% tool rather than an easy button. The conversation hits estimating, hiring, customer service, MCP integrations, the future of search, and why $100/month for Claude is the most underpriced employee you'll ever hire.

If you've been watching AI from the sidelines wondering whether to dive in — or you're already deep and worried you're moving too fast — this episode will help you figure out where to push the gas and where to tap the brakes.

🎯 Timestamps

00:00 — What's the one thing you'd automate in your business?

00:40 — Pros and cons of AI from a software founder's chair

02:24 — How AI compares to the internet's adoption curve

05:28 — The "vibe coder" trap — when speaking into AI breaks more than it fixes

08:22 — The client who accidentally exposed every customer's data

10:30 — And the one who leaked their Google Places API key

12:33 — The Waze problem: faster isn't always worth it

14:52 — Where AI actually saves contractors time today

17:34 — Turning a 12-hour scope of work into something AI assists in minutes

19:32 — Why "trust and verify" beats trusting AI's first draft

23:15 — Feeding examples — the unlock most people miss

26:50 — Why people using AI will displace people who don't

28:27 — How JobTread hires (and why they still want a 2-minute intro video)

32:55 — Why an AI answering service kills a $100K remodel pitch

38:54 — Putting AI into the interview process

45:19 — Plod, MCP servers, and stringing tools into a real workflow

50:25 — Real screenshots vs. AI-fluff blog posts — why authenticity wins

53:52 — Google's data moat and what it means for search

59:17 — The math behind $20 Claude (Anthropic spends $18 for every $1 you pay)

How well does your company share stories of your past work? Many remodeling companies know that client testimonials are important, but are wasting the opportunity because of a lack of understanding around what a testimonial is supposed to do. In this episode Logan and Aaron are breaking some of the most impactful lessons they've learned over the years making impactful testimonials that actually sell more work.

They walk through why most testimonial videos fail, the biggest mistakes contractors make when trying to capture them, and what it actually takes to create a video that builds trust and drives real buying decisions. From choosing the right setup (DIY vs. photographer vs. videographer) to structuring the story, asking the right questions, and editing for impact, this episode is a full behind-the-scenes look at how high-performing testimonial videos are made.

If you've ever thought, "We should probably get a testimonial for this project," but weren't sure how to do it right—this episode will save you time, money, and frustration.

Resources Mentioned in the Video:

Client Testimonial Questions PDF

https://drive.google.com/file/d/1S2pCv3sASWny_2iWiLqCilz80PBf7r1Z/view?usp=sharing

7 Tips for Recording Better Testimonials

https://youtu.be/L_wE3-qPWf8?si=ezSGJRlvmnYPVbPW

Finished Testimonials We Created for Frei Remodeling

https://youtube.com/playlist?list=PLoQIN5NPd7wdXN_xyKCRUGhcemMnr7AFD&si=C0JaPttzZDjO24xV

00:00 — Why storytelling is the key to building trust with testimonials 01:28 — Why video testimonials are harder than they seem 04:13 — The biggest mistakes remodelers make 05:46 — DIY vs. hiring help: pros and cons 10:09 — "Architectural Digest vs. TikTok" style videos 14:05 — The 3 core components: filming, story, and editing 18:07 — What testimonial videos are actually used for 20:54 — How to prep before filming (finding the story) 24:02 — Identifying the core storyline 29:29 — Setting up the interview and camera positioning 37:44 — The exact questions to ask clients 55:06 — What B-roll is and why it matters 01:00:10 — Editing, pacing, and keeping attention 01:12:50 — Why editing is the most important part

Tommy, founder of a $200M+ home service business, breaks down the exact principles he used to scale—from performance pay and hiring A-players to dialing in branding, KPIs, and company culture. But more than tactics, this talk hits on something deeper: accountability, execution, and why most contractors stay stuck despite having access to great ideas.

If you've ever felt like you're working hard but not making the progress you expected—or you know what to do but aren't actually doing it—this episode will challenge you to rethink how you operate your business and your life.

Timestamps

00:00 — Why keeping promises to yourself matters more than anything 00:20 — Introduction to Tommy Mello and his $200M+ business 02:00 — Why profit matters more than revenue 05:05 — The 8-step sales process and increasing reviews 07:02 — The 4 KPIs that control your entire business 10:48 — Branding mistakes and the power of a rebrand 14:27 — How to research customers before showing up 15:17 — Hiring A-players vs. settling for average 21:46 — Tools, systems, and automation that scale companies 27:58 — Performance pay and building a winning team 33:39 — "The magic you're looking for is in the work you're avoiding"💻 Ready to grow your contracting business?

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In this episode of the Contractor Growth Network podcast, Logan sits down with Jef Forward—founder of Forward Design Build Remodel—to unpack what it really looks like to build a remodeling business from the ground up… the hard way.

Jef shares the unfiltered story of his first five years in business—projects going months over schedule, losing money, taking on debt, and nearly reinforcing every negative stereotype about contractors. But instead of quitting, he used those failures as the foundation for what would become a 40+ person design-build firm.

From digging out of financial holes (having just $0.16 for every $1 owed) to learning how to price correctly, hire the right people, and step into leadership, Jef walks through the exact inflection points that transformed his business. He also shares how joining a peer group, embracing sales training, and building a leadership team allowed him to finally step out of the day-to-day and start thinking about the long-term future of the company.

If you're feeling stuck, underpaid, or overwhelmed in your remodeling business, this episode is a powerful reminder that the breakthrough often comes after the lowest point—and that building the right systems, team, and mindset can completely change your trajectory.

Key Takeaways Failure Early Can Be Your Greatest Advantage → Jef's first two projects lost money, ran late, and delivered poor client experiences. → Those early failures forced him to rethink everything—and ultimately built a stronger foundation.

You Can't Outwork a Broken Business Model → Working more hours didn't fix his problems—it just prolonged them. → Real progress came from learning how to price correctly and understand financials.

Know Your Numbers (Or They'll Control You) → Discovering he had only $0.16 for every $1 owed was a turning point. → Understanding financials like profit, WIP, and job costing changed everything.

Hiring Isn't About Talent—It's About Fit → Early hires were based on skill, not alignment, leading to poor team cohesion. → Building a strong culture became the foundation for long-term growth.

Sales Is About Asking Better Questions, Not Pushing Harder → Jef initially resisted sales training due to fear of being "salesy." → Learning how to guide conversations and uncover client needs transformed his close rate.

Delegation Is the Gateway to Growth → Growth didn't happen until Jef stopped doing everything himself. → Hiring designers, estimators, and project teams allowed him to focus on leadership.

Recessions Reward Decisive Leaders → During 2008, Jef made early, tough decisions that kept the business alive. → Lean operations actually made the company more profitable during that time.

Your Role Must Evolve as the Business Grows → From carpenter → operator → leader → coach → Each stage requires different skills and mindset shifts.

Transparency Builds Stronger Teams → Sharing personal struggles (like his wife's cancer diagnosis) created trust and unity. → Giving the team ownership and permission to fail led to one of their best years.

The End Goal Isn't Just Growth—It's Sustainability Without You → Jef is now focused on building leaders and planning his eventual exit. → Long-term success means the business can thrive without the owner.

🎯 Timestamps 00:00 — Meet Jef Forward and his journey into design-build 04:45 — The brutal reality of his first five years in business 09:08 — Why failing early ended up being a long-term advantage 12:31 — The wake-up call: having only $0.16 for every $1 owed 14:56 — Climbing out of debt and learning to price correctly 19:23 — Early hiring mistakes and why culture matters more than talent 23:57 — Navigating the 2008 recession and making hard decisions early 27:32 — The 5 stages of a remodeling business (and where Jef is now) 29:24 — Overcoming resistance to sales training and building a sales team 37:04 — Building leaders and preparing the business to run without you

In this episode of the Contractor Growth Network podcast, Logan sits down with Bryan Sebring—owner of Sebring Design Build—to unpack what it really looks like to start over from scratch.

After building a nearly $3M design-build company over 20+ years in Illinois, Bryan made a bold decision: relocate his entire life and business to Franklin, Tennessee. No team. No clients. No local reputation. Just experience.

Bryan shares what changed the second time around—from how he structured his business and hired his team, to the mindset shifts that allowed him to hit similar revenue with fewer, better projects. If you've ever wondered what you'd do differently if you could start over, this episode is a masterclass in building smarter, not just bigger. 00:00 — Why Bryan chose to restart a successful business from scratch 04:00 — What Sebring Design Build was known for in Illinois 10:00 — The reality of moving markets and starting over 18:00 — How experience changed his pricing and sales approach 26:00 — Hiring lessons: slow down to speed up 33:00 — Building the right team (and avoiding past mistakes) 40:00 — What stayed the same vs. what changed in his process 47:00 — Projects he refuses to take on (and why) 52:00 — Marketing from zero: reviews, SEO, and positioning 58:00 — Designing a luxury client experience 01:05:00 — The role of peer groups in scaling smarter 01:09:00 — Final advice for remodelers starting or restarting

In this episode of the Contractor Growth Network Podcast, Logan sits down with Barry Gant and Änd Lynn from Seven Day Kitchens to unpack one of the most unusual remodeling business models in the industry: a full kitchen remodel completed in seven days or less.

From the outside, it sounds impossible. Most kitchen remodels take 8–12 weeks and leave homeowners living in a construction zone the entire time.

But Barry explains how their company achieves the seven-day timeline—not through shortcuts, prefab materials, or cosmetic updates—but through extreme planning, specialized teams, and eliminating the downtime between trades that typically drags projects out for months.

The conversation dives into the operational shifts required to make this work, how they built buy-in from subcontractors, why niching into one type of project changed the entire business, and why the seven-day promise has become such a powerful differentiator in their market.

If you've ever wondered what remodeling would look like if the entire process were redesigned around speed, systems, and specialization, this episode is a fascinating look inside a radically different approach to construction.

Timestamps 00:00 — What Seven Day Kitchens actually is (and why people doubt it) 02:10 — The real reason most remodels take 8–12 weeks 03:50 — Removing downtime between trades to compress timelines 06:20 — Why the first kitchen took 5 weeks, but the second took 5.5 days 10:40 — The homeowner experience: why shorter projects create happier clients 13:00 — The design process that eliminates change orders during construction 18:00 — How they get subcontractors to buy into the system 21:00 — Why niching into one type of project changed the business 26:00 — The risk of shutting down a 10-year business to start over 34:30 — The long-term vision: turning the model into a franchise

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-695e3993-df60-832e-b05f-24104cc874e3-2" data-testid= "conversation-turn-10" data-scroll-anchor="true" data-turn= "assistant"> Logan sits down with Nick Schiffer, founder of NS Builders, to unpack what it really takes to build a brand so strong that clients wait five years to hire you.

With over 400,000 followers across platforms, NS Builders is widely recognized for high-end craftsmanship and polished content—but this conversation goes far beyond Instagram. Nick shares how intentionality drives everything: from floor transition details and branded clothing to proposal books, employee handbooks, and long-term trust with clients.

If you want to understand how brand, systems, communication, and consistency compound over time to create real market leverage, this episode is a masterclass.

🎯 Timestamps:

00:00 — How NS Builders became a brand remodelers study 03:00 — What "intentionality" actually means in construction 07:30 — Content first: building high-end perception before high-end projects 11:00 — Turning storytelling into long-term client trust 15:30 — Communication as the true differentiator 18:45 — Imposter syndrome and leveling up internal systems 23:00 — The 14-month "Our Process" book and branded documents 30:00 — Cohesive branding across proposals, publications, and touchpoints 33:45 — Why uniforms and branded gear matter more than you think 40:45 — Should every builder build a brand?

This episode breaks down the iceberg beneath the polished projects—showing how internal systems, communication discipline, and relentless brand consistency are what actually fuel the external reputation.

Listen now to learn how intentional branding can transform your building business

Logan sits down with Victor Lebegue, founder of VL Builders, to unpack one of the hardest leadership decisions a remodeler can face: when to shut something down to save what matters most.

Victor shares the story of running two branches of his business in different states—and how market shifts, team dynamics, and leadership realities forced him to close the company he originally built from scratch. From there, the conversation dives deep into culture, hiring, EOS, and what it actually takes to lead people through uncertainty while building a business that can scale without burning out the owner.

If you're navigating growth, leadership strain, or questioning whether your current structure is holding you back, this episode offers hard-earned lessons from the trenches.

🎯 Timestamps:

00:00 — Why leadership and systems matter more than hiring alone 03:00 — Victor's origin story and building VL Builders from necessity 06:15 — Running two companies in different states 09:45 — Why Victor chose to shut down one branch 13:00 — Identifying hunger, ownership, and leadership potential in a team 17:00 — Implementing EOS and creating a shared vision 21:00 — Hiring for want it and get it before skill 26:00 — Visionary vs. integrator roles (and wearing both hats) 31:00 — Culture breakdowns, core values, and leadership failure modes 38:45 — Clarity breaks, stepping back, and leading long-term

This episode is a masterclass in leadership under pressure—covering what most remodelers only learn the hard way: the cost of misaligned teams, the power of shared vision, and why sometimes the strongest move is letting go.

Logan sits down with Sean Beliveau and Cassidy Jones of Slate Creek Builders to break down how they've built an award-winning remodeling team in a small college town—without relying on job boards, recruiters, or desperation hires.

Based in Blacksburg, Virginia, Slate Creek Builders has grown to a 14-person team delivering multi-million-dollar remodels in a market of just 35,000 people. In this conversation, they unpack how community reputation, always-on recruiting, strong systems, and a clearly defined org chart allow them to attract talent before they ever need it.

If you're struggling to hire, retain great people, or build a culture that recruits for you, this episode offers a real-world playbook—especially for remodelers operating in smaller or tighter markets.

🎯 Timestamps:

00:00 — Why Slate Creek attracts talent without actively recruiting 03:00 — Building a high-end remodeling business in a small market 06:30 — How community reputation fuels growth and referrals 10:45 — The pressure (and upside) of working in a small town 14:00 — Why most of Slate Creek's hires come from personal networks 17:00 — Always recruiting—even when you're not hiring 20:45 — Hiring a "unicorn" without a job opening 23:15 — Using org charts to justify new roles 27:30 — How systems give confidence to hire ahead of demand 31:15 — Dividing leadership: vision vs. execution 34:30 — Protecting work-life balance as a core cultural value 38:00 — Learning from bad hires (and why desperation hires fail) 42:00 — Turning a questionable hire into a long-term win 46:30 — Separating emotion from estimating and pricing 50:30 — What Slate Creek looks for in cultural fit 55:00 — Hiring for skilled roles vs. training from scratch 59:30 — Why people stay once they join the team 01:02:30 — The benefits of building a business in a tight-knit community

If you want employees lining up before you post a job, systems that support confident growth, and a culture people genuinely want to be part of—this episode shows what that looks like in practice.

In this episode of the Contractor Growth Network Podcast, Logan sits down with Andrew Nuhfer, founder of AKN Interiors, to unpack how clear communication, structured systems, and expectation-setting fuel high-end remodeling growth.

Andrew shares how he's scaled AKN Interiors to over $3M annually while running 15–20 active projects—without sacrificing the client experience. From pre-construction planning and interior design collaboration to daily logs, scheduling, and post-project follow-ups, this episode breaks down what it actually looks like to run a modern, client-first remodeling operation.

If you're looking to reduce friction, avoid misaligned expectations, and build a repeatable communication process your team and clients can trust, this conversation is packed with real-world insight.

🎯 Timestamps:

00:00 — Andrew's background and why he started AKN Interiors 03:00 — Making the leap from employee to business owner 07:50 — Why planning and expectations matter more than craftsmanship alone 10:00 — Setting pricing expectations early (and why transparency wins) 14:00 — Using past projects to anchor budget conversations 17:20 — Integrating an interior designer into the remodel process 19:45 — Allowances, proposals, and preventing budget surprises 23:20 — Managing 15–20 projects at once without chaos 26:00 — How AKN uses JobTread for daily communication 28:30 — Daily logs, schedules, and keeping homeowners informed 31:10 — Hiring for communication skills, not just construction experience 34:40 — Getting subcontractors aligned with your systems 36:30 — Post-project follow-ups, warranties, and long-term trust 38:00 — Using JobTread as a sales tool before contracts are signed 42:00 — Lessons Andrew wishes he knew earlier about client experience 44:00 — Handling missed expectations and tough conversations honestly 48:30 — Treating remodeling as a partnership, not a transaction

If you want to build smoother projects, stronger reviews, and happier clients—this episode is a masterclass in what that looks like in practice.

In this episode, Logan sits down with AJ Ballantine to break down how Cornerstone Remodeling grew from $2M to $10M in five years—without hiring five times the people. The secret? A radically optimized design process, driven by empathy mapping, technology, and sales finesse.

AJ walks through the systems, tools, and scripts he used to cut his sales cycle, boost his close rate, and wow clients—all while keeping a high-touch, boutique feel. If you're a design-build remodeler struggling with lengthy sales processes, low perceived value, or slow growth, this episode is your blueprint for change.

🔑 Key Takeaways Optimize, Don't Overhire → AJ's sales team used to close $3M/year—now they close at a $10M pace with the same team → The shift: 6–10 hours to build a high-impact "first pass" proposal that converts faster

Perceived Value > Just Deliverables → AJ's team builds proposals in Canva with floor plans, mood boards, and personalized designer quotes → Clients feel like they're already halfway through the project before competitors even send a bid

Use Tech to Speed Trust → Render's "Invite to Capture" feature lets homeowners scan their space remotely → Clients feel empowered, and your team gets measurements without stepping foot in the home

Empathy Mapping = Sales Gold → AJ's team mapped out client pain points like option overload and lack of clarity → Solutions like curated samples, mood boards, and visual timelines de-stress the process

Charge to Impress → Clients pay 1% upfront for a first pass proposal, then 5% more before design revisions → Conversion after that second payment? 100% (outside of rare exceptions)

🧰 Tools & Tactics Mentioned * Render – 3D space scanning tool AJ co-developed * Canva – Used for building visually stunning proposals * Calendly – Streamlined consult scheduling * JobTread – Estimating and construction management * DocuSign – Seamless proposal signing + payments * Loom – For walking clients through proposals remotely

🕒 Timestamps * 00:00 – Why growing a business doesn't mean hiring more people * 01:30 – AJ's background: design + build = natural fit * 04:00 – How Render's space scanning changed the game * 07:45 – How to ask clients to scan their space without losing trust * 10:35 – Case study: A $75K bathroom turned $150K with the right process * 13:00 – The power of the phone call as a pattern interrupt * 15:30 – What goes in a "first pass" proposal and how it's delivered * 20:00 – Using the Moscow Report to align budget and finishes * 24:00 – Proposal design: how aesthetics drive perceived value * 26:50 – Creating speed and momentum to outpace competitors * 30:00 – Including designer mood boards and personal touches * 35:00 – The metrics: 76% close rate, $1M–$2M months, 6–10 hours per proposal * 39:00 – The second phase: formal measurements, structural confirmation * 44:00 – No-surprises contract pricing explained * 48:00 – Selection process: curated samples over option overload * 51:00 – Designing for the busy, not the picky * 54:00 – Solving for process friction: empathy + accountability * 57:00 – The sales and marketing adjustments that made it all work * 1:02:00 – Why everything is digital (except the printed permit plans) * 1:05:00 – How AJ got team buy-in on massive change * 1:11:00 – 40X and driving a culture of accountability * 1:14:00 – Start with WHY if you want your new process to stick

💬 Quote of the Episode "We used to spend $2,000 worth of effort on a proposal and hand over a spreadsheet. Now, we hand them a deliverable that looks like a million bucks—and they're halfway to signing." — AJ Ballantine

Logan sits down with Chris Landis, co-founder of the award-winning Landis Architects/Builders in Washington, D.C. With over 35 years of experience, Chris shares how his architecture background shaped the firm's design-build approach—and what remodelers can learn from their detailed, phased design process.

From feasibility studies and pre-construction agreements to hiring in-house designers and scaling team structure, this episode is a masterclass in how to elevate the design side of your remodeling business.

Whether you're just starting to charge for design or scaling up to larger, more complex projects, Chris offers clear takeaways on how to structure your process, train your team, and charge what you're worth.

🔑 What You'll Learn * Why Landis' design process includes 3 clear phases: schematic, DD, and CD * How feasibility studies help pre-qualify projects and set expectations * What to look for when hiring designers—and how to train them * How a team leader role bridges sales and design for smoother execution * Why charging properly for design leads to better clients, work, and profits * How Landis keeps clients excited and engaged throughout long design timelines * What it looks like to run a design department that actually makes money

⏱️ Key Timestamps 00:00 – Intro to Chris Landis + Landis Architects & Builders 01:30 – From Wall Street offices to handyman work: how the business started 05:30 – Why drawings matter (and why they should never be free) 11:00 – Overview of Landis' design services: feasibility, pre-construction, full design 15:00 – Three phases of design: schematic, DD, and CD 20:00 – Aligning sales and design with a "team leader" role 27:00 – How Landis prices design and stays ahead on billing 30:00 – In-house vs outsourced design teams: pros and cons 36:00 – Matching designers to project types and geographic regions 38:00 – Keeping clients excited during long design and permitting windows 45:00 – How Landis markets high-end projects (and the power of awards) 47:00 – Design isn't a loss leader—it's a profit center 52:00 – Why charging for design leads to better hires, better clients, and a stronger brand

Logan and Aaron unpack one of the most powerful but underused sales strategies in remodeling: assignment selling. Originally coined by Marcus Sheridan, this method bridges the gap between marketing and sales—by arming prospects with the right information before they ever get on a call.

You'll learn how to apply this approach in your own sales process—whether it's sending project walkthroughs before a meeting, using content to pre-qualify leads, or walking clients through your website in real-time. If you've been creating great content but aren't sure how to use it to actually close deals, this episode will show you how.

What You'll Learn * What assignment selling is (and isn't) * Why content belongs in your sales process, not just your marketing * How to reduce unqualified leads and shorten the sales cycle * What kinds of content work best at different sales stages * How to personalize resources based on each prospect * The difference between automations vs one-on-one communication * How to ask clients to consume content—without sounding pushy

Key Timestamps 00:00 – What is assignment selling (and why does it matter)? 03:00 – Mapping your sales process to identify content gaps 06:30 – The difference between marketing automation and sales enablement 12:30 – Why production quality matters in sales content 18:00 – Examples of content that actually move the sale forward 25:00 – What happens when a prospect doesn't do their assignment 32:00 – Using your website like a live sales deck 37:00 – Emotional buy-in vs logical overload 43:00 – How to map your process and assign content that supports it 48:00 – How CGN uses this strategy in their own sales calls

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire.

From truck wraps to social media ads, they walk through the most common "top of funnel" marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint.

Key Topics: * Understanding the marketing funnel and where branding fits * Truck wraps, yard signs, and how they signal trust * Why remodelers should use social media—even without going viral * The new way Meta ads work (and why they're easier than ever) * The role of email marketing in nurturing leads * Direct mail that doesn't feel like junk * Trade shows, magazine ads, and when (and when not) to use them * How to measure success when ROI isn't immediate

🎯 Timestamps: 00:00 — Why household-name remodelers dominate neighborhoods 04:00 — Who "top of funnel" marketing is really for 10:00 — Truck wraps, yard signs, and company shirts as branding tools 23:20 — Using social media effectively (paid and organic) 30:00 — How to turn high-performing posts into local ads 40:00 — Building and nurturing your email list 49:55 — Direct mail: how to make it worth the cost 54:58 — Trade shows and community event sponsorships 57:21 — Billboards, magazine ads, and long-term brand recall 01:00:46 — Tracking top-of-funnel performance through branded searches

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by default.

If you've heard phrases like "zero-click search" or "retrieval augmented generation" and don't know how they affect your marketing, this is the episode to listen to.

Free Webinar Link: Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic—with tactical examples and live Q&A.

👉 [Register here] https://www.contractorgrowthnetwork.com/google-ai-remodeler/

Can't make it live? Use the same link to access the replay after the event.

🔑 Key Takeaways The Game Is Changing—But Not Gone → Google still dominates local search (AI Overviews only show in ~6% of local searches). → Organic SEO is still king—but AI is adding new rules to the playbook.

AI Search Works Differently Than Google Search → Tools like Gemini and ChatGPT don't just scan top search results—they combine multiple searches and synthesize answers. → If you're not in the top 10 organic results, you may be invisible in AI search.

SEO Fundamentals Still Matter → Clear website structure, fast load times, keyword strategy, and quality content are still foundational. → Blogs and project pages should be conversational and answer real homeowner questions.

Citations and Consistency Are More Important Than Ever → The more places your business info appears (and matches), the more credible you seem to AI and Google. → Directory listings, Houzz profiles, YouTube videos, and local backlinks all help.

Get Found Where the AI Is Looking → It's not just about your website anymore—YouTube, Google Business, Instagram, and even Houzz or Angie listings can all feed AI. → Quality, relevance, and proof-based content wins in every search format.

🧠 Memorable Quotes "If you're not in the top 10 organic search results, you're not getting found by AI search tools." "Google wants to keep people on Google. So if your site doesn't offer a better experience, they won't send users to you." "AI search isn't about clever hacks—it's about clarity, credibility, and being everywhere your ideal client is."

✅ Action Steps * Check your Google Business Profile for accuracy and reviews * Reformat your blogs to include question-based headers (AI scans better this way) * Get listed on trusted directories like Houzz, Yelp, and local chambers * Structure your site to make important pages 1–2 clicks from the homepage * Continue investing in SEO—the top 10 spots matter more than ever

Most remodelers see their website as a brochure—but it should act like a salesperson. In this episode, Logan and Aaron explain how your site can guide homeowners through the same trust-building process as an in-person consultation. From project storytelling and emotional connection to page flow and calls-to-action, they break down what turns casual browsers into high-quality leads—and how to future-proof your site for the coming era of AI search.

Timestamps 00:00 Why your website matters – It’s not just “online presence,” it’s your digital salesperson. 03:29 Traffic vs. conversion – Why more visitors don’t fix a bad website. 04:45 What homeowners really want – Proof, price, process, and trust. 09:59 Sell excitement, not necessity – Remodeling is emotional, not logical. 13:18 How to self-assess – Does your site answer the right homeowner questions? 19:33 Story-driven websites – Turning photos into HGTV-style transformations. 26:56 The feature project page – How storytelling doubles engagement. 45:16 Beyond project pages – Why process and service pages build trust and SEO. 52:42 Preparing for AI search – Structuring your site so future tools can read and recommend it.

Taking a short break from our ongoing "Full marketing strategy" series, this week's episode features Aaron's live presentation from Remodelers Summit 2025, "Why Should they Pick You? (How to Showcase Your Unique Value on Your Website)." In this presentation Aaron lays out some of the insights he's learned as a traveling videographer and speaking to remodeling clients all across the country.

You’ve Worked Hard on Your Client Experience. Don’t Let It Get Lost in a Sea of Sameness.

Your website should do more than list your services, it should instantly show homeowners why you are the right choice. In this session, we’ll walk you through how to clearly define your Ideal Client Avatar and Unique Selling Proposition, then translate them into a website that truly sets you apart.

You’ll discover how to: * Use storytelling and education to connect with the right clients. * Build Featured Project Pages that showcase your craftsmanship and process. * Elevate your brand with professional photography that builds trust at first glance.

Most remodelers do details their competition doesn’t—whether it’s quality, communication, or process. But prospects don’t see that. All they know is what they see online: your photos, your videos, your testimonials. In this episode, Aaron and Logan break down how to avoid wasting money on the wrong photographers or videographers, what separates good media from bad, and how the right visuals can sell jobs before you even step into the home.

FOR VISUAL EXAMPLES OF WHAT WERE TALKING ABOUT THIS EPISODE, HEAD TO OUR YOUTUBE CHANNEL: https://www.youtube.com/@ContractorGrowthNetwork

Timestamps

00:00 Why your media matters – How the right photos and videos let prospects picture themselves in your finished spaces.

05:12 What makes a good or bad remodeling photo? – Staging, lighting, detail shots, and avoiding the “iPhone-only” trap.

14:38 What photographer should you hire? – Real estate vs. architectural vs. interior design photographers.

30:08 The three types of videographers – Social content creators, technical “film school” types, and storytellers.

36:31 Which videographer should you hire? – How to choose based on storytelling ability, not just visuals.

56:46 Using design/renderings in your sales – Helping homeowners “see it” before committing, and why visuals drive confidence.

In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting them wrong can make every marketing dollar less effective.

Episode Breakdown 00:00 – Why Ideal Client & USP Come First Why every strategy starts with clarity on who you serve and what you uniquely offer.

06:13 – Balancing Aspirational vs. Current Clients Why you can’t skip straight to high-end dream projects, and how small wins build your reputation and portfolio

15:42 – The Questions You Should Ask What to ask clients (and your team) to uncover patterns, motivations, and pain points.

27:11 – Bright Spots and Proof Points How to capture what clients loved most and turn that into marketable proof.

46:28 – Turning Fears into Marketing Messages Translating client concerns about design, budget, or timeline into trust-building content.

Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it’s costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN’s 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you’re stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients.

Show Notes What You’ll Learn in This Episode:

Why most remodelers’ marketing fails before it even starts
The danger of skipping foundational steps (and how to fix it)
How to identify your exact stage in the marketing journey
The two pieces every strategy must start with:
1. Your Ideal Client Avatar
2. Your Unique Selling Proposition (USP)
3. Real-world examples of contractors who lost jobs—or missed ideal clients—because their messaging missed the mark
4. How to confidently decide your next step so you stop guessing and start growing

Who This Episode Is For: Remodeling contractors—especially those in high-end markets—who want to stop wasting marketing dollars, attract their ideal clients, and grow with a strategy that works one step at a time.

Resources & Links Mentioned:

Learn more about Contractor Growth Network: https://contractorgrowthnetwork.com

So you’ve wrapped up an incredible project… now what? In this special on-the-road episode, Aaron and Sean dive deep into what happens after the content is created. Most contractors understand the value of video and photos, but they often don’t know how to use that content to actually grow their business. Whether you're trying to get more leads, boost traffic, or just build awareness—this episode gives you the full roadmap.

What You'll Learn:

Why waiting until the end of a job to ask for a testimonial is too late
How to ask clients for testimonials without it feeling awkward
Strategies to re-engage happy past clients—even years later
The 4 best ways to utilize your content:
1. On your website (including Featured Project Pages)
2. On social media (the right way)
3. In paid ads (and how to test what works)
4. BONUS: In physical mailers for neighborhood targeting

OUR QUESTIONS WE ASK IN INTERVIEWS:

ACT 1- Their Problem

Would you please tell me your name and where you live?
What problem were you trying to fix?
Can you tell me why you wanted it fixed? What did it feel like in your old space?
Why did you decide to move forward now?

ACT 2- Taking Action

How did you find us?
(I know we aren’t the cheapest option, so)Why did you trust us with your project?
What was the experience like working with us?

ACT 3- Resolution to The Problem

How are you enjoying your space now? How is it different from before?
What’s your favorite part of the project we completed together?
Would you recommend “company name” to friends and family members?

Learn more about Contractor Growth Network.

In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get “About Us” pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end clients, justify premium pricing, and set you apart from every “average contractor” in your market.

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Peter Rainey, co-founder and managing partner of Ranney Blair Weidman, to unpack their unique and refined pre-construction process. Peter walks through how his team shifted from traditional estimates and disjointed design experiences to a highly structured, 100-page client journey that establishes trust, transparency, and efficiency. By controlling the design narrative, focusing on true client advocacy, and emphasizing clear expectations, Ranney Blair Weidman now delivers high-end remodels with alignment and clarity from start to finish.

Key Takeaways: The Shift from Outsourced Design to Full Ownership Early in their journey, Peter’s team relied on external designers, often leading to miscommunication, delays, and poor client outcomes. The transition to a fully integrated design-build approach allowed them to control timelines, eliminate misalignment, and focus on client experience.

Start the Sales Process in the Living Room, Not the Kitchen Instead of jumping straight into measurements, Peter initiates consultations in the living room to foster creativity and uncover the client's real problems. This sets the tone for trust, collaboration, and bigger-picture thinking beyond surface-level design requests.

The Power of the Project Summary Letter After the in-home consultation, Peter presents a formal, typed letter on letterhead recapping client frustrations and goals. This old-school touch confirms the client feels heard, sets expectations, and serves as the north star for all design decisions moving forward.

100-Page Process Document Builds Trust Through Transparency At the showroom, clients are walked through a highly visual and interactive document showing past projects, pricing structure, punchlists, and processes. This immersive experience shifts the conversation from price anxiety to partnership and problem-solving.

Design to Solve, Not to Budget Ranney Blair Weidman focuses first on solving problems through creative design, not fitting within arbitrary budgets. Pricing is presented by area with modular options, giving clients control over scope while preserving the integrity of the design.

Memorable Quotes: “We’re not designing to a budget. We’re designing to solve your problem.” “If they don’t want to follow our approach, we are not the right fit for them.” “Quit trying to save the client money. That’s not our job. Our job is to present options.”

Actionable Advice: Control the Narrative Avoid being just another bidder. Guide clients through a structured process that builds trust and reinforces your authority as the expert.

Start with a Conversation, Not a Tape Measure Begin in a neutral space like the living room to hear their story before inspecting the space. This approach unlocks deeper insights and establishes rapport early.

Document What You Hear Use a project summary letter to confirm and reflect back what clients said during your visit. This builds confidence and becomes the foundation of your design strategy.

Provide Options, Not Ultimatums Break pricing into modular packages or room-by-room breakdowns. Allow clients to see the value and make decisions collaboratively without feeling boxed in.

In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google’s AI Overview, and explain how to structure your content to still get found. Whether you’re wondering if Google is dead (it’s not) or how to optimize for tools like Perplexity and Bing, this episode will help you stay ahead of the curve.

Key Takeaways AI Search Is Changing the Game Google and ChatGPT are rewriting how people search:

AI now scans for concise answers, not full-page rankings.
Questions and paragraph snippets matter more than ever.
It’s no longer just about clicks—being the answer is the goal.

Concise Answers Beat Long-Form Hooks Content must lead with the answer:

Gone are the days of slow storytelling intros.
Start with the clear, factual response—then build context.
This helps tools like Google AI and ChatGPT surface your content.

Google Isn’t Dead, It’s Adapting Despite the hype, traditional SEO still matters:

Google still dominates local and service-based searches.
Schema, page speed, links, and on-page SEO are still relevant.
Now it’s about blending classic SEO with AI-readiness.

Search Everywhere Optimization It’s no longer about ranking on one platform:

Get reviews on Bing, Angi, Houzz, and Facebook—not just Google.
Claim and optimize your Bing Places listing.
YouTube videos (with transcripts) are also being surfaced in AI answers.

AI Loves Structure and Fresh Data Make your content AI-scannable:

Use schema markup to define FAQs, videos, and pages.
Replace large paragraphs with bullet points or tables.
Update outdated blog posts for relevance and accuracy.

Memorable Quotes “If you’re not found everywhere, you’re not really found at all.” “The best answer wins now—not the biggest website.” “Google isn’t dead. It’s just changing the rules—and fast.”

Actionable Advice * Rewrite for Answers: Lead with a concise answer before diving into storytelling. * Use Schema Markup: Help AI interpret your FAQs, videos, and images. * Diversify Reviews: Get client reviews across Google, Bing, Angi, and Houzz. * Update Your Old Content: Refresh data, fix broken links, and add question-style headings. * Test It Yourself: Search on ChatGPT, Google AI, and Perplexity as if you're a client.

Meta Description: SEO is changing fast. Learn how AI tools like ChatGPT and Google SGE are shifting search—and how to adapt your content to keep showing up and driving leads.

Are you paying for SEO but not seeing results? Patrick, CGN’s in-house SEO specialist, joins us to expose the truth behind SEO strategies that don’t work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to.

Key Takeaways:

The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO - What SEO ROI really means and how to calculate it - How to set SEO goals that align with business growth - Red flags that your SEO company is doing nothing - Why page 2 on Google might as well be invisible - The tools you must own: Google Analytics, Google Search Console, Google Business Profile - Why thin content and doorway pages waste your money - How to track keyword rankings and spot real improvement - The danger of relying on impressions and clicks alone

Own your data. Know your rankings. And stop paying for SEO that doesn’t work.

Visit ContractorGrowthNetwork.com to get an audit or speak with an expert.

💻 Ready to grow your contracting business?

Visit https://www.contractorgrowthnetwork.com for expert resources and support!

Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 🎙️ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode,Logan Shinholser interviews Dr. Anna Hunter, Director of Learning & Development at JobTread, to unpack how human behavior directly impacts digital adoption in construction companies. Anna explains why technology is only as effective as its implementation, how to create true team buy-in, and how contractors can avoid wasting thousands on unused tools. The conversation dives into key behavioral strategies like building software champions, structuring healthy incentives, and identifying root problems before investing in tech. With practical analogies and tactical steps, this episode bridges the gap between strategy and psychology in software rollout.

Key Takeaways: Clarity Comes Before Software Before adopting software, companies need to clearly define their core operational problems. Jumping into tech without this clarity often leads to frustration and failure.

The Champion Model Works Successful tech rollouts often rely on "champions" — team members who believe in the software and lead by example. Identifying the right personality types for this role (not just the loudest volunteer) is crucial.

