Attention Retention: Recent Episodes
KJ Media
The best fleets don't just recruit drivers. They deliver on what matters most. In this episode of Attention Retention, host Jackie McManus, CEO of KJ Media, sits down with Brad Hackett, Director of Recruiting at Jett Express to uncover the "Big Four" drivers really want and how fleets can meet those expectations to boost hiring and retention. Brad shares how his background in operations shaped his approach to recruiting and how Jett Express, in partnership with KJ Media, builds loyalty by focusing on transparency, responsiveness, and culture.
Key insights from this episode:
- Why defining a driver persona helps recruiters focus on the right candidates
- The Big Four drivers want: fair pay, good equipment, home time, and respect
- Why recruiters must be fully armed with information because "drivers have the best BS detector"
- How recognition and culture create long-term driver loyalty
Drivers: Ready to work for Jett Express? Apply now: https://www.jettexpress.com/careers/
Connect with Brad Hackett on LinkedIn: https://linkedin.com/in/brad-hackett
KJ Media is the recruitment advertising agency trusted by fleets nationwide. See how we help fleets attract the right drivers and reduce turnover: https://www.kjtransmedia.com
Ready to uncover quick wins in your recruiting strategy? Get your FREE 30-minute recruiting audit today: https://recruit.kjtransmedia.com/free-competitor-analysis
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/
Struggling to stand out in today’s driver market? Authenticity and culture may be your most powerful recruiting tools.
In this episode of Attention Retention, Jackie McManus, CEO of KJ Media, sits down with Cory, Director of Recruiting at Paper Transport. From earning his CDL to going through the company’s own hiring process, Cory shares how firsthand experience shapes trust and long-term connections with drivers.
Key insights include:
- Why understanding the driver journey builds credibility and stronger recruiting relationships
- How the Accelerate Program helps CDL grads succeed with mentorship and training
- Using a 100-question driver assessment to match candidates with the right roles
- The impact of family-focused recognition on retention and satisfaction
- Budgeting and social media strategies that support data-driven recruiting
Whether you’re a fleet leader, recruiter, or driver looking for a company that invests in people, this episode is packed with takeaways you can put to work.
Connect with Cory Helmle & Paper Transport:
Cory Helmle on LinkedIn: https://www.linkedin.com/in/cory-helmle-676a9880/
Paper Transport on LinkedIn: https://www.linkedin.com/company/paper-transport/
Paper Transport Driving Opportunities: https://www.papertransport.com/drive-pti/
Stay Ahead with KJ Media: Want to cut your cost-per-hire? Book your free recruiting audit: https://recruit.kjtransmedia.com/free-competitor-analysis
Explore proven recruiting strategies and case studies: https://www.kjtransmedia.com
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/
Struggling with turnover or drivers ghosting after orientation? You’re not alone. In this episode of Attention Retention, host Jacquelyn McManus sits down with Rodney Eaves, Director of Recruiting at Baggett Transportation, to talk about the art—and necessity—of building lasting driver relationships. From his early career in logistics to leading a recruiting team today, Rodney shares practical insights that go way beyond job postings.
Key insights you’ll hear in this episode:
- Why active listening is a recruiter’s secret weapon for matching drivers to the right role.
- How Baggett’s Day-1 “expectation sheet” bridges recruiting and dispatch to prevent turnover.
- Rodney’s 30-60-90 day follow-up system that keeps drivers engaged long after orientation.
- The little things that make a big impact—like lunch during orientation and personal recognition.
Whether you’re a recruiter, a trucking exec, or a driver yourself, this conversation is packed with strategies to strengthen connections and keep your fleet rolling.
Drivers – Ready to work for Baggett Transportation? Apply now: https://www.baggetttransport.com/
Fleet Leaders – Want to cut recruiting costs and improve retention? Get your free recruiting audit: https://recruit.kjtransmedia.com/free-competitor-analysis
Learn more: https://www.kjtransmedia.com
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
Like us on Facebook: https://www.facebook.com/KJMedia
Follow us on Instagram: https://www.instagram.com/kj_media/
Struggling to attract and retain top drivers? You’re not alone. In this episode of Attention Retention, Jackie McManus, CEO of KJ Media, sits down with Jerrit Judie, Recruiting Manager at National Carriers, to explore what it takes to build a truly driver-first trucking company. From his unexpected start in trucking to leading a high-performing recruiting team, Jerrit shares the processes, culture, and leadership mindset that have helped National Carriers maintain stability, integrity, and elite driver satisfaction — even in a challenging freight market.
