t’s business planning season, and what better way to prepare for a successful 2025 than by mastering “PIE Time”? Join Eric Thompson and Ninja Coach Mark Johnson on the Ninja Selling Podcast for a fun and insightful discussion about maximizing your productivity and achieving significant results. This episode breaks down the often-overcomplicated concept of PIE Time into easy-to-implement strategies, perfect for agents of all experience levels. As Thanksgiving approaches, what better time to discuss how to make the most of your "pie" – your valuable time?

Eric and Mark emphasize the importance of tracking your time within the three key categories of PIE Time: Productive Time (P Time), Indirectly Productive Time (I Time), and Everything Else Time (E Time). They explain how understanding the relationship between these categories can lead to more predictable income and a smoother, more consistent business. They offer practical tips and real-life coaching examples to illustrate how tracking and analyzing these time segments can reveal hidden opportunities for growth.

Tune in to discover how to calculate key ratios like dollars per P Time hour and dollars per I Time hour, which can illuminate the true value of your activities. Learn how to optimize your I Time to generate more P Time and ultimately boost your bottom line. Eric and Mark also explore strategies for leveraging E Time – often seen as less valuable – by delegating, automating, or rethinking tasks to create more opportunities for client interaction and business growth. This episode is a must-listen for any real estate professional looking to level up their business in the new year.

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Episode Highlights:

• Introduction to PIE Time and its importance
• Defining P Time, I Time, and E Time
• Easy wins for tracking PIE Time – start simple!
• Key ratios: Dollars per P Time hour and dollars per I Time hour
• The I Time to P Time ratio – a crucial metric for success
• How PIE Time principles align with the Ninja 9 Success Habits
• Turning E Time into I Time – uncovering hidden opportunities
• Using PIE Time for effective business planning
• Final thoughts: Keep it simple and get better every month

Key Takeaways:

• “P Time is when you have a client, a contract, and you – it’s highly valuable.”
• “I Time is anything that leads to P Time – think prospecting and relationship building.”
• “E Time is everything else – but it holds hidden opportunities for growth.”
• “Track your PIE Time daily, even if it's just jotting down hours in each category.”
• “Aim for a 2:1 ratio of I Time to P Time.”
• “Don't overthink it – be consistent with your tracking.”
• “Delegate, automate, or rethink E Time tasks to maximize your productivity.”
• “PIE Time principles help you create more predictable income.”

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