Start with the Team, Not the Tool The most effective companies get their teams involved in diagnosing problems and shaping processes before software ever enters the picture. Top-down mandates often backfire.

Incentives Should Match the Culture Incentivizing new habits (like filling out daily logs) can work, but it must be tied to accountability. Small, visible rewards can spark pride and momentum, especially when tied to public progress tracking.

Staged Rollout vs. All-In: Choose Wisely Rolling out software can happen gradually or all at once, but both approaches require preparation, peer support, and leadership alignment.

Owner’s Role: Understand and Translate Leaders don't need to be tech experts, but they do need to understand the software well enough to explain its value to their team — and to calm fears about being replaced.

Memorable Quotes: “Software is only as good as how much you use it.” “Jumping into tech without clarity just means you're scaling chaos.” “You're not rushing adoption—you’re building belief.”

Actionable Advice: * Define the Real Problems First: Use tools like whiteboards or flowcharts to uncover root causes before selecting a solution. * Nominate the Right Champion: Identify someone who is both tech-comfortable and respected by the team—not just the loudest person in the room. * Use Live Incentives: Create transparent incentive systems that track progress publicly and build pride over time. * Start Small or Go All-In — But Plan Either Way: Whether you're doing a phased rollout or flipping the switch company-wide, preparation is key to success.

Learn more about JobTread : https://www.jobtread.com/

Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine.

From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online.

Episode Highlights * What is a Google Business Profile (GBP) and why it matters for contractors * The difference between local SEO and traditional SEO * The exact checklist CGN uses to audit client profiles * How to properly set up NAP (Name, Address, Phone Number) consistency * Photo and video best practices to boost conversions * How to use posts, reviews, and core service offerings to improve ranking * Troubleshooting common issues like duplicate listings and account suspensions * Advanced tips for expanding visibility using business hours and insights

Key Takeaways * GBP is your digital storefront—often the potential clients' first impression of your business. * You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do. * Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO. * Extend your business hours if available—it can help you rank during off-hours searches. * Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful.

Book your GBP Audit with Stephanie!

https://www.contractorgrowthnetwork.com/contact/

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Kyle Hunt, remodeling business coach and founder of Remodelers on the Rise. Kyle breaks down his signature "Remodelers Roadmap"—a six-system framework designed to simplify and strengthen every core aspect of a remodeling business. From financials and marketing to people and operations, Kyle shares actionable advice and mindset shifts that help remodelers move from chaos to clarity in their business strategy.

Key Takeaways: Start with Strong Financials Kyle emphasizes that a healthy remodeling business begins with financial clarity:

Understand job costing, gross vs. net profit, and pricing strategy.
Establish a solid financial foundation to support sustainable growth.
Avoid burnout by making your business serve your life—not the other way around.

Marketing Isn’t Optional—It’s the Engine Kyle shares how too many remodelers treat marketing like a side task instead of a strategic priority:

Every business owner must be a student of marketing—even if they’re not executing it directly.
Build a clear marketing plan and pair it with a defined budget.
Track lead sources consistently to make data-backed decisions.

Sales Requires a Repeatable Process A wishy-washy sales approach leaves clients confused and kills conversion:

Define your “This is how we work” process in 3–5 clear steps.
Display your sales process on your website and reinforce it in person.
Charging for design becomes easier when clients understand the value and flow.

Production Is About More Than the Build Kyle urges remodelers to elevate the client experience from day one on the job site:

Pre-construction meetings are essential to set expectations and avoid surprises.
A systematic “final 5%” process ensures projects end as strong as they start.
Communication, cleanliness, and consistency are critical soft skills on the job.

Your People System Drives Your Success The quality of your remodeling business is directly tied to the quality of your team:

Empower team members with 1-on-1s, leadership development, and capacity checks.
Great leaders create space for others to lead—inside and outside their roles.
“Your people are more important than your profit margin.”

Operations Aren’t Just Software—They’re Structure Behind-the-scenes systems create forward momentum:

Use software to track jobs, log daily updates, and align estimating with accounting.
Establish a meeting cadence with clear agendas, action steps, and timekeeping.
Effective meetings are a business unlock—and a leadership responsibility.

Memorable Quotes: “If you’re wondering why your remodeling business feels so hard—it’s because it is hard.” “Don’t try to implement five things halfway. Pick one thing and really implement it.” “The quality of your remodeling business will never outpace the quality of your people.”

Actionable Advice: * Identify Your Starting Line: Before tackling all six systems, get clear on time management, pricing, and financial health. * Document Your Sales Process: Put it in writing, share it online, and walk clients through it every time. * Run Better Meetings: Prepare agendas, assign timekeepers, and prioritize action over updates. * Track Marketing Sources: Don’t just “feel” like something works—measure it. * Choose the Next Right Thing: Focus on one area, implement fully, and move forward with momentum.

In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing “just enough to start” (JETS)—and why that mentality holds businesses back from sustainable growth. Todd shares how building robust pre-construction systems, documenting processes, and creating real clarity in communication can make the difference between chaos and control on a jobsite.

Drawing from his years of coaching and consulting with construction companies, Todd walks through tactical strategies for increasing profitability and how simple documentation can solve major business problems. Whether you’re a one-man band or running a team of 100, this episode is packed with insights that will help you stop winging it and start winning.

How to Buy Out a Construction Project Playbook

Get Paid for Estimates Masterclass

Key Takeaways The JETS Mentality is Holding You Back

Doing “just enough to start” creates costly mistakes and jobsite chaos.
Companies need to operate with a mindset of clarity, not improvisation.

Documented Systems Drive Profitability

Contractors often mistake “it’s in my head” for a system.
Writing things down can solve 80% of common construction business problems.

Pre-Construction is Where the Money Is Made

Profits are built (or lost) before the job even begins.
Pre-construction systems reduce change orders, stress, and delays.

Turn Chaos into Predictability

Without structure, your team will make up their own rules.
Checklists, job books, and templates create consistent results.

Leadership Isn’t About Hustle—It’s About Systems

Business owners need to graduate from “doer” to “leader.”
Building systems empowers your team and removes dependency on you.

Memorable Quotes “Chaos is expensive—clarity is profitable.”

“You don't rise to the level of your goals; you fall to the level of your systems.”

“Documenting your process is the cheapest, fastest way to fix most of your problems.”

Actionable Advice * Start with one system. Pick one process you repeat often and document it. * Replace tribal knowledge. Get everything out of your head and onto paper. * Build a job book. Give your team a standard package of information for every job. * Focus on pre-construction. Nail the planning phase before picking up a hammer. * Lead with clarity. Create systems that enable your team to win without you.

AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era.

Discover how Marcus’s new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google.

Key Takeaways:

What "Search Everywhere Optimization" means for your business
How contractors should adapt to AI tools like ChatGPT
Why long-form video is making a comeback
The 5 pillars of Endless Customers
How to sell and communicate like 0.1% of your market
Building trust with AI-powered experiences

Want to learn more about Endless Customers?

Visit https://www.endlesscustomers.com/

Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Client testimonials can be the most powerful marketing tool for contractors—but are you using them effectively? In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean to break down why testimonials are critical for building trust, attracting leads, and standing out from the competition.

Key Takeaways: * Why testimonials outperform traditional marketing for contractors * The difference between testimonials and online reviews (Angi, Google, etc.) * Where to use testimonials—ads, websites, email marketing & more * The best time to ask for a testimonial (hint: it’s not after the project ends) * Overcoming common obstacles: client hesitation, camera shyness & more * Should you pay for testimonials? The truth about using actors vs. real clients * How testimonials impact SEO and lead generation

Listen now and learn how to make client testimonials work for your business!

Ready to grow your contracting business?

Visit www.ContractorGrowthNetwork.com for expert resources and support!

Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/

Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it’s not structured correctly, it could be hurting your business instead of generating leads.

Ian shares essential Website 101 tips, covering:
The real role of a contractor’s website and how to optimize it for leads
Common website mistakes that turn away potential clients
SEO basics to improve visibility on Google
The importance of high-quality images & videos for credibility
How to structure calls-to-action (CTAs) for higher conversion rates
Why site speed and mobile optimization matter more than ever

If your website isn't generating leads, this episode will help you identify what's wrong and how to fix it—without hiring a web developer!

Subscribe now and start turning your website into a lead-generating machine!

Ready to grow your contracting business?

Visit www.ContractorGrowthNetwork.com for expert resources and support!

Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/

Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, Logan sits down with Devon Vought, owner of Vought Construction, to uncover the secrets behind his success in the luxury home market. Devon shares how he elevated his construction business by focusing on exceptional client experiences and maintaining premium service standards. From charging $1,200 per square foot for new builds to hosting housewarming parties for clients, Devon reveals how personalized touches and meticulous attention to detail have helped him attract high-end clientele and generate consistent word-of-mouth referrals. Tune in to learn:

How to transform your contracting business into a premium brand
The role of relationship building in the luxury market
Practical steps to improve client communication and experience
Why hosting exclusive client events can be your best marketing strategy

If you want to break into the ultra-luxury market, this episode is packed with actionable insights that will help you stand out from the competition and build deeper client relationships. Check out Vought Construction’s website and see how Devon delivers a next-level client experience that keeps clients coming back! Ready to grow your contracting business? Visit https://www.contractorgrowthnetwork.com for expert resources and support! Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 🎙️ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, we sit down with Daniel Phan, Senior Creative Designer, to tackle a crucial question: Is your logo helping or hurting your business?

Daniel has spent years crafting brand identities, designing logos, and building strong visual foundations for contractors and businesses. Today, he shares expert insights into what makes a great logo, how branding influences client perception, and whether it's time for an update.

🔑 Key Takeaways:

Why logos matter in contracting and home services
What elements make up a strong, scalable logo
Common mistakes in logo design (and how to avoid them)
When (and why) you should update your logo
How to choose the right designer for your rebrand

From social media icons to truck wraps, Daniel explains where and how to use different versions of your logo for maximum impact. If you've ever wondered whether your branding is holding your company back, this episode is a must-listen! --> Dan's Pinterest Board! Logo Design Pin

🎧 Listen now and take your brand to the next level!

Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support!

Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/

Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Here is our favorite podcast from 2024! If you didn't have a chance to listen to this episode earlier in the year, now is your chance!

WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: https://youtu.be/a27JGE7TbNc

Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors.

Join us as we explore the origins of NS Builders and the man himself, Nick Schiffer. Discover how his commitment to intentionality and high-quality craftsmanship became the cornerstone of his brand and how these values have guided the evolution of NS Builders. We delve into the strategic decisions behind focusing on brand development and the pivotal moments that marked the growth of his business.

Furthermore, Nick discusses common pitfalls contractors and home builders face in their social media strategies and how to build a brand that lasts.

This episode offers a rare glimpse into the mind of a creative entrepreneur who has successfully merged craftsmanship with digital savvy to build a powerful brand in the home-building space

In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design!

In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits.

Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors.

🎧 Tune in now to transform your contracting business!

Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support!

Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/

Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design!

In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter.

Don't miss this game-changing episode of the Contractor Growth Network Podcast!

Key Takeaways:

Streamlining sales and design systems.
Reducing timelines without sacrificing quality.
AJ's actionable tips for contractors.

🎧 Tune in now to transform your contracting business!

Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support!

Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/

Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!

In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you’re a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don’t want to miss!

In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face.

Drawing from his real-world experience as a business owner and his expertise with DripJobs, Tanner breaks down how contractors can simplify scheduling, improve client communication, and tackle time-consuming tasks with automation. If you're a contractor looking to streamline operations, grow your business, and deliver exceptional results for your clients, this episode is packed with actionable insights.

Join us to learn about game-changing tools and strategies that can help contractors achieve more while working less. Don’t miss out on Tanner’s tips for sustainable growth, operational efficiency, and making the most out of tech in the contracting space!

Check out Drip Jobs here: https://www.dripjobs.com/?utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&gad_source=1&gclid=Cj0KCQiAoae5BhCNARIsADVLzZcx1E5ei-5ovwPkZkB7TBJPOSvVE3ddIUgfDjGmp_ONiYruZPk3pHEaAsuJEALw_wcB

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually.

Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodeling space. The conversation dives deep into the operational and marketing strategies that helped Chris scale his business, the challenges of balancing handyman and remodeling services, and why staying focused on what you excel at is key to success.

Chris also offers practical tips on training employees, managing customer expectations, and navigating industry trends.

Tune in to learn how to cross-promote services and grow your business in the home services industry.

Keywords: handyman business, remodeling business, home services industry, scaling a business, business operations, contractor marketing, Chris Lalomia, The Trusted Toolbox, business growth, training employees, customer service, contractor podcast.

In this episode of Contractor Growth Network, host Logan Shinholser shares the biggest mistakes that remodelers make when starting their social media and best practices for fixing them. This presentation was originally given live at Remodeler's Advantage Summit in San Diego, CA.

In this episode of Contractor Growth Network, host Logan Shinholser sits down with Kyle Hunt, the mastermind behind Remodelers on the Rise, to explore how contractors can maximize their remodeling profits by adjusting the six key financial dials. Whether you're looking to boost your bottom line, improve cash flow, or streamline your business processes, this conversation is packed with actionable insights that will help you succeed. Kyle shares his years of industry experience and offers practical advice on how to take control of your financials and grow a profitable remodeling business. Don’t miss this chance to learn from the best!

In this episode, we sit down with Aaron Horner to uncover the top 5 video marketing mistakes that could be costing you views and conversions. From poor targeting to neglected analytics, we break down each mistake and provide actionable tips on how to fix them. Whether you're a seasoned marketer or just starting out, this podcast will help you refine your video marketing strategy for better results.

In this episode of The Contractor Growth Network, host Logan Shinholser sits down with CGN’s SEO expert, Stuart Hendry, to unravel the mysteries surrounding AI's role in search engine optimization. Together, they dive deep into what's genuinely transformative in AI-driven SEO and what's simply marketing buzz. From understanding the latest tools and technologies to practical tips on integrating AI into your SEO strategy, this episode is a must-listen for anyone looking to stay ahead in digital marketing. Whether you're an SEO veteran or just getting started, Logan and Stewart provide valuable insights to help you distinguish between real opportunities and overhyped trends.

Join Logan Shinholser as he talks to CGN's social media expert, Sean Holleran, and dives deep into the essential marketing strategies for contractors to promote their work at job sites effectively. As the busy summer season rolls on, Logan and Sean emphasize the importance of capturing content from ongoing projects to create impactful marketing materials. The discussion highlights practical tactics, including the use of yard signs, door hangers, and effective photography to showcase before-and-after transformations. this week, learn how to position yourself as a leader in your community, foster neighborly connections, and promote your work confidently. Whether you’re just starting out or looking to enhance your marketing efforts, this episode is packed with actionable insights to help your contracting business flourish

In this episode of The Contractor Growth Network, Join our host, Logan Shinholser, as he sits down with his father, Steve Shinholser, to explore the secrets behind building successful businesses and maintaining lifelong customers. Steve shares his journey from starting a lifeguard business right out of college to founding Premier Ponds, a company he ran for 20 years. He discusses the importance of customer retention, the lessons learned from his ventures, and the strategies he employed to create businesses that were easy to run and highly profitable. Tune in to hear valuable insights on customer service, business growth, and achieving a win-win situation for both business owners and customers.

GET THE BOOK: https://www.amazon.com/s?k=radical+candor+by+kim+scott&hvadid=580750306250&hvdev=c&hvlocphy=9010676&hvnetw=g&hvqmt=e&hvrand=489996309926186562&hvtargid=kwd-291244272219&hydadcr=22567_13493270&tag=googhydr-20&ref=pd_sl_6c97pemdo2_e

This podcast is a discussion on Radical Candor, a famous communication concept created by Kim Scott. Logan Shinholser and Jason Rosoff, CEO of Radical Candor, explore the concept and its application in leadership.

They dive into how Radical Candor helps leaders have candid conversations, build strong relationships, and improve team dynamics by combining care personally with direct challenges.

Jason explained the origins of Radical Candor as a management philosophy developed by Kim Scott.

The conversation highlighted the importance of implementing Radical Candor in company culture to enhance satisfaction, retention, and relationships. The meeting also touched on applying Radical Candor at home to improve personal relationships.

Check out our website: www.contractorgrowthnetwork.com

In this episode, Logan Shinholser is joined by Aly Romano, the Director of Website Development at CGN. Aly, who also spearheads client relations, shares her philosophy on creating exceptional client experiences that go beyond the ordinary.

Drawing from her rich background in customer service, Aly emphasizes the importance of personal connections and genuine relationships in fostering client satisfaction. She reveals her approach to starting conversations by prioritizing clients' well-being, setting the tone for a journey of growth and collaboration.

Aly delves into her experiences in the restaurant industry and her professional evolution within CGN, highlighting her commitment to continuous learning and improvement. Her adeptness at handling challenges with grace underscores her dedication to delivering outstanding service consistently.

Logan commends Aly's unwavering dedication and resilience in the face of obstacles. He applauds her proactive attitude towards problem-solving, aligning with CGN's overarching goal of providing exceptional client service. Aly's passion for creating meaningful experiences extends beyond the workplace, reflecting a genuine desire to positively impact lives.

Tune in to discover how Aly Romano's commitment to personal impact and genuine relationships is shaping exceptional client experiences at Contractor Growth Network, setting a standard for excellence in client services.

Check out more of CGN! www.contractorgrowthnetwork.com

Aly's Wedding Registry: https://www.theknot.com/us/alexandra-romano-and-michael-kyle-may-2024/registry

Check out Marcus on Instagram! https://www.instagram.com/marcusfilly/

Check out Functional Bodybuilding! https://functional-bodybuilding.com/

In this enlightening episode, we dive deep into the powerful connection between physical fitness and entrepreneurial success with Marcus Filly, renowned functional bodybuilding expert and former competitive athlete.

Marcus shares his inspiring journey from the world of competitive sports to becoming a leading voice in functional fitness and entrepreneurship. Drawing from his experiences in CrossFit Games and building his own business, he reveals how the discipline and mental resilience cultivated in athletics translate seamlessly into the world of entrepreneurship.

Gain valuable insights into the science behind the link between fitness and business performance. Marcus unpacks the crucial role of muscle mass and energy balance in sustaining high energy levels and productivity throughout demanding days. He also highlights the significant impact of physical health on mental clarity, decision-making, and overall leadership effectiveness.

Marcus also delves into key nutritional strategies to optimize cognitive function and combat stress, offering actionable advice for busy entrepreneurs. From sustainable fitness approaches to tailored routines for contractors with active workdays, Marcus equips listeners with the tools they need to integrate fitness seamlessly into their busy schedules and unlock their full potential in business and life.

Thanks for listening!

WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: https://youtu.be/a27JGE7TbNc

Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors.

Join us as we explore the origins of NS Builders and the man himself, Nick Schiffer. Discover how his commitment to intentionality and high-quality craftsmanship became the cornerstone of his brand and how these values have guided the evolution of NS Builders. We delve into the strategic decisions behind focusing on brand development and the pivotal moments that marked the growth of his business.

Furthermore, Nick discusses common pitfalls contractors and home builders face in their social media strategies and how to build a brand that lasts.

This episode offers a rare glimpse into the mind of a creative entrepreneur who has successfully merged craftsmanship with digital savvy to build a powerful brand in the home-building space

This week, Mike was in Las Vegas for the International Builder's Show!

At the event, Mike spoke about how to build a brand, understanding social media, and how to create content that WINS online!

If you want to see how we can run social media for you, visit our website www.contractorgrowthnetwork.com

Welcome back to the Contractor Growth Network Podcast!

Today's episode is our presentation from the JobTread Connect User Conference in Dallas, TX a few weeks ago!

This brand new presentation is all about how to tell the stories of your customers in a way that

Gets people excited to work with you
Shows off your work
Makes selling easier
Builds your brand

We hope you enjoy this episode!

Find out more about us here! www.contractorgrowthnetwork.com

REGISTER FOR THE NEW ERA OF CONTRACTING VIRTUAL SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

Dive into a powerful episode with marketing expert Brian Kaskavalciyan, co-founder of gFour Marketing Group and host of the Wealthy Contractor Podcast. Brian, known for his book "7 Secrets To Becoming A Wealthy Contractor," shares insights on the transition from high-paying jobs to running a successful business. We'll explore personal growth for business owners, common challenges for contractors moving from daily operations to strategic roles, and effective strategies for implementing systems in a business. Brian also discusses the importance of leadership in transitioning a business to be more employee or system-centric, and what the new era of business freedom means in today's world.

For more insights from Brian and strategies for business growth in 2024, join us at the New Era of Contracting Virtual Summit on January 24th and 25th. Get your tickets via the link in our description and prepare to transform your business approach!

REGISTER FOR THE NEW ERA OF CONTRACTING VIRTUAL SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

Erin Longmoon is the CEO of Zephyr Recruiting, specializing in recruiting services tailored for small businesses, with a focus on aligning company culture with employee values. Her approach is personalized, addressing the unique hiring challenges and opportunities in small business environments. Longmoon advises on employee retention, positive workplace culture, and strategies to attract top talent. She is also a speaker and writer on human resources, small business growth, and employee engagement.

On today's episode, Erin joins us to talk about

the differences between hiring and recruiting
why you should treat recruiting like marketing
the role that culture plays in hiring
how to handle recruiting and hiring in-house
what the new era of recruiting looks like

Erin will be speaking at the New Era of Contracting Virtual Summit taking place on January 24th and 25th!

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

Today, we have the privilege of hosting a true expert in the field, Benji Carlson. Benji is a vital member of Breakthrough Academy (BTA), where his passion lies in coaching and training entrepreneurs within the trades and home service sectors. With a wealth of knowledge and experience, he assists business owners in implementing effective systems and processes to boost operations and profitability. Benji is also the charismatic host of the Contractor Evolution Podcast, where he shares valuable insights and strategies.

In this episode, we sit down with Benji Carlson to delve into the world of strategic planning, KPIs, team buy-in, and annual planning. His expertise extends from defining strategic plans for contracting businesses to explaining the intricacies of Key Performance Indicators (KPIs). We explore crucial questions, including:

Strategic Planning Defined: Benji offers his definition of what a strategic plan means for contracting businesses.
Understanding KPIs: Learn what KPIs are and how to determine which ones are most crucial for your business. Discover who within your company should be tracking KPIs.
Team Buy-In: Benji reveals strategies for gaining team buy-in into company goals, and what happens when those goals are achieved or missed.
Setting an Annual Theme: Explore the concept of setting a theme for your annual business plan and how to go about it effectively.
The Future of Business Planning: Benji shares his vision of what the new era of business planning looks like in the ever-evolving landscape.

If you're eager to gain valuable insights on planning your business for 2024 and beyond, don't miss the opportunity to hear Benji Carlson speak at the New Era of Contracting Summit on January 24th and 25th.

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

In today's episode, we have the pleasure of hosting a true industry visionary, Tom Reber. Tom is a renowned business coach and entrepreneur, highly regarded for his impactful work within the contracting and home improvement industry. He is the mastermind behind The Contractor Fight, a coaching and mentoring program designed to empower contractors and home service business owners to expand their businesses and enhance profitability.

Join us in this enlightening conversation with Tom Reber, and gain valuable insights that can transform your approach to business. As an exclusive bonus, Tom will be a featured speaker at our upcoming New Era of Contracting Summit on January 24th and 25th.

In this episode, we explore these topics with Tom:

Malleability in Business: Tom delves into the importance of being malleable when adopting new ways of conducting business.

Contractor Misconceptions: Discover the common misconceptions that contractors often have about innovation and technology.

Balancing Innovation and Fundamentals: Tom provides insights on finding the equilibrium between embracing innovation and upholding the fundamental principles of your business.

Intent to Implement: Uncover the significance of having a clear intent to implement changes and improvements within your organization.

Business Like Elite Athletes: Learn why Tom believes that business owners should approach their businesses with the same dedication and mindset as elite athletes.

The New Era of Business Innovation: Tom shares his perspective on what the new era of business innovation means and how it can impact your business positively.

If you're eager to elevate your business in 2024 and beyond, don't miss the opportunity to hear Tom Reber speak at the New Era of Contracting Summit on January 24th and 25th.

This episode is packed with wisdom and strategies that can take your business to the next level. Subscribe to our podcast for more thought-provoking discussions with industry leaders and entrepreneurs, and stay ahead in the ever-evolving world of contracting and business growth.

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

In today's episode, we have the privilege of sitting down with a true industry titan, Tommy Mello. Tommy is not only the Owner of A1 Garage Door Service, a national garage door repair chain that serves an astonishing 16,000 homes every month, but he's also a business luminary who generated over $125 million in revenue last year, with an impressive $25 million in EBITDA.

Additionally, he is the author of two game-changing books, "Home Service Millionaire" and "Elevate: Build A Business Where Everyone Can Win."

Don't miss this engaging conversation with Tommy Mello as he shares his wealth of knowledge and experience that has propelled him to success in the home service industry. As a special treat, Tommy will be a featured speaker at our upcoming New Era of Contracting Summit on January 24th and 25th.

In this episode, we explore some key questions with Tommy:

• Prioritizing Business Elements: Tommy ranks the importance of sales, marketing, hiring, operations, and finance, providing valuable insights into what drives his business success.

• The Power of Staff: Discover how Tommy's team has been instrumental in setting his company apart in a competitive market.

• Personality vs. Talent: Tommy discusses why hiring for personality often takes precedence over hiring for talent.

• Building the Right Brand: Hear about the transformative impact of advertising the right brand for your business.

• Transitioning to the Visionary Role: Learn how Tommy managed to shift from working in the business to leading it as a visionary.

• The Perfection-Scaling Paradox: Explore why perfection can hinder your scaling efforts.

• Market Strategy: Tommy shares valuable advice for businesses facing the tough decision of pulling out of certain markets.

If you're ready to elevate your business in 2024 and beyond, make sure to catch Tommy Mello speaking at the New Era of Contracting Summit on January 24th and 25th. Secure your tickets today using the link in the podcast description! This episode is packed with insights that can help you take your business to new heights, so don't miss out. Subscribe now and stay tuned for more episodes that will empower you on your entrepreneurial journey.

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

Today, we have a special guest joining us, a true master of high-stakes negotiation, Chris Voss. With a remarkable background as a former FBI hostage negotiator, Chris has faced intense scenarios that most of us can only imagine, including the Chase Manhattan Bank robbery standoff. His skillful negotiation tactics secured peaceful resolutions in these life-or-death situations.

Chris is also the acclaimed author of 'Never Split The Difference: Negotiating As If Your Life Depended On It.' In this book, he distills his extensive negotiation expertise into essential strategies that can be applied in both business and everyday life. Through his global teaching and consulting, Chris empowers companies with the art of negotiation by delving deep into human psychology and strategic communication.

In this episode, we dive into the mind of the negotiator who has reshaped how the business world approaches high-stakes discussions. We explore topics such as:

What should the mindset be around negotiation?
Uncovering the myths surrounding negotiating.
The intriguing concept of the space between "yes" and "no."
Differentiating between compromise and high-value trades.
The intriguing notion of being the "favorite of the fool."
Strategies for navigating high-emotion negotiations, especially in family-owned businesses.
Chris's vision for the new era of negotiation.

If you're eager to enhance your negotiation skills and want to learn from a true expert, don't miss Chris Voss speaking at the New Era of Contracting Summit on January 24th!

https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

Today's podcast episode is an interview that Logan did with Chris Shank on the Rocket Your Business For Trade Contractors Podcast!

Join us as we explore the strategies that trade businesses can employ to construct a more unified and captivating marketing blueprint. While many companies are eager to dive straight into the "attraction" phase of their marketing plan, Logan offers his insights on why prioritizing service excellence and forging a powerful brand foundation are critical prerequisites for any triumphant marketing strategy.

We'll dive into the pitfalls of getting the Be-Look-Attract sequence out of order and the potentially disastrous consequences it can have on your company's time and financial resources.

If you want to learn how we can help grow your own business, visit our website at www.contractorgrowthnetwork.com

Check out the Rocket Your Business For Trade Contractors Podcast! https://podcasts.apple.com/ca/podcast/rocket-your-business-for-trade-contractors/id1509468497

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

On today's episode of our podcast we welcome Joey Coleman, a renowned expert in customer experience and author of the Wall Street Journal bestseller, 'Never Lose A Customer Again.' With over two decades of experience transforming customer interactions for prestigious clients like Zappos and NASA, Joey brings a wealth of knowledge to our show. In this episode, we delve into the nuances of customer service versus customer experience, the critical importance of the first 100 days in a customer's journey, and the art of managing expectations to elevate customer satisfaction.

Logan spoke with Joey about creating a positive customer experience, exploring effective strategies for engaging employees in fostering memorable customer experiences and how senior management can stay attuned to their company's customer experience dynamics. We'll also tackle the challenges of achieving 'white glove service' in your business!

This episode is not just an exploration of customer experience insights; it's a prelude to Joey's much-anticipated keynote speech at the 'New Era of Contracting Summit' on January 24th and 25th.

Don't miss out on this opportunity to revolutionize how you think about and interact with your customers. Tune in for practical tips, insightful anecdotes, and a chance to learn from one of the masters in the field.

For more information about attending Joey Coleman's talk and to grab your tickets, check out the description. Your journey towards exceptional customer experience begins here!

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

On today's podcast, we share another session from our Social Media Masterclass!

Sam Bates from Grass Roots Pond and Garden, with over 750K followers on social media, shares his 10 tips for getting started on social media!

Whether you're just getting started on social or you're already on your journey, this is a great session to remember the fundamentals of social media!

If you want to see how we can help with your social media game, fill out a contact form!

www.contractorgrowthnetwork.com/contact

Today on the podcast we are sharing Spencer, aka SB Mowing's presentation from our Social Media Masterclass!

Spencer is one of 2 creators in the home improvement space to amass over 1,000,000 subscribers on the platform. In fact, he has over 4 million!

Spencer shares his story of running a business to eventually making more money from YouTube and going full time into content.

He also gives insights and tips for the YouTube landscape and how to grow your own audience.

If you want to see how we can help you get started on video, check out our website! www.contractorgrowthnetwork.com

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS HERE: www.contractorgrowthnetwork.com/social-media-event

Welcome to Learn With CGN, the podcast that brings you insights and knowledge from experts in a variety of fields hosted by Sean David. In today's episode, we're talking all about social media for businesses. Our guest is Mike Kyle, Content Manager for Contractor Growth Network, a digital marketing agency that specializes in helping contractors grow their businesses online.

Mike is a social media expert, and in this episode, he'll be sharing his tips and advice on how to use social media effectively for your business. We'll cover the platforms you should be on, how often to post, and how to create engaging content that will help you connect with your audience.

Whether you're new to social media or you're looking to take your social media game to the next level, this episode is packed with insights and actionable advice that you can start using today. So grab a pen and paper, and get ready to learn how to use social media to grow your business.

If you're interested in learning more about Contractor Growth Network visit our website www.contractorgrowthnetwork.com

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS HERE: www.contractorgrowthnetwork.com/social-media-event

LEARN HOW WE CAN DO VIDEO FOR YOU: www.contractorgrowthnetwork.com/video-marketing

On today's episode of the Contractor Growth Network podcast, Mike is joined by Aaron Horner and Sean David, the video team at CGN!

Aaron and Sean have just come back from 3 weeks on the road with clients and today they share what the past 3 weeks have been like for them!

We talk about what makes someone's videos great, the best moments of the trips, and how we prepare to film videos with clients!

We hope you enjoy this conversation!

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS: www.contractorgrowthnetwork.com/social-media-event

SB Mowing has erupted online, generating over a billion views across social media.

In total, Spencer has gained over 16 million followers in under 24 months.

Mike sat down with Spencer to discuss running his lawn care business, the value of creating content, and Spencer's process has evolved over the past two years.

Check out SB Mowing Here: youtube.com/@UC1PrvGO58IkNPTqD_0zoVrA

Check out our breakdown of Spencer's videos: https://youtu.be/vA9ynNr89A8

www.contractorgrowthnetwork.com

Welcome back to the Contractor Growth Network podcast!

Today's episode is Logan's talk at the Mile High Profit Summit where he walks through how to become the go-to contractor in your area no matter what you charge.

The presentation revolves around 3 key points

Showcasing your work through high quality photos
Demonstrate what it looks like to work with you through video content
Become the authority in your space with blog articles

If you liked this episode and want to learn more, check out our website!

www.contractorgrowthnetwork.com

This week's podcast we take you to the Pinnacle Experience in Philadelphia, a technology, sales, and leadership conference for contractors, hosted by Pro Remodeler!

Logan Shinholser of Contractor Growth Network was asked to speak on a panel about the use of technology in the contracting and construction industry.

We hope you enjoy these insights on AI in the contracting space!

Check out the Pinnacle Experience: https://www.proremodelerpinnacle.com/

Check out Contractor Growth Network: https://www.contractorgrowthnetwork.com/

This past week Logan, Mike, and Ian attended the Pinnacle Experience in Philadelphia, PA. In attendance, were contracting business owners who run $10+ million-dollar businesses.

Today's podcast is a recap of the event.

Specifically, we talk about the different mindsets that $10M business owners have, how they view marketing, and our own takeaways from attending.

Come see us at Remodelers Advantage next week in Chicago!

www.contractorgrowthnetwork.com

Logan Shinholser is joined by Tim Brown, owner of Hook Agency, to discuss the impact of AI on marketing agencies and the future of marketing. They touch upon the fear and excitement surrounding AI's role in their industries and how it's changing the landscape.

The conversation delves into various AI tools and applications they use or have come across in their work. They discuss Mid Journey on Discord, a bot that generates images based on descriptions, and the potential it offers for content creation.

They also mention the changing landscape of AI tools, emphasizing the need for adaptability in the face of rapidly evolving technology. Photoshop's newer beta version is highlighted as an example of AI-enhanced image editing capabilities.

The main topics explored in the podcast include AI's impact on content creation, SEO, and generative search. Google's shift towards rewarding high-quality content regardless of its AI involvement is discussed, and they emphasize the importance of human curation to avoid AI-generated content feeling robotic.

The conversation further explores the idea of using AI to analyze and extract valuable information from client reviews, aiding in content creation and improving services based on client feedback.

Overall, the discussion revolves around the ways AI is transforming the marketing industry, raising the standards for content creation, and how agencies like Hook Agency are adapting to these changes.

www.contractorgrowthnetwork.com

In this podcast discussion, the focus centers on the relationship between SEO and user experience. While some individuals seek only SEO solutions, it's emphasized that a well-designed and user-friendly website is essential for effective SEO results. The analogy of a salesperson with no successful sales despite numerous calls is used to highlight the importance of a website's structure and content.

The conversation delves into indicators suggesting a website's issues might extend beyond SEO. These include the inability to generate leads despite SEO efforts, content not ranking or engaging users, and a website's visual inadequacy compared to competitors. A user-friendly website is described as one with clear language, intuitive navigation, and engaging visuals and videos. It's portrayed as a digital storefront or resume, serving as the foundation for a business's online presence.

Content creation is emphasized as a pivotal factor for SEO success. Quality, engagement, and addressing user queries are prioritized over content length. Both SEO and social media platforms assess user engagement to determine content quality and relevance. The overarching advice revolves around creating valuable, engaging content that caters to users' needs while also adhering to SEO best practices.

www.contractorgrowthnetwork.com

Today Logan is joined by Tom Droste, co-founder of Estimate Rocket to talk all about creating systems and processes for your contracting business!

Not only will systems and processes make you more efficient in your day to day, but it will also make hiring and training easier!

In this episode, we unveil the shift that skyrocketed our content strategy. We traded generic content for captivating material, resulting in a staggering 107,000 views in just a month. But it's not just us—Premier Ponds saw YouTube subscribers soar from 4,000 to 150,000 by infusing entertainment into their content.

Why does an entertainment-based approach matter? It's your brand's gateway, leaving a lasting impact even if viewers don't convert immediately. Discover the sweet spot ratio—our 3-to-1 rule for balancing engaging content with sales-oriented posts, though you can customize it.

Hungry for practical content ideas? We've got you covered, from before-and-after project visuals to captivating walkthroughs. Plus, learn the art of maintaining anticipation throughout your content, inspired by halftime surprises.

Visit our Instagram for real-world examples and strategies from successful contractors. A

Prepare to elevate your content strategy by combining engagement and entertainment. Let's dive in!

Check out our Instagram! www.instagram.com/contractorgrowthnetwork1

www.contractorgrowthnetwork.com

REGISTER FOR THE MILE HIGH PROFIT SUMMIT: tinyurl.com/milehighcgn

Today on the podcast we uncover the evolution of content and SEO techniques. Join us as we dissect the myths around old content and learn from our host's experiences. Discover Google's stance on retaining older content, debunking the notion that freshness is the only factor that matters.

We provide actionable insights for dealing with outdated content, whether it's enhancing existing articles or managing content during a website transition. Learn from real-world examples about the potential consequences of neglecting SEO value during these changes.

Whether you're a business owner, marketer, or SEO enthusiast, this episode equips you with practical strategies to optimize your content approach. Tune in to understand the dynamic interplay between content quality and search engine rankings, and gain insights that can elevate your website's visibility and engagement.

