Scott Eathorne from Quikmark Media is Nic's guest onthe podcast this week to discuss the art of being a book publicist. Publicity is a very different game to traditional media expert commentary, and Scott is one of the best in the business when it comes to delivering a book to market.Some of the topics we discuss include:Hot tips for authors from someone in the know.Published or Self-published - the good and the bad.Everyone wants to write a book... Should they though?What's the process for publishing a book?Which books/authors do like to read?Who is your inspiration?If you're thinking of writing a book,, then this episode is a must listen.