It's great to have goals and objectives — both for your agency and for your team members. But many agency leaders don't set and implement them correctly.

Chip and Gini explain how bad KPIs can be worse than no KPIs, as well as what you can do to make sure that your goals are actually reasonable.

You will find no shortage of advice on KPIs, OKRs, SMART goals, and all sorts of other trendy topics, but this episode should help you cut through some of the fluff and get to the point of what really matters.