Listen now for valuable insights on content and SEO that can reshape your digital strategy for the better.

www.contractorgrowthnetwork.com

Join our video email series! https://diy.contractorgrowthnetwork.com/free-video-marketing-series

Welcome back to the Contractor Growth Network podcast! I'm excited to dive into the world of content marketing and how it can revolutionize your contracting company's growth.

I share my journey of introducing content marketing to my dad's pond company back in 2014. At that time, content marketing was a relatively new concept, and it was met with skepticism by some team members. However, through dedication and perseverance, I was able to create a culture of content that transformed the company's marketing efforts.

One of the most crucial aspects of creating a culture of content is buy-in from the top. As a contracting company owner or marketing leader, you need to wholeheartedly believe in the power of content marketing and lead by example. When your team sees your enthusiasm and commitment, they'll be more inclined to embrace content creation and promotion.

But it doesn't stop there. Making content creation easy and accessible for your team is essential for sustained success. I'll share with you the practical strategies I used to get my team on board. By providing clear guidelines and creating a simple form for photo uploads, I made it easy for team members to contribute to our content marketing efforts.

Furthermore, I'll emphasize the importance of having a dedicated content creator. When you have someone solely responsible for content production and promotion, it ensures consistency and quality. Having a designated person also allows other team members to focus on their core responsibilities, preventing content creation from becoming an afterthought.

The impact of a strong content marketing strategy goes beyond marketing itself. As I'll explain, when your clients see engaging content showcasing your team's expertise and personality, it builds trust and establishes your company as an industry leader. This newfound recognition empowers your team and instills a sense of pride in their work.

By the end of this episode, you'll have a clear understanding of how to create a culture of content within your contracting company, making content marketing a central pillar of your growth strategy. So, join me on this journey, and let's unlock the power of content marketing for your contracting business.

If you find this episode valuable, please consider leaving a review and sharing it with fellow contractors who can benefit from this game-changing approach. Tune in now and embark on the path to success through content marketing!

www.contractorgrowthnetwork.com

REGISTER FOR THE MILE HIGH PROFIT SUMMIT HERE: tinyurl.com/milehighcgn

Welcome to the Contractor Growth Network Podcast. On this week’s double-feature episode, we’ll take a deep dive into the powerful interplay of SEO and branding and unravel the game-changing concept of Google's 'information gain score.'

In our first half, we explore the often overlooked but crucial role that branding plays in SEO. This in-depth analysis uncovers the intimate bond between SEO and branding, revealing how they can work together to maximize visibility on Google and strengthen your brand's presence throughout the customer journey. Lastly we discuss why having a brand makes SEO even easier for your company.

In the second half of the episode, we shift gears to unravel the mysteries of Google's "information gain score," a crucial element in SEO that quantifies the uniqueness of your content. Since Google patented this game-changing algorithm in June 2022, understanding and utilizing this score has become pivotal to enhancing search rankings and visibility. We'll take you behind the scenes of Google's "helpful content update" and show you how the information gain score can affect AI-generated content and new content farms. Our deep dive will also cover strategies for generating high-ranking content using unique data sources, competitive analysis, and content-creation tools like ChatGPT. We wrap up with a look at the implications of the surge in AI-generated content and the necessity of cutting through the noise to make your content stand out.

Join us on the Contractor Growth Network Podcast, where we delve into these integral topics, transforming your understanding of SEO and empowering you with practical tips and strategies to help your contracting business achieve unprecedented growth and visibility. Let's dive in!

www.contractorgrowthnetwork.com

REGISTER FOR THE MILE HIGH PROFIT SUMMIT HERE: tinyurl.com/milehighcgn

Join us for an exciting episode of the Contractor Growth Network Podcast, where host Logan Shinholser chats with Tom Reber, the mind behind The Contractor Fight. Tom discusses his journey from being a contractor to becoming a business coach, sharing valuable lessons learned from his early days in the industry.

This episode is packed with insights into the importance of networking, daily sales consistency, and never backing down in the face of competition. Listen as Tom discusses the upcoming Mile High Profit Summit, its key offerings, and this year's theme, "Sell Unafraid".

The conversation also delves into maintaining work-life balance, the relevance of family involvement in business, and the significance of investing in personal growth and development. Tune in to this informative episode for a crash course in overcoming hurdles and embracing success in the contracting industry.

Reminder: When you register through our link you get a FREE marketing strategy and access to a group social media coaching call!

tinyurl.com/milehighcgn

tinyurl.com/milehighcgn

On today's podcast, we dive deep into the strategies that will help you build trust and boost your online reputation on Google. In this enlightening discussion, we'll explore three key elements: Google's brand reputation guidelines, the impact of AI content, and the power of effective keyword research. By mastering these aspects, you'll be on your way to establishing yourself as a trusted authority in the digital realm.

Google's brand reputation guidelines are essential to understand. We'll unravel the secrets behind making it easy for Google to grasp what your company is all about. From showcasing your expertise and unique services to leveraging engaging content that resonates with your audience, we'll guide you on the path to building a strong brand reputation.

Next, we'll delve into the world of AI content. The rise of AI has brought new perspectives to content creation. We'll explore Google's evolving stance on AI-written content and the ultimate truth: good content is king. Discover how to craft high-quality content that meets user needs, regardless of whether it's AI-generated or human-written. We'll discuss the importance of user engagement metrics and how they impact Google's perception of your content.

Lastly, we'll uncover the power of effective keyword research. Understanding what topics and keywords resonate with your target audience is key to optimizing your content and increasing your visibility on Google. Dive into the intricacies of keyword research, including uncovering search intent, identifying competitor strategies, and incorporating related keywords into your content. By aligning your content with search queries, you'll enhance your chances of being discovered by the right audience.

So, if you're ready to take your online presence to the next level, join us in this captivating YouTube video. We'll provide you with the insights, tips, and strategies you need to unlock Google's trust and build a stellar online reputation. Hit that play button and embark on the journey to digital success!

www.contractorgrowthnetwork.com

Welcome back to the Contractor Growth Network Podcast! In this episode, host Logan Shinholser dives into the latest developments in the marketing world and how they relate to your contracting business. Get ready for an insightful conversation on two main topics: Meta's new app, "Threads," and Google's legal action against fake reviews.

First up, Logan unpacks Meta's Threads app, which is making waves as the competitor to Twitter. With Elon Musk's takeover of Twitter causing some turbulence, Meta saw an opportunity to step into the business ring. Threads offers a similar interface to Twitter and has already gained over 100 million users within a week. Logan explains why even though Threads may not be the perfect fit for contractors right now, it's crucial to stay aware of its significance, considering the dominant presence of Meta, Facebook, Instagram, and WhatsApp in the online world.

Next, Logan delves into Google's fight against fake reviews. He exposes the shady practice of "rank and rent," where scammers manipulate search rankings by creating fake websites and Google business profiles with phony reviews. Google has recognized this fraudulent behavior and is taking legal action to crack down on those involved. Logan warns contractors to be cautious if approached with rank and rent opportunities, emphasizing the importance of building your brand and SEO organically to align with Google's efforts to maintain a trustworthy online ecosystem.

In addition to these intriguing topics, Logan shares valuable insights on effectively communicating your company's vision. Drawing from his recent experience at Contractor Growth Network's end-of-quarter meeting, he highlights the impact of visualizing and sharing the company's direction with the team. Discover how a clear vision can foster team morale, engagement, and a sense of purpose.

So, if you're a contractor looking to stay ahead of the game, this episode is a must-listen! Tune in to gain valuable knowledge about the Threads app, the importance of authentic SEO practices, and the power of communicating your company vision. Subscribe to the Contractor Growth Network Podcast for more exciting discussions and expert tips on marketing strategies for contractors.

www.contractorgrowthnetwork.com

In this episode, we delve into the latest developments in Google's local search landscape. We kick off with an exploration of Google's Search Generative Experience (SGE), a new AI-driven feature that's reshaping local search results. We discuss its potential impact on residential contractors and how businesses can adapt to this closed-loop system.

Next, we tackle the issue of missing reviews on Google. We share insights from a new process that Google has introduced for reporting missing reviews, a critical aspect of digital marketing for home improvement businesses. We discuss the importance of reviews in reputation management, rankings, and revenue generation.

We then shift our focus to the ethical acquisition of reviews. We discuss why businesses should avoid soliciting reviews in exchange for donations and the implications of Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) concept on review acquisition strategies.

Finally, we discuss a new development in Google Business Profile management - the introduction of text-based confirmations. We explore how this change can help businesses verify their profiles more efficiently and the implications for local search visibility.

Join us as we navigate these changes and provide actionable tips for residential contractors to optimize their digital marketing strategies in the evolving local search landscape.

Read the full article here: https://moz.com/blog/local-search-developments-q2-2023

www.contractorgrowthnetwork.com

SB Mowing has erupted online, generating over a billion views across social media.

In total, Spencer has gained over 16 million followers in under 24 months.

Mike sat down with Spencer to discuss running his lawn care business, the value of creating content, and Spencer's process has evolved over the past two years.

Check out SB Mowing Here: youtube.com/@UC1PrvGO58IkNPTqD_0zoVrA

Check out our breakdown of Spencer's videos: https://youtu.be/vA9ynNr89A8

www.contractorgrowthnetwork.com

Pain points are the problems, big or small, that your customers face during their buyer's journey. These problems may prevent them from choosing your services or lead them to consider your competitors. Our discussion will focus on understanding the basics of customer pain points, the different categories, and how to identify them effectively.

We delve into monetary concerns, one of the common pain points in contracting services. We discuss how to help your customers overcome budget constraints and misconceptions about pricing through smart content marketing. We further tackle support issues that can push potential clients towards competitors. We evaluate how businesses can streamline the buyer's journey, provide comprehensive customer service, and effectively manage interactions with customers.

We also touch upon procedural setbacks and how wasting time can be as detrimental as wasting money. Learn how your business can highlight its time-saving potential and improve the overall customer experience through data, infographics, and compelling success stories.

Finally, we discuss how to discover pain points through various mediums. From direct conversations with prospects, exploring online forums and reviews, monitoring social media, to consulting your sales reps, we share strategies to help you gain valuable insights into your customers' needs.

This episode will also highlight how you can leverage these insights to boost your marketing campaigns and ultimately increase customer conversions. We discuss how you can team up with a professional digital marketing company like Contractor Growth Network to get the best results from your efforts.

Join us on this journey of discovering and resolving customer pain points, to take your contracting business to the next level!

www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, your go-to platform for expert advice and strategies to succeed in the contracting business. In this episode, we're diving into a crucial aspect of your marketing strategy: analyzing demographics, psychographics, and behavior.

You might know your target demographic, but have you ever considered the intricacies of their daily lives, attitudes, and values? It's time to step into your customer's shoes and understand the factors influencing their interactions with your brand. Market segmentation, a strategy that divides your audience into four key categories—demographic, psychographic, behavioral, and geographic—gives you the tools to do just that.

During this episode, we'll discuss how each category of market segmentation impacts your digital presence and engagement rates. We'll also differentiate between demographics, which define people based on social characteristics like age, employment, and education, and psychographics that delve deeper into individuals' lifestyle habits, moral values, interests, and attitudes.

Armed with your demographic and psychographic data, we'll then explore how you can apply these insights to your marketing strategy. We'll provide guidance on how you can craft engaging and relevant content tailored to your audience's specific needs and preferences.

Finally, we'll provide practical steps on how to identify demographics and psychographics. From speaking to your current clients to offering online surveys, we'll equip you with methods to collect valuable data efficiently and professionally.

www.contractorgrowthnetwork.com

Welcome to another insightful episode of the Contractor Growth Network podcast, your go-to resource for practical strategies and invaluable insights into growing your contracting business. In the driver's seat as always, we have Sean David and Mike Kyle, ready to lead you on the path to business success.

In today's episode, we focus on a key concept that holds the power to transform your business strategies - The Buyer's Journey. Understanding your customers and their decision-making process is pivotal in creating effective content marketing strategies, and we're here to unravel just how you can do that.

Based on our comprehensive blog post, "The Role of Content Marketing in the Buyer's Journey," we'll take you through the three stages every potential client goes through - Awareness, Consideration, and Decision. We'll explain how you can create engaging, relevant content for each stage, guiding your potential client from having a problem to choosing your contracting services as the solution.

We delve into the intricacies of buyer psychology, showcasing how your content can resonate with your audience at the right place and the right time. You'll also gain insights into how storytelling can make your content more relatable and compelling, and why consistently addressing your audience's concerns can build trust and lead to conversions.

This episode is perfect for both seasoned contractors looking to optimize their content strategies and newcomers eager to understand how content marketing can guide potential clients towards their services.

So join Sean and Mike for this deep-dive into understanding the buyer's journey, and equip your contracting business with the tools needed to attract, engage, and convert with effective content. Tune in now, and elevate your content marketing strategy to new heights!

www.contractorgrowthnetwork.com

Welcome to another transformative episode of the Contractor Growth Network podcast, your indispensable source of insights and strategies for growing your contracting business. Hosted by industry gurus, Sean David and Mike Kyle, we're here to drive your business forward.

In this episode, we delve into the nitty-gritty of content creation. It's no secret that in today's digital age, high-quality content can make or break your business. But how do you start? How can you ensure your content stands out from the crowd? With our hands-on experience and industry insights, we're here to guide you every step of the way.

Drawing from our expert blog post, "Guide to Video Promotion and Distribution," we'll cover all the bases - from why creating content is vital for your contracting business, to the type of content you should create, and how you can effectively promote and distribute it to reach a broader audience.

We'll explore the importance of creating compelling video content and how it can increase your online visibility and attract more clients.

Whether you're a contracting business newbie or a seasoned professional seeking to take your content game to the next level, this episode is packed with valuable tips and practical advice to help you make a significant impact in the digital space.

Join Sean and Mike for this enlightening episode and transform the way you see and use content in your contracting business. Make sure to tune in!

www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we have a special guest, Randy Stanbury, the owner of 4 Level Coach. Join us as we dive into the world of scaling your business and explore the four phases of growth that every contractor should strive for.

In phase one, we discuss the challenges of being stuck working in your business instead of on it. Randy shares his insights on how to transition from being the primary operator to becoming a strategic leader who can focus on growing the business.

Moving on to phase two, we explore the crucial step of outsourcing and hiring additional help. Randy provides valuable tips and strategies for finding the right talent, delegating tasks effectively, and building a strong team that can support your business's growth.

Phase three is all about reaching a point where your business can thrive without your constant involvement. Randy reveals key principles and systems that enable contractors to scale their operations while freeing up their time to focus on higher-level tasks and opportunities.

Lastly, in phase four, we delve into the exciting prospect of franchising your business. Randy shares his experiences and expertise on how contractors can expand their reach and multiply their success through franchising, offering valuable insights for those considering this avenue of growth.

Whether you're a contractor looking to take your business to the next level or an aspiring entrepreneur seeking practical advice on scaling, this episode is packed with actionable strategies and expert guidance. Tune in to the Contractor Growth Network Podcast with Logan Shinholser and special guest Randy Stanbury, and unlock the secrets to growing your contracting business strategically and sustainably.

www.contractorgrowthnetwork.com

Check out 4 Level Coach! www.4levelcoach.com

In this episode of the Contractor Growth Network podcast, host Sean David and CGN Content Manager Mike Kyle discuss the different types of content marketing that contractors can use to grow their businesses.

The conversation covers a range of topics, including the benefits of using videos, blogs, social media, case studies, guides, and user-generated content as part of your content marketing strategy. Sean and Mike share their insights and expertise on how to create effective content for each of these platforms, and how to measure the success of your efforts.

The episode also delves into the importance of understanding your target audience when creating content, and how to tailor your content to meet their needs and interests.

If you're a contractor looking to get more out of your content marketing efforts, this episode is a must-listen. Join Sean and Mike as they share practical tips and strategies for creating and sharing effective content that will help you grow your business and connect with your target audience.

www.contractorgrowthnetwork.com

On this episode of the Contractor Growth Network podcast, host Sean David welcomes CGN Content Manager Mike Kyle to discuss the differences between content marketing and traditional marketing.

The conversation covers a range of topics, including how content marketing differs from traditional marketing in terms of appeal and financial investment. Sean and Mike also explore the benefits of targeting a specific audience with your marketing efforts, rather than trying to appeal to everyone.

The episode also delves into the financial differences between content marketing and traditional marketing, and why investing in content marketing can be a more cost-effective strategy in the long run.

Finally, Sean and Mike discuss the importance of balancing short-term sales goals with long-term brand building. While traditional marketing can be effective at driving immediate sales, content marketing is a valuable tool for building a strong, recognizable brand that will pay dividends over time.

If you're a contractor looking to better understand the differences between content marketing and traditional marketing, this episode is for you. Join Sean and Mike as they share their insights and expertise on how to build a successful marketing strategy for your contracting business.

www.contractorgrowthnetwork.com

In this episode of the Contractor Growth Network podcast, host Sean David is joined by CGN Content Manager Mike Kyle to discuss content marketing for contractors.

The episode covers the basics of content marketing, including what it is and why it's important for contractors looking to grow their business. Sean and Mike dive into the many benefits of content marketing, including building trust with potential clients, establishing expertise in your field, and generating leads for your business.

The conversation also covers practical tips for getting started with content marketing.

If you're a contractor looking to take your business to the next level, this episode is a must-listen. Join Sean and Mike as they share their insights and expertise on how content marketing can help you grow your business and achieve your goals.

www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network hosted by Logan Shinholser, where we bring on successful contractors to share their stories and strategies for growing a profitable business. In this episode, we are joined by Jef Forward, owner of Forward Design Build & Remodel, who has been in the business for 26 years.

Jef shares his journey of starting in 1997 and taking 4 years to work his way out of a financial hole. He also talks about joining Remodelers Advantage to understand the numbers behind his business. Jef's company specializes in construction and design, and he shares his "moment of becoming a businessperson" as well as a 6-month swing of serious doubt.

Jef's story is one of perseverance and growth. His wife survived cancer while he was growing his business. Jef's business philosophy is "Happy team, happy clients."

This episode is full of valuable insights and strategies for any contractor looking to grow their business. Tune in to the Contractor Growth Network with Logan Shinholser to hear Jef Forward's inspiring story.

www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, hosted by Logan Shinholser! In this episode, we have a special guest, Paul McManus, the owner of McManus Kitchen & Bath.

Paul started his journey in the contracting world by working for a painting company while in college. However, he eventually evolved his skills and passion towards kitchen and bath remodeling. Today, he owns his own showroom and runs a design-build firm that provides an "all in one" experience for his clients.

Throughout the episode, Paul shares his insights and experiences on how he successfully transitioned from painting to kitchen and bath remodeling, the challenges he faced when starting his own business, and how he provides a unique and exceptional experience for his clients.

If you're looking to grow your contracting business or want to learn from an industry expert, you won't want to miss this episode of the Contractor Growth Network podcast with Paul McManus. Tune in now!

Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, hosted by Logan Shinholser, where we provide insights and strategies for contractors to grow their businesses. In this episode, we have a special guest, Dave Stephens, owner of LIDA Homes, who shares his journey in the construction industry and how he scaled his business to a staggering $17 million a year.

Dave and Logan discuss the challenges and opportunities of getting started in construction, including the importance of finding a niche and building a reputation for quality work. They also dive into the strategies that Dave used to grow his business, including building a strong leadership team and implementing systems and operations to streamline the business.

Throughout the episode, Dave provides valuable insights into the key factors that have contributed to his success, including the importance of creating a culture of accountability, setting clear goals, and investing in professional development for his team.

Whether you're a contractor just starting out or looking to take your business to the next level, this episode is packed with actionable advice and inspiration from one of the industry's most successful leaders. Tune in to the Contractor Growth Network podcast to learn more!

Visit LIDA Homes! https://lidahomes.ca/

Visit our website! www.contractorgrowthnetwork.com

The Contractor Growth Network Podcast hosted by Logan Shinholser brings you expert insights and actionable strategies for growing your contracting business. In this episode, Logan shares the top 6 videos that every contracting business needs to have in their marketing arsenal.

First, he discusses the importance of sharing your unique story with an "about us" video. This video can help differentiate your business from competitors and connect with potential clients on a personal level.

Next, Logan talks about creating a video that showcases your process and what it looks like to work with you. This type of video can help build trust with potential clients by showing them exactly what they can expect when working with your business.

Then, he discusses the value of creating a video that answers frequently asked questions. By addressing common concerns upfront, you can help potential clients feel more confident in choosing your business.

Logan also talks about the importance of showcasing your work through project profiles, which can be thought of as your own HGTV show. This type of video can help potential clients visualize the type of work you do and the quality of your craftsmanship.

Another critical video that Logan recommends is collecting customer testimonials. These videos can help build social proof and credibility for your business, and they can be a powerful tool in convincing potential clients to choose your business.

Finally, Logan recommends creating a "meet the team" video that spotlights your employees. This type of video can help potential clients connect with the people who will be working on their projects, and it can help build a sense of trust and familiarity with your business.

Overall, if you're a contractor looking to grow your business, this episode of the Contractor Growth Network Podcast is a must-listen. Tune in to learn how to create these essential videos for your business and take your marketing to the next level.

Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser, where we discuss strategies and tips to help contractors grow their businesses. In this episode, we'll be diving into the topic of using content to make selling easier.

Today we wwill be sharing insights on how to use assignment selling and content to nurture prospects, follow up, and be more transparent about what it's like to work with you. By using assignment selling, you can position yourself as an expert in your field and build trust with potential customers. Sending relevant and informative content can also help you to stay top of mind with prospects and move them further down the sales funnel.

Whether you're just starting out or looking to improve your existing sales process, this episode is packed with actionable insights to help you close more deals.

Tune in to the Contractor Growth Network Podcast to learn more about using content to make selling easier.

Visit our website! www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we provide insights and strategies to help contractors grow their businesses. In this episode, we're going to dive into the topic of building your brand for your contracting business.

We'll start by discussing what a brand is and why it's important for your business. Then we'll move on to the various ways you can build your brand, such as through social media, door hangers, yard signs, direct mail, and truck wraps.

We'll talk about the importance of social media for contractors and how you can use it to showcase your work, connect with potential clients, and build your brand online. We'll also touch on the benefits of using more traditional marketing methods, such as door hangers and yard signs, to reach potential clients in your local community.

Next, we'll discuss the power of direct mail and how you can use it to target specific neighborhoods and demographics. Finally, we'll talk about truck wraps and how they can turn your company vehicle into a mobile billboard, promoting your brand wherever you go.

Tune in to this episode to learn valuable insights and strategies for building your brand as a contractor. Whether you're just starting out or looking to take your business to the next level, this episode is packed with actionable tips that you can implement right away.

Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we help contractors and home service businesses grow their companies and achieve their goals. In this episode, we'll be discussing the importance of setting up your Google Business Profile.

Your Google Business Profile is a critical component of your online presence, as it helps potential customers find and learn about your business. By setting up your profile, you can increase your visibility in Google search results, improve your online reputation, and ultimately attract more customers.

During this episode, we'll walk you through the process of setting up your Google Business Profile, from choosing the right categories to optimizing your profile with photos and reviews. We'll also share tips for managing your profile and responding to customer feedback.

Whether you're a new business just getting started or an established contractor looking to improve your online presence, this episode is a must-listen. So, grab a notebook and pen, and let's dive into the world of Google Business Profiles!

Visit our website: www.contractorgrowthnetwork.com

On today's podcast Logan Shinholser walks through three things that your website needs to do

It needs to get prospects emotionally bought into your services
It needs to get your prospects bought into working with your company
It needs to prequalify those prospects to make sure they're a good fit

Visit our website for more information! www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we help contractors grow their businesses through expert insights and practical strategies. In this episode, our host Logan Shinholser will discuss the critical role your website plays in the foundation of your marketing efforts.

Your website is the gateway to your business and often the first point of contact for potential customers. It's where you bring them into your world and convince them to buy into your services and your company. Logan will explore the key elements of an effective website, including how to create compelling content, optimize for search engines, and showcase your expertise.

Whether you're just starting out or looking to improve your existing website, this episode will provide valuable insights and actionable tips to help you stand out in a crowded marketplace and drive growth for your business. So join us as we dive into the importance of understanding the role of your website in contractor marketing.

Visit our website! www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the three types of contractors and how they can impact your contracting business.

We discuss the first type of contractor, who offers low prices but also provides a low customer experience. We explore the potential pitfalls of this approach, including attracting price-sensitive customers who may not value the quality of your work.

Next, we delve into the second type of contractor, who offers average prices and an average experience. We discuss the challenges of standing out in a crowded marketplace and the importance of differentiating yourself from the competition.

Finally, we explore the third type of contractor, who offers high-end prices and a high-end experience. We discuss the benefits of positioning yourself as a premium service provider and the potential advantages of focusing on quality over quantity.

Whether you're a new contractor or a seasoned professional, understanding the different types of contractors and how they impact your business can be a valuable tool for success. Tune in to the Contractor Growth Network Podcast to learn more.

Visit our website: www.contractorgrowthnetwork.com

SALES EQUATION:

(levels of pain) x (trust you can solve problem)

(discomfort) x (time it will take to solve problem) x (price)

= Likelihood they'll buy

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the sales equation and how it can help you grow your contracting business.

The sales equation is a powerful tool that can help you understand the factors that go into making a successful sale. We break down the equation into its component parts, which include the level of pain your potential client is experiencing, their trust in your ability to solve their problem, the discomfort they'll face, the time it will take to solve their problem, and the price of your services.

Logan shares insights and experience on how to effectively use the sales equation in your contracting business. We discuss strategies for building trust with potential clients, understanding their pain points, and effectively communicating the value of your services.

Whether you're a seasoned contractor or just starting out, the sales equation can be a powerful tool to help you increase your sales and grow your business. Tune in to the Contractor Growth Network Podcast to learn how to use the sales equation to your advantage.

Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore how to take your contracting business to the next level by focusing on three critical areas: being the part, looking the part, and attracting the part.

First, we discuss how important it is to be able to do the work your clients want. We explore what it means to truly understand your clients' needs and how you can position yourself as the go-to contractor for the services they require.

Next, we delve into the importance of looking the part. We discuss how crucial it is to showcase your work and make sure it appears high-end and professional. We explore the benefits of investing in high-quality photography, marketing materials, and branding.

Finally, we explore how to attract the part. We discuss the power of leveraging your brand to get in front of your ideal clients. We explore strategies for building a strong online presence, developing targeted marketing campaigns, and establishing relationships with referral partners.

Whether you're just starting out or looking to take your contracting business to the next level, this episode is packed with practical tips and insights to help you succeed. Tune in to the Contractor Growth Network Podcast to learn more.

Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we help contractors grow their businesses and achieve their goals. In this episode, we're excited to bring you a behind-the-scenes look at Ranney Blair, a $4M remodeling company with our special guests, Peter Ranney and Scott Blair.

Peter and Scott will take us through their journey in the construction industry, sharing insights on how they got started and the challenges they faced along the way. We'll discuss the strategies they used to grow their business, including what worked and what didn't, and the lessons they learned from those experiences.

Throughout the conversation, we'll explore the various challenges that contractors face when growing their businesses, such as managing cash flow, hiring and training employees, and scaling operations. Peter and Scott will share their perspective on how to overcome these obstacles and offer valuable advice for businesses looking to take their operations to the next level.

Finally, we'll wrap up the episode by asking our guests to share their biggest piece of advice for businesses that are smaller than Ranney Blair. Whether you're just starting out or looking to scale your existing business, you won't want to miss this valuable conversation.

So sit back, relax, and join us for this insightful episode of the Contractor Growth Network podcast, as we go behind the scenes of Ranney Blair, a $4M remodeling company.

If you want to learn more, check out our website: www.contractorgrowthnetwork.com

In this episode of the Contractor Growth Network Podcast, hosts Mike Kyle, Sean David, and Aaron Horner explore the topic of video marketing and its benefits for businesses. They dive into the reasons why video marketing has become such an important tool for contractors and how it can help grow their businesses.

The hosts also discuss where to start with video marketing, including the different types of videos that can be created and how to determine which ones are best for your business. They share insights on who to hire for video marketing in your business, and what qualities to look for in a video marketing professional.

Additionally, the hosts offer tips and tricks for creating effective videos that engage and captivate your audience. From scripting and filming to editing and publishing, they share their knowledge and expertise to help listeners create high-quality videos that showcase their businesses in the best possible light.

Whether you're a seasoned pro or just getting started with video marketing, this episode offers valuable insights and practical advice to help you take your business to the next level. Tune in to learn how to harness the power of video marketing and grow your contracting business like never before.

Check out our website: www.contractorgrowthnetwork.com

Welcome to Learn With CGN, the podcast that brings you insights and knowledge from experts in a variety of fields hosted by Sean David. In today's episode, we're talking all about social media for businesses. Our guest is Mike Kyle, Content Manager for Contractor Growth Network, a digital marketing agency that specializes in helping contractors grow their businesses online.

Mike is a social media expert, and in this episode, he'll be sharing his tips and advice on how to use social media effectively for your business. We'll cover the platforms you should be on, how often to post, and how to create engaging content that will help you connect with your audience.

Whether you're new to social media or you're looking to take your social media game to the next level, this episode is packed with insights and actionable advice that you can start using today. So grab a pen and paper, and get ready to learn how to use social media to grow your business.

If you're interested in learning more about Contractor Growth Network, you can find them on social media @contractorgrowth. And if you enjoy this episode, don't forget to subscribe to Learn With CGN and leave us a review. Thanks for listening!

On today's podcast, Logan Shinholser is joined by his younger brother TJ, Owner of Charlotte Backyard ponds to discuss TJ's first year in business.

We've had TJ on the podcast previously as our way to document his journey.

On this episode, they talk about the things that went well for the business, the challenges that TJ experienced during his first year, and his goals for year two!

This is an awesome podcast for any contractor, whether you're just getting started or if you've been in the game for two decades!

Visit our website: www.contractorgrowthnetwork.com

Welcome to "Learn with CGN," your new source for marketing methods and insights! In our first episode, Sean David is joined by Ian Miclean to discuss the fundamentals of SEO.

This conversation is perfect for anyone looking to improve their website's visibility and drive more traffic. During the episode, Sean and Ian will dive into what SEO is, why it's critical for businesses, and what on-page SEO entails.

They'll also discuss keyword strategies and share tips for ranking higher on Google. Whether you're a seasoned marketer or just starting to learn about SEO, this episode has something for everyone! So tune in and start learning with CGN!

Visit our website! www.contractorgrowthnetwork.com

Today Logan Shinholser sits down with George Hodges Fulton to discuss how he took BOWA Construction from $12 million to $35 million through his awesome production management skills

George has been able to zero in on his true passion – helping business owners and leadership teams get what they want from their businesses.

George holds an undergraduate degree from the University of Virginia. He earned his Master’s degree in Construction Management and Manufacturing Technology from Colorado State University while building his career in the construction industry in Denver, Colorado.

After relocating to the Washington, DC area, George spent 14 years with BOWA Inc., the largest whole-house remodeler in the country. There he was introduced to the power of a business operating system (Scaling Up) and saw its impact firsthand as he worked on and within the system. George ultimately became a Principal of the firm and helped grow it from $12 to $35 million. He also worked within the business as an intrapreneur, building a division from just a concept to over $15 million in revenue.

In 2017, he was brought in to be the COO of a Landscape Design/Build firm. There he self-implemented the EOS business operating system, increasing revenue by 129% and net profit by 351%. He went on to become a Certified EOS Implementer, working with dozens of companies to help them gain traction and achieve great results.

A lifelong student of business, George is always learning, evaluating and refining the tools he uses to help his clients. This journey ultimately led him in 2021 to become a Certified Pinnacle Business Guide.

Visit our website: www.contractorgrowthnetwork.com

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: www.neweracontractingsummit.com/sign-up

Welcome to the Contractor Growth Network Podcast where host Logan Shinholser sits down with contracting industry leaders to discuss the state of contracting.

Today Logan is joined by Tom Reber of the Contractor Fight to talk mindset, business strategies, and clarity needed to achieve success in the contracting world.

Tom shares his insights on how to navigate the new era of contracting and provides a sneak peek into his upcoming New Era of Contracting Summit event presentation.

Tune in to gain valuable insights and inspiration to take your contracting business to the next level!

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT: https://neweracontractingsummit.com/sign-up

Welcome to the Contractor Growth Network podcast, where host Logan Shinholser sits down with industry experts to discuss the latest strategies and tactics for growing your contracting business. On this episode, Logan is joined by special guest Dave Carroll from DOPE Marketing.

Dave is a well-known speaker at the New Era of Contracting Summit and is an expert in the field of direct mail marketing. He will be sharing his best practices and insights on how to effectively use direct mail to achieve your business goals. Tune in to learn more about the latest trends and strategies in direct mail marketing for contractors.

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT! www.neweracontractingsummit.com/sign-up

Welcome to the Contractor Growth Network Podcast, where we bring you valuable insights and advice from industry experts to help contractors grow their businesses.

In this episode, host Logan Shinholser sits down with Kyle Hunt of Remodelers On The Rise to discuss the importance of finishing the final 5% of a project strong in order to leave a lasting impression on the homeowner. Kyle shares his tips and strategies for ensuring that every project is completed to the highest standard, and discusses the role that attention to detail plays in the success of a contracting business.

In addition to sharing his insights on completing projects with excellence, Kyle also talks about his upcoming speaking engagement at the new era of contracting summit on January 18th and 19th.

Tune in to this episode of the Contractor Growth Network Podcast for valuable advice on how to take your contracting business to the next level.

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT: www.neweracontractingsummit.com/sign-up

Are you having trouble finding and retaining top talent in the construction industry? Look no further than the latest episode of the Contractor Growth Network podcast. Host Logan Shinholser is joined by Benji Carlson, of Breakthrough Academy, to discuss the current state of hiring in the construction space.

During their conversation, Logan and Benji discuss common challenges that construction companies face when it comes to hiring and retaining employees. They offer practical tips and strategies for attracting and retaining top talent.

The pair also delve into the importance of understanding your company's growth trajectory and knowing when it's time to hire for specific positions. They discuss the various factors to consider when determining what position to hire for next.

In addition to all of this, Logan and Benji discuss the impact of the new era of contracting on the industry and how companies can adapt to stay competitive in a rapidly changing market.

Tune in for valuable insights and practical tips on navigating the world of hiring in the construction space.

www.contractorgrowthnetwork.com

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT TODAY! www.neweracontractingsummit.com/sign-up

On today's episode of the podcast Logan Shinholser sits down with Brian Kaskavalciyan of gFour Marketing and the Wealthy Contractor to talk all about customer relationships and what separates great contractors from good ones.

You can hear Brian speak at our New Era of Contracting Summit January 18th & 19th 2023!

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT AT WWW.NEWERACONTRACTINGSUMMIT.COM

Dan Antontelli has helped hundred of contractors redefine their brand. Whether it be vehichle wraps, a new company name and logo, and more!

Dan is the go-to guy when it comes to branding for your contracting business.

Dan is one of our presenters at the New Era of Contracting Summit January 18th and 19th 2023.

Consider today a preview for what he'll be talking about during his talk!

Today on the podcast Logan is joined by Chris Corney, Owner of Simmons Landscape and Irrigation in Western Ohio!

Chris' story is awesome. He bought a family owned business that was around for decades and has slowly transformed it into a growing force.

How?

Chris bought into the CGN systems, jumped in on the social media bandwagon, starting creating video content, and has made several key business moves to propel his growth.

We talk about all that and more on today's podcast! Hope you enjoy it

Check out our website: www.contractorgrowthnetwork.com

On today's episode Logan Shinholser is joined by Chris Livingston of CGN to discuss how to set up your business for any economy.

It's no secret that today's economy is a little shaky. We're seeing it on our end too.

Here are some ways to bulletproof your business for any economy

Where are you overspending?
Double down on marketing while everyone is pulling back
Attract high end clients who are recession-proof
Continue to build your word-of-mouth

For more information check out our website: www.contractorgrowthnetwork.com

Today on the podcast, Logan Shinholser sits down with CGNs's social media guru Mike Kyle to discuss Mike's three rules to create faster social media content.

Mike has been serving as CGN's head of social media for almost 2 years and now is even teaching our clients about social media through our weekly coaching calls.

Mike's three rules for creating social media content are:

Keep it simple - your videos should contain MAX 3 clips
Be intentional - know what you're going to shoot before you shoot it
Master 1 editing software - don't edit in the platforms of Instagram, Tiktok, and Facebook

We talk about CapCut, a FANTASTIC video editing software. check it out here: www.capcut.com

Visit our website www.contractorgrowthnetwork.com to learn more about us!

Logan Shinholser is joined by his dad Steve Shinholser to discuss 3 business must-haves for your contracting business in 2023!

A great company name - does your company name make you appear professional? Is there a way to leverage a name to your benefit in a world of SEO and Google?
An awesome logo that clearly illustrates what you do and is recognizable
A website that makes you stand out from your competition

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On today's episode Logan Shinholser talks to Sunny Pinhero, of Pinhero Construction and coach of Empire from the Contractor Fight.

Sunny has built Pinhero Construction into a $20 million commercial business. From a young age, Sunny helped his dad on job sites, officially starting in the family business full-time in 2001. In 2016, he started Pinhero Construction and has already grown it well beyond eight figures. Sunny loves business and loves helping people. He thrives on planning, strategy, and overall business development, and is able to help other people thrive as well.

