Some thoughts on how to attract your true fans.

True Fans On this week's TBOA, Rochelle and I share some tips on how to attract your true fans.

Talking Points * You have to share your expertise freely and often enough to keep the audience warm. * Sharing provocative ideas will attract good clients and drive away bad clients. * If you're not creating any haters, you're not doing it right. * Choose a medium that you're comfortable with and is popular with your audience.

Quotable Quotes * "A true fan is someone who will buy anything and everything that you produce." —Kevin Kelly * "A daily writing practice builds true fans very quickly" —JS * "If your work is mostly about executing then it's harder to find the time to invest in the kinds of things that are going to attract true fans." —RM * "The problem with implementation work it is too easy to get sucked in to what the client wants you to do." —RM * "Any stage you can be on where you can build intimacy with people is going to build true fans." —RM

Links * 1000 True Fans * Pricing Creativity with guest Blair Enns