Today's episode dives into a friend’s recent complaint about what a pain it is to talk to contractors on the phone.

In this episode, we talk about…

• The specifics of what this customer’s complaints with this contractor were.
• One simple solution for these issues on the contractor’s part - asking a question, and then listening to what the customer says.
• Other strategies you can use to make the process easier for the customer.
• Why you need to start building trust with potential customers during your very first interaction.
• Why, as a contractor, you need to remember that you have control of the conversation.
• Practicing getting comfortable with silence.
• What it means that sales is a perishable skill.

Links to Resources:

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