justCOS Audio 024 - Emotional Purchases - Reminiscing - Typewriter

We buy with our emotions. Today we discuss how to sell a product, service, or idea using the power of positive memories and reminiscing to get emotional buy-in.

Metaphor: Qwerky - digital tablet typewriter keyboard

justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people.

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Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”