justCOS Audio 004 - Creating Hype - Starbucks

How to create hype, buzz, anticipation around your product. We often focus solely on the creation of the product when we should invest just as much time and energy into creating a buzz.

Metaphor: Starbucks - annual Christmas cup design

justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people.

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Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”