There's no consolation prize in recruitment. The best way to win is to get hold of vacancies well before your competition. This is how you do that. If you live in the contingent recruitment world this is crucial but even if you only work retained roles the early bird gets the worm. That's what this edition of the #MARShow is going discuss with Luke Willcock, an expert at using AI to steal a lead over the competition. Together we'll be exploring: - ✅ Why most recruiters don't lose deals, they arrive too late ✅ What happens inside a business before a role is ever advertised ✅ The types of real-world events that quietly trigger hiring ✅ How agencies can position themselves earlier and have more consultative conversations ✅ Why job boards are reliable but create crowded, low-leverage markets ✅ What a more modern, intelligence-led BD approach looks like in practice We're really excited about this because, as an ex-recruiter, my main priority wasn't to compete for roles, it was to get them ahead of the pack. The difference is, as Luke will explain, we now have AI tools that make this much easier to do. So click ATTEND to join us if you dream of getting in and out before the competition know what's going on