As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them.

In this episode, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss a variety of topics including:

• How to determine if B2B online sales is right for your company • When should a B2B company consider selling D2C? • Managing your team through a transition to online service and selling • Email marketing strategies that appeal to both B2B and B2C • Customer service department considerations through these changes • Common mistakes companies make with moving from B2B to D2C – and how to avoid them

To contact Chloe or learn more about Ecommerce Masterplan: @chloe_ecmp | @eComMasterPlan | www.EcommerceMasterplan.com

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