At the heart of any business is the ability to sell something. Whether you have a product or a service or some information, you need to be able to sell. You need to be able to close. But closing sales, especially when it comes to higher price points, seems challenging to most. But there are rules of so-called engagement. There are things you should do and tactics you should employ. But at the end of the day, if you're not always closing, then you're completely missing out on your ability to scale.