Key insights include:
- Why authenticity is the ultimate recruiting strategy
- Building trust through realistic expectations
- The role of recognition in retention
- How structured processes improve both KPIs and driver relationships
Whether you’re a fleet executive, recruiting leader, or driver looking for a new home, this conversation delivers actionable takeaways on building a workplace where drivers stay — and thrive.
Drivers – Ready to work for National Carriers? Apply now: https://www.nationalcarriers.com
Connect with Jerrit: https://www.linkedin.com/in/jerrit-a-judie-141b32174/
Fleet Leaders – Get your free recruiting audit: https://recruit.kjtransmedia.com/free-competitor-analysis
Learn more: https://www.kjtransmedia.com
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
Like us on Facebook: https://www.facebook.com/KJMedia
Follow us on Instagram: https://www.instagram.com/kj_media/
Struggling to find and keep good drivers? You’re not alone. In this episode of Attention Retention, Jackie McManus, CEO of KJ Media, sits down with Josh Grimes, Director of Recruiting at Dillon Transportation, to discuss how their fleet is seeing stronger retention and better hiring through a driver-first approach.
Josh shares what’s actually working at Dillon today—from transparent recruiting conversations to aligning operations and dispatch, to creating recognition programs that drivers truly value.
Key insights:
- Why honesty builds long-term driver trust
- Aligning recruiting, dispatch, and operations
- How Dillon turns drivers into top referrers
- Driver recognition that actually means something
- Tips for new trucking recruiters
Drivers – Ready to work for Dillon?
Apply now at Dillon’s Careers Page:
👉https://www.dillontransportation.com/careers
Connect with Josh Grimes on LinkedIn
👉https://www.linkedin.com/in/joshua-grimes-265950163
Fleet Leaders – Want to attract and convert more qualified drivers? Get a free 30-minute recruiting audit from KJ Media:
👉 https://recruit.kjtransmedia.com/free-competitor-analysis
Learn more about KJ Media
We help fleets grow through results-focused advertising and full-funnel recruiting strategies:
👉 https://www.kjtransmedia.com
In this episode, Michael Gibbons, Director of Recruiting at Dupré Logistics, shares his unique journey from professional boxing to driver recruitment in the trucking industry. Michael provides valuable insights into the key strategies that have helped Dupré Logistics successfully recruit and retain drivers. From fostering teamwork and discipline to focusing on transparency in job ads, Michael emphasizes the importance of a driver-centric approach to ensure long-term success.
Michael also discusses the two-step interview process at Dupré Logistics, where recruiters and operations managers work closely together to align recruitment efforts with operational needs. He highlights the critical role of KPIs in driving recruitment performance and the evolving role of AI automation, while emphasizing the continued need for human connection in the recruitment process.
Key Discussion Points:
-Teamwork and Discipline: How Michael’s boxing background influenced his approach to building a successful recruitment team.
-Transparency in Job Ads: Why being honest and upfront in job advertisements is essential for attracting quality candidates and avoiding bait-and-switch tactics.
-The Two-Step Interview Process: How Dupré Logistics ensures consistency in hiring by involving both recruiters and operations managers.
-KPIs and Performance Tracking: Setting weekly metrics for recruiters to track hires, turnover rates, and fiscal performance.
-The Role of AI Automation: The growing use of AI in recruiting while maintaining the critical human element.
-Driver Engagement and Retention: Strategies such as regular check-ins, stay interviews, and fostering a family
-Oriented culture to boost driver satisfaction and retention.
In this episode of Attention Retention, Stephen Fowler, VP of Recruiting at Titus Transport, teams up with Jackie McManus, CEO of KJ Media, to reveal the secrets behind Titus Transport's remarkable 49% reduction in driver turnover. Discover the innovative strategies that set them apart in the competitive world of trucking recruitment.
What You’ll Learn:
- Maximizing Recruitment Efficiency: Explore how Titus Transport utilizes team training, KPI-driven development, and call monitoring to sharpen its recruitment process.
- 49% Turnover Reduction: Learn the actionable steps Titus took to slash turnover by nearly half, focusing on quality hires, information management, and enhancing driver satisfaction.
- Smart Advertising & ROI: Get