Garrett Mehrguth is the CEO and co-founder of Directive, a the leading B2B and enterprise search marketing agency. They currently have a YoY growth rate of 300%, and have expanded rapidly with locations in NYC, LA, Austin, and even the UK!
During our interview we discuss:
Garrett talks about why he suggest that entrepreneurs should not compare
He shares the #1 strategy they use to get new clients today.
We discuss the keys to landing B2B enterprise clients.
Garrett talks about his swimming upstream strategy for getting new clients.
He shares his "discoverability" theory and strategy when it comes to ranking for B2B search terms.
He shares how B2B marketers are tracking all the wrong metrics when it comes to search and what metrics they should be tracking.
Garrett shares how anyone listening can start leveraging his "discoverability" strategy to start ranking for highly difficult keywords.
Why focusing on lower CPA can be a huge mistake and how to fix it.
Garrett shares his favorite growth tool/software.
He recommends to the audience one of his favorite business books.
Garrett's website:
gmehrguth@directiveconsulting.com
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