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan is joined today by his dad Steve to recap CGN's 2022! It's been a crazy year filled with ups and downs, there's some amazing takeaways here for any growing business owner!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Logan is joined by Edin Cuskovic, his personal and business accountant, to talk all about preparing your business for the new economy in 2023!

Be sure to leave a review to the podcast if you enjoyed it or share it with another person!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Logan is joined by Chris to talk all about how to set your business up for success in 2023!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

In the world of sales, the ability to build relationships will decide whether your business will prosper over the long term or sink like the Titanic. Today, John Ruhlin is walking Logan through his book, Giftology, and all things gifting for clients. The simple truth is that if you can take care of the family in your business, everything else will work itself out. Imagine if your ideal client thought of you every day for the next ten years. What would that be worth to you?

In this episode, we talk about…

John’s journey to where he is right now
How gifting made John Cutco’s number 1 seller of all time
Getting people into the mindset that gifting is a lifestyle, not a weapon
Negative branding by sending the wrong gift
Justifying an incredibly high gifting bill
Making your gift representative of the value of your relationship
Learning to acknowledge the value of others’ time
Importance of how you gift vs. what you gift
Making a huge impact with a smaller budget

Visit our website: contractorgrowthnetwork.com

Today Logan is joined by Joe Frei from Frei Remodeling. Joe's business has more than doubled this year due to Joe doing the right things. He's focused on marketing his business online as well as having a process that his customers love. His previous best year in business was $400,000... in 2022 he is over $1,000,000!!

You can be like Joe!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Logan is joined by Brittany Murphy from One Thing Marketing, another marketing agency focused on the contracting space! On this episode, they talk about the value of using social media for your business, consumer trends, and marketing trends for your contracting business!

Check out One Thing Marketing! https://www.onethingmarketing.net/

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan and Chris discuss how to set up your business for success in 2023, as well as how to effectively create a marketing plan for your business!

Enjoy this convo filled with golden nuggets!

Website - contractorgrowthnetwork.com

Follow us on Instagram - www.instagram.com/contractorgrowthnetwork1

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Welcome to Ask Brien, the show with the answers to all your business questions! On today’s episode, Brien and Traci welcome in Logan Shinholser from Contractor Growth Network who discusses how his company helps contractors grow their business digitally. Simply put, Contractor Growth Network helps contractors looking to attract more business to their company to be the part, look the part, and attract the part. With an emphasis on digital visibility and attracting qualified leads, CGN helps contractors to increase revenues and improve margins.

In today’s world, most potential clients will have their first interaction with your business online. That means your customers’ first impression of your company is your website, reviews, and social media presence.

“We focus on helping contractors build their own brand,” Logan said. “What we are focused on is do your own thing, because at some point if you want to get away from Angie or HomeAdvisor, you’re going to lose a lot of that brand equity that you had built with them.”

Listen to the entire episode here as Peter and Traci discuss the importance of branding your business with Logan!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan and Chris are back for another podcast, this time it's all about how using video will impact your business!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan is joined by Chris Shank of Estimate Rocket! A very powerful platform designed to reduce costs, close more sales, & make MORE money

Check out Estimate Rocket! https://estimaterocket.com

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Chris is joined by CGN Videographer Aaron Horner to talk all about how to leverage video in your marketing efforts

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan is joined by Matt Hiner, Owner of Hiner Outdoor Living! Matt has amazed a HUGE social media following that has propelled his business to the next level!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

This podcast is crazy. Mike did a one-on-one social media consultation with our clients Jenny & Vinny Miller from Miller Outdoors, an outdoor living contractor in New Orleans.

They are trying to grow their social media presence in order to build their brand and generate leads.

In this consultation, Mike goes over

Why more is always better
Building a content system
Turning one job into 5+ social media posts
Create 72 pieces of content in an hour
Critiquing social media captions

Logan and Chris talk about what CGN is doing to approach the 4th quarter of 2022!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Logan is out of town, so Mike and Chris jumped on CGTV to talk about their relationship (marketing & sales) and how one impacts the other!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Logan and Steve talk all about assignment selling! What it is, why it's important, and how to use it in your contracting business!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Chris and Logan spent the weekend at 3 different contractor conferences. The LA Build Expo, Mile High Profit Summit, and Remodelers Advantage Summit. They discuss their takeaways!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Chris and Logan spent the weekend at 3 different contractor conferences. The LA Build Expo, Mile High Profit Summit, and Remodelers Advantage Summit. They discuss their takeaways!

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Joe Ayler, Owner of Tar Heel Construction Group joins the podcast to talk all about growing his business to become part of the Inc 5000 list for 2022.

Enjoy this convo filled with golden nuggets!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Our own social media guru Mike Kyle takes over the podcast today. Mike recently gave a presentation for some of our clients to talk about the tactical side of social media in what he calls "the contractor content creation masterclass!"

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Our own social media guru Mike Kyle takes over the podcast today. Mike recently gave a presentation for some of our clients to talk about the tactical side of social media in what he calls "the contractor content creation masterclass!"

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Our own social media guru Mike Kyle takes over the podcast today. Mike recently gave a presentation for some of our clients to talk about the tactical side of social media in what he calls "the contractor content creation masterclass!"

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Our own social media guru Mike Kyle takes over the podcast today. Mike recently gave a presentation for some of our clients to talk about the tactical side of social media in what he calls "the contractor content creation masterclass!"

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Benji Carlson of Breakthrough Academy and host of the Contractor Evolution podcast joins Logan on today's episode to talk about hiring for your contracting business!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Benji Carlson of Breakthrough Academy and host of the Contractor Evolution podcast joins Logan on today's episode to talk about hiring for your contracting business!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On today's episode, Logan and Steve talk about the importance of SEO to grow your contracting business

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On today's episode, Logan and Steve talk about the importance of SEO to grow your contracting business

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On this episode Logan and his brother TJ talk about TJ's first 6 months in business after starting his pond company in Charlotte

Join the discussion and check out CGTV live Monday nights through our FB group:

Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

On this episode Logan and his brother TJ talk about TJ's first 6 months in business after starting his pond company in Charlotte

Join the discussion and check out CGTV live Monday nights through our FB group:

Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

On today's episode, Logan and Steve talk about the importance of using video to grow your contracting business

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On today's episode, Logan and Steve talk about the importance of using video to grow your contracting business

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Check out JobTread here: www.jobtread.com

We are joined by Eric Fortenberry, Founder & CEO of JobTread! Eric has worked with contractors for YEARS, helping them organize their projects, job cost, and more!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Check out JobTread here: www.jobtread.com

We are joined by Eric Fortenberry, Founder & CEO of JobTread! Eric has worked with contractors for YEARS, helping them organize their projects, job cost, and more!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On this episode we talk about how we turned our accomplishment of being #983 in the INC 5000 into a $120,000 sales day!

Join the discussion and check out CGTV live Monday nights through our FB group:

Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

On this episode we talk about how we turned our accomplishment of being #983 in the INC 5000 into a $120,000 sales day!

Join the discussion and check out CGTV live Monday nights through our FB group:

Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

PRE ORDER "BRANDED NOT BLANDED" SEPTEMBER 1ST!

We are joined by Dan Antonelli, President of KickCharge Creative! Dan has worked with contractors for YEARS, helping them update their brand. Whether it's a new name, logo, colors, or truck wrap.

Dan has a book coming out titled "Branded Not Blanded" that is designed to educate contractors on how to update their brand in 2022. Enjoy this conversation!

Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Chris and I just came back from The Commitment Summit in Costa Rica! We heard some amazing speakers, including 2 shark tank sharks! We recap the conference and how it will shape CGN going forward!

Join the discussion and check out CGTV live Monday nights through our FB group:

Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

Chris and I just came back from The Commitment Summit in Costa Rica! We heard some amazing speakers, including 2 shark tank sharks! We recap the conference and how it will shape CGN going forward!

Join the discussion and check out CGTV live Monday nights through our FB group:

Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

Video can seem complicated. Today we're simplifying it to the basic videos that you need for your contracting business and how we used these videos in my dad's contracting business to generate leads and build trust with potential clients before we ever showed up at their home.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Last week we took a trip to visit one of our very first clients, Todd Tribble. Todd runs an extremely well put together painting company in Ann Arbor, MI and every time we visit we learn more about how the top 1% of contractors run their business like a business.

Join the discussion and check out CGTV live Monday nights through our FB group:
Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

Last week we heard about how Steve grew Premier Ponds to doing $1.6M in revenue. This week we're joined by the 2 new owners of Premier Ponds to talk about how and why they bought the company for $2 million.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Greg's joining today to talk about CGN's time at the Atlanta Build Expo, the role of tradeshows in business, and how he's been affected by the change in direction here at CGN.

Join the discussion and check out CGTV live Monday nights through our FB group:
Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

In 2001, my dad founded Premier Ponds. In 2020 he sold the business for $2 million dollars. Over the next two weeks, he's telling us all about how he grew his business, maintained it, trained two employees to be owners, and then sold it off to them. This is going to be a good one.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

We're back with another "behind the curtains" episode of CGTV. Today Chris and I are having an honest conversation on the direction of CGN, the mistakes and successes of Q2, and the personal lessons we learned from it.

Join the discussion and check out CGTV live Monday nights through our FB group:
Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

Today we're talking about the question "How can I justify spending more with you than my other quotes?" and how you can answer this in your marketing and in your sales process.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

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We've done a lot right, but we've also made a lot of mistakes along the way. Today we're having an honest conversation about the journey of CGN through all of it.

Join the discussion and check out CGTV live Monday nights through our FB group:
Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

Sometimes it's just easier to do more physical labor than actually solve the problem that's holding your business back (mental labor). This episode might hit a little harder for some. But if it does, that's a good sign. Today we're tackling an often ignored topic among business owners, mental laziness.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

The word marketing often leaves a bad taste in people's mouths. Today we're talking about why that is, and the relationship between good marketing and great sales.

Join the discussion and check out CGTV live Monday nights through our FB group:
Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

Is it better to be a well-oiled, templated machine, making yourself more of a commodity? Or a contracting artist that creates everything custom but is overrun with inconsistency and unpredictability? And which one makes you more money? That's what we're diving into today.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

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I'm not sure if you've turned on the news lately but... this is a good conversation to have any time. Today we're going over things you can do in your business to ensure consistency even in the worst of times.

Join the discussion and check out CGTV live Monday nights through our FB group:
Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

Sometimes you have to fail in order to learn a lesson in your business. What's better though, is finding a mentor that can show you where they have failed so you don't do the same yourself. Does that method of learning ever really stick and is it worth seeking out a mentor for your business? That's what we're getting into today.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

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Trying something new here. Here's an audio form of our weekly Facebook Live, CGTV. Chris and Greg share how you can beat the competition without lowering your price.

Join the discussion and check out CGTV live Monday nights through our FB group:
Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting

Or the weekly stream on Youtube here:

https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Instagram - instagram.com/contractorgrowthnetwork1

There seems to be a far too common trend of contractors becoming LESS fulfilled after starting their own business. Why does this happen to so many contractors and what can we do to stop it? That's what we're talking about today.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

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Do you have a place that puts you on your A-game for every single sales call? Today we're talking about the importance of you sales command post and how we set ours up to ensure we're always at the top of our game when it's time to close some sales.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

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Every single business owner has to fight at least two battles: 1. the actions of building and maintaining the business and 2. the mindset of continuously growing and pushing youself. Today we're going over the importance of your mindset and how it can actually be holding your company back.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

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When you're not around, how do your employees act? How do you create a culture that encourages both employee performance and retention? That's what we're going through today.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

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Today we're going deep and talking about the feeling of "I just don't want to do this today," when it comes to your business. We all go through it at some point or another, but here's how we are working to overcome it.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

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Today we're diving into what it means to be the expert and what it means to be the leader. One people listen to, the other, people trust. This is monumental for your mindset as a business owner.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

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Everybody wants consistency in their business. But how can you expect consistency from your business without consistency in your daily routines and actions? Today we're going over routines that will actually serve your business for the better.

We’re Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2022.

Dive deeper with us on our weekly podcast!

Apple - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Connect with us:

Our Website - contractorgrowthnetwork.com

Join Our Facebook Group: Common Sense Contracting - https://www.facebook.com/groups/commonsensecontracting

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Steve Shinholser is back today to talk about the 3 types of contracting companies and help you figure out which one you are currently running for yourself.

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Website - contractorgrowthnetwork.com

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...is the ability to consistently attract and close your ideal client at your price point. So much so that we made a full free video training series to show you how to do exactly that in your business. You can find it under the "guides" section in our facebook group, Common Sense contracting. Here's a link to join in case you're not already a member: https://www.facebook.com/groups/commonsensecontracting/

How will making the hard choices to run your business today affect your life years from now? And the lives of your children. Steve Shinholser is back on to share what it took for him

Why does it seem like most marketing does absolutely nothing for your business? Well... because MOST marketing probably doesn't. To make marketing that works we need to bridge the gap between what we want and what our potential clients actually want.

Today's episode is a clip from Logan's session in the 2021 Mile High Profit Summit with The Contractor Fight.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Grow in a strong community - https://www.facebook.com/groups/commonsensecontracting

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This past weekend I attended my grandfather's funeral. And to be honest, his life taught me a lot about what NOT to do in my own. So today we're talking about how and why your business is so important to breaking generational cycles of abuse, alcoholism, and abandonment.

Last week we talked about the NEED for your own brand. This week we're going over the common obstacles that stop contractors from building their brand so that nothing will stop you from taking those next best steps.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

The Federal Trade Commission finally filed a claim against HomeAdvisor. What does this mean and more importantly, what steps should you be taking to protect yourself and set your family up for success? That's what we're diving into today.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Sales are oxygen for your business, but leads... aren't always the right answer. Today I'll walk you through why we think so differently from other marketing agencies, and when leads ARE NOT your solution, but are actually killing your business faster.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

We always promote contractors hit 55% gross profit margin on every job. What's stopping you from hitting this in your own business? Let's fix that.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

How do you eliminate price objections? The man himself, Steve Shinholser, joins the podcast today to explain how he did this in his pond business and the steps to make that happen for your business.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

The Victim and Helpless Mentalities are just theories and psychology mumbo jumbo... until it starts to affect your business and then your family. That's when it becomes real.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Tj's back for a 1-month update on how his new company, Charlotte Backyard Ponds, is doing, and what steps he's making while he's continuing to chase the first real job.

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Why do you wake up each day? Why do you continue to push? Why do clients ACTUALLY want to hire you? Today we're deep diving into CGN's why in an effort to show you how you can find your own. And with that, the monumental impact that follows.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86

Website - contractorgrowthnetwork.com

Join The Common Sense Contracting Facebook Group - https://www.facebook.com/groups/commonsensecontracting

New city. New company. No failsafe. How would you start your company over if you had to do it today? TJ just moved to Charlotte to start his very own pond company and build his business before he runs out of money. Here's the first of the monthly check-ins to track his progress throughout 2022.

Follow along with CLT Backyard Ponds!

Website:

https://charlottebackyardponds.com/

Instagram:

https://instagram.com/charlottebackyardponds?utm_medium=copy_link

Facebook:

https://www.facebook.com/charlottebackyardponds

Logan's back. This one is a simple honest conversation about what's been going on behind the scenes at CGN, why Logan's been so silent on the Podcast, Youtube, and socials, where we came from, and where we all are going next.

Join the LegacyMaker program here! https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id

X: Multiply Your God-Given Potential

https://www.amazon.com/X-Multiply-Your-God-Given-Potential/dp/1937558258/ref=sr_1_1?crid=3SC2AYPCWX8CA&keywords=x+multiply+your+god-given+potential&qid=1638202560&sprefix=x%3A+your+potential%2Caps%2C168&sr=8-1

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

LegacyMakers are the top dogs in the contracting industry, and if you haven’t heard that term before get ready to hear it a lot. LegacyMakers are contractors who are elevating their businesses to new heights, can consistently attract and close their ideal client, and are earning more while working less. These are the contractors who you want to be like, the ones paving the way for the rest of the industry. Hear from Brian Dailey of Dailey Manufacturing based in Willow Grove, PA on the transformation of his business

Join the LegacyMaker program here! https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Mike is joined by CGN's Client Success Coach Aly Romano to talk about how we are ensuring that all of our clients are as successful as possible

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

LegacyMakers are the top dogs in the contracting industry, and if you haven’t heard that term before get ready to hear it a lot. LegacyMakers are contractors who are elevating their businesses to new heights, can consistently attract and close their ideal client, and are earning more while working less. These are the contractors who you want to be like, the ones paving the way for the rest of the industry. Hear from Josh Gadbois of RenoVista Construction based in Worcester, MA on the transformation of his business

LegacyMakers are the top dogs in the contracting industry, and if you haven’t heard that term before get ready to hear it a lot. LegacyMakers are contractors who are elevating their businesses to new heights, can consistently attract and close their ideal client, and are earning more while working less. These are the contractors who you want to be like, the ones paving the way for the rest of the industry. Hear from Jeremiah Michelson of Jeremiah's Landscape Services based in Atlanta, GA on the transformation of his business

On this episode Logan explains the mindset behind putting your foot on the gas even when you're already booked out months in advance

Logan is joined today by his dad to discuss the importance of mental health after his recent panic attack at the airport

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

304 Your People Are Your Business (Culture and Hiring with Brian West)

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

303 Teaching An Old Dog New Tricks (w/ Richard Nordheim Enhanced Renovations)

On today's podcast Logan walks you through three ways that you can avoid the chaos in your contracting business. Fixing hiring, supply chain issues, and niching down.

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On today's podcast Chris walks through an easy way to DOUBLE your project size

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

What kind of experience do you provide for your customer? Logan and Chris discuss stage 3 of the 4 stages of value

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Do you know the true value that you provide for your customer? Logan and Chris discuss the four stages of value

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Do you know the true value that you provide for your customer? Logan and Chris discuss the four stages of value

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

It can be hard switching from referrals to online cold leads. We get it. If you're struggling to grow your construction business in 2021 we have 3 digital marketing tips for construction businesses that will radically improve your leads.

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

The Media Team (Mike and Aaron) takes over today's podcast while Logan and Chris are out in Denver. Mike and Aaron talk about how to transform your brand the right way

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On this podcast Logan breaks down common mistakes that small contractors make!

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

On this episode Logan and Chris talk about how to handle rejection in sales

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On today's episode Logan talks to Payton Welch who is the Chief Revenue Officer for Evans and Welch. Payton manages several sales teams and shares his insights on what makes his teams so successful!

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

On this episode Logan and Chris talk about how to handle rejection in sales

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Logan is joined by our client Steve Griggs, owner of Steve Griggs Design based in New York, New York. Steve's journey is insane and we hope you are just as motivated by his story as we are!

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

At CGN we look for employees who are naturally proactive because it allows us to move MUCH faster while we are growing.

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

On this episode Logan and Chris talk about how to handle rejection in sales

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On today's podcast, Logan talks to Todd Tribble about his journey as a contractor

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

On this episode Logan and Chris talk about how to handle rejection in sales

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On today's podcast, Logan discussed five questions that he asks anyone who applies for a job at CGN.

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

On this episode Logan and Chris talk about how to handle rejection in sales

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today's podcast is from a recent Facebook Live where Logan and Chris discuss how to become the Kobe Bryant of your industry.

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

On this episode Logan and Chris talk about how to handle rejection in sales

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On this episode Logan and Chris talk about how to handle rejection in sales

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On this episode Logan shares some nightmare employee stories.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists - https://contractorgrowthnetwork.com/website-call-calendar/

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Today Logan is joined by our client Anthony Prior, owner of Burning River Masonry in Akron, Ohio. Anthony's journey is insane We hope you are just as motivated by his story as we are!

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

We see you....

CHECK OUT THE EASYBEEZY APP: http://www.ezbz.app

Shannon Walsh of Premier Home Services and the EasyBeezy app stops by the podcast to talk about running a business with her husband, how communication is key for customers, and her app Easybeezy!

Schedule a call with us today! https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Logan walks you through what SEO actually is and how we use best practices to apply SEO functionality to our sites

Schedule a call with us today! https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is a mashup of a Facebook Live that we did with our clients Michael and Brandy Gilio! They highlight the journey that they had to transform their business in 90 days

If you're ready to invest in yourself, schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Logan is out of the office so Mike fills in and talks to Chris about investing in yourself.

If you're ready to invest in yourself, schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Today Logan is joined by our client Luan Nguyen, owner of Deck Bros in Omaha, Nebraska. Luan's journey in beyond inspiring and he's the definition of the American Dream. We hope you are just as motivated by his story as we are!

Schedule a call with us today!

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Dave Carroll from Dope Marketing explains the tactics he would use if he is in the early stages of business

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Does debt ever make sense? If not, then why do we take on student loans, mortgages, and car loans? Taking a look at the 2 opposing views of Dave Ramsey vs Robert Kiyosaki so you can better understand debt in business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Schedule a Call with Our Specialists - https://contractorgrowthnetwork.com/website-call-calendar/

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Today Logan talks to Rene and Nigel from Your Dream Home Improvements, remodeling contractors from Fayetteville, NC.

Rene is the owner and Nigel is his director of operations.

This episode runs through the wringer regarding stepping out of working in your business and how to begin the process of working on your business.

We know that this is a problem that many contractors face and hopefully Rene and Nigel's stories can jumpstart you on the process of doing what you want to be doing in your business.

https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast

Let's get real. No product selling. Just what should your website do for you and how do you know when it's time to evolve? We're going over 3 symptoms of an outdated website that are hurting your contracting business!

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan talks about the value of reviews and how they are vital for your business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan talks about how simply answering the phone is a fast manner will change your business

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logans talks about two things that you are under utilizing in your contracting business!

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's podcast, Logan talks about the thing stopping you from hiring... you!

Tim Faller from Remodelers Advantage joins the podcast this week!

On this episode Tim and Logan discuss the reason why contractors started their contracting businesses

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Tim Faller from Remodelers Advantage joins the podcast this week!

On this episode Tim and Logan discuss the difference between the $500K contractor and the 5 million dollar contractor

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Tim Faller from Remodelers Advantage joins the podcast this week!

On this episode, Tim and Logan discuss why you need to niche down your contracting business

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Tim Faller from Remodelers Advantage joins the podcast this week!

On this episode Tim and Logan discuss the idea of being alone in business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This episode is a role play that Logan and Jeremy did on a recent facebook live! This will help teach you how to sell using your EPP website

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Stop dreaming about taking a vacation and start building your business so that you can take one anytime you want. Here's the 5 steps you'll need to take to make it a reality.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Chris had a baby (Congrats!), so Mike and Aaron are taking over the podcast this week. They talk to John Austin of Mortise n Miter about how to balance social media with other parts of his business

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Chris had a baby (Congrats!), so Mike and Aaron are taking over the podcast this week. They talk to John Austin of Mortise n Miter about a simple social media strategy he can implement into his contracting business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Chris had a baby (Congrats!), so Mike and Aaron are taking over the podcast this week. They talk to John Austin of Mortise n Miter about how to maximize his time creating content while running his business

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Chris had a baby (Congrats!), so Mike and Aaron are taking over the podcast this week. They talk to John Austin of Mortise n Miter about whether he needs to go all out on media equipment for his contracting business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is a motivational mashup of one of our clients Anthony Abbott who has transformed his business entirely in less than a month and a half.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is the final part of Logan's conversation with Timm Milner of WOW 1 Day Painting. Here they discuss if you should franchise your contracting business

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan and Timm Milner of WOW 1 Day Painting discuss the limitations of owning a franchise

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan continues his conversation with Timm Milner of WOW 1 Day Painting to discuss what you get when you step into the franchise world

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan is joined by Timm Milner of WOW 1 Day Painting to discuss what running a business franchise is like

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is a clip from a recent Facebook Live in the Common Sense Contracting Facebook group where Logan and Chris Discuss the 4 stages of value

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan and Chris talk about how not understanding lead management or your sales process will slow down your business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan and Chris talk about how not understanding your value will stunt your business' growth.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan and Chris talk about how your brand or offer is one of the first problems your business will face while trying to grow.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan and Chris talk about the different kinds of goals you can set for your business, and their mindset around goals set internally at CGN

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Here's everything that you'll ever need for generating your own leads for your contracting business. Stop relying on outside lead-gen apps like Home Advisor, Yelp, or Angie's List to feed your family, here's our system for taking control back over YOUR business.

0:00 What's An EPP System?

1:39 A Gentle Disclaimer

2:40 The Buyer's Roadmap to Purchasing

4:22 What Kind of Contractor Are You?

5:32 The 3 Categories of Prospect Generation

7:38 How to Use Direct Mail

9:52 Next Level Blogging and SEO

11:59 Nurture Prospects that Aren't Ready YET

14:43 Re-Engage PAST Customers

15:50 Email Campaigns (NOT SPAM!!)

16:30 The Business Savvy Contractor

17:24 A Little More Proof

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Dave Carroll of Dope Marketing. They finish their conversation around creating a well rounded marketing campaign for under $1,000

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Dave Carroll of Dope Marketing. They talk about how they would form a marketing campaign if they only had $1,000 dollars.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Dave Carroll of Dope Marketing. They talk about the two keys to focus on for your marketing campaigns

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Dave Carroll of Dope Marketing. They talk about how we live in a world of distractions and how to capture the attention of the consumer.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan and Chris talk about the value of micro commitments in your sales process.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan talks about his takeaways from his failed military experience.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan talks about how he responded to his loss post-BUD/S.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan talks about his experience in BUD/S training.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan and Chris talk about Logan's past athletic career at Virginia Tech and how that molded his winning mentality

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan and Chris ask the question are you willing to pay the price for your business to be successful?

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Mike from the media team steps in for Logan on this episode to talk about branding and his favorite strategy for growing your brand.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

There is one thing stopping you from charging more money on projects.. you! On this episode Logan explains how you get in your own way and how to stop it.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is a mashup featuring our client and former Army ranger Craig Tripp. In this mashup Craig goes deep as to how he leads his business

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

There are three reasons why you aren't getting the calls you want for your contracting business. On this episode Logan explains what those reasons are.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Financing can be incredibly helpful, especially when material prices go up and make projects more expensive. But is it worth the price to set it up and losing momentum in your sales process? Logan's giving you all the pros and cons so you can make the best decision for your contracting business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Logan talks about the two tactics he uses to easily close sales: takeaways and analogies

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Chris talks about how his military experience translates to the business world.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode Chris talks about one of the hardest things he's ever had to do in his life that demonstrates how mentally tough you need to be!

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's episode, Logan and Chris dive into Chris' military background. Get to know Chris better!

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Getting bad reviews on google can really sink your rating and hurt your wallet. DON'T LET THEM STOP YOU!! Today Logan is showing you how you can respond to bad reviews so they can still help you and you can have the last word on your business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Brain Kaskavalciyan, author of the 7 Secrets To Becoming A Wealthy Contractor to talk about taking relentless action to grow your business

GET THE BOOK FOR FREE HERE: www.thewealthycontractor.com

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contracting business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Brain Kaskavalciyan, author of the 7 Secrets To Becoming A Wealthy Contractor to talk about secrets 5 and 6 in Brian's book.

GET THE BOOK FOR FREE HERE: www.thewealthycontractor.com

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contracting business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Brain Kaskavalciyan, author of the 7 Secrets To Becoming A Wealthy Contractor to talk about secrets 3 and 4 in Brian's book.

GET THE BOOK FOR FREE HERE: www.thewealthycontractor.com

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contracting business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Brain Kaskavalciyan, author of the 7 Secrets To Becoming A Wealthy Contractor to talk about the first two secrets in Brian's book.

GET THE BOOK FOR FREE HERE: www.thewealthycontractor.com

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contracting business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Lumber prices have now officially skyrocketed to an all-time high. How do you keep selling work when your material cost is through the roof? Today we'll give you everything you need to handle lumber prices for contracting work so that you never have to worry about material cost ever again.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

0:00 Why You Need To Have A Tough Conversation

1:10 How to Talk About Lumber Prices With Your Clients

3:20 NEVER LET IT HAPPEN AGAIN

4:45 50% GPM guide

LINKS: Contractor Fight Pricing Guide: https://www.youtube.com/watch?v=_FwNcJ8gQF8&t=863s

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about how your morning can either make or break your day

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contracting business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about the concept of macro patience, micro speed.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contracting business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about the story behind Logan's gold chain

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contracting business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about WINNING and what the make up of a winner is.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contracting business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

We've all been told that our pricing is too high or gotten scared and dropped prices at the last second. Today Logan is showing you how to handle pricing objections through three changes you can make in your business or product so that you never have to drop your price again.

PODCAST LINKS:

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

0:00 Why you shouldn't give in

0:40 Change Your Value

2:44 Change Your Product (not in the way you think)

4:12 Change Your Clientele

5:55 Where to Find More Resources

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave a review if you enjoyed this podcast and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

On this episode Logan and Chris perform a role play where the main objection is not having time

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris perform a role play where the main objection is the customer needing to talk to their spouse

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris perform a price objection role play

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about where sales objections come from

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Chris, Aaron, and Mike talk about being a business first and a contractor second, why buyers are liars, and more in an unfiltered conversation.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about some of their takeways from the CSA Next Level event in Destin, Florida. Including the value of having a likeminded community

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about some of their takeways from the CSA Next Level event in Destin, Florida. Including immersing yourself in success

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about some of their takeways from the CSA Next Level event in Destin, Florida. Including knowing your zone of genius

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about some of their takeways from the CSA Next Level event in Destin, Florida. Including how to shift the contracting industry

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Social Media really sucks sometimes. It's incredibly annoying to have to stop working on your business and think of a "funny caption" to post on your Instagram or Facebook. Mike's here to help by making posting incredibly easy and effective for your business with 5 easy post ideas for your social media.

TIMECODES

0:00 Why Post?

0:33 Post Before & Afters

1:00 Post How Tos

1:26 Post Your Stuff

1:58 Post Customer Stories

2:40 Post Your Team

3:23 Anything We Missed?

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Here are Three SECRET Business Tricks That Universal Uses At Their Parks. Logan explains why we're starting to use these tricks in our business and how you can do the same for yours! If you're looking to increase sales and maximize your profits, these tricks will help.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

CGN client, Frank Winter shares his story from working construction after high school to starting his own contracting business with his brother and their life-long friend. If you want to start your own business or your current business is struggling, Frank's story can help.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

The busy season is here and you might be on the lookout for some new employees. Check this out before you waste your time hiring the wrong employees. Logan and Chris break down our method for hiring so that you know the best way to attract the right employees for your contracting business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS: Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

You're smart enough to know that you need to use social media to grow your business in 2021. But it can be hard to understand HOW to grow your contracting business with Facebook and Instagram. Mike is here to give you 3 tips on how to leverage your social media for business promotion.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about making sure that you have solidified fulfillment systems

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Chris and Logan discuss the importance of pre-qualifying customers

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about how to figure out what your current sales systems are and how you can improve them going forward

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Chris and Logan discuss how to set up simple marketing systems

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan and Chris talk about SMART goals and how to set them to your business

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

There's nothing more frustrating than spending money on ads that don't end up converting into sales. Today we're talking about why online marketing fails to convert customers and the one thing you can do to fix it. The answer is offline marketing in combination with online marketing. In this video, Logan explains why.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Mike and Logan discuss the idea behind process over people and why building out your process leads to long term success.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

On this episode Logan and Mike talk about how social media is a replication of high school and why you shouldn’t let that hold you back

In today's video Logan and Chris discuss .

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

On this episode Mike and Logan discuss the one thing that you need to start posting on social media

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

On this episode Logan talks to media team member Mike Kyle about what exactly social media content is and Mike’s journey as a content creator

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

If you’re a contractor you already know that calls = leads, but how can you make sure to get every lead without being a slave to your phone? One of our contracting clients has figured it out and actively gets prequalified leads without even answering his phone. Chris is breaking down how he does it all through voicemail.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that subscribe button so you never miss an episode!

LINKS: Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting Instagram - instagram.com/contractorgrowthnetwork1 Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411 Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan, Chris, and Tyler walk you through Disney World’s website to show you what you need to be doing on your site.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

On this episode Logan and Chris are joined by Sales Assassin Tyler to talk about the amount of time that contractors waste chasing dead leads

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

On this episode Logan, Chris, and Tyler discuss why you need to practice the sales process

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

On this episode Logan and Chris are joined by Sales Assassin Tyler to talk about the importance of having a sales team

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

Growing a business can be challenging on a limited budget. Logan helps to explain three ways how to increase profit in business for 2021. Being a successful entrepreneur himself, Logan learned the hard way to increase profits. Check this out so you can avoid the same pain for yourself and your business.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that subscribe button so you never miss an episode!

0:00 Intro

0:54 Knowing what things costs

2:11 Understanding Supply and Demand

3:43 Niching Down

5:25 Recap

LINKS: Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting Instagram - instagram.com/contractorgrowthnetwork1 Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411 Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode of the CGN podcast, Logan and Chris talk about how close you would be to your goals if you repeated the last day 1,000 times

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

On this episode of the CGN podcast, Logan and Chris talk about how to improve the systems that you already have in place.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

On this episode of the CGN podcast, Logan and Chris talk about how to identify the systems that you currently have in place

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

On this episode of the CGN podcast, Logan and Chris talk about systems and what happens to your business if you don't have one.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that subscribe button so you never miss an episode!

It can be hard switching from referrals to online cold leads. We get it. If you're struggling to grow your construction business in 2021 we have 3 digital marketing tips for construction businesses that will radically improve your leads.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

0:00 Intro

0:52 Understand how your marketing and sales work together

2:25 Know your client's deeper problem

4:06 Play the long game 7:23 Outro

230.4 Logan Flips The Fuck Out - Push Yourself Further

230.3 Logan Flips The Fuck Out - Invest In Yourself

230.2 Logan Flips The Fuck Out - Are You Willing To Pay The Price

230.1 Logan Flips The Fuck Out - Figure It Out

On this episode Logan and Chris talk about selling someone something more than a new kitchen.. a new IDENTITY

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is part 4 of Logan’s conversation with Sky Stephens. On today’s podcast Logan and Sky talk about the 100/1 ratio and why you can’t rely on referrals to grow your business

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is part 3 of Logan’s conversation with Sky Stephens. On today’s podcast Logan and Sky dive deep into the sales process and how to build trust with prospective clients

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is part 2 of Logan’s conversation with Sky Stephens. On today’s podcast Logan and Sky talk about content marketing, why it’s important, and the blueprint to do it correctly

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is part 1 of 4 of Logan’s conversation with Sky Stephens. Sky is the co-founder of the Association of Professional Builders and she has an extensive marketing background. On today’s podcast Logan and Sky talk about the different business models between new builders and remodels, and why fear stops you from selling

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

This is part 5 of Logan's conversation with Devon Tilly. After interviewing 200+ contractors Devon shares his #1 piece of advice

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that subscribe button so you never miss an episode!

This is part 4 of Logan's conversation with Devon Tilly. They talk about how the digital era can come together with contractors in the field to create the best results.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

Today's podcast is part 2 of Logan's conversation with Devon Tilly where they talk about relationships, learning, and marathons

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that subscribe button so you never miss an episode!

On today's episode Logan talks to Devon Tilly from The Art of Construction about.... the art of construction.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Burnout happens to everyone, especially when you’re a contractor trying to run your own business. But there are ways it can be avoided by making your processes more efficient. It all comes down to being savvy enough to recognize what you’re good at and what you’re not so you can leverage your resources properly.

In this episode, we talk about…

An example of a common move contractors make that’s less than efficient and how to make that process better.
Examples of sales processes that are efficient.
How efficiency can work for you to make people want to buy things they might not have thought to buy before.

Links to resources:

Contractor Sales Academy

Join the Facebook Group Common Sense Contracting where we’ll walk you through these concepts.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Full episodes are available on Youtube and all major podcast platforms.

Brian Kaskavalciyan, author of 7 Secrets to Becoming a Wealthy Contractor, joins Logan to share the secrets of growing your contracting business from solo-preneuer to successful business owner.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On today's podcast Logan and Chris discuss business websites in 2021 and how to let your website sell for you. Business website design in 2021 can be challenging. The guys explain how to best optimize your website for your business. Plus, how your website can make you money by selling for you.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Smash that subscribe button so you never miss an episode!

LINKS:

Website - contractorgrowthnetwork.com

Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting

Instagram - instagram.com/contractorgrowthnetwork1

Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Tom Reber, Graham Stephan, Gary Vaynerchuk, how to sell, how to sell 2021, increase sales, how to increase sales, contractor business tips, contractor business tips 2021, contractor business advice,

David Carroll, founder of Dope Marketing, joins Logan to talk about how EDDM (Every Door Direct Marketing) is not just viable solution, but could be crucial to grow your business in 2021.

Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.

LINKS:

Website -

www.contractorgrowthnetwork.com

Join our Facebook group -

https://www.facebook.com/groups/commonsensecontracting

Instagram -

instagram.com/contractorgrowthnetwork1

Apple Podcasts -

https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411

Spotify -

https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

Dope Marketing, Dave Carroll, Direct Mail Marketing, EDDM, 2021 Marketing Strategy

Being able to quickly build trust with a buyer is a skill contractors need to have in order to close more sales. Each situation is different, but there are some strategies to keep in mind when you’re looking to establish trust with a customer.

