Whilst working as a sales manager for an IT company, Cale Drouin bought a failing vegan grocery store and quickly watched as it turned around and grew on to its own two feet. Despite being only one decision, this career change led Cale on to a path within the plant-based space: from distribution, to consultation and currently to the role of co-founder of Australian vegan manufacturing company Cale & Daughters. With 10 years of success in the field, we chat with Cale about his early experiences and the role of failure in providing learning opportunities. We also discuss the importance of marketing to flexitarians, the visions behind sister brands Made with Plants and PlantAsia, partnering with large supermarkets and the personal side of running a business.

Blog: Into the Aisles

Website: Vegan Startup

Brands: Made with Plants & PlantAsia

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