Specific: How brands draw inspiration from a world that doesn’t want any more

Jocelyn S. Lai has been identifying and recruiting talent for a long time. She joins Adam to discuss the ways the needs of both the market and the talent have changed. Her role has shifted from agency recruiter to building a team at Duolingo, providing a broad perspective.

Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander

Hey, you might be a listener and have no idea, but I’ve written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn’t want any more of them). You can read some fiction I’ve written here, for free.


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