In this episode, we talk about…

How there are two factors that need to be in place for people to want to do business with you: they have to know you and they have to trust you.
Why trust is easier to establish when it’s a referral situation -because accountability is at play.
Why being upfront about your price on your website is actually a great way to get a head start building trust with consumers who find you on their own, without a referral.
How customers can easily feel frustration and overwhelm at the beginning of the sales process, so if you can find ways to immediately alleviate that, they’ll be more likely to trust you.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Full episodes are available on Youtube and all major podcast platforms.

We all know the taboo subjects to steer clear of with strangers are sex, money, religion, and politics. But as a business owner, you have to unlearn the habit of being afraid to talk about one of these taboo subjects: money. Being able to communicate price to potential buyers is incredibly important.

In this episode, we talk about…

How at its core, a business is all about transactions, so business owners must be able to talk about price.
Why sometimes business owners fear advertising their price in case someone undercuts them -yet, they shouldn’t want to be the cheapest contractor around.
How being transparent about your price from the get-go puts the customer at ease and takes the frustration out of the sales process.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

If you enjoyed Part 1 of Logan, Chris, and Brad’s recent Miami fireside chat, get ready, because we’ve got Part 2 for you today! In Part 2, the guys are digging deeper into those mindset shifts you need to make to level up. So pour yourself a beverage, settle somewhere comfy, and listen up, because this is a long one and you won’t want to miss a minute of it.

In this episode, we talk about…

Our takes on the biggest mindset shift contractors need to make to do better business (hint: the key word is ownership).
How fixating solely on leads is not a useful way to grow.
Why participation trophies get a bad rap: it shouldn’t be all about the result; it’s about the process.
How to recognize that you have worth in the community and in transforming people’s lives. And then how to not be afraid to translate that worth into earnings.
The biggest mindset shifts Logan and Brad have made to level-up their businesses.
Investments Logan has made in his business that helped him reach the one-million-dollar-business mark.
The importance of getting your employees to buy-in to your vision and how much this can help your business and make your life easier.
How to learn from contractors that are doing well -their success didn’t happen by chance.
How to be confident when naming your price, which can be tricky when you’re charging an amount you couldn’t afford yourself.
How to sell off emotion -a remodel like an open kitchen is worth its price for all the memories families can create in it.
The importance of confident, consistent, organic social media posting and why contractors sometimes feel afraid to post.

Links to resources:

Cameron Herold’s book Vivid Vision

Brad’s business Elevated Solutions

Brad’s LinkedIn

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Picture a greasy-spoon diner. They have any food you could want for cheap -but it isn’t fresh, or particularly good. No one goes to a greasy-spoon diner when they want quality food. It’s the same thing with your contracting business. If you cast a wide net and try to do it all, you’ll only ever be able to charge low prices.

In this episode, we talk about…

Why folks with higher budgets prioritize speed and quality over someone with lower prices who “does it all”.
How when you specialize, you’re able to charge higher prices and attract the kinds of customers who are willing to pay them.
How this all comes back to the scarcity versus abundance mindset that we often talk about.
How, when you niche down, you have to be prepared to tell people no.
Why when you’re in the process of narrowing down to your preferred niche, you need to present yourself as the specialist you want to be.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Full episodes available on Youtube and all major podcast platforms.

Did you know there’s something most contractors do when advertising themselves that they shouldn’t? Many contractors say things like, “we do it all” or use vague terms like “high-end” without further specificity -but this is a big mistake. You have to be extremely specific and clear about what services you provide and to whom.

In this episode, we talk about…

How you’ll get a lot of unwanted phone calls and inquiries when you’re not clear about the services you do -and don’t- provide, which waste both your time and the consumer’s time.
Why you need to put yourself in the mindset of a consumer when you lay out the services you provide. You need to be extra clear for them to understand.
Why the two key ingredients to sell are confidence and clarity.
Why a “one-stop shop” mindset often comes from a fear of scarcity in the market and can lead to fewer customers. However, there are exceptions to this rule.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Logan and Chris are in Miami having a fireside chat with Brad Akers, owner of Elevated Solutions. Brad’s business is very similar to Contractor Growth Network but aimed specifically at roofing contractors. The guys are discussing the idea of conviction as it applies to contractors. When you have an unwavering belief in what you do -and that what you do has a greater impact- you will achieve so much more success all through your process.

In this episode, we talk about…

Why you should sell with conviction -How when you know your service can make customers happier and their lives better, you are obliged to convince the customer to go forward for their own sake.
How to use your conviction to convince customers who are objecting to price without falling back on shallow justifications.
How to spark emotions in customers that will make sales transformational rather than transactional.
How conviction at each step of the process transfers abundance to the next step. So, if you have conviction in your marketing, you will have more leads, and so on.
Why humility doesn’t necessarily apply to situations where you’re trying to sell something. If you have conviction that you are the best at what you do, you need to let people know.
How conviction in leadership trickles down to the whole team and makes the business move forward ten-fold.
Why digging deep to find a “why” for your business will help strengthen your conviction.
The importance of work-life balance and spending time with family to both Logan and Brad, and how that drives their businesses.

Links to resources:

Brad’s business Elevated Solutions

Brad’s LinkedIn

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Last time on the podcast, we introduced the topic of micro-commitments. This concept is basically having a process in place that does some of the work for you in filtering out people who aren’t a good fit for your business. You may not realize it, but if you’re in trouble if you aren’t utilizing micro-commitments.

In this episode, we talk about…

How micro-commitments are a great way to pre-qualify leads, which will save you time in the long run.
All the other ways you can spend the time that you save by getting people to go through the little processes you set up.
How your time-saving from setting up these processes actually compounds over time, saving you more time -and earning you more money- in the future.
Examples of scenarios in which the guys found themselves without those micro-commitments in place, and how their time was wasted!

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Are you using micro-commitments as part of your sales process yet? These are essentially small favors asked of a potential client, such as asking them to fill out a survey or watch a video, to both gauge how committed they are in moving forward with you and to help ease them into making bigger commitments down the line.

In this episode, we talk about…

The psychology behind using micro-commitments to build loyalty.
Why you want to start on a smaller scale with potential clients to allow them to test you out while you prove your worth to them.
How micro-commitments also work to help you pre-qualify people so that you’re not wasting your time.
How the concept of “foot in the door” refers to a slightly bigger commitment, which is the next step after micro-commitments.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

You may think you can handle rejection, but no matter what, we can all only take so much rejection before it leads us to unnecessarily question our process. The best way to avoid rejection is to whittle down the number of people who will likely say no before you even talk to them.

In this episode, we talk about…

How to use process, price, and education to pre-qualify leads and weed out those who might reject you.
Why if you fail to define why you’re unique, all the power is going to rest in the hands of the homeowner.
Why you need to get your information out there to let potential customers know what it’s like to work with you.
How you don’t want to take things to the other extreme and make yourself seem so exclusive that no one will feel like they can work with you.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.

For more Contractor Growth Tips, visit https://fullsailmarketing.com

No one wants to think they’re about to make a sale and then find out they’ve just been talking to a tire kicker. You need to effectively weed out tire kickers before you get to that point, otherwise, you’re just wasting time.

In this episode, we talk about…

How tire kickers are extra dangerous to your time, because talking to them feels like you’re doing something important, but really, it’s a waste.
Why potential clients typically appreciate it when you let them know right away that you suspect you won’t be a good fit for each other.
Why you shouldn’t overdo it when qualifying people, you need to find a balance.
How dealing with rejection from tire kickers too often can negatively affect you.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Everyone’s had to deal with rejection in life, and when you’re in sales, you have to deal with rejection during that process, too. Being rejected can make you question yourself, and sometimes even your own value! But you have to learn not to let that happen.

In this episode, we talk about…

How to deal with rejection in sales, especially when you feel would have been the perfect fit to solve their problem.
How, in those scenarios, to analyze your sales process effectively without letting it cause you to question yourself or affect other sales calls.
Why you need to approach cold calling sometimes as a numbers game and know that not everyone will like you all the time.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Last time on the podcast, we talked about how to build rapport with potential customers. But if you weren’t fully convinced on why it’s essential to closing a sale, you’ll want to listen to this episode for a deep dive into the value of rapport in sales.

In this episode, we talk about…

How you have to gain trust with a potential client in order for them to go forward with you. And this trust isn’t easily gained.
Trust -and in turn, rapport- are much easier to get when someone is already familiar with you and what you do.
How a common mistake many contractors make when trying to build rapport is doing most of the talking, when it’s more important to listen and make your customer feel heard.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Salespeople are taught to build rapport before going into their pitch, but doing it correctly is a delicate art. Sometimes your questions can be off-putting to the potential customer if they seem too random, or if you get too friendly with a potential customer, they may be less likely to want to do business with you. How to build rapport in sales is, therefore, key to the sales process.

In this episode, we talk about…

How rapport needs to be candid and genuine because if it’s forced, it comes off cringe-worthy.
Why it helps when you truly believe in the product you're selling.
How there is a lot of value in gaining rapport to build a long term relationship and thus create a loyal client.
Why spending too much time discussing irrelevant subjects trying to build rapport is not helpful.

Links to resources:

Contractor Sales Academy

Full episodes on Youtube and all major podcast platforms

To learn more, join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips, visit https://fullsailmarketing.com

We’ve all been taught that great things only come out of hard work. And when you’re an entrepreneur, you do have to put plenty of work in. But working yourself too hard is a fast track to burnout. Learning ways to practice efficiency in your business and to leverage your resources so that minimum effort gets you maximum results is critical to your success.

In this episode, we talk about...

How the thought process of “no pain, no gain” can end up hurting you in business.
The meaning of efficiency as it specifically applies to contracting businesses.
How to leverage the resources you already have to allow you to put in less effort for the same results (or the same effort for better results).
Reasons why simply showing example photos of the kind of work you can do aren’t enough to land a sale.
How to leverage your website to help prepare customers’ expectations and alleviate their anxiety.
Why you need to create streamlined processes for calculating estimates and guiding a customer through the sales process so you’re not reinventing the wheel every time you get a new client.
The importance of building a team that you can lead and delegate to, rather than trying to do everything yourself.

Links to resources:

Contractor Sales Academy

To get more efficiency tips, join the Facebook Group: Common Sense Contracting

For a free website audit, message Chris at https://www.facebook.com/cjlivin

For more Contractor Growth Tips, visit https://fullsailmarketing.com

It’s common when you’re starting out with your business to be a jack of all trades so that you can both make a name for yourself and make enough money to stay afloat and get your business off the ground. But once you have some momentum, you must specialize your services by focusing on one niche market that you’re the best at.

In this episode, we talk about…

How when you try to do it all, you end up doing things you don’t want to do.
How if you try to be everything to everyone, you are never able to get efficient at one thing.
Why customers would rather hire an “expert” who has niched down.
The ways that niching down the services you provide allows you to provide the best for your client.
How niching down can apply not just to the services you provide, but also the location you serve.

Links to resources:

Contractor Sales Academy

To learn more, go to our Facebook Group, Common Sense Contracting

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Money is one of those taboo subjects in our society, and sometimes contractors fall into the trap of feeling like they can’t talk about price right from the get-go. However, Chris and Logan break down why it’s much better to address objections, like price, upfront with your customers. And by addressing objections upfront, you’ll get fewer objections in the long run.

In this episode, we talk about…

How the consumer feels less frustration when they know the price upfront, and if you try to be secretive about prices the consumer will feel taken advantage of or experience sticker shock.
Why people have to know, like, and trust you in order to do business with you and how you can win new leads over through Youtube videos that address objections upfront.
Why telling people the price upfront protects your time.
How there will always be people whose budget is stretched by your price and others who will be relieved that it’s less than they thought, so you should develop standard pricing based on what you need, not based on what you think a customer can or will pay.
How to present your prices with backup, like professional photos, to make customers more willing to pay.
Why all the value you provide needs to be clear to the consumer because value is often a secondary objection after price. You have to sell them on how your service is going to positively affect their life.

Links to resources:

Book by Marcus Sheridan- They Ask, You Answer

Contractor Sales Academy

To join the Facebook Group or watch Facebook live videos, go to Common Sense Contracting

For more Contractor Growth Tips, visit https://fullsailmarketing.com

Most contractors have spent a lot of time honing their skills, whether they be landscaping, building, roofing, etc. But when you’re running your own business, you also need sales skills! Logan chats with Tim Brown, founder of Hook Agency, to talk about one of these very important sales skills: attracting qualified leads.

In this episode, we talk about...

How to develop clarity around lead quality all throughout your team.
How learning how to sell and properly communicate can help you in all aspects of your life.
Why learning to pre-qualify your leads over the phone ahead of time will save you time and money.

Links to resources:

For the full conversation with Tim Brown and more, head to our Youtube Page

Contractor Sales Academy

Hook Agency

To join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips, visit https://fullsailmarketing.com

It’s 2021! The beginning of a new year is a perfect time to look back on the previous year, and 2020 was a great year for the podcast. To celebrate, we’re counting down the top three moments of 2020 on the podcast with snippets from various episodes.

In this episode, we talk about...

The Shin Fu Process: a 5-step pre-qualification process done over the phone to determine if a client is worth your travel time.
How it might take extra time for someone to buy your services at a high price point if they don’t yet know and trust who you are.
The Craftsman Cycle that contractors who are starting out often get trapped in, and how to break free of it.

Links to resources:

Book by Shawn Van Dyke: Profit First for Contractors

To join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips visit https://fullsailmarketing.com

Contractors typically learn how to do their work well first, then learn how to sell their business. Chances are, you’re already good at gaining trust through on-the-job interactions with your clients, but quickly gaining trust from random people who end up on your website is harder. Tim Brown is the guest today and he’s here to discuss how to build a persuasive website that will convert web traffic to customers.

In this episode, we talk about...

Building persuasion into your website by showing you’re trustworthy through testimonials, badges, etc.
Playing to the TL;DR crowd with concise, eye-catching headers.
Using clear calls to action and putting “trust factors” around them, like good copy and good images.
Thinking like a user when you build your site -the average person doesn’t care that much about you, they just want their problem fixed.
How to achieve good balance with this approach, because you still need to talk about your business enough for the sake of clarity.

Links to resources:

To join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips visit https://fullsailmarketing.com

Tim Brown, owner and lead strategist at Hook Agency, is the guest on today’s episode. He’s here to talk about his Minneapolis-based marketing company and how their approach of using persuasive website design will help you make your website a traffic magnet.

In this episode, we talk about...

How having a trusted marketing advisor can be indispensable for smaller and newer companies.
Getting quality leads for roofing companies through website traffic -it’s better to get fewer leads that are all quality, rather than lots of leads that won’t go anywhere.
Developing a good sales process so that you can take advantage of your leads. And how learning how to sell teaches you communication skills that you can apply to all facets of your life.
Making your website persuasive by quickly building trust with the customer, using empathy when you design it (design it with the point of view of the consumer in mind), and clear calls to action.
Remember when marketing that it's not about the roof or how great your company is -focus on the emotional benefits that your customer will feel if they become your client.

Links to resources:

Contact Tim Brown: tim@hookagency.com

Roofing SEO Tips: https://hookagency.com/roofing-seo-tips/

Get Help with Roofing Website Design: https://hookagency.com/roofing-web-design

Get Roofing SEO Services: https://hookagency.com/roofing-seo

To join the Facebook Group: Common Sense Contracting
For more Contractor Growth Tips visit https://fullsailmarketing.com

If you’re a contractor who is just starting out, you’re probably tempted to market yourself as being able to do anything. But, this often means customers will not want to hire you for higher-end work. That’s why providing fewer services actually makes you more money in the end!

In this episode, we talk about...

How being specific with the services you provide gets you more work.
Why clients are willing to pay higher prices to contractors who specialize in only a couple of services.
How focusing on doing one or two things well boosts your efficiency, and therefore your profits.

Links to resources:

To join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips visit https://fullsailmarketing.com

It can be tempting to cast a wide net by marketing yourself as a jack-of-all-trades in the hopes of reaching more customers. But this is a scarcity mindset that typically comes from a fear of missing opportunities, and it won’t benefit you in the long run. In this episode, Chris and Logan talk about the importance of niching down your services to attract better clients and operate with peak efficiency.

In this episode, we talk about...

Why your business needs to be clear and specific about what you do and who you serve.
Reasons why trying to be a “one-stop-shop” end up frustrating the customer and hurting your business.
How to market your business as the kind of business you’re shooting for so that you’ll attract the kinds of customers you want.

Links to resources:

To join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips visit https://fullsailmarketing.com

Effective marketing is the best way to make the sale as easy as possible. At the end of the day, you just want to hear them say “yes, I would love to hire you.” Logan’s here to tell you how you can change your approach to get more homeowners to say yes to hiring you!

In this episode, we talk about…

At the end of the day, CGN is very sales-focused
Breaking down the concept of micro-commitments
The benefits of getting in front of people early in their research process
What you can do instead of spending time with prospects on the phone
People want to remain consistent

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Like most business owners, contracts have trouble gauging the interest of their prospects. One of the best ways to gain clarity is to use micro-commitments, those being, asking a small favor of your prospects. Something as small as asking your clients to fill out a survey is a micro-commitment. Logan and Chris are talking about this high-level strategy that will either get people to invest in you more or weed out the tire kickers!

In this episode, we talk about…

Breaking down micro-commitments and some examples
Differentiating between micro-commitments and the foot-in-the-door
What micro-commitment gives to the contractor
Why contractors get caught up with people that aren’t the right fit
Trouble follows if you choose not to pre-qualify
Putting your family in the back seat
Processes give contractors many new opportunities
How to become a leader that people trust enough to make micro-commitments
Chris’s first-ever sales call that wasn’t worth the time

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Clients should be excited about calling you as a contractor. So, how do you fuel that excitement? Well, Rome wasn’t built in a day, but Logan is here to tell you why you should get people excited about reaching out to you so you don’t have to spend the rest of your life doing the opposite!

In this episode, we talk about…

People don’t buy when they are frustrated
Not everybody that takes their time is a tire kicker
Show that you’re the industry leader in your area
Having a process goes a long way when building trust
You are coming up with your own numbers
Join the Facebook group to grow your contracting business in a smart way!

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Those of you in sales are no strangers to rejection. There’s only so much rejection that one person can take before it starts to take a toll. Logan and Chris are talking about rejecting rejection upfront by eliminating the tire kickers. Stop wasting your time!

In this episode, we talk about…

Chris’s mindset when he knows that he is being rejected
How Chris handles rejection moving forward
Selling does not necessarily have to be a numbers game
The issue that sits at the root of all contractor problems
Honesty saves everyone time and hassle
Recognize when they are giving you a cop-out answer
What Chris absolutely hates in the sales game
Salespeople can only take so much rejection
You need to have a process for everything
Know when you are not a good fit for certain clients

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Trust is something that is not easily gained, but when it comes to sales, is the most important part of the process. If you want to sell, you have to build rapport with your prospects, and if you want to build rapport, you need to gain their trust. Chris Livingston, Director of Sales for CGN, is back in the house for today’s episode. Logan and Chris are talking about how to build rapport with your clients the right way and the wrong way!

In this episode, we talk about…

How Chris connects trust with building rapport
The feeling Chris gets when his reputation precedes him
What Chris’s military experience taught him about silence
Breaking down your responsibility in sales when it comes to rapport
Reasons that Logan doesn’t like focusing on rapport stuff
Methods that Chris uses to build rapport
Rapport can be built at different stages of the process
Why people don’t want to buy from a friend
Emphasizing the importance of rapport throughout the process

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

The point of bringing in leads isn’t simply to bring in as many as you can but to focus on quality over quantity. Logan uses the 3P method to bring in those high-quality leads for his clients. Today, Logan is here to tell you about his client Joe from Capstone who is seeing results almost immediately!

In this episode, we talk about…

What CGN wanted to do for Joe on his website
Joe understands first-hand that water inside the house is a real problem
Tapping into people’s emotions when selling your services
Walk them through emotion, process, and price
Use your social media to build a following around your business

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

The aim of your marketing should be to make your sales process as simple as possible. Instead of Logan, we get to listen to Chris Livingston, the Director of Sales at Contractor Growth Network. This is part 1 of Chris’s 8-part series on the direction of sales. Today, Chris wants to talk about chasing a client that has gone into witness protection and how to cut out that chase to take your sales to the next level!

In this episode, we talk about…

Marketing gets you all the way to the 1-yard-line or a big shot off the tee
The aim of marketing is to make sales unnecessary
What to think about in order to make your marketing more effective
Reasons that people are resistant to talk to salespeople
3 things that we bargain on price in western culture
Why it’s important to get to the motives of a prospect
Recognize your responsibility to those that you call tire kickers
2 methods that Chris uses to get rid of the tire kickers

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Bringing in too many leads is a problem that most contractors scoff at, but the negative effects of this problem are very real. Logan is here to tell you about a client of his that had the unique problem of bringing in too many leads. Just over 2 weeks after working with this client on this problem, CGN has flipped the script!

In this episode, we talk about…

Negative aspects of bringing in too many leads
Producing the right leads with an appropriately-built website
Why Logan builds a website in this order: Emotion, Process, Price
Building your pipeline by pushing them down the road, not turning them down

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Energy is the driving force behind all movement and that principle applies to more than just vehicles. Depending on what kind of person you are, different things will give you different levels of energy. Logan and Alex believe that you are what you put out, so don’t put out total crap. Right now, during a pandemic, keeping a positive mindset and finding that energy are the best ways to get your business through!

In this episode, we talk about…

Alex believes that energy is attained differently between introverts and extroverts
Where Alex lies on the energy spectrum
Breaking down the Law of Attraction and how that plays into your mindset
Logan believes ending good energy out into the universe will show itself later on
The moments when you bond with other people
Why people have an easier time bonding over negativity than positivity
Attracting crappy people is the result of a self-fulfilling prophecy
When people identify as a solopreneur but try to hire someone
Affirmations give true belief to those who practice them
People will always have different perceptions of the same things
Alex believes that to a certain extent, how you do anything is how you do everything
The systems that you set up are responsible for the state of your business

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Depending on where you are in your career, your goals for your contracting business are probably different than other contractors who are at a different stage. Though your goals are unique, the path to success generally follows the same blueprint. Logan is here to walk you through the 4 different levels of a contracting company and how to achieve success with this blueprint!

In this episode, we talk about…

Covering both sides of the spectrum
Where all your work comes from referrals and past customers
Leads start coming in from outside sources and they’re not great quality
Outside leads become more consistent and the quality is high
Marketing acts as your shot off the tee
Figuring out what is working and leaning in to scale your business

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

As of now, we don’t know who’s going to be the next President of the United States. What does that mean for you? Logan and Alex are here today to talk about the election and where we go from here. At the end of the day, no matter who wins this election, the future of your business doesn’t depend on who lives in the White House; it depends on you!

In this episode, we talk about…

It’s very easy for people to fall victim to circumstance
What branch of government you should be concerned about
Focusing your energy on the right activities that will grow your business
Understanding that prospects are not saying no to you
Reasons that people deflect blame to other people
Nobody wants to do the hard stuff because it’s not sexy
People have no problem talking about others’ issues
Contractors don’t know when to give up on a failing plan
Mindset determines who is going to come out on the positive side
Too many people spend their mental energy on other people

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

One of the most common sales objections in the contracting game is the “You’re too expensive.” If you price your work based on your value, you’re going to hear this all the time. Don’t back down or overcompensate. Learn how to deal with it!

In this episode, we talk about…

The worst response that a contractor can give to this customer objection
Staying silent could be everything you need to say
Understanding where they are coming from with their budget
How to stay proactive with their budgeting restrictions
Giving up your leverage first can make them feel like they have the power
Staying transparent by showing your cards to the client upfront
Comment below which option you think is the best fit!

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

If you are actually serious about growing your business, you have to be willing to invest in yourself. You can’t just stop at investing time; at some point, you’re going to have to invest money. Logan’s coming to you from the Contractor Sales Academy Wednesday Webinar where Steve and Derek grill him on his business. Remember, think of yourself as a tool to change the lives of your customers, and those investments won’t seem like that big of a deal!

In this episode, we talk about…

Logan has spent over $100K this year alone on business coaching
Financial growth is not the only metric that determines the quality of an investment
Determining your life’s mission on this earth
What happens when you are focusing on the outcome alone
The benefits of growing up with 2 supportive parents
Logan tells the group about his life’s journey
Breaking down what it means to use force
The CSA offers much more than sales coaching
Making sure that your service/product benefits your customers’ lives
Blaming other people for your mishaps will keep you in the same place
The best way to get your customers to love you
Does everyone on your team know their mission at the company?
Committing to your mission completely and intentionally

Links to resources:

Contractor Sales Academy

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Most people find it very tough to set up recurring revenue in the contracting business. That’s because most of the recurring revenue is brought in on the back-end of the business. Logan and Alex are here today to tell you how to make that recurring revenue come in the door!

In this episode, we talk about…

There are two different sides to a contracting business
Recurring revenue only comes in on the back-end
Pond companies set up a monthly recurring subscription
Home maintenance programs can bring in that recurring revenue for contractors
The benefits of having a recurring revenue program
Upselling is not the same as recurring revenue
Recapping the 3 growth tips from CGN

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Everyone wants successful results but not everyone is willing to put in the work. Logan and Alex are here to talk about the things that you should be practicing in your business that will actually move the needle in the long run. You have to be willing to learn something every day until it’s time to retire or you will begin to fall behind. Success can last a lifetime as long as you are willing to put in the practice!

In this episode, we talk about…

What contractors are not willing to do with their sales
Why companies choose not to practice
Practicing what you are the weakest at
When the ego gets in the way of practicing what you need to
Having nothing to say is the worst thing you can do
Everything in business is learnable
3 character traits that you really need in business
Staying self-aware about the things that you should know
Understanding the benefits of selling will act as motivation
Roleplay with the people that you are going to be selling to
Failure is inevitable until you find what works

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

You cannot handle all of the tasks in a growing business. At some point in the growth of a business, contractors must be willing and learn how to delegate the responsibilities that they just don’t need to be handling. Don’t let a reluctance to delegate stop your business from growing!

In this episode, we talk about…

Contractors make the mistake of booking clients too far out
Using the word “train” vs. “babysit” with your employees
You will never attract top talent with minimum wage
Decide if you need short-term or long-term help
Reasons why contractors are unwilling to hire help
Learn how to hire in the right way and at the right time

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Transitioning from the military into civilian life is a tough step for many veterans. But with the right direction, those transitioned leadership skills can make a great impact. Logan’s guest today is Chris Livingston, CGN’s Sales Specialist and first line of defense. Logan and Chris met each other at a blacklight party in college. After college, Chris enlisted in the Army, and after his military tenure, he went through the tough transition that most veterans do!

In this episode, we talk about…

30,000-foot overview of Chris’s journey through the military and after
Going from the military to Qdoba management
Comparing styles of leadership between the military and civilian employment
Babysitting employees is different than giving expectations
How a sales role has filled Chris’s desire to grow as a leader
The biggest transition into the sales industry
Learning to handle the inevitable rejection that comes with sales
Don’t forget the customer service piece that is involved with cold calling
There are 4 main pieces to running a business
What a lot of people fall victim to when growing their business
Consistency is incredibly important because effects are delayed

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

The best way to set yourself on the right path to where you want to go is to surround yourself with people who have already made it there. Logan and Alex are here today to tell you why you should force yourself to be a small fish in a big pond. Get rid of those self-limiting beliefs!

In this episode, we talk about…

Surrounding yourself with people that have already been there
Being around the right people will help you get rid of your self-limiting beliefs
You never want to be the smartest person in the room
Learning to recognize the groups that are toxic
At some point, it’s time to move onto the next stage in both business and life
Contractors will take on the identity of those around them

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Waiting around until you feel 100% ready or comfortable to make a change in your business, whether it’s revamping your logo or your website, can cost you just as much instead of just going for it! Learn more about the sunk cost fallacy and whether or not you’re working to lose money or make money!

In this episode, we talk about…

Understanding how sunk cost fallacy can stunt your growth
Why changing your logo, website, branding can bring positive change with new business
You have to be willing to accept help and work with experts to get the job done right
The loneliness cycle and why you can’t avoid firing someone just because they’re a recent hire
The difference between spending your time and energy to make money vs. save money
Why “Time in the market beats timing the market”

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

So many contractors have problems attracting high-end clientele and it’s usually for the same reason. They are all the same. Logan is here to show you three ways that you can start attracting high-end clients today!

In this episode, we talk about…

Most contractors make this mistake that prevents them from attracting high-end clients
What homeowners want to see on your website
Stage your pictures in a way that paints a story
Online reviews help establish your authority in your craft
Your ability to be everywhere will determine a prospect’s likelihood of spending more money

Links to resources:

OpenDoor

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

It’s almost the 4th quarter of 2020 and your business isn’t moving forward. Clearly, something is wrong and it’s time to diagnose the problem. In today’s business therapy session, Alex and Logan are helping you dig deep to find out your business’s biggest problem. Stop wasting your time on things that don’t address the biggest problems in your business!

In this episode, we talk about…

Many companies get tripped up when converting leads to sales
Contractors would worry less about paying for more manpower if their sales were on point
Speed is the name of the game; hire to make sure you can move fast
Most business owners are the most comfortable in the field
Business owners get stuck in bad cycles with employees and clients
Learn to recognize the insecurities in yourself
Don’t let yourself be busy with the stuff that you don’t want to do
Be realistic about the job that you are asking someone to do
You can’t pay your mortgage if you’re not making any real money

Links to resources:

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

How you hire determines the quality of employees that you bring into your company, and those employees play a part in how far you can take your business. Tommy Mello knows how important this concept is, and that’s why he’s here today. You have to go out and get those people that will send your company to the next level!

In this episode, we talk about…

Effective recruiting must go beyond posting and praying; you have to go out and get them
The problem is that people will spend money on marketing but not recruiting
Tommy utilizes the DISC assessment to show people who they are
Great recruiters are never really off the clock
Give your employees an attractive financial reason to do the best

Links to resources:

A1 Garage Doors

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Culture is everything when it comes to owning a business. The same way a great culture can bring great success, a broken culture can lead to burnout and failure. Logan and Alex are diving into the subcultures that are within the culture of your contracting business. Company culture can be felt by both the employees and clients, so make sure that it’s a good one because a bad one can sink your business!

In this episode, we talk about…

The culture of your business can be defined by the overall vibe
Employees vs. Owner when determining an optimal company culture
Business leaders have an opportunity to express their message in an effective manner
What works for one company doesn’t necessarily work for another
Your marketing will be the first domino to fall if you have a broken culture
You should be able to explain where you are in the process at any point
No reasonable person likes rejection, so set yourself up for success
Premier Ponds does this to create an incredible company culture
Unless you focus on a culture of marketing and sales, your business will never grow
Stay in the mode of always hiring so you are ready when that right person walks in the door
Competition in the office will only raise the tide for all boats

Links to resources:

Premier Ponds

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

So many contractors make the mistake of thinking that being busy right now means they don’t need to market. It’s as simple as this; if you want your contracting business to grow, you never stop marketing. Plan for growth or plan to fail!

In this episode, we talk about…

Tommy reads as many books as possible to continue growing
Breaking down the growth rule of 3s and 10s
COVID has taught Tommy that the focus should be on the people in the company
The leads pour in when you hire great people
A1’s company culture gives employees a voice in the company and keeps it fun
An incredibly detailed recruiting/training process ensures the best employees

Links to resources:

Spark Hire

A1 Garage Door Service

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Contractor Growth Network has been able to double its growth by implementing just a few things into their business strategy. Logan and Alex are talking about the top-3 things that helped them grow very fast. Ironically, these 3 things are the reason why most contractors are not growing their businesses. That’s because they are not doing them!

In this episode, we talk about…

Surround yourself with people that have already been where you want to go
You never want to be the smartest person in the room
There will always be a point to move onto the next stage and the next group
Many contractors are part of business groups that actually pull them down
Delegate responsibilities to shorten the timeline as much as possible
Not wanting to train vs. not wanting to babysit
You’re not going to be special to everybody; it’s just the cost of business
Subscription models will make sure money is always coming in the door
Know your numbers before you create your monthly price

Links to resources:

Premier Ponds

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

People’s living spaces are the places where they get to go to unwind from the chaos of their daily lives. Micah Miller is in the house to talk about how their marketing shows that they change their clients’ lives. Changing someone’s living space is changing their life!

In this episode, we talk about…

Changing the space where someone lives changes their life for the better or worse
Stay approachable and be yourself when crafting your message
There’s no such thing as a bad post when you can remain front of mind
Getting on camera can be uncomfortable at first, but it gets better
Rapport can be built with people who have similar speaking patterns

Links to resources:

Easton Outdoors

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Setting goals is necessary for the success of any business, but what you do when you hit your goals matters even more. You can either stay complacent and comfortable or you can push yourself to do even better—because hey—you didn’t hit that first goal by doing nothing, so why not keep going?

In this episode, we talk about…

A common way business owners self-sabotage sales goals
Only about 4% of small businesses hit the million dollar milestone
Working smarter not harder to increase revenue
Your floor is the sales number you can’t go below
Why your goal and your floor can’t be the same number
Get comfortable with success; use it as the norm and maintain it
Hope is not a strategy—take action and take charge with your goals
How you can still make 2020 a great year and 2021 even better

Links to resources:

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Outdoor landscaping is different for everyone. For some, it’s a one-time project; for others, it’s a constant work in progress. Logan’s guest today is Micah Miller, owner of Easton Outdoor, a landscaping company. Though they help maintain some of their clients, most people wait until the next project to work on their outdoor landscaping. Micah is using Facebook to establish himself as an expert in his field!

In this episode, we talk about…

Maintenance doesn’t look like what most people think it would
Only about 1% of clients stay on for continued maintenance
Some properties are a work in progress
Shifting mindset from maintenance to mostly project work
Micah looks to mimic those around the country on his social media
The thought process in Micah’s mind when creating posts

Links to resources:

Easton Outdoor: https://www.easton-outdoors.com/

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Look where you want to be in the future and reverse-engineer that down to what you need to do today to get there. Today, Logan’s in the house with Tommy Mello, the owner of A1 Garage Doors, host of the Home Service Expert Podcast, and author of The Home Service Millionaire. Started in 2006, A1 has absolutely exploded with multiple catalysts over the years. COVID has forced Tommy and his company to become efficient through innovation. The decision to invest in marketing when everyone was pulling out of marketing has launched A1 into record numbers!

In this episode, we talk about…

Tommy’s journey into and through the garage door industry
COVID has forced companies to dig deep for efficiency
You have to bring on more roles if you want your company to grow
Go visit who you want to become; learn from them
Breaking down the legitimacy of the 3to10 rule
Creating a culture of transparency and fun will show employees that you care
People want an amazing experience and are willing to spend the money on it
Give people a better “why” it is better to work for you
Keep your employees happy by offering a great opportunity program
How the podcast and book have helped shape the business

Links to resources:

Fed Ex

Amazon

Indeed

Craigslist

Bank of America

Wells Fargo

ServiceTitan

A1 Garage Doors

The Home Service Millionaire

Home Service Expert Podcast

Home Service Expert Facebook Group

A1leadmanager@gmail.com

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

There’s not a company on this planet that wasn’t affected by the pandemic in one way or another. That being said, there’s no use crying over spilled milk. The choice is simple: either adjust to COVID or watch your business crash!

In this episode, we talk about…

How COVID’s introduction to the US has affected business
The resistance to using technology disappeared
People are beginning to invest heavily in their own homes
Stay proactive when trying to grow your business

Links to resources:

Sweeten

Disney

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

The 2020 presidential election is on the horizon, and just like clockwork, campaign ads along all forms of media are pouring out. All these ads are meant to sway the way that viewers think, and ultimately, how they vote. Logan and Alex want to tell you all about the power of the words that you use. Take everything that you see on TV with a grain of salt, because you might not understand the actual effect that it is having on you!

In this episode, we talk about…

Comical political ads that have caught Alex and Logan’s eyes
You have a much better chance of making a sale if you use the right emotion
Naturally, people want to associate themselves with people like them
Don’t just talk; put in the work and walk the walk
What they are actually doing with smear campaigns
Attaching a visual to a client’s dream will evoke more of an emotion
How you know when they have no grounds to stand on
It’s a lot easier to go negative than it is to go positive
Pay attention to the subtle things that these campaigns are doing

Links to resources:

Audi

Mercedes-Benz

NRA

Joe Biden

Sarah McLachlan

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

There’s no denying the narrative that surrounds contractors. For some reason, people think contractors want jobs to go on indefinitely. How crazy is that!? Jean Brownhill is in the house to talk about how Sweeten is changing that narrative around working with contractors.

In this episode, we talk about…

You have to learn the same thing in every new market
The narrative around general contractors is so backward
Sweeten considers GCs its customers and long-term partners

Links to resources:

Sweeten

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

The number one reason that people and businesses stop growing is actually self-inflicted. They just can’t get over that hump. They are stuck in their comfort zone. After too many years of staying inside of their comfort zone, people can become bitter and jealous. Getting out of your comfort zone is the only way that you and your business can grow. Logan and Alex are here today to tell you how your dreams are actually just outside of your comfort zone!

