Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.

We cover:

1. Research techniques
2. Content types
3. How many lead magnets to create
4. Best performance opt-ins
5. Trends in the space

Key links:

• Encharge.io
• Kevin's Twitter
• Article summary notes

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