The Coffee Run Ep605 - Pricing your programs

Online programs and trainings have been around for a LONG time…but for some it’s a brand new frontier for some.

Perhaps you’ve been doing what you do in person, 1:1 or even in groups and events….. yet, what we know, with the latest lockdowns, cancellations and instability when it comes to doing things in the same ways you’ve been doing them…. the online options are looking better and better every day!

The thing is though, is that many feel daunted.

Should you do a 1 day online event. A week-long event. Shift to individual sessions online. Run a full program. An annual thing. What about zoom fatigue…is it a thing? What about running things on FB… even that seems unstable at the moment.

Most resolve to do something online and in fact, welcome the thought of it. There are SO many platforms that make life easier to them these days….

And so you outline a course. Or an online event. You nut out the topics, the detail, the modules, the duration, the slides or the imagery. You work on the infrastructure, the key learnings, the outcomes. You work on who you want in there. You work on IT ALL.

Ask me how I know this!!! Go on ;) Ok. I’ll tell you (you knew I would!!). THIS WAS ME. In 2010 I had notebook after notebook of online courses, books, ideas, immersions, workshops and events (in person and online) that I wanted to run.

AND THEN…. when it came to promoting it, I hit what felt like a huge wall.

It wasn’t that I wasn’t confident about running them. I was. It wasn’t that I was procrastinating… I didn’t feel like I was. It wasn’t that I didn’t believe there’d be people out there who would buy. I believed it.

I had NO IDEA how to price them. I mean, a book. Easy peasy. somewhere between $1 and $30 you’re in the ballpark.

But an ONLINE COURSE or an online event.

Should I price it the same as an in person? (But my costs are less, so surely I ‘should’ pass those on?). Early bird? �Payment plan? Installments? HOW???? Price expensive? Offer 1:1’s as part of it to increase the perceived value.

Ugh. It was a mine field of doubt and uncertainty back then. And, for those o you who I’ve spoken to … it’s still a topic fraught with doubt and uncertainty!

We don’t want to appear greedy but we want to ‘charge what we’re worth’…. but how do you determine WHAT that is? How do we quantify it?

Because we are WORTH A LIMITLESS AMOUNT OF FINANCIAL ABUNDANCE!!!! Limit.Less. No limits.

So where do you start?

1. Ask yourself how much you WANT to charge. And then charge it :) hahah! That simple.
2. What feels ALIGNED for you to charge? Sometimes it can be $47, sometimes $5000 and sometimes more and sometimes less. You can charge whatever you want.
3. Do you BELIEVE, wholeheartedly that the value is in there at the price you want to set? If not, increase the value. If it is, WOOT! There you go. That’s your price to start at.
4. This is going to sound weird… but do some muscle testing on the pricing. (you can google how to do it. It’s simple and all you need is your body!!!!).
5. Don’t worry about what anyone else in your industry is charging. They will have done the above steps for them, and that’s their price. Not yours.

Hope this helps!

I shall see you tomorrow and of course, if you have questions let me know!

Otherwise, get yourself out there, have fun doing it…. and Remember: The World Is Ready For Your Brand of Awesome!!!!

Nic x

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