In this episode, we talk about…

Many people stay in their comfort blanket and sabotage everything else
A scarcity mindset will hold you and your business back for years
When to decide that it’s time to rip the bandaid off
Take as more risks to maximize your opportunities
Make the most out of whatever situation you are in
It takes a massive amount of energy to leap from one person to multiple people
Within times of crisis are hidden opportunities for business owners
When you are lonely, you don’t want to reach out to people
Just because they are risks does not mean they are uncalculated

Links to resources:

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Finding the right general contractor for your home renovation project is a tall task. Today, Logan is talking to Jean Brownhill, the Owner, Founder, and CEO of Sweeten, a matchmaking marketplace for general contractors and those with renovation projects. Sweeten helps close the gap of uncertainty between homeowners and general contractors!

In this episode, we talk about…

Sweeten works with projects that are complex enough for a GC
How people find Sweeten for their projects
The information that GCs want to know
Sweeten stays involved all the way to project completion
GCs are vetted thoroughly, so everyone knows what they’re getting into

Links to resources:

Sweeten: https://sweeten.com/

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Switching the entire direction of your company is scary, but it might be just what you need to give your company a spark. Logan is in the house today with Micah Miller. Micah started in 2003 with a bicycle and a push mower, mowing neighbors’ lawns for money until he was able to build a lawn care and maintenance company. At just the beginning of last year, he decided that the 10% profit margin on the maintenance side just wasn’t enough. Micah decided to put all of his eggs in one basket, sell his maintenance side, and go all-in on outdoor property enhancement. He knew this switch was going to be a process, and through the power of social media, he knows that his patience has paid off!

In this episode, we talk about…

Micah’s background and his journey to this point
The differences between property maintenance and property enhancement
People need to know that this is not an instant gratification process
Change your clients life by the way they live
How to properly present yourself on social media
The more live content you push can be tied to your sales numbers
Long-term client behavior vs. short-term client behavior
Common goals need to be at the center of your team
How much time you should be dedicating towards your content creation

Links to resources:

Easton Outdoors Facebook: https://www.facebook.com/eastonoutdoorsllc/

Easton Outdoors Website: https://www.easton-outdoors.com/

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Billy Gene just purchased a sprinter van with the goal of outfitting it as a marketing tool. Becoming more profitable is his main focus, so he is ready to take his business to the next level. He knows that there has to be a layer of fun to business in order to be successful!

In this episode, we talk about…

Business does not have to be boring
Billy Gene shows what is possible in a short amount of time
Choosing clients based off of the entertainment factor
One of the biggest mistakes that small businesses make
Balancing family with a tight business schedule

Links to resources:

Scaling Up

Billy Gene Is Marketing Instagram

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

People who are uncomfortable talking about money are uncomfortable having money. True or false? That’s what Logan and Alex are here to talk about today. There’s a lot of perspectives when it comes to being comfortable with talking about money. At the end of the day, not everyone who has a lot of money is comfortable talking about how much they have for whatever reason and vice versa. Don’t assume someone’s wealth by the way they talk about money!

In this episode, we talk about…

It’s all about how you present your perspective on money
Discrepancies can cause a problem in certain situations
Money discussions, like many topics, can be influenced by family
Each generation is less money motivated that the previous one
Shift your mindset around money and you’ll see your numbers go up
Correlation between investing and comfortability talking about money
Being an entrepreneur vs. being entrepreneurial
There’s nothing wrong with making your numbers public

Links to resources:

Graham Stephan YouTube

Bar Rescue

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

No matter what industry you work in, the sales objections that you face are all going to be the same! It may sound a little different, but if you can learn to translate these objections, then you can know how to handle them. At the end of the day, there are really only 4 or 5 real objections. Billy Gene is in the house with Logan today to talk about those sales objections and how you can navigate your way through them!

In this episode, we talk about…

Always overcome objections with questions
How to know if you missed on the objection or the entire presentation
Marketing and sales can be broken down on the golf course
The art of persuasion bleeds into both sales and marketing

Links to resources:

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Business owners are all human, and as humans, they have their own opinions on politics and the state of the world. How then do business owners voice those opinions without affecting their business negatively? You have to be willing to face the backlash that comes with speaking and be aware that there will always be opposition. Logan and Alex are talking about voicing your political opinion as a business owner.

In this episode, we talk about…

Balancing your right to voice your opinion with community reaction
Be aware of the future backlash to your opinion
Your true opposition is Cancel Culture
Think about how your business will be affected before you speak out
Redirect that time and energy towards your business
Americans are more passionate about their side than ever
Don’t feed into the stigmas about contractors

Links to resources:

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Why should you try YouTube and the world of online video for your marketing strategy? Everyone is so afraid to put out content because it’s not perfect, but video marketing is only going to continue to grow. If you are not using video to market in 2020, you need to adapt now or your contracting business will not survive!

In this episode, we talk about…

Why you should not wait for perfection to start posting videos
Create value with your videos so that you can reach more customers
Business struggles will translate to your home life
Give someone a platform to speak to your audience

Links to resources:

Key Person of Influence

The Idaho Painter YouTube

The Business Brush

The Business Brush TV YouTube

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Right now, an NFL team is changing everything from its logo all the way to the name of their team. The Washington Redskins are going through a complete reboot, and that’s a lot harder than you might think. Logan and Alex are back to talk about changing your brand after having spent years establishing your business, just like Logan’s beloved Washington Redskins. Your brand represents what you stand for, so, changing your brand is a really big deal!

In this episode, we talk about…

What a company brand really encompasses
You can’t rebrand without changing yourself and the business
A good logo should represent what you want your brand to say
Why people should not be so attached to their business name
Ask your clients what they think about your logo, not other contractors
How to know if you need to rebrand your business

Links to resources:

Apple

Pixar

Bar Rescue

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Whether it’s a good one or not, everybody has a process or system in their business. If it’s not good, it’s not the end of the world, but adjustments are needed. What you need to do is take a look at your entire business and put a system together that will avoid the potentials for failure!

In this episode, we talk about…

Start big picture then start to get specific
Your systems and processes are never done
You can take an existing system and make it unique to your business

Links to resources:

E-Myth

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Whether you’re a homeowner or a contractor, you are looking for an ideal match. You either want the best contractor for your project or the best project for your contracting company. Today, Logan is in the house with Jean Brownhill, the Founder, Owner, and CEO of Sweeten, a marketplace that allows homeowners with projects to match with an ideal contractor. They have been in business since 2011 and have acted as renovation matchmakers for thousands of projects. Use Sweeten and find your match made in heaven for your project or contracting company!

In this episode, we talk about…

How homeowners get started on the road to finding the ideal contractor
Different project characteristics that are used to find the best match possible
Optimizing matches for transformation renovation projects
Sweeten’s origins and journey to where it is today
What makes Sweeten different from its competition
Finding the right general contractors for their system
Looking to the future for Sweeten and how it turns into a verb
The common sentiment towards general contractors is backward
Effects that the global pandemic has had on the contracting industry
There are so many ways to stay proactive right now

Links to resources:

Use Sweeten to find the best match for your project or business!

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Most people use systems and processes as an excuse not to do something. Why? What are systems and processes? Why do you need them? Logan and Nick are in the house today to answer all these questions. One thing is for sure, effective systems and processes can help take your business to the next level!

In this episode, we talk about…

Defining effective systems and processes
Why writing these down makes them more legit
Onboarding processes are so much faster when they are written down
You have to think about the long-term effects

Links to resources:

McDonald's

E-Myth

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Remember when Blockbuster refused to go online and claimed that Netflix wouldn’t last? Well, when was the last time you saw a Blockbuster? If you have an offline business, this could be you if you don’t play your cards right. Logan and Alex are talking about what just happened with Brooks Brothers and how to make sure it doesn’t happen to your contracting business. You can’t just be a placeholder, so, get with the times and kill it online!

In this episode, we talk about…

The “too big to fail” theory and why it’s a bunch of bs
Failure is inevitable if you don’t go all-in on the internet
Stop trying to change how people habitually buy
Just waiting for the new guy to figure out how to move online to offline
Give the customer the experience that they are looking for
Making the move from offline to online
Find 5 things that you can audit about yourself

Links to resources:

Amazon

Qdoba

Blockbuster

Brooks Brothers

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Who is Nick May? Nick May has been a paint contractor in Denver for the last 21 years after he started painting houses in college. He had other jobs after college but realized it wasn’t all it cracked up to be. Today, he has a staff of 22 people between his painting and media companies. His head is booming full of ideas and that has led him to branch out beyond just being a painter!

In this episode, we talk about…

Nick’s painting journey that led him to where he is
Why Nick is branching out beyond just painting
The power of podcasting saved Nick’s business
Marketing for painters through education

Links to resources:

Nick May, Walls by Design

The Business Brush Podcast

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Sales and marketing are the two most important parts of business and there’s no argument about it. Logan is in the house today with Billy Gene from Billy Gene is Marketing. Billy teaches over 100,000 students in 75 different countries on how to sell and market. At the end of the day, without good sales and marketing strategies, there is no way to run a successful business!

In this episode, we talk about…

30,000-foot overview of what Billy does
Importance of role-playing when you work in sales
How to overcome objections with questions
The relationship between effective marketing and sales
Connecting with the audience at a deeper level
You can’t beat the trending topics, so join them
Business does not have to be boring
Balancing work with home life and family

Links to resources:

Scaling Up

Billy Gene is Marketing

Billy Gene is Marketing Podcast

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

As consumers, we assume that things on a website are going to be in a certain place. We expect to see the contact button or the social media links up in the right corner. The final piece of a website that you want to make sure you adhere to is basic website convention. People try to get too cute with their website and end up scaring people away. Don’t give people an excuse to leave!

In this episode, we talk about…

You want to be different, but not in the wrong ways
Basic website conventions that you must include
Contractors want to build wealth and a legacy
When you are unwilling to spend, you will miss out on the money
Google likes when people stay longer on the website
Recap of the 5 tips on the website checklist

Links to resources:

Mercedes-Benz

Amazon

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

99% of contractors try to sell on the wrong emotion and that’s why their business becomes stuck in the same place. They focus on the wrong parts of the sale and end up losing the sale. Why sell on communication when your client cares about speed and efficiency? Logan and Alex are here today to tell you how to find the right emotion when selling. It’s vital to understand the client’s motivation so that you don’t waste your time selling on the wrong emotion!

In this episode, we talk about…

Reasons why people buy expensive products
Understand what people focus on when they are looking to buy
You’re doomed from the beginning if you are selling on the wrong thing
Find out why the client is getting the renovation done
Focusing on the pain that the customer is experiencing
Switch your experience into how they care
Business owners make the mistake of making it about themselves
It’s easier to sell work that you’ve already done

Links to resources:

Mercedes-Benz

Apple

Bayer Back and Body

Amazon

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

On your website, you need to show why you are better than your competitors. Quality of work, expertise, and overall customer experience are the factors that will separate you from your competition. So, how can you show these things to your potential customers? That’s what Logan and Alex are here to tell you!

In this episode, we talk about…

What makes up a good customer experience
Show people that you are there for them
Sell yourself before you’ve ever even spoken to the customer

Links to resources:

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Taking the first step is always the scariest part of starting any journey. As humans, we want everything to be perfect before we take any action. The problem with that way of thinking is that perfection is impossible, so if that’s what you want then you’ll never start. Taking imperfect action empowers you to get past that initial step and begin to fail forward. In order to get everything just how you want it, you have to make mistakes and see exactly what you don’t want!

In this episode, we talk about…

Pros and cons of taking imperfect action
Naturally, many of us are afraid of rejection
Consequences of inaction can destroy the future of a contracting company
Some people need someone else to tell them when it’s time to move
We only like to solve problems that we have solved before
Stay proactive with your growth during a world crisis
You have to be smart about taking that first step

Links to resources:

Google

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Most website companies make the mistake of overcomplicating their website. This is a problem because it can confuse the customer. Too many people make this mistake in order to get higher on Google’s list. The thing that we have to remember is, Google is not the client. Make your website personal so you can make your client feel special!

In this episode, we talk about…

Google is not the client
Make the product feel more special for the customer
Solve the prospect’s underlying emotional need

Links to resources:

Google

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

There are right ways to grow your paint contracting business and there are wrong ways to do it. Logan’s guest today is Nick May, a painting contractor in the Denver area for over 21 years. Nick helps painting contractors create content with the goal of growing their business through digital marketing, YouTube specifically. He aims to teach contractors how to implement systems and processes into their businesses that will help them market and sell their services. A great system will help keep your business on track as it grows!

In this episode, we talk about…

Nick’s story and how he got to where he is today
Defining a system or a process in a contracting business
Why writing down your system is vitally important to success
The only way that contractors want to hire someone
Here’s what every painting contractor should have in place
Where to start when creating systems and processes
Why Nick is now focusing mostly on video and YouTube
You always end up taking your work home with you
Tips and tricks for YouTube marketing growth

Links to resources:

E-Myth

McDonalds

1-800-GotJunk

The Shane Company

Check out all of Nick’s great content and services: https://thebusinessbrush.com/

The Business Brush Podcast

The Business Brush TV

Small Business Naked

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

When you want to go buy something on a company website, your experience will mostly be dictated by the website’s ease of use, meaning, how easy it is for you to accomplish what you set out to do. People want a simple experience. That’s it!

In this episode, we talk about…

People just want a simple experience
The first thing that a customer wants to see
Reasons that your website needs to feel easy
All buttons should end up leading back to the Contact Us page
Bridge the gap between their pain and your solution

Links to resources:

Target

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

There are so many world issues at our doorstep today. Many companies and brands are speaking out against everything that is wrong, but how exactly should you be discussing these issues publicly? Logan and Alex are here to talk about how to discuss these views internally and externally as a company. Open discussions are the only way to understand how everyone in your company is feeling. Clearly, everything is not alright in the world, and change is absolutely needed. One thing is for certain; silence is not the answer!

In this episode, we talk about…

Discussing everyone’s viewpoints internally in the company
When you have diversity, you have different ways of tackling problems
Each generation has different issues to deal with
Open dialogue can help avoid the wrong thing getting to the public
Your brand is your culture, so make sure to communicate who you are
Silence is one of the worst things that you can do
You don’t get to choose how people feel about the decisions that you make
What we can all do to keep the change moving forward
Stand for what you believe in, don’t fake it

Links to resources:

13TH On Netflix

Chick-fil-A

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For websites, and business as a whole, people tend to overcomplicate and do far too much. If your website is all text and you are in a visual industry, what does being number 1 on Google really mean? Logan and Alex are talking all about how to create an effective website. The initial gut reaction to your website means everything, so make sure it is a good one!

In this episode, we talk about…

A bad initial gut reaction can put you in a hole
If your website looks cluttered, there will be a bad gut reaction
Set up your website in a way that entices people
Make everything simple and easy to use

Links to resources:

Walmart

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

At some point growing up, we become mesmerized by making money. There’s nothing wrong with making money, it definitely makes life easier, but the problem with that mindset is that we want it so bad that we make negotiations with ourselves about how we make that money. Logan is joined today by Mike Szcsesniak. Mike is a high-performance coach who works with sales pros and small business owners to scale their businesses. On his journey, he came to the conclusion that you can’t be willing to sell your time for a, “guaranteed salary!”

In this episode, we talk about…

Mike’s background and who he is today
Motivation for chasing money as you grow up
Behind closed doors, living in luxury is not as happy as it seems
Allowing yourself to breathe a little even if you haven’t made “it” yet
Defining a high-performance coach and what one does
Everything needs to start with clarity so we know what we are working towards
How a high-performance coach helps those with business-related anxiety
Things that are out of our control are not strongly correlated to high performance

Links to resources:

The Last Dance

Pitbulls and Parolees

Shopify

The Results Engine Podcast

Connect with Mike on LinkedIn and Instagram!

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

You decide to go into business for yourself and bam, you aren’t making the money that you were hoping for when you left your cozy job. There’s a great chance that you are stuck in the Craftsman Cycle. Like a crazy person, it seems that most people stuck in the Craftsman Cycle have no idea that they’re in it until it hits them in the face. Don’t wait until you get to the asylum to realize you’re insane. Get out of the Craftsman Cycle!

In this episode, we talk about…

The 4 phases of the Craftsman Cycle
What happens when you do top-quality work for low prices
How to break out of the Craftsman Cycle
Guessing your numbers is not going to solve the problem
This is unique to contractors because they are expected to work for free

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Your website is your front end and it’s really what people will base their hiring decision on. If you have a lazy or ugly website, people will write you off no matter how great you are at your craft. Logan and Alex are talking about the 5 things essential to your website to build trust with prospects and capitalize on that trust. Changing one or two things about your website can change your business massively, so, invest in your website because it could determine the future of your company!

In this episode, we talk about…

What people want to see when they look at your website
You will lose a lot of people if your website is hard to navigate on a phone
Make sure the initial gut reaction to your website doesn’t put you in a hole
Keep everything very easy to navigate as not to scare off any customers
People that want to be guided vs. people that go off on their own
Don’t overcomplicate the personalization of your website
Can you solve the underlying need that the prospect needs you to solve?
Things that make a great customer experience
You must include basic website conventions

Links to resources:

Mercedes

Target

Nike

Amazon

Google Business

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Search engine optimization, SEO, is not only the most confusing part of marketing online but also the most important! SEO is the best way to work your way up the rankings in Google. Logan is going to walk you through all things SEO and how it can actually help you generate revenue as a contractor. Figure out how this works so you can optimize your content to bring in maximum leads!

In this episode, we talk about…

It doesn’t matter how high you are on Google if your website sucks
The cost of SEO marketing can vary depending on what you are really getting
Building for the future instead of just the right now
Here’s what SEO really comes down to
Blogs help answer all the questions that future customers might have
What goes into SEO and what you should optimize

Links to resources:

Google Business

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Being human means you are going to go through life with strengths and weaknesses; it doesn’t matter who you are. You don’t have to let those weaknesses stop you from achieving success. Logan’s guest today is Shawn Van Dyke, a contractor business coach, author of 2 best-selling books, and an international keynote speaker for construction groups all over the world. Shawn started as an engineer, quickly moving into project management for large contractors where he was able to see all the trades work together. After years of helping manage projects, both others and his own, he began building scalable systems for other contractors to help build their businesses. Learn to recognize your strengths and weaknesses so you don’t bury your business when someone else can save it!

In this episode, we talk about…

Shawn’s background and how he made his way to where he is right now
Assessing your personality in order to figure out strengths and weaknesses
You have to be self-aware so you know when to hire someone else
How to identify if you are stuck in The Craftsmen Cycle
The word “no” can be the most profitable word in your business
Here’s the easiest way to break out of The Craftsmen Cycle
What makes The Craftsmen Cycle unique in the contracting industry
Everyone buys your marketing, not the product or service
Pre-qualifying to find the right clients and projects
Focus on the most valuable piece of content that you can provide

Links to resources:

TikTok

Profit First For Contractors

Check out Shawn on Instagram!

For a free copy of Shawn’s book: https://shawnvandyke.com/

The Contractor Fight

Contractor Sales Academy

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Communicating with clients and prospects goes way beyond talking designs and numbers. These are human beings that you are communicating with, so treat them that way. Christie Bohmert is the client-relations manager for Full Sail Marketing and the Contractor Sales Academy. Today, Christie wants to share 7 tips to effectively communicate with clients. Use these great techniques to connect more deeply with your clients and earn their trust!

In this episode, we talk about…

Paying attention to the other person’s tone and also your own
A good persuasion technique that allows you to influence those you are interacting with
Active listening is so important whether in-person or over video call
Learn to read people you talk to so that you can speak their language
Ask clear and concise questions to uncover your prospect’s true motivations
Utilize video platforms to build trust with your clients
Take advantage of the opportunities to fall on the sword

Links to resources:

GoToMeeting

Looms

Vidyard

Contractor Sales Academy

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Your alarm goes off at 5:30 am and what do you do? If you’re like a lot of people, you hit that snooze button a few hundred times. Not only does this mess up your sleep schedule, but you also lost valuable hours in the day. Logan and Turner are talking about the book for April, Miracle Morning Millionaires. There are so many things that you can get done when you wake up early. Basically, if you can wake up and win the morning, you’ll win the day.

In this episode, we talk about…

Progressing from a late nighter to a morning person
The 5 things that you need to do to get up in the morning
Force yourself to get out of bed by utilizing a distant second alarm
SAVERS acronym and how it helps you take time for yourself
Find what works and don’t overdo any of it
Map out your miracle morning vs. your lazy morning
Losing your morning sets you up for potential failure for the second half of the day
Waking up in the morning brings discipline to do other necessary tasks
Manipulation vs. persuasion

Links to resources:

Rich Dad Poor Dad

Billions

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Nowadays, people search the web for everything. So, how do you as a contractor make sure people find you? Turner Arrington is here to talk about how to start a blog and why SEO is incredibly important for contractors. Organic SEO blogging takes time to work as you make your way up the ranks of Google. The most important thing is that you start!

In this episode, we talk about…

The basic psychology of buying
How to work your way up the ranks of Google
Start off small and advance your techniques as you go
Be realistic about your timeline of turning trust into ROI
Avoid taking any shortcuts as Google may smite you
Content that you should focus on once you begin blogging
Easiest places to start blogging and how to write

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

All contractors who are trying to grow a business have one thing in common, and that thing is they all steal time from their families. You don’t want to be absent for some of the most important parts of your children’s lives, and Logan’s guest today, Zach Babcock, knows all about that hardship. Zach had a hard life growing up without a father and eventually found his way to drugs and legal trouble. He created his podcast, Underdog Empowerment, that changed his life forever. Zach went from five years in prison to a 6-figure business. His message is simple: stay in that underdog mentality and never lose that hunger to achieve greatness!

In this episode, we talk about…

The Cliff Note’s version of Zach’s journey to where he is today
How the absence of his father affected the rest of his life
Processes are never perfected, only optimized
Walking the fine line of staying true to yourself and owning potential
Have the confidence to double down on who you are as a person
The system is designed to keep those who have made mistakes in the system
What is Underdog Empowerment and what has the journey looked like?
Important media and marketing resources for different size businesses
Books that Zach recommends to change your life
Parting advice about how to stay hungry and achieve your dreams

Links to resources:

Traction

Man’s Search For Meaning

Check out Zach’s Instagram

Take a look at Zach’s work and listen to his podcast on his website: https://underdogempowerment.com/

Learn how to podcast: www.https://underdogempowerment.com/logan

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

COVID-19 is sending the world of business into a frenzy, but would you believe that there is actually some light in this dark tunnel? The government is giving out loans that don’t have to be paid back! Today, Logan is telling you why COVID-19 is actually going to favor smaller businesses compared to large-scale businesses. Don’t be a victim. Make light of the situation that we are in and control what you can control!

In this episode, we talk about…

The fed is putting a lot of the power back into the small businesses
Brand new unemployment claims are the last things that the government wants
Payroll decides how much you can actually borrow
All this chaos is going to bring the community closer

Links to resources:

Facebook

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Fitness, money, and marketing, what do they have in common? Instant gratification is impossible! Contractors who hate marketing go in with the mindset that instant gratification is possible, and because of that they burn out and quit doing what they need to do to get that delayed gratification. Today, Logan and Alex are going to tell you why you should put time and effort into your marketing even though it doesn’t change your business instantly. Just like when planting a tree, the best time to start marketing was 20 years ago, but the next best time is right now!

In this episode, we talk about…

The reason that people don’t put aside small amounts
What happens when we hit that threshold where progress slows
Quarantine doesn’t mean you should slow down your content production
Where a lot of people go wrong with their marketing
Biggest objections that people have when it comes to marketing
Marketing is the combination of lead generation and building your brand
Understand the micro-metrics that marketing is measured by
What starts as a habit can turn into incredible growth over a long time
How to get started on your marketing journey right now
Have a clear goal so you can narrow down the correct marketing services
Focus on what you can control and forget about what you can’t

Links to resources:

YouTube

Home Advisor

Angie’s List

Tony Robbins

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

It’s important to look at the world from a plethora of different angles so that you can understand that everyone has a different story. Today’s guest comes from a very unique background. Logan is talking to Laura Pholsina, a recent graduate from UNC Charlotte and current employee at Full Sail Marketing. Her parents are from Laos in Asia, giving her and her parents an incredibly different perspective. Stay tuned for an interesting story.

In this episode, we talk about…

A brief history of Laura’s parents and how they came to America
Escaping the spread of communism and execution
Laura’s father opened his own business during the recession
Play it safe or stay open-minded when running a business?
Different levels of spouse support for business owners

Links to resources:

Honda

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Clearly, we are in unprecedented times, but that doesn’t mean the bills stop. Now, more than ever, marketing for your business is incredibly important to bring in the bacon. Video marketing is vital to the survival of your business while the world is in a standstill, and when it comes to video marketing, one platform is king. Logan and Alex are walking you through YouTube and everything that goes into making videos. It’s good to put out good content to figure out what works, but that doesn’t mean people will view it. Learn how to do it right!

In this episode, we talk about…

Putting out good content doesn’t necessarily mean people are going to watch it
Make your website personal to your clients by including YouTube videos
Every video you make will live forever
Common thumbnail items that will get people to stop and read the title
Make the title about what the video is about, or else
Crafting a description that captures hooks the viewer in for a watch
You want your videos to search for these words
Watch time is the most important metric that YouTube goes off of
How important is your subscriber number?
Focus on who your YouTube channel is for and how to help them
Get the content out there before you worry about the stats

Links to resources:

Black & Decker

Premier Ponds

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Just because the world is moving in the wrong direction doesn’t mean that you can’t move in the right one! It’s okay to be scared, but there is opportunity in times like these. Logan is going to walk you through what you should do as we inevitably head for a recession. So ask yourself, are you going to run out of the building with the crowd, or run into the building in search of a great opportunity?

In this episode, we talk about…

How Logan’s dad grew his business during the 2008 housing crisis
A scarcity vs. an abundance mindset
What you should be doing marketing-wise as we move deeper into this crisis
Double down on video marketing now that everyone is at home
Your value is where your customers think is valuable
This is your time to build, not to run away

Links to resources:

Netflix

Amazon

GE

IBM

Apple

Disney

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Selling as about helping other people get a result that they can’t get without you. Such an important lesson can only be learned through some extensive experience, and Logan’s guest today has plenty of that. Anthony Iannarino is a best-selling author who helps the B2B world with sales, starting his sales career in his family’s staffing business. He learned that you get far better results when you focus on your customers rather than focusing on yourself. Learn how to sell the right way and for the right reasons!

In this episode, we talk about…

Anthony’s profession and his journey to get there
Who you are focused on in the sale itself will determine your success
Do blogs and other content help people in B2B?
The similarities and differences between selling B2B vs. B2C
A domination strategy to ensure you put yourself in the best position to succeed
Sell the meeting, then the process, then the solution or the project
There are different levels of questions that you can ask
Some common sales mistakes that ruin the sale
Vanguarding conversations by bringing up concerns upfront
What it means to be consultative for a client

Links to resources:

Spin Selling

The Lost Art of Closing

Check out Anthony’s free content on The Sales Blog and YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

What do you need to be doing with your small business today? Everything is shutting down, so, what does this mean for small business owners? As businesses begin closing stores and adjusting hours, the government is going to try to ease the effects by lowering interest rates on small-business loans, thus making it easier for small businesses to borrow money. If you are a contractor, then you fall into this category. Stay tuned to hear about how this affects you and what you should do!

In this episode, we talk about…

What does this slow in the economy mean for small business owners?
The government is bringing down the requirements for small-business loans
Here’s what contractors can do today to be proactive during this time
Make sure that you have access to some long-term money
How to talk to your accountant and lawyer about moving forward
Why you should definitely not stop marketing to your customers

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Have you ever read or listened to a book that had so much great knowledge that you couldn’t wait to go read it again? If your answer is no, then you need to join the CGN Badass Book Club right now! March’s book was, They Ask You Answer, and it is definitely one of those books. Logan and Alex are going to walk you through their experiences with what they have learned from this book and how you can use its lessons in your business. People are going to find what they are looking for, so, make sure you are the one to guide them. However, you need to do it the right way!

In this episode, we talk about…

Different ways to get the information from your head in front of your prospects
Using FAQs to educate your customers before they ever reach your door
The amount of people that are actually seeing content is shooting up
Here’s what the companies that are still getting leads are doing right now
Why people are way more likely to step in and help companies with a personality
Assignment selling to the prospect before you meet with them
You will find the money to put a videographer on your payroll after this fiasco
These times will set the tone for your company for the next couple of years
You need to prequalify beforehand or you are going to waste your time

Links to resources:

Miracle Morning Millionaires

Contractor Sales Academy

Exxon Mobile

They Ask You Answer

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Focus on your marketing and your company will be able to thrive in any environment. The state of our world can best be described as a roller coaster right now. During these times of constant shifts, it is more important than ever to stay the course. Logan is here to give you some free marketing information to help you come out of this situation on top!

In this episode, we talk about…

The mistake that most companies are going to make
Continue to focus down on marketing in order to keep growing
Logan’s free webinars to help teach and answer any sales/marketing questions
Everything that you can learn from Full Sail’s webinars

Links to resources:

Join our free webinars online:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

This is one of the craziest times in human history. Business, as well as many other things, has changed forever and we are left with many questions. Logan and Alex are here today to talk about one of the most pressing questions for contractors and business people. Where do we go from here as a country and marketing-wise for your business? It’s important to remember that the world is not coming to an end, but changing. The choice is up to you whether to adapt or fail.

In this episode, we talk about…

Big changes for businesses and the contracting industry moving forward
The silver lining behind all this craziness
When things are going well, complacency sets in
There has never been a more appropriate time to start video marketing
You might as well stay productive during a time where you can do nothing else
Does it make sense to be giving away deals right now?
This is where money is going to go when this is all said and done

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Whenever anyone wants to buy something, whether it be a new kitchen or a new car, you can guarantee that they have a deeper reason as to why they desire to make that purchase. It is your job as a salesperson to dig into whatever their pain is so that you can understand where they are coming from. Today, Logan and Alex are breaking down how to get out your shovel and start digging, metaphorically and literally. Learn to see your prospects as humans in pain and you will learn to see yourself as the solution!

In this episode, we talk about…

Digging for the deeper reason why
Understanding the pain that has caused someone to make a purchase
The length of different sales cycles in high-end buying
Advertising for high-end purchases is different between buying a car and a kitchen
People need to be incentivized to come in
How to create the third person in the room and blame them for the high price

Links to resources:

Ford

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

At the time of this recording, we find ourselves in the middle of a global pandemic. While it seems like all business has come to a halt, business owners and leaders have to think in a different fashion. If they don’t, they will lose everything that they have worked for. Logan is in the booth with Marcus Sheridan, a professional speaker, and marketing consultant. Marcus wants to touch on a few things to keep in mind for business owners and leaders as the world around them slows down. It’s important to remember that even though the world has stopped, the bills do not, so find ways to stay productive!

In this episode, we talk about…

Maintaining a positive and productive headspace
It’s during hard times where we find a unique focus
Substituting in-person sales appointments with virtual face-to-face online
By the time they shake your hand, they should be 70% home
What it takes for people to finally turn to video
The shift in sales that will come with the uptick in content
Why older salespeople should be using video more than anyone
The goal is to spend more time selling, less time teaching
There’s never been a better time to innovate in your business

Links to resources:

Vidyard

They Ask You Answer

Contractor Sales Academy

Learn from Marcus on LinkedIn or reach out at marcus@marcussheridan.com

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

What should you focus on, marketing or sales? It’s a very common question in the contracting game. The truth is, without marketing, you have no sales. They are one and the same! Logan is walking you through three ways to generate leads for free so that you don’t go waste money on a lead-gen site. If you can’t sell, then those sites become an expense, so let’s learn how to do this for free!

In this episode, we talk about…

Local small-business contractors need to be part of a networking group
Get started posting free content online by documenting your day
Build trust by giving people a look behind the scenes
Reach out to past customers to reignite the flame
What is the relationship between sales and marketing?

Links to resources:

Contractor Sales Academy

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Character is built when you fail and decide to keep going. That’s true for a plethora of different things throughout life, whether it be in sports or business. As time has gone on, more and more people are being rewarded for their shortcomings with more than life lessons. Alex thinks participation trophies are making people soft, but that’s not what Logan thinks. Logan is walking you through why he believes that as a business owner, you need to give out participation trophies. In the words of the great Teddy Roosevelt, “There is no effort without error and shortcomings!”

In this episode, we talk about…

Why participation trophies do not take away from the desire to win
Acknowledging the result while rewarding the effort
Coaching differently in business as compared to sports
When consistent effort stops being enough without the results
The mindset that is instilled when there is no participation trophy
What happens when you don’t show acknowledgment to your employees
Allow yourself to feel good when you can’t beat “Tom Brady”

Links to resources:

Let Logan know if you agree or disagree!

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Logan is pissed off and here’s why. People are so obsessed with perfection that they will go broke before they are every ready to make a move. Here’s a little secret to life; perfection is impossible. It’s just unattainable, so why spend your life pursuing something that you can’t reach when you can take that first step and figure the rest out later!

In this episode, we talk about…

Start with the work, then you hire the people
How being a perfectionist limits you from achieving your goals
Put out a wide net so you can figure out what people want
The importance of practicing and finding your own voice
Get out of your own way or get ready to go out of business

Links to resources:

Put down one thing that you overanalyze in the comments!

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

It’s weird how many parts of life can teach you lessons that will help you when you are trying to grow a business. Standup comedy is no exception. In standup, you’re training the audience to laugh, just like in sales, you’re training the prospects to make a purchase. Logan is going to walk you through the five things that he has learned from standup comedy that have helped him with his sales process. You’re even going to get to listen to Logan’s first standup comedy performance. You don’t want to miss that!

In this episode, we talk about…

Logan’s infamous standup debut
The structure of a successful standup joke
Importance of scripting out what you are going to say
Timing dictates the flow of conversation and effectiveness of the pitch
Transferring your energy into your audience
Representing your message by saying it in different tones
Make your best effort to not ask someone “why”
Continuously taking from the same process and system
Avoid trying to reinvent the wheel for every sale
Remembering that not everyone is going to laugh or buy

Links to resources:

Netflix

Dave Chappelle

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

As a business owner, the last thing you want to do is sit down and fully map out what you need to do on a day-to-day basis. Ironically, that’s exactly what you need to do to continue growing and break out of that grind. Logan is walking you through how to build a marketing plan for your contracting business in 2020. Know what you want to accomplish this year, now make a plan on how to get there!

In this episode, we talk about…

Figuring out your theme/concept for the year
Deciding how you are going to complete your mission
Creating content around the vehicle that you have chosen
Playing the best case/worst case scenario game
Logan walks through an actual marketing plan for one of his clients

Links to resources:

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In the world of sales, the ability to build relationships will decide whether your business will prosper over the long term or sink like the Titanic. Today, John Ruhlin is walking Logan through his book, Giftology, and all things gifting for clients. The simple truth is that if you can take care of the family in your business, everything else will work itself out. Imagine if your ideal client thought of you every day for the next ten years. What would that be worth to you?

In this episode, we talk about…

John’s journey to where he is right now
How gifting made John Cutco’s number 1 seller of all time
Getting people into the mindset that gifting is a lifestyle, not a weapon
Negative branding by sending the wrong gift
Justifying an incredibly high gifting bill
Making your gift representative of the value of your relationship
Learning to acknowledge the value of others’ time
Importance of how you gift vs. what you gift
Making a huge impact with a smaller budget

Links to resources:

This month’s book: They Ask You Answer

Cutco

10 Gifts to Avoid Giving

Giftology

Giftology Group

John's website: https://johnruhlin.com/

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Why is Logan putting all this time, energy, and money to build up the Contractor Growth Network movement? Well, that’s the big question. Logan is going to answer that question in great detail today and tell you why you should build up your marketing. You may think that the only way to do it is to spend a lot of money, but if you’re going to work hard then you better work smart too. It is not easy, quick, or cheap, but it’s the right way!

In this episode, we talk about…

Utilizing the best outside resources that are available to you
Making it a point to see how others do things
Having a plan for when it’s time to make payroll
Apply apply apply!
Why it all starts with a successful marketing plan

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

As times are constantly changing, it has become more and more important to adapt to the constantly changing industry as a contractor. For a contractor starting out now, this is all they know, but if you’ve been around the game for a while, there are some big adjustments. Today, Logan is sitting down with a client, Todd Tribble, who has run a very legit painting company in Ann Arbor, Michigan for over 20 years. Todd is here to talk all things about his business, from sales and marketing all the way to his ability to continuously stick and move. Stay agile and willing to change or your business will be left in the dust!

In this episode, we talk about…

Who is Todd Tribble and how he got here
What drew Todd to the painting industry
Learning to stay successful by staying in your specific lane
Defining traction as a systematic management system
Using a metric to hold everybody in the company accountable to
Empowering employees by giving them control of their day-to-day
Keeping up with the constantly changing world of technology
Breaking out of the “referrals only” mindset
The hardest technological challenges to overcome
Getting a big team to buy into the utilization of video for marketing
Hiring selectively and instilling the company’s core values
Making a choice about the future of the company with video marketing
Deciding what to do when there is money left over

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In the land of contractor sales objections, there is one objection that stands above the rest. “You’re too expensive.” You’ve heard it a million times. Whether it’s the slow no or straight up, they have a problem with spending that kind of money on a kitchen instead of a really nice car. There are three reasons that people have a problem with your price, and Logan is going to break those down for you in this episode!

In this episode, we talk about…

The problem with being too expensive to homeowners
Comparing your service to other things at the same price point
Recognizing your real competition at your price point
Making the buying process as easy as possible on the customer
When there is not enough pain for someone to move forward

Links to resources:

Comment “Contractor sales objections” below!

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Sales. Sales. Sales. That’s the name of the game in the contracting game. If you can’t learn to sell, then you’ll always be stuck on Hope Island, waiting on potential leads, only to get ghosted all the time. Logan and Alex are breaking down the SHIN FU process from the fellas over at the Contractor Sales Academy. Tom, Steve, and Derek teach the SHIN FU as a part of their sales program, The Bridge, to help contractors stop wasting their time on customers who aren’t serious about working with them. Bring respect to your trade and yourself. Learn the SHIN FU so you can stop getting ghosted by customers and start utilizing your time in an efficient manner!

In this episode, we talk about…

Defining the SHIN FU process and how it started
How the SHIN FU pre-qualification saves you time
Digging down to someone’s deeper reason for why they need a contractor
Setting the expectation upfront so they know what they are looking for
Figuring out someone’s budget over the phone
All you want when you go out to a prospect’s house
Why everyone ghosts everyone when it comes to sales
Speaking to all decision makes so you do not waste your time
Using the B.S. Meter to weed out the window shoppers
Making the clients feel like they are in control

Links to resources:

Contractor Sales Academy

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Just like when selling anything in the world, it is important to remember that every person is unique and different. That means that each person has their own motivations behind any purchases that they make. Logan and Alex are here today to tell you why you must sell differently to different types of customers. Buying a candy bar is simple, but buying a new kitchen goes so much deeper. You need to understand everyone’s why!

In this episode, we talk about…

How people behave when they don’t want to be wrong
Why promotional offers and referrals work so well
Reasons that people are willing to spend more on the same thing
Focusing on consistently great customer service

Links to resources:

Marketing Revolution

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

With all the great new advances in technology, it is important to stay up to date when it comes to your marketing strategies, as there are more and more ways to get in front of your customers. Logan has Spencer Powell with him in the studio today to discuss all things content marketing. Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his great grandfather. For the last 10 years, Spencer has helped hundreds of companies around the United States and Canada build better marketing and sales systems and turn their websites into lead generating machines that work for them 24/7. Now he is the host of Builder Funnel Radio with the goal of educating contractors on their marketing strategies. Sometimes it’s important to see things from a different angle and Spencer gives us just that!

In this episode, we talk about…

Spencer’s story and how he got to where he is now
Family business dynamics and separating personal from business
Focusing on inbound marketing strategies compared to outbound
Why you should be thinking long term with your marketing
Recognizing when a lead is good for the future
Pulling an audience into your funnel with video
What topics and themes make sense to put out there
Where to start with your content marketing
Getting comfortable in front of the camera
Keeping up with the constantly changing market
Breaking down what it means to have a growth mindset in marketing

Links to resources:

The Growth Mindset

Instagram

YouTube

Google

TikTok

Check out Builder Funnel Radio!

Find Spencer on LinkedIn and Instagram!

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Successful CEOs actually claim to read 1 book every week and directly attribute that habit to their continued success. It sounds like they might be onto something! Today, Logan is going to run through the top-3 life-altering books that he read in 2019. Well, he actually only read 2, listening to one on audiobook. Remember that if you are someone who just can’t get yourself to sit down and read!

In this episode, we talk about…

Making sure that you are in the top 25% of multiple aspects of your industry
Go for the positive in people instead of going for the negative
Knowing how to differentiate yourself from others in your field

Links to resources:

Traction

How to Win Friends & Influence People

Tools of Titans

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

At the heart of your mission, whatever that mission may be, is your “why”. But if you don’t know your “why” or how to communicate that “why” to others, you’ll never be able to attract others to jump on board with your dream. Logan and Alex are going to walk through this month’s book for the CGN book club, Simon Sinek’s Start With Why, and how it relates to marketing for contractors. Dig deep and really get to know your “why,” because if you don’t know it then no one will!

In this episode, we talk about…

Marketing your business so that clients and employees want to work for you
Where your energy goes without a “why”
Knowing what your customers want to hear about your “why”
Reverse engineering from a place of fulfillment
Digging different depths according to your position in the company
Why you shouldn’t shoot for everything to be perfect
Running through the 7 layers of “why”
Why people may or may not like this book
Next month’s book to read
Comment your “why” below

Links to resources:

Giftology

Start With Why

Apple

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

CGN Badass Book Club

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Contractors seem to think that hiring a contractor is an easy decision, but it is actually quite a process. Today, Logan is going to walk you through the three steps that every homeowner goes through when they are looking to hire a contractor. Deciding to hire a contractor is a big and expensive decision, so don’t expect people to hire on a whim. Everyone is waiting for the right time.

In this episode, we talk about…

Identifying the wants and needs of customers in different contracting areas
How people hear about you online and offline
What customers are researching when looking for a contractor
Staying in front of your leads consistently over time

Links to resources:

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

As humans, we are all unique in our own way, but at the same time, we all essentially buy in the same way. That being said, contractors get so frizzled with their own sales and marketing process that they end up throwing a wrench in peoples’ buying processes. Today, Logan and Alex are going to walk you through some scenarios to show you how selling and marketing in the same fashion that you buy will help skyrocket your sales. Your true competition is not so much the other contractors but anything else that the customer car could buy for the same money. So, stick to the basics and make it easy on both of you!

In this episode, we talk about…

From beginning to end when it comes to buying a new car
How you need to build a high-end brand
Continuously getting in front of customers to play the long game
Utilizing multiple mediums to push more content
Finding a vehicle to stay top of mind for a long time
Tapping into customers’ desired emotions with your content
Marketing and selling at a lower price point
Dealing with first-time homeowners
Talking to the homeowner as the person who sets the price
Avoiding salt in the wound when conversing with the customer

Links to resources:

Ford

Apple

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Well, it’s already almost a month into 2020, so, your new year’s resolutions should be well on their way to fruition. That same attitude should be true for the marketing strategies in your contracting business. Logan is here to tell you all about 5 marketing strategies that you can do from your phone to grow your business! If you are not putting out content and reaching out to past customers on a consistent basis, then you are not going to grow.

In this episode, we talk about…

Taking before and after photos from every project
Utilizing video to give customers an insight into what it’s like to work with you
Two ways that you can ask clients for reviews
Making sure to call past customers on a regular basis
Subscribe to a marketing YouTube channel and a marketing podcast

Links to resources:

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Having a successful contracting business, no matter your niche, is all about the ability to build trust with prospects and turn them into life-long customers. A great way to do just that is to speak at seminars, but those are vastly under-utilized. Logan’s guest today, Bryan Sebring, actually sold $400K worth of projects by using seminars to build trust with large amounts of people. Bryan owns Sebring Design Builds, a successful home contracting business located in Naperville, Illinois. Today, Bryan is going to tell you all about the successful processes that he has implemented in his company and how he pulls in a massive amount of new business from seminars.

In this episode, we talk about…

Rebranding from services to design and build
Changing your processes as the size of your company changes
The importance of having someone or something to compare yourself to
New challenges brought about when you change your processes
Conducting educational seminars to address frequently asked questions
Promotions that lead to high turnout for seminars
Adapting to new avenues for contacting and communicating with leads
Surrounding yourself with partners that are opposite of you
Demographics that normally attend the seminars
Aiming to assist with your seminar content
Making yourself the authority in your field of work

Links to resources:

Check out Bryan’s company website: https://sebringdesignbuild.com/

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Once you’ve been in business for long enough, there are a few inevitables, and one of those is bad reviews. Logan is going to tell you all about how to deal with those when you get them. Learn how to respond correctly because while it may not be your fault, it is your problem. Show the rest of the world how you conduct yourself in a professional setting!

In this episode, we talk about…

Who your response is really for
Addressing the situation that the review is covering
Sincerely apologizing so the customer knows you acknowledge them
Doing your best to make the situation right
Why you don’t always have to get a 5-star review

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In today’s game, it’s all about utilizing scarcity to sell projects, that strategy of playing not to lose. Scarcity is one of the six principles of persuasion and it’s the idea of telling people that something is limited, whether it be time or resources. Utilizing scarcity will help you tap into FOMO, that being, the fear of missing out. Today, Logan and Alex are going to tell you all about how to use scarcity to get your leads to buy right now! People would actually rather get a bad deal than miss out on the deal completely. Use this simple truth to your advantage for the greater good!

In this episode, we talk about…

Tapping into someone’s fear of missing out
Why some brands do not need to utilize scarcity
Avoiding continuous extensions on your promotions for this reason
Creating scarcity with a factual specific limitation
Advantages and disadvantages of adding a discount code
Giving people a reason to come in the door
Proving to your customer that working with you is well worth the money
Using the promotion as the bad guy

Links to resources:

Apple

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

As a contractor, winter represents the slowest time of the year. You can get another job, take the season off, or find ways to be productive so that you can launch yourself into 2020. If you’re doing the third, then you’ve come to the right place. Logan is going to walk you through three important things to do for your business to keep the ship moving during the slow times. Don’t get stuck in that cycle of slowing down every year. Attack the slow season so you can kill it this year!

In this episode, we talk about…

Covering all of your reviews to pinpoint what you are doing right or wrong
Making sure that your website is set up effectively and is good to go
Utilizing video to attract more attention

Links to resources:

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Everyone who is tuning into this podcast is looking for help on how to grow their business. There are so many places to turn for information on how to succeed in business and in life, but one is incredibly undervalued. The value of reading books cannot be understated, especially when it comes to self-help and business-minded books. That’s why Logan and Alex are starting the CGN Badass Book Club. Today, they are taking you through their new online book club and how it is going to bring contractors together to share great ideas! How are you supposed to grow if you don’t allow yourself to learn from others?

In this episode, we talk about…

Why men choose podcasts over books
Applying the principles of recurring revenue to the contracting world
How the book club is going to operate month by month
Reading a book vs. listening to a book
Making yourself more comfortable with the numbers
Getting back into the group after you’ve been kicked out
Feeling empowered when you educate yourself
Covering what books are going to be included in the book club
Getting deep down to people’s “why”

Links to resources:

Feel free to leave any book suggestions!

Start With Why

CGN Badass Book Club Facebook

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Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

It’s no secret that there is a massive shortage in the construction employee market. Don’t give your employees a reason to leave you for an extra dollar. Logan is here to tell you the three things you must do on day 1 to make sure your employee doesn’t leave for a dollar more in six months. Avoid the turnover and start retaining your great employees!

In this episode, we talk about…

Significance of an effective and impressive first impression
Getting all the paperwork done on the front end
Talking about how they fit into the company as a whole
Covering the wheres, whys, and hows of your company plan

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Sometimes you just gotta point people in the right direction and hope they can find water. You’ll find that that concept is true in almost every aspect of life, especially in the contracting business. As a contractor, you’ll run into tire kickers, that being, those people that just can’t get themselves to go through with the project. Before you dismiss them as hopeless, just remember, some people just aren’t ready to buy right now, but that doesn’t mean it will always be that way. In today’s special 100th episode, Tom Reber, the founder of the Contractor Fight, is in the studio to talk about communicating with those tire kickers at every stage of their buyers’ journey. A big thank you goes out to everyone who has stayed along for the ride all the way to 100 episodes! Let’s get this baby to even more people over the next hundred!

In this episode, we talk about…

Tom’s story and how he got to where he is right now
Selling yourself as different from the rest of your industry
Importance of empathizing with everyone’s history when selling a project
Things you can do to leave the door open to the tire kickers
Knowing that the purchase is a journey, not a one-stop-shop
Staying visible to the people that are in your database
Differentiating between the luxury items and the necessities
Moving the chains instead of going for the endzone on every play
Doing all the work to set yourself up for the 6-inch putt
Making yourself human in the eyes of your customers
Why water always has and always will beat rock
Avoiding pouring salt into the wound

Links to resources:

Marketing Rebellion

Zillow

The Contractor Fight

Selling The Invisible

Contractor Sales Academy

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Scams have been part of human history as far back as we can remember. For goodness sake, Coca Cola was founded as part of a scam. These happen all the time and as the internet grows by the day, so do the scams. Today, Logan is going to tell you all about the top 3 scams that are happening in the online world today. Stay tuned to know how to battle these scams because there will only be more and more as time goes on.

In this episode, we talk about…

Recognizing domains listing scams and when to toss them
Dealing with the fake Google verification process
Cold callers guaranteeing you a number 1 spot or on the first page
Knowing when to listen and when to run for the hills

Links to resources:

Google

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

When it comes time to file your taxes, there is always that inevitable feeling that comes with it. Just about every adult should know that feeling, the feeling that you’re missing out on money. It’s sitting there for the taking but unless you’re an accountant, you just don’t know how to get it. Worry not good people. Logan is sitting down with his CPA and bookkeeper, Edin, to talk about different tax breaks that will allow you to extract money out of your business. Knowing your numbers is of vital importance in order to have a fruitful business. Take a listen to make sure that you can set yourself to kill it in 2020.

In this episode, we talk about…

Growing your top line and your business in a productive way
Why most things are not considered deductions
Edin’s background from Bosnia to accounting in the US
The vital importance of knowing your numbers as a business owner
Tracking what time is tax-deductible and what time isn’t
Using the Augusta rule when holding meetings at different locations
Defining a tax credit vs. a tax-deductible
Depreciation changes with the new tax law
Having no cash but a PNL that is positive
What happens with your money and debt after you die
Staying proactive instead of reactive for 2020

Links to resources:

Get ahold of Edin via telephone: 1 (704) 266-3738

Edin’s website: edincuskovic.com

TurboTax

TimeCamp

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

It’s hard to know what marketing truly costs and what is appropriate for you. It’s easy to see large companies blowing a quarter of a million dollars on a marketing campaign and get completely lost in the game. Worry not good contractors. Logan is here today to tell you 7 different aspects of marketing in today’s market and how much you should be spending. This whole marketing racket can be confusing, but you don’t have to go it alone. Stay tuned.

In this episode, we talk about…

Determining how much you need to spend on your website
Spending more to get cheaper prices on Facebook
Using YouTube ads properly according to supply and demand
Tackling the elephant that is Google Ads
Taking advantage of email marketing on your own or using a service
Utilizing direct mail to physically get in front desired leads
What does a lead-gen site really cost?

Links to resources:

Vistaprint

Google Ads

Facebook Ads

YouTube

Instagram

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

At the end of the day, if you’re not moving forward then you’re moving backward. Every time you make a mistake, it must be looked at as a chance to learn. That mistake should never be the cause of you moving backward again. Logan and Alex are here to tell you about what worked and didn’t work for contractors in 2019 and how to move forward into 2020. There is no guarantee that what worked for you this past year will work next year. Stay tuned and stay up with the times. Movement is life, so stay adaptable!

In this episode, we talk about…

Creating an effective and inclusive website in order to build trust
Capturing those who visit your website’s information via email
Importance of playing the long game with your email marketing
Utilizing promotional offers for the short-term
Going back to the basics with your video marketing
The platform that Facebook is these days and how to jump on it
What to get started for your projects in 2020
How to drive clients to your events

Links to resources:

Facebook

YouTube

CarMax

Google

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Customer service can make or break a business, so make it good. Contrary to popular belief, customer service doesn’t start after the sale and doesn’t end when the job is done. Today, Logan is talking about 9 actionable tips that can help you sell more through great customer service. Follow these to keep customers happy now and in the future!

In this episode, we talk about…

Building rapport with a potential customer in an appropriate manner
Talking about customer benefits to add effect
Staying flexible when chasing a lead
Following up the inevitable mistakes that are going to happen
Rules for using the bathroom at the job site
Listening to music in a way that doesn’t disturb anyone else
Asking for the final payment in a normal way
Having an established follow-up process
Properly gifting your clients so that they remember you

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

It’s that time of the year again. Christmas is the time for giving and gifting, and if you’re smart, that will probably include your clients. Does that mean all of your clients, though? Today, Logan and Alex are going to run through how to appropriately gift clients during the holiday season. If you are human, you know that giving the right gift can be a challenge, whether you are giving it to your girlfriend or client. The wrong gift can sometimes do more damage than not giving a gift at all, but giving the right gift can do wonders for future business. Stay tuned to up your gifting game.

In this episode, we talk about…

What gift giving means and looks like
Gifting so that your clients think of you for a long time
Why gifting to past customers is appropriate
Different types of bad gifts that you should avoid
Criteria for how much to spend on each individual client
Utilizing the F.O.R.D. method for picking appropriate gifts
Making your client the hero if they have a family
Going the whole way or not at all, don’t half-ass the gift
Recapping the year and the life of the client

Links to resources:

Tools of Titans

Yeti

Nike

Giftology

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

How people remember your business is going to dictate whether you achieve financial freedom or bankruptcy. To gain the trust of the public, you need to stand out, and the best way to do that is by attacking the biggest problems in your industry. Today, Logan is going to tell you 5 different ways to stand out amongst your competition so people know who you are. These 5 steps will show everyone how unique you really are and why they should choose you!

In this episode, we talk about…

Finding one problem facing your industry and do the opposite
Taking what successful businesses do and applying to your business
Giving away something for free in order to get your foot in the door
Creating a unique identity for your company
Building relationships with your clients through gifting

Links to resources:

Tools of Titans

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you’ve got a family business, then you know that sometimes the line between the family and business sides can get muddled. Today, Logan is talking to Laura, who runs all of the social media advertising for Full Sail. Laura and her family have a very interesting background, with her parents escaping Laos due to the Vietnam War in order to make their way to the United States. Coming from nothing, Laura’s father started his own mechanic shop that employed the rest of the family. She got to see first-hand the working-family environment and is here to share her experience with you.

In this episode, we talk about…

Laura’s family roots from Laos to the United States
How coming from nothing affects the money mindset in your own business
Supporting a spouse when starting their own business
Relationship between the environment at work and home
Making sure to separate the family and the business
Understanding that there’s a whole other side of the business that the marketing
Bringing somebody else in to distribute the responsibilities
Unique problems that come with working with your relative
Emotional ups and downs when working with your family

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

An effective marketing plan can be the difference between financial freedom and bankruptcy. That’s the brutal truth. Today, Logan is taking us behind the scenes as the Full Sail team creates a marketing plan for one of their landscaping clients out in Colorado Springs. The problem with landscaping as a whole that it’s always a race to the bottom or the cheapest price. That’s why the team is devising a way to take this client’s marketing beyond just landscaping. Stay tuned to see first hand how a team comes together to create an effective marketing plan to take their client’s business to the next level.

In this episode, we talk about…

Different reasons that people purchase water features over other features
Seeking relaxation after a long and stressful day at work
External, internal, and philosophical problems that people have with their backyards
Establishing authority, empathy, and a process as the business owner
Primary and secondary calls-to-action for the client
Painting a picture of success and failure in regards to upgrading your backyard
Creating the step-by-step marketing plan after establishing problems and solutions
Trading educational resources for contact information
Utilizing life-changing testimonials and proof of past work
Connecting idea guides and ads to email marketing
Asking for the sale by selling the design, not the whole job all at once

Links to resources:

Facebook

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Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

There are really only two big dogs in the marketing and advertising industry. Facebook and Google dominate the market when it comes to driving people to your website. Today, Logan is going to dive into the pros and cons of using one vs. using the other. Spoiler alert, you can use both for ultimate power.

In this episode, we talk about…

Letting your website be a 24/7 sales tool
How people go about finding a company to hire urgently
Implementing an idea into the heads of the masses
Using both companies at the same time
Continuously getting in front of the right people

Links to resources:

Google

Facebook

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In the world of contracting, there exist two types of services provided by contracting companies. You fall into either high-urgency contracting or low-urgency contracting. Today, Logan is giving you a few reasons why he won’t take on high urgency contractors. Stay tuned to figure out which one you are and what not to do when falling in each category. Stick with what you know and stay the expert!

In this episode, we talk about…

Differentiating between high-urgency and low-urgency contracting situations
Negatives of doing every service for every person
The contrasts in energy and mood between categories
Benefits of having continuous cash flow with low-urgency clients
Why staying in acquisition mode can kill a business

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In the animal kingdom, there lies a singular truth. There is strength in numbers, and that’s exactly where the idea of social proof comes from. What is social proof? It’s exactly what it sounds like, proof amongst the community that you know what you are doing and can get the job done. Today, Logan and Alex are talking all about the social proof gained through testimonials and reviews and how you as a contractor can leverage this social proof to build trust with prospects and customers.

In this episode, we talk about…

Defining social proof and how it affects customers
Breaking down the 6 different types of social proofs
Establishing yourself as an expert when compared to your customer base
Using celebrity testaments to promote legitimacy
Individual user testimonials to make the product relatable
Differentiating between the wisdom of a friend and wisdom of a crowd
Presenting certifications in order to establish your expertise
Importance of adding video and written testimonials to your website
Utilizing company statistics based work history and reviews
Leveraging past customers’ experiences to overcome objections
Adding accountability alongside the wisdom of a friend
Purchasing out of necessity vs. purchasing out of luxury

Links to resources:

Contractor Sales Academy

Yelp

Facebook

Bayer

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

It’s not sexy but man is it effective. What is “It” you may be asking? Blogging. Blogging is the best way to answer questions that customers and future prospects may have. At the same time, you as a contractor are able to show off your expertise. The results aren’t immediate but if you are patient and really put in the time to make it a good blog, then you will see the pot of gold at the end of the rainbow.

In this episode, we talk about…

What blogging really is
Taking the time to actually sit down and write about what you know
Posting online in a way that is aesthetically pleasing
Finding someone else to write your blogs for you
Creating different blogs that are based around the same topic

Links to resources:

They Ask You Answer

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

The ability to persuade people to do what you want has built the biggest and greatest things in world history. From empires to mom and pop shops, the power of persuasion has been an essential tool to success. According to Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion, there are 6 tactics when it comes to the art of persuasion. Today, Logan and Alex are sharing with you just how to utilize these tactics in order to grow your business today. Persuasion is the foundation of making any sale ever, so stay tuned and pay attention.

In this episode, we talk about…

Exploring reciprocity - giving first in order to ask and receive
Using reciprocity as a business owner for mutual benefit
Why people continue to work with good and bad companies
Commitment vs. consistency: getting stuck in your ways
Establishing social proof to gain credibility with customers
Stepping in as the pro so that people know you are the authority
The idea that people don’t hire businesses, people hire people
Focusing on your “why” and customer service
Utilizing the concept of scarcity in order to tap into a customer’s FOMO
Placing items and deals based on price point to influence customer

Links to resources:

Influence: The Psychology of Persuasion

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

The sweetest sound in your head is your own name. Well, there’s a good chance that the second sweetest sound in your head is the name of your business. Having an effective name in today’s world could be the difference between financial freedom and bankruptcy. Today, Logan is going to walk you through the pros and cons in regard to the most conventional ways to name your business.

In this episode, we talk about…

Coming up with the name “Full Sail” for his company
Keeping the ball rolling vs. biting the rebrand bullet
Creating the most generic and boring name for your company
Researching the frequency of searched terms related to the business
Pros and cons of having a super out-there name
Making yourself the brand and face of the company

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Having trouble closing sales? Have you ever thought about using your own home as a showroom to help you sell? Showroom probably makes you think cars, but utilizing your own residence can make a massive difference when trying to close. Today, Logan and Alex are going to tell you how to turn your home into a showroom that actually sells. Some people just need their hand held and in a world where marketing in connections are built mostly online, many people want that offline connection. Trust is built differently for everyone, so stay tuned to hear how to connect to those that are hard to reach!

In this episode, we talk about…

Connecting relationships that you’ve been building online to the offline world
Adjusting a customer’s budget by showing your work in person
Who this method would work for and benefit
Reasons that offline trust-building strategies are necessary
How people from different generations shop differently
Importance of practicing what you preach as a contractor
Helping out the community on how to beautify your home
Benefits of showing people how to do stuff in your own space
Recommending locations for showrooms outside of your home

Links to resources:

Facebook

CarMax

Carvana

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In today’s contracting world, you are always in competition with other contractors because customers are shopping around. It is important to remember that they owe you nothing, so don’t expect a customer, especially a new one, to be loyal to you. Did you know that you are 21 more times more likely to close a lead when calling back immediately? Today, Logan is sharing with you 3 easy ways that can help you close your leads today.

In this episode, we talk about…

Importance of speed in regard to follow-up time
What happens when you wait too long to call someone back
Making sure to not give up after the first follow-up
Following the 10-step reach out protocol before disqualifying a lead
Sounding appropriately enthusiastic to get someone excited about working with you

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast.

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

People want to buy but who knows how long that is going to take them? Well, that’s exactly what Logan and Alex are tackling in today’s episode. As the salesperson, your goal is to put them on your timeline so that they are buying on your terms. One of the best ways to do this is to have an effective promotional offer. If you’re like most people, the term, “promotional offer,” probably makes you cringe because no one likes to be sold. Worry not though. At the end of the day, everybody likes a deal. If used correctly, you as a contractor can efficiently incentivize your prospects into buying right now on your terms. Stay tuned to help skyrocket your sales!

In this episode, we talk about…

Sources of negativity that surround promotional offers
Getting into people’s homes during the holiday season
Incentivizing step 1 of your sales process
Constantly changing your promotional offer to keep interests levels high
Why promotional offers are necessary
Starting the conversation heavily so they choose you when the time is right
Giving deals that run for repeat users
What makes a good offer vs. what makes a bad offer
Doing what you need to get them to close right now
Figuring out an effective promotional offer that makes sense for you

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast.

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

About a year ago, Logan dropped his first podcast in which he discussed what is and is not relevant for marketing as a contractor. Well, he is here today to revisit the subject. As technology and the internet grow, many things change in the span of a year. Many marketing mediums from back in the day are still very relevant while new ones are popping up all of the time. Everybody buys differently, so stay tuned to make sure that you are staying up-to-date on how to reach as many people as possible.

Blogging for your contracting company
Diversifying your presence online
Understanding the best way to prove your value
Creating value after the experience
Finding an excuse to get people into your space
Giving up a bit of control in order to expand your brand
Being paid for the value that you add, not the value that you are

Links to resources:

CSA The Bridge

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast.

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What is the most important part of the sales process and completion of a project for a contractor? Some of you may the answer is money. Well, yes and no. The most important part of any sales gig is customer service, more importantly, showing the customer that you know exactly what you are doing. Logan just spent the last 2 weeks on the road between San Diego and Ann Arbor visiting clients and marketing gurus. During his trip, there were 2 events that took place that completely changed the way that he thinks about customer service.

Learning what systems and processes to set up
Having everything set up when hiring new employees
Showing customers that you actually know what you are doing
How to properly set up your marketing system
Asking the prospects the right questions in order to have a great vetting process
Keeping a color-coordinated documenting system to avoid disaster
Taking a day to set up daily systems
Building out your marketing campaign in sections
Hiring somebody to make sure customers have the best experience
Some things that Logan actually learned about customer service

Links to resources:

CSA The Bridge

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast.

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Plan Shopping. Have you heard of it? Well, that’s what Logan is here today to tell you all about. Plan shopping is why some clients won’t buy from you. People do this because they want to stay non-committal when choosing their plans on how to spend their time or money. That’s just how it is in today’s society. You need to be selling the idea of what their life is going to look like after hiring you. That’s how you beat it!

In this episode, we talk about…

What is plan shopping and why do clients do this
Choosing to risk it or take the safe bet
Showing your clients what their life could be like after hiring you
Making sure you know how to have an up-front conversation

Links to resources:

CSA The Bridge

Tesla

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast.

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Are you up to date on the current stats regarding videos online? Well, you should buff up. Video is only getting bigger and it isn’t going anywhere anytime soon. Today, Logan and Alex are going to tell you everything you need to know about shooting video. If you’re not hopping on the video train in the next year or two, then you are going out of business. Stay tuned so that you know everything that you need to know for video. The sooner you can claim your own real estate on the internet with video marketing, the easier time you will have to build your empire!

In this episode, we talk about…

Top 3 stats from video trends on the internet right now
Getting in as early as possible to set yourself up for the future
Knowing how to make your own videos in-house now so that you don’t have to wait
Videos that are working for contractors right now
Walking people through the “why” so they can understand what’s going on in your brain
Making sure to hit on the points that matter to people
Outlining your process from start to finish for people to remember
Realizing that it is a little bit harder once the camera is on
Equipment that you will need to make an effective video
How you actually use these videos
Nurturing your clients without having to bug them
Having a visual of who the company is in order to build trust
What fantastic features you can add to your blog
Leveraging testimonials so that you can skip unnecessary steps in the process

Links to resources:

Rode Lavalier

They Ask You Answer

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast.

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you are easily offended, then maybe you shouldn’t watch this. In this world, it doesn’t matter how much you think you are worth or how much your mother tells you you are worth. You are owed nothing and that’s exactly why you need to prove your value. “You are paid for the value you add, not for the value that you are.”

In this episode, we talk about…

The skewed vision of value that most people have
2 real reasons why people buy
Proving your value by operating with speed
Dealing with someone who has pain in their future
Tapping into pleasure right now and in the future
Selling your benefits vs. your features
Knowing that customers don’t know what they don’t know
Formulating your big 3 that separates you from your competitors

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast.

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What’s going on in the marketing world right now? It’s best to stay self-educated and that’s exactly what Logan and Alex do. They are here to share some tips with you about how to step your marketing game up. In bigger news, the guys are launching an online program, The Blueprint, that will teach you how to market your business online. The marketing world can be crazy and unpredictable, especially when you are competing with 15 other contractors over the same project with a prospect with whom you don’t even have a relationship. That’s exactly why they are offering you this program. If you knew how to build these relationships online by yourself, think about how much money you’d be saving when you’re not using those lead-gen sites!

In this episode, we talk about…

5 tips for staying relevant in the marketing world today
Why Full Sail is starting The Blueprint
Importance of having a separate set of eyes look at your work
Turning your website into a 24/7 sales tool
Converting someone from a browser into a buyer
Driving the right people to your website at the right place and time
The big 3 ways that people are going to find your website
Knowing when and how to ask for the review
Staying transparent to make selling easier
Setting up your Facebook, Instagram, and email marketing properly
Having a dog-like mindset when it comes to sales
Understanding the psychology of how humans make buying decisions

Links to resources:

Instagram

Webrunner Media

Google Ads

YouTube

Facebook

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast.

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

When looking back in life and business, everything is in hindsight. If everyone could go back and change how they did something, whether it be starting a business or anything in life, they absolutely would. The reality of life is that you are going to fail and make mistakes, but that is how you learn and grow. Logan is here to tell you about a few things that he wishes he had done starting day 1 of his business. If you listen, maybe you can learn from his failures and successes.

In this episode, we talk about…

Unnecessarily reinventing the wheel
The 2 ways to be the best in the world at business
Surrounding yourself with winners
5 aspects of life that can help you measure your drive
Knowing your numbers and your business

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you were going to get a new car, would you buy it off the internet, or would you want to go take it for a test drive? There are certain aspects of very high-priced that make it hard to get the signature in a one-step process. This is where hosting marketing events comes in handy. These events allow your potential clients to test drive their project and others to actually experience these brand new kitchens/ponds/etc. from an outside perspective. Logan and Alex are going to tell you why you should be doing events like this and how to actually do it.

In this episode, we talk about…

What makes articles and blogs show up in Google
Establishing yourself as an authority that is trustworthy
Looking at reviews so that you can know your value to your customers
Where the new homeowner frustration comes from
Using social media for means other than to generate leads
Showing customers what to expect during the event
Expanding your immediate reach on social media
Getting customer information for marketing purposes down the road
Up-sale opportunities when it comes to customer comparison
Reasons that you should be doing these events
The power of the follow-up
Understanding how important it is to build relationships over time

Links to resources:

Loom

Facebook

Apple

YouTube

WebMD

Google

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

By being everywhere, you can reach everyone. The goal of your marketing should be to inform as many people as possible about who you are and what you do. Every person buys differently and for that reason, you need to reach different people in different ways. Logan is here today to tell you how to get your business everywhere online. Don’t pigeonhole yourself to one type of customer by only utilizing one marketing tool. Listen to Logan. This stuff works!

In this episode, we talk about…

Exploring the concept of breaking up
Why you need to be omnipresent (everywhere)
Building trust by getting in front of people over and over
Creating an effective yet simple billboard
Utilizing different types of social media and why it’s huge
Having a website that sells your product/service and you
Thinking about where your potential customers are going online
Making content that gives value to the people
How promoting through influencers can make your business explode
Retargeting customers so that they continue to see your brand

Links to resources:

Amazon

YouTube

Instagram

Twitter

Michelle Branch

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Speed is the name of the game people and that is what today’s episode is all about. Coming to market is a huge issue for companies because so many people hesitate and that can kill a company. Everything these days is hurry up and wait, and failure to adapt and the inability to keep up with trends will sink your ship while those that can change stay afloat. For these reasons, speed is everything. It’s always nice to be smart, but being first can have a greater impact on the future of your business.

In this episode, we talk about…

Why failure to adapt can stop your company in its tracks
Retaining customers vs. finding new ones
How Full Sail Marketing got its start
Things to consider when making a business plan
Getting in and striking iron while it is hot
Spending more money to know if it works or not
Knowing your ideal client who is willing to spend the money
Stalling when it comes to social media and technology
What goes into selling a business
Reasons why now is the best time to get into social media marketing
Learning more from your mistakes than being scared to jump in

Links to resources:

Subway

Gary Vaynerchuk

Jordan Belfort

Indeed

Facebook

Dave Ramsey Retirement Calculator

Uber

Blockbuster

Netflix

Send the guys your company memorabilia at:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you have not started marketing your business online, then you absolutely need to start today and don’t stop until the internet goes down forever. The world is changing and you need to change with it. Logan is here to tell you the 3 reasons why your contracting business needs to be marketed online. This doesn’t mean that old strategies and techniques won’t work, but they can be applied online to send you and your business to the next level!

In this episode, we talk about…

Diversity when it comes to marketing
Changing with the ever-changing world
Misconceptions in business everywhere about how to pull in work
Leveraging your successful work by putting it online
Pushing new work back out to your old customers
Make-up of your marketing department, whether you know it or not

Links to resources:

Angie’s List

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you could nip a problem in the bud right now and avoid huge problems down the road, why wouldn’t you? There are a few big red flags to be aware of when you are building a contracting business, whether that be within your business or with your prospective clients. Making these mistakes can stand between you and your dreams of financial freedom. Logan and Alex are here today to tell you all about those red flags and how to identify them. Stay wary of these signs so that you can avoid those bumps in the road that could derail your momentum and your business.

In this episode, we talk about…

Identifying what red flags mean to your business
Why scaling your business too quickly presents problems
Setting yourself up for failure with lofty short-term goals
Reasons that people set ludicrous year-to-year goals for their business
Contractors talking shit about other contractors
Pointing everywhere but at yourself when identifying the problem
Knowing when to blame yourself and when not to
Feeling empowered by taking responsibility
Initial red flags when talking to leads
Factoring in the lifetime value of customers when determining price
Should you have to prove yourself to the customer?
Dealing with customer ego and know-it-alls
Importance of building rapport and trust up-front

Links to resources:

Fyre Festival

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you ask a contractor about content, they may tell you about a blog and stop right there. There’s a lot of confusion in the contracting world about what content really is. Logan’s here to clear up the most common misconceptions about what content really is. A true understanding of this stuff can completely change your business in the long-term.

In this episode, we talk about…

Defining content and how contractors have a narrow vision of it
Playing the long game with your content
Staying consistent with your content the same as any other process
Investing in sufficient and professional content creation

Links to resources:

YouTube

Facebook

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

When you think of contracting businesses, the things that come to mind are usually construction, pond builders, roofers, painters, etc. However, the term “contractor” is not limited to those home-improvement professions. Today, Logan is sitting down with the big media dog himself, Full Sail’s Social Media Video Editor, Alex. Alex’s dad owns a home heating oil company and he is here today to tell Logan all about the company and the aspects of the home heating oil business. This industry is a very lucrative sector of contracting and there’s plenty to learn in today’s episode!

In this episode, we talk about…

Alex’s journey as he helped his dad build his business
How Mike Timms came to start his home-oil business
Different ways that the big home-oil companies try to create a monopoly
Problems with trying to get a delivery from one of the big dogs during the busy season
Seeing problems with the current process and going out on your own
Knowing all the numbers without knowing all the characteristics of the house
Why Alex’s dad came back to the oil business after being bought out
Making sure to factor in all of the overhead
Generating leads with the changing of times and technology
Dealing with the ever-changing pool of customers, price shoppers
Price vs. Timing, prioritizing between the two
Providing the obvious conveniences that other companies don’t acknowledge
Getting out in front of the little things that nobody thinks about
Knowing how to hire so that you get the right people who fit in your company
What Alex would step in and help his dad with right now
Asking the right questions to make sure you are the right fit for the customer
Picking out the likes/dislikes from other companies and applying those to yours

Links to resources:

Penny Saver

Petro

Check out Alex’s dad’s company, Timm’s Petroleum!

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Not everyone should be spending the same amount of money when it comes to online marketing. Having trouble figuring out what your number should be? Logan is here today to tell you the two factors that go into what you should be spending on online marketing. Stay tuned to stop yourself from spending too much or too little.

In this episode, we talk about…

The idea behind online marketing
What is your willingness to do the work?
Building trust and expertise online as a brand-new business
The difference that your current exposure is making
Working the system both online and offline
Importance of having an inclusive and impressive website

Links to resources:

Google

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Welcome to 2019 people. Video is here and is only going to become more prevalent in the marketing world as the various video platforms explode. Well, there is no bigger video platform than the mac daddy of them all, YouTube. Logan is here to talk about the ins and outs of Youtube. What can this do for your company as a contractor? Is this even the right fit for your particular specialty? One thing is for sure, and that’s that video is here to stay. So stay tuned to see if YouTube is the best way for you to utilize video when building your contracting business!

In this episode, we talk about…

Logan’s phone call with a fan about YouTube
Building trust with homeowners through video even when they are out of town
Putting prospects in the shoes of the customers
What people really want to know from your videos
Educational advantages of YouTube over other video platforms and social medias
Industries that can benefit from utilizing YouTube
Showcasing the value that you can bring to the prospects
Technical aspects of the YouTube ad game compared to video length
The importance of having an effective thumbnail
How to get your YouTube video found without sending the direct link

Links to resources:

YouTube

Facebook

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Worried about spending too much on marketing when it’s time to start your business? Fear not good people. This is right in Wayne’s wheelhouse and he is here today to share his 5 tips on how to kickstart your marketing for less than $100. How you market your new company is what determines the direction that your company will head towards. Don’t let the fear of high spending stop you from doing it right.

In this episode, we talk about…

7 things that you need to do when creating your own effective and inclusive website
Contacting any and all of your past customers/industry influencers
Making a little less money to get your name out
Utilizing the free-directory sites
Creating a Facebook business page so that you can conduct live sessions
Establishing trust before the first contact
Spending a little money on a car or truck magnet so people can see your brand

Links to resources:

Google My Business

Facebook Business

Yelp

Home Advisor

GoDaddy

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

When you are a small business owner, you will eventually hit a point when you hit a wall and want to do absolutely nothing. It is a very real thing called burnout and it is inevitable. Loneliness breeds laziness and being out on your own is going to make it easy to become tired and distracted. Logan is here today to share the 5 things that he does to get over that hump and get things done. If burnout is something that you are feeling, you need to stay tuned and push through.

In this episode, we talk about…

Why being alone causes laziness
Recording a video about something that you really like to talk about
Finding motivation through communication with your favorite customer
When complaining becomes too much
Reverse-engineering a to-do list to make it more actionable
The importance of taking a well-deserved break
Different ways to take a break
Using the 5-4-3-2-1 method to avoid all the excuses

Links to resources:

Elon Musk

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

It seems like in the contracting world, everyone loves to talk about their top line. That’s great and all, but it’s time to talk about what’s paying your mortgage at the end of the month. That’s right, the bottom line. Logan is in the booth today to tell you step-by-step how to utilize marketing to bring up your bottom line. Don’t be those dummies that show up on Shark Tank with a massive top line and a bottom line that makes them say, “I’m out.” Ask yourself, at the end of the day, which number really matters?

In this episode, we talk about…

Why even bother with the bottom line?
Importance of knowing your numbers and what makes sense for you
Tap into your pool of past customers that already trust you
Differences between dealing with referrals and fishing for new customers
Reasons that you should invest in your sales education
Issues thats sales and marketing address while using different solution vehicles
Journeys to earning trust through sales and marketing
Researching and educating yourself on your marketing strategies

Links to resources:

Shark Tank

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What comes to mind when you think of marketing? What is the whole point of marketing? If you think the answer to those questions is money or sales, then marketing is just something to do. The whole point of marketing is to build trust; the money comes later. Marketing is a mindset. You can’t just put on a show for the customer and only care when it makes sense for you. It has to come from the inside so the customer knows that you actually value what they bring to the table. You never know who/what one customer’s great experience could bring your way!

In this episode, we talk about…

Video content is the best way to build trust
Who contractors really value in regard to customer service
Extending the valued mindset to your leads
Online vs. offline selling of pleasant non-necessities
Taking offline tactics into the online world
Importance of video testimonials when it comes to building trust
All 100% of good communication skills
Transferring energy in the world of sales closing
When it’s ok to throw trust out the window
Why building trust takes time and consistency

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What is your ultimate goal for your contracting business? If it’s to send your company’s sales and marketing through the roof, then you are in luck. Wayne is in the house today to share 3 simple ways to grow your contracting company so that you can see your numbers skyrocket into 7 figures!

In this episode, we talk about…

Why blogging is very important
What consumers want before moving forward with a project
Diversifying your social media and lead generation platforms
Keeping your own website for your contracting company
Understanding your unique sales proposition
Leaving a customer better than you found them

Links to resources:

Facebook Business

Yelp

Angie’s List

HomeAdvisor

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

There is nothing more important or vital to a companies survival than staying true to your values. That means that every action that you take as a company should align with those values. Values will define who you are to your community and client pool. So much goes into outlining and aligning with your values, from company movement all the way down to each employee that is hired by the company. Logan and Wayne are here today to take you behind the scenes into their company values and how they operate as a company. Keep listening if you are looking for some guidance when outlining your own values!

In this episode, we talk about…

Why you should bother having company values
Hiring in alignment with your values
Understanding how to live day-to-day within your company
How to create and adapt company values
Shaping your company’s values from the top down
Taking some time to think about examples related to your values
Importance of having a team with aligned values
Sharing company values with your team while accepting honest feedback
Making your values action-oriented to get stuff done
Holding yourself accountable to all the highs and lows
Being completely transparent when communicating with the clients
Staying adaptable with the constantly changing client
Keeping calm, composed, and having fun

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

With the whole world consumed with technology, how can you use physical mail to make money? Sometimes you have to take it back in order to build towards the future. Logan is going to walk you through the old-school process of using mailers to build your client pool and how to prepare yourself for the moment that customers decide to check you out. Stay tuned!

In this episode, we talk about…

Storing addresses from online platforms to build your mailing list
Constructing an effective series of post cards
What a good website should look like
Gaining trust through empathy for the customers’ problems
Helping out instead of going for the hard sale
Importance of changing your content that is sent out

Links to resources:

Zillow

Premier Ponds

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

How great would it be to have the ability to be everywhere? It sure as hell would help when you are trying to run a business. Everybody buys stuff differently, whether it be offline or online. If people are seeing your trucks all over the place and your information on the internet, they are going to take your business more seriously. What exactly does that mean? With a legitimate status comes trust, and with trust comes sales!

In this episode, we talk about…

Importance of staying transparent with your customers
Negative connotations with the word “ad”
Value-based marketing to teach clients instead of selling them
Two reasons that people are ready to buy
Consistently reminding people that you still exist
Being wherever your customer is when they are ready to buy
A big piece of the search engine optimization puzzle
Email as an unbelievably important and free contact method

Links to resources:

Angie’s List

NextDoor

Home Advisor

Facebook Business

LinkedIn

Google My Business

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What are customers really looking for in a contracting company? This is a question as old as time. Customers have been trained their entire life to prepare for the spurn from anyone that is turning them into a sale. You as a contractor should be focused on making them as comfortable as possible. Wayne is here to tell you just what you can do to earn the customers’ trust so that you can build a long-term relationship and hopefully gain future business.

In this episode, we talk about…

Contractor’s ability to actually do the job
How to truly be understanding of the customers’ needs
Questions to ask the customer to make them more comfortable
What customers do not want
Importance of being as up-front as possible
Talking openly about money on the front-end

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Somebody just submitted a lead online. Now what? So many contractors out there have absolutely no idea what to do when someone calls in to inquire about their services. Logan and Wayne are here to talk all about sales and lead follow-up. We live in the age of rapid technology development, which is great in many ways, but also means telemarketer bots are more frequent. People are more jaded over the phone than ever, so knowing how to effectively communicate with a sales lead over the phone is vital to the success of your business. Stay tuned to hear what 99% of contractors don’t know about lead follow-ups!

In this episode, we talk about…

Answering the phone in an effective manner
Making a good first impression right off the bat
Importance of having an inclusive voicemail
Benefits of being young in regard to bringing the energy
Hiring correctly to support your weak spots
Reasons to put your office admin through sales training
Biggest fears that customers have when talking to contractors
Making it pleasant for people to work with you
Avoiding assumptions because they probably aren’t correct
Answering and asking the tough questions

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Let’s cut right to the meat of it. What are the 3 things that every single customer is looking for when looking for a contractor? Sell your product. Sell yourself. Talk about the money. In order to be successful, you need to follow those 3 tips in that exact order. Stay tuned to hear Logan break down exactly how to carry out each one of these steps so that you can break through to your customer.

In this episode, we talk about…

The mistake that contractors make right off the bat
Reasons that you need to sell your product before your self
How to properly sell your product
Selling yourself so that people know your “why”
3 kinds of buyers that you are going to deal with

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Are you looking for some extra pizazz to throw on your site or your advertisements in order to create future business? The right offer might be the cherry-on-top that you are looking for. What exactly is an offer? An offer is really just a sale, but you can’t just throw a “10% off” sign up and call it a day. You have to be creative in order to really grab peoples’ attention. There are many different aspects that go into pulling people in and keeping them right where you want them. Wayne and Logan are here to let you in on some of these secrets, so stay tuned to learn how to make a great offer.

In this episode, we talk about…

Defining an offer
What you are actually giving away
Keeping out low friction and fine print as much as possible
Giving customers a reason to act right now
Making an offer for something other than the purchase
Creating value after the experience
Promoting and incentive program just to get leads on the phone
Different offers for contractors to upsell more offers
Testing with a small sample to see if an offer is good
But wait there’s more...

Links to resources:

Zappos

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Bring the old school methods to the new school strategies is how you’re going to make it in today’s market if you have been in the game for a while. What was a massive old school marketing move? Home shows. They were great right? People could come and see your work and map out exactly what it was that they wanted. The problem with those was you couldn’t multiply yourself to be at all of them. Wayne has the top 2 tips on how to use the internet to reach those same old customers in the new era of technology. Stay tuned and welcome to the future!

In this episode, we talk about…

Killing it on YouTube
The power of giving visual examples via video
Showcasing your product using nothing more than your phone
Identifying your true target audience

Links to resources:

YouTube

Pinterest

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

By 2020, it is predicted that 80% of internet traffic will be video. The perfect way to capture that audience and show off your happy customers is by doing video testimonials. A lot of customers are more than happy to provide you with a testimonial but even the talkative ones tend to freeze up when in front of a camera. With Wayne’s help, we learn all of the best questions to ask so that you get the perfect video testimonial that will make prospective clients excited about your business.

In this episode, we talk about…

Why video testimonials are important
How to record a video testimonial
The perfect questions to ask a client during a video testimonial

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Having trouble transitioning your marketing strategies into today’s world? If you have been a contractor in the last 20 years, there is no doubt that at some point you used Yellow Pages. Unfortunately, Yellow Pages is no more, but that doesn’t mean that you have to be outdated! Wayne is back today to try to help contractors to bring some of that old school funk into today’s marketing strategies. Stay tuned to use those familiar strategies in the new age.

In this episode, we talk about…

Sites that are the new Yellow Pages for contractors
Making sure that all of your sites are up-to-date
Same principles that can still work for 2019
Stocking up on pictures of your past work

Links to resources:

GoogleAds

Angie’s List

HomeAdvisor

Facebook Business

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

There may be nothing more important to a company’s success than its marketing strategies. Your marketing strategies can determine what direction your company goes in by supercharging or killing your sales. All that marketing can get expensive, but that’s where this podcast comes in. Today, Wayne is going to share with you 3 tips on how to launch your marketing for $0. Now we need to emphasize that you will have to spend money on marketing eventually, but to get your company off of the ground, these tips can help you do it for free!

In this episode, we talk about…

Creating the perfect name for your company
Putting together an effective website
Contact information that needs to be available to the public
Importance of listing sites and social media
Being willing to put the blood, sweat, and tears into your business
Optimizing your outreach abilities
Utilizing the sexy and unsexy routes to spread the word
How far a handshake can go

Links to resources:

Canva

Google My Business

NextDoor

Fiverr

Angie’s List

HomeAdvisor

Facebook Business

Instagram

Pinterest

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Generating leads for your contracting business is not about reinventing the wheel. It is unbelievable how much technology has changed and how much it changes every day. Logan is sharing with you how to use old school marketing in 2019. Make sure you keep up so you don’t become SOL.

In this episode, we talk about…

Applying old school marketing to new school methods
Replicating how people first found you
The next step for people learning about you
Understanding why people buy from you
Importance of having the ability to pivot to current technology

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Should you just run everything for your business off of your professional Facebook business page or make a company website? Today the boys are going to discuss the pros and cons of both of these business tools. At the end of the day, you want to get your business out there in as many places as possible. Is it detrimental to use one as compared to the other? Stay tuned to find out.

In this episode, we talk about…

Reasons that using only a Facebook business page may be risky
The whole point of Facebook and how this can limit you
How Facebook business has changed in recent times
Benefits of owning your own website
Which one you want to use in a visual industry
Biggest con when building your own website from scratch
Steps to building your own website
When the rug can be pulled out from under you

Links to resources:

Libsyn

Facebook Business

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in this Thursday Thunder special short episode, Logan is going to quickly walk you through how to optimize referrals and leverage them towards the online world. There is always a hard crossover between regular referrals and online referrals that makes it difficult for old-school thinkers to deal with. When you’re used to closing at 80% all the time, the cap that exists with moving to online can be a shock. At the end of the day, you need to learn how to sell so you do not just rely on referrals. Stay tuned to hear how you can take your referral game online to truly optimize your connections with past customers.

In this episode, we talk about…

Utilizing email to stay in touch with past customers
Uploading your email list into Facebook
Why you shouldn’t rely only on referrals

Links to resources:

Facebook

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today, Logan is flying solo and he’s here to talk to you about a few of the things that he has learned in the first 2 years of owning his own business. Basically, there are 3 aspects of business, those being financial, operations, and sales and marketing. You need to be strategic about how you navigate these aspects so that you can build your business at a healthy rate while avoiding collapse. The best way to ensure that your business is growing safely is to take out as many unknowns out of the processes as possible. Stay tuned to hear how Logan has managed to grow his business by paying mind to all three aspects.

In this episode, we talk about…

How Logan’s company helps contractors grow their business
Accounting for the back end when it comes to making your budget
Understanding what makes you money and what does not, directly and indirectly
DISC personality traits and how they translate to business
Documenting the operations that you know how to do
Ensuring that everyone knows their role to avoid unknown factors
Knowing what it takes to grow a legit brand
Where these 3 aspects tie together
What you need to be able to do based on your business model
Building a brand is not an overnight thing

Links to resources:

Profit First

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

The boys are at it again in this episode to tell you why your picture and video marketing are not having the effect that you hoped for. Spoiler alert, it is user error. If you are not yet taking a stupid amount of pictures and videos to promote your contracting business, you are doing it wrong. Contracting is a visual industry and if you really love what you do, it is an art form. Nothing builds trust or shows that you know what you are doing more than visual proof of your work. There is no need to run out to someone’s house every time when you can just use the power of your iPhone! Get over your fear of failure and start utilizing visual marketing to send your business into the stratosphere.

In this episode, we talk about…

Directing people to your page to save needless travel time
Hardest piece when it comes to selling with videos and pictures
Setting times to make sure you always take photos and videos
How to properly utilize your phone to take pictures
When and where to snap pictures and record footage
Leveraging media correctly after taking photos and videos
Where to post your pics and videos
Staying active to eliminate friction

Links to resources:

Google My Business

Thumbtack

Angie's List

Yelp

iPhone

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

On today’s short episode, the guys are going to quickly walk you through how to get work in the door when you start your contracting company. If you start a company but have no idea how to pull in clients, then how the hell is your new company going to stay above water at all. Establishing your marketing strategy is a key component of the foundation for your business. Here are 3 necessary steps to kickstart your marketing, thus kickstarting your company. Stay tuned to become more effective at bringing bodies in the door!

In this episode, we talk about…

When is the best time to start your contracting business?
Taking the time to consistently generate work
Establishing an online presence first and foremost
Significance of social media and listing sites in regard to marketing
Attending networking groups and events
Make sure to include this on your business card
Be willing to get out there and canvas

Links to resources:

Angie's List

Yelp

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In the studio today, the fellas are going to walk you through the art of storytelling. Many people view storytelling as childish and soft but that is the wrong way to look at. Through storytelling, you are able to paint a picture for your client about where they are now with the problems that they are going through and how they are going to get to where they want to be, all while establishing the trust necessary to work together. If used properly, step by step, storytelling can help your marketing explode and your sales shoot through the roof. Stay tuned to hear how you can become a master and what the heck this whole thing has to do with The Karate Kid.

In this episode, we talk about…

How most contractors are selling right now
Outlining your intended audience to know what they truly want
Finding out all of your clients' external and internal problems
Asking more questions to dig deeper into their “why”
Being the guide that will help them solve their problems
Establishing authority, empathy, and trust so they know that you are capable of helping
Plotting a course of action
Getting started with a call to action
What success looks like vs. what failure looks like
Here’s the bottom line

Links to resources:

Story Brand

Tommy Boy

Black Sheep

The Karate Kid

Pinterest

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio, the boys are at it again and this time they are here to talk about the social media platform that contractors overlook the most, Pinterest. Don’t be scared of this bad boy. Pinterest can help bridge the gap between what is in your customer’s head and what gets put down on paper for their home project. If you want to satisfy your customer and in turn create a great referral for future business, then you need to hop on the Pinterest train. Stay tuned to learn how to use it, how to sell from it, and how you can leverage it to improve your business.

In this episode, we talk about…

What the hell is Pinterest?
What people are looking for when they scroll through Pinterest
Different characteristics of the Pinterest platform
How homeowners can create their vision board one piece at a time
Ways that contractors can use Pinterest to get on the same page as the customer
Benefits to the pre-qualification and phone sales processes
Industries that probably won’t benefit from Pinterest
Visual industries that can benefit from Pinterest
Using Pinterest for educating and teaching purposes
Creating possibilities to create future customers

Links to resources:

Pinterest

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio, the boys are going to teach you how they would market a home building company for only $1000. They are each acting as separate companies that are working towards partnering with a home builder. $1000 to show this home building company that they can market their company sufficiently at a very reasonable cost. The point of this experiment whole thing is to tell you, the contractor, that there is no reason not to be marketing. Stay tuned for 2 step-by-step processes on how to successfully market your company with any budget!

In this episode, we talk about…

Company details
First and foremost, you need to have some online content
Getting your name out there via offline
Must-have content for offline advertising
Working the free angle however you possibly can
Proving to the company that you can actually make this stuff work
Making sure to answer the most-asked questions that people have about home building
Gaining credibility through customer reviews
Using past and current customers to track the typical process used to hire you

Links to resources:

Pinterest

Upwork

Survey Monkey

GoDaddy

Google My Business

Facebook Business

Hootsuite

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio, the fellas are talking about why Facebook is still such an untapped resource in the contracting community. Many have tried it but become frustrated from the lack of likes and engagement that their hard-earned money is going towards. Don’t become so frustrated! Remember that it is a business. Facebook has changed over the years but it is still a great place to advertise and pull in business. There are many different aspects of successful Facebook navigation, so stay tuned to hear about how to really make your posts organic. Don’t waste your money or time posting a bad ad!

In this episode, we talk about…

How Facebook has hurt businesses
Financial meaning behind pay for likes
Important traits for your Facebook posts to make sure they are successful
Why the average user uses Facebook
Characteristics of a good Facebook business page
Benefits of joining like-minded Facebook groups
Why you should love Facebook Live
Where a lot of people go wrong when posting advertisements
Boosts Boosts Boosts

Links to resources:

Inception

Facebook Ads

Full Sail Marketing Giveaway

Contractor Sales Academy

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio with the boys is the one and only Tom Reber to talk about those damn “Tire Kickers.” These are the people that aren’t ready to work with you quite yet, but if you play your cards right, could be your customers in 6 months to a year. Keep listening and you are going to hear just how to set those cards up. Sometimes you have to point people in the right direction and just let them go on their own. Remember, this business thing, it’s a marathon, not a 100-yard dash. Be patient and keep the door open. They buy when they’re ready, not when you’re ready!

In this episode, we talk about…

Tom’s story
Flipping the script on the contracting industry
How to sell the idea that you’re more expensive for a reason
Using empathy as a way to understand what the customer wants to hear
Keeping the door open for a long time
Staying visible to the people in your database
Knowing if you are selling a luxury or necessity
Making sure to move the chains
Putting yourself in position for the short putt
Why water always beats the rock

Links to resources:

Full Sail Marketing Giveaway

The Contractor Fight

Selling The Invisible

Contractor Sales Academy

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio, the boys are talking about an obstacle that contractors and really anyone whose job involves sales struggle to figure out, how to sell without selling. You know that you are trying to be helpful, but too many people, you look like a snake-oil salesman. So how do we do it? Well, there are many things that the common salesman does that scares the hell out of prospects. Remember, if you can help and offer value before you ever ask them for anything, they are so much more likely to trust you! Stay tuned to become a leader, not a salesman.

In this episode, we talk about…

Making sure to stay customer-focused
Things you should not do when communicating with a prospect
Give, give, give, ask
Importance of establishing trust before going for the sale
Leading the customer to a place where a deal can benefit both parties
Following the steps along the road to a sale
Why customers are just waiting to say no
Selling like you are independently wealthy

Links to resources:

Full Sail Marketing Giveaway

Jab, Jab, Jab, Right Hook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio the boys are talking about the importance of content on your website, that being pictures, social media, etc. Customers want to feel like they have experienced your work already and content is the way to earn that trust. The contractor season is just getting rolling and this is the time of the year when everything starts to pick back up. Long-term game planning goes so much smoother when you grow your brand through content. It only takes 5-10 minutes a day and the boys are going to tell you how and why to do it. Do these things religiously to avoid those winter lulls every year. The best time to plant a tree was 20 years ago. The second best time is now!

In this episode, we talk about…

Why it is so difficult for contractors to create content
What customers really want to see
Characteristics of good photo content
How an outside eye can send your pictures to the next level
Getting a little piece of what will cover 80% of the internet by 2020
Why are videos such effective content
Telling the story in order to reach the “why”
Building trust with customers and how to keep it
Targeting the people that are more interested in your products
What gets the most engagement on social media

Links to resources:

Full Sail Marketing Giveaway

TikTok

StoryBrand

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio the fellas are going to cover one the best ROIs that you can get as a contractor, and that is email marketing. It may seem like the old-school way to reach potential clients but don’t let that make you a hater. What’s best about it is that everyone has an email! Yeah, email has been around since the dawn of the internet, but it’s important to remember that people hate change. Writing a great email to catch the reader’s attention is an art, so stay tuned to hear how it’s done and how you can use it to grow your business.

In this episode, we talk about…

What your weekly/bi-weekly/monthly email should look like
Catching and keeping people’s interest
Staying top of mind to pull in ideal clients when the time is right
Making one single call to action
Providing value in every one of your emails
Having somewhere to point the reader
Personalizing each email to gain the recipient’s trust
Why you should not buy email lists

Links to resources:

Full Sail Marketing Giveaway

Visit our YouTube channel and subscribe.

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today in the studio we are going to talk about a marketing game plan and setting appropriate expectations. Many contractors go into business with no idea how to get their phone to ring before they realize that it’s extremely difficult to sell $50,000 and up projects on the first phone call with a prospect. It is important to have short-term and long-term goals in order to stay on track. Patience is the name of the game because sales and marketing are processes that need to be followed strictly in order to pull in the business that you want. Remember, you are not in it for the paycheck this month; you are in it for the paycheck way down the road. Stay tuned to hear how this whole thing works and check out the free giveaway!

In this episode, we talk about…

The marketing game plan starts with sales
Sticking to the marketing cycle
Positives and negatives of using a lead-gen site
Setting short-term and long-term goals
Doing the simple things to achieve short-term goals
Building a brand over the long term
Top-3 things that your website should include

Links to resources:

Full Sail Marketing Giveaway

Google Ads

Facebook Ads

Visit our YouTube channel and subscribe.

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we’re talking with Chris Livingston all about leadership, owning your stuff, and having a purpose. Chris is in the military so he has a hell of a lot of experience with leadership and the training side of things. We’re going to share with you the secrets in regard to 3 things that true leaders practice. Those would be how to be a good leader, how to set your team up for success and what is your “why”? Stay tuned as we dive into using leadership to grow!

In this episode, we talk about…

Chris’s story
Characteristics that true leaders possess
Why robotic leadership is toxic in so many ways
Differences between fault and responsibility
Setting your team up with the ability to maneuver
Dynamic leadership in order to produce great leadership under us
Being in a leadership role compared to being a leader
Importance of cross training
Small wins and what they mean on the road to success
Work performance counseling
Decision making based on purpose
One big takeaway for the future

Links to resources:

Chris Instagram

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are coming to you live from the CSA Next Level Event to talk about communication. We are going to talk about how stuff like responding to your leads, using video communication and a few other tips and strategies are helping our clients and contractors across the country. These tips are the keys to making stupid amounts of money. Stay tuned because you’re not going to want to miss it.

In this episode, we talk about…

How much you should talk when conducting sales calls
Importance of response time and frequency
CSA Next Level Event guest speaker
How to throw out your expertise without taking up talk time
Using video as a contractor to communicate
Benefits when you learn how to listen

Links to resources:

Full Sail Marketing Giveaway

Loom

They Ask You Answer

Contractor Sales Academy

Visit out YouTube channel and subscribe.

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we’re in the studio with Derek Johnson, owner of JVI Secret Gardens out of Nashville, Tennessee, as well as co-owner of The Contractor Sales Academy. Derek is going to share tons of tips on how his mentality and overall visualization has turned his contracting business from barely scraping by for the last 19 years to now having sold a job worth almost a quarter of a million dollars. At the end of the day if you don’t have that positivity and don’t surround yourself with the right people, you’re not going to win. Stay tuned. You’re not going to want to miss it.

In this episode, we talk about…

Having a positive mindset and how that plays into who a person is
Talking about what you believe to put it into the universe
Holding yourself accountable to the words that you speak
Derek’s story
Using your background to help others achieve their dreams
Accepting that failure is inevitable
Connecting with your customers on multiple levels
Making the customer feel important to create continued business
Manifestation through visualization
Mentality when entering a sales call
If you want it, go get it
Selecting a mentor with care

Links to resources:

Full Sail Marketing Giveaway

JVI Secret Gardens

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are talking about social media, specifically in regards to contractors. We’ll be touching Facebook, Instagram, YouTube, and even Pinterest. If you’re not using social media you better stay tuned because our clients that are using it are getting more and more leads every day. These are from people that know their business and actually want to purchase from them. Here’s what works, what doesn’t work, and what should be working but isn’t.

In this episode, we talk about…

Does Facebook even matter anymore?
How to properly utilize Facebook when advertising
Benefits of advertising on Instagram
Making the most of your Instagram posts
YouTube ruling the visual mediums
Importance of video descriptions when advertising on YouTube
Blacksheep of the social media world that actually works
Positives of reaching audiences through Pinterest
Social media advertising tips

Links to resources:

Full Sail Marketing Giveaway

Contractor Sales Academy

Facebook Advertising

Business Instagram

YouTube

Pinterest

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are taking a deep dive into the world of online advertising. So many contractors tell us on a daily basis that they have tried online advertising, whether it’s through Google or Facebook, and they just don’t get any results. We’re here to tell you why you should or shouldn’t advertise online. Also, we’re going to share how to get leads in the door and money in your pocket.

In this episode, we talk about…

Why you should even bother with advertising online
Aspects of Google advertising
Referral programs for past customers
How to know if you should be advertising
Characteristics of a good landing page
Advertisement process from posting to sales back end
Retargeting and remarketing
The importance of trust between you and the customer
Aspects of Facebook advertising
Properly boosting Facebook ads

Links to resources:

Full Sail Marketing Giveaway

Facebook Advertising

Google Advertising

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are interviewing Victor Aponte, the owner of MOG Improvement Services down in Atlanta, Georgia. Victor is going to share with us how simply being positive, truly humble, and omnipresent online and having a great business will skyrocket you to levels that you can’t even imagine. These traits will help keep you motivated and moving forward when the cards are stacked against you. Putting yourself in a positive and humble environment, surrounding yourself with good people, is the best way to keep your mindset heading in that positive direction. The goal is to be different than everybody else!

In this episode, we talk about…

Victor’s story
Keeping yourself motivated when times are difficult
Trying to be different than everyone else
Surrounding yourself with good people
Bringing loyalty and value to each other
Marketing strategies to keep leads coming in the door
Overcoming uncomfortable situations for the good of the business
What the people want to see
Responding to comments no matter the message
Challenges as a growing business owner
Setting yourself apart from the competition
Knowing your numbers
Focus when building your brand

Links to resources:

MOG Improvement Services

MOG Facebook

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we have Edin Cuskovic on the show to tell us how to utilize your financial figures to grow your business. We’re going to be talking about the numbers. We will also figure out what a lot of the common problems are with contractors. Edin is going to give some solid actionable items for 2019. At the end of the day, the best way to grow your company is to grow that bottom line because that’s how you pay your rent, retirement, etc.

In this episode, we talk about…

Edin’s story
How the internet has shaped the tax and finance industry
Importance of time in regard to the natural growth of your business
Common financial issues in the general contracting world
Actionable items that contractors can change right now
When you should start controlling the true cost of your sales
Who should utilize outsourcing for their bookkeeping services
Ways to save money on taxes as your business is growing
Takeaways for 2019

Links to resources:

edin@maximumats.com

TurboTax

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we’re going to teach you how starting with a single can actually turn into a home run. Some of our most successful clients have a low price point service to get their foot in the door that leads to hundreds of thousands of dollars with that customer over a lifetime. We are going to walk you through the value ladder step by step. What’s the value ladder? Don’t worry, we’ll teach you that as well.

In this episode, we talk about…

Exploratory drain and clean technique
Great ways to get your foot in the door with a customer
How to build trust with a customer
The psychology behind breaking the credit card threshold
Purpose of the consultation fee
Climbing the value ladder

Links to resources:

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we’re talking about video. Why is it important? How do you do it? What are you even supposed to talk about? So many contractors today are shooting videos on Facebook Live and Youtube that have people calling them up for contracts without even needing to meet them. Stay tuned because we’re going to show you how to sell and how to grow your business using video.

In this episode, we talk about…

Why is a video so important for building trust?
How do you go about making a good video?
What you need to make a quality video
Where to start your video
Things to remember and include while recording
Here’s what you should talk about

Links to resources:

Facebook Live

Youtube Live

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are talking about testimonials. What is more important than having proof out there that you’re making your customer’s day? We’re going to teach you how to use these testimonials properly online. Also, we’re going to show you how to ask for testimonials. If you can leverage them on your website and your social media, these testimonials alone are going to sell projects. When you sell projects, you get more money in your pocket.

In this episode, we talk about…

Best ways to ask for testimonials
Where people go for testimonials
Why people trust reviews
Importance of marketing on the internet
How to properly handle bad and good reviews
Reasons customers are willing to give reviews
Proper ways to leverage your reviews/testimonials online
The best place to direct customers to leave reviews

Links to resources:

Yelp

Facebook

Angie’s List

Home Advisor

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we’re going to walk you through a project that Wayne just went through. The entire experience was a total disaster and it all started and ended with poor communication. We’re going to walk you through what happened and have an open discussion about the communication side of things. If you don’t communicate properly, no one will want to buy from you or work with you. Then we’ll tie it all back to what you can do differently as a contractor. If you are a contractor, don’t do this!

In this episode, we talk about…

Wayne’s contractor horror story
Money and time expectations vs. reality
Changing quotes mid-project
Timing your work is vital
Proper communication tips
Common red flags that customers should pay attention to
Making sure you understand a project to deliver proper expectations
Importance of effective marketing

Links to resources:

Home Advisor

For more Contractor Growth Tips visit https://fullsailmarketing.com

This episode is all about Giftology! Logan and Wayne give you some tips/tricks on how to get more business by giving. Giving back to your customers to build lifelong relationships and get referrals. You’ll learn the right gifts to give, strategic gifting, how throwing a party for you client can easily get referrals, and the perfect time to send a gift.

Links to resources:

Gift-ology

For more Contractor Growth Tips visit https://fullsailmarketing.com

You are what you read! In this episode Logan and Wayne rate their top 5 Sales and Marketing Books of 2018. They share the lessons they learned and how they are applying it to growing their business. If you are looking for some inspiration or books to add to your wish list, this episode is for you.

Links to resources:

Way of the Wolf - Jordan Belfort

The Compound Effect - Darren Hardy

Extreme Ownership: How U.S. Navy Seals Lead and Win

Building a Story Brand

Dave Ramsey Investment Calculator

Profit First

For more Contractor Growth Tips visit https://fullsailmarketing.com

How do you position yourself to gain clients that are recession proof? In this episode, Logan and Wayne break down everything you need to know to become recession proof! You’ll learn how to charge what you’re worth, making sure you know your numbers, and how to create a premium experience for a high end customer. If you want to target the right customers for long term success this episode is for you!

Links to resources:

The Contractor Fight

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

If you aren’t changing with the times you are sure to get left behind. Logan and Wayne discuss what they saw from a marketing perspective in 2018 and how to prepare for marketing in 2019. They talk about what worked, what didn’t work, and their plans for 2019. You’ll learn which Social Media site to use and how to use them, how to capture customer during the “awareness phase”, how to maximize paid advertising by answering long tail questions, and much, much more!

Links to resources:

Google My Business

#14 Why Using Google My Business Is Essential For Your Contracting Company

For more Contractor Growth Tips visit https://fullsailmarketing.com

Wayne and Logan are back with a 5 little things that'll make a huge difference in your business. They may not seem like a big deal overall but every single thing you can do to make yourself stand out from your competition will help you win more jobs. Stop stepping over dollars to get nickels and take your contracting business to the next level you do not want to miss these 5 valuable and actionable tips!

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today were talking about your competitors and it may not be who you think. In this episode Wayne and Logan examine how to decimate the competition and grow your contracting business. Customers can spend money on anything so you need to make sure you position your business in the best way possible. These actionable tips will ensure you putting your business and image out in the best possible way!

For more Contractor Growth Tips visit https://fullsailmarketing.com

If you are looking to improve your sales process, this episode is for you! Wayne and Logan break down how to qualify leads using your website and save hours of your work week by not having to drive out to potential clients homes only to find out they are just a tire kicker. They’ll break down the exact steps you need to take in order to accomplish this and do some role playing to show you exactly how it works.

Example Contractor Websites Built To Sell From:

https://stonehillbuilders.com/

https://premierpond.com/

https://marylandlighting.com/

For more Contractor Growth Tips visit https://fullsailmarketing.com

Referrals are the lifeblood of any business. But how can you go about getting more of them? Wayne and Logan teach you how to get the best referrals in person and online. They’ll share some serious strategies for networking in person and online to get more real referrals. You’ll also learn what NOT to do when you network in person. Consumers are searching for services “Near Me” more than ever so by using services like Next Door. You can organically show up in front of potential clients.

BNI - Business Networking International

Next Door

For more Contractor Growth Tips visit https://fullsailmarketing.com

Wayne and Logan are back with another valuable episode discussing how marketing is always changing and how you can not get overwhelmed with the information overload that exists online. In this episode, you’ll learn their recommendations for marketing your contracting business without becoming a jack of all trades. By hiring a team to help with marketing you can stay relevant and keep growing your business without getting side tracked.

Full Sail Marketing Blog

Yoast

Feedly

Gary Vee Podcast

Social Media Examiner

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For more Contractor Growth Tips visit https://fullsailmarketing.com

If you are not listing your business on Google you are easily losing thousands of dollars every year. Logan and Wayne discuss using Google My Business is essential to contractors everywhere. You’ll learn how reviews are becoming the most used resource by customers looking for a contractor and how to use the “Would you be willing?” strategy to get more legitimate reviews on your business listing. They discuss what to do when you get a bad review and how to turn it into a win and finally how pictures in your reviews can skyrocket your google search results success! Boost your business today!

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A lot of contractors get the majority of their business through directory sites like Houzz, Home Advisor, Yelp, Angies List, etc. but what if we told you that you could be getting even more? Tune-in as Logan and Wayne discuss how to get the most out of listing sites and increase the leads and paying clients that're coming through these sites. Do you have questions? Comments? Ideas for new episodes of Contractor Marketing Tips? Visit https://fullsailmarketing.com/ask today and let us know what questions we can answer for you.

Blogging is one of the simplest and most effective things that you can do to boost your contracting companies brand and standings in Google. If you don't know where to start, we're here to guide the path and outline exactly how to grow your contracting company through blogging. Do you have questions? Comments? Ideas for new episodes of Contractor Marketing Tips? Visit https://fullsailmarketing.com/ask today and let us know what questions we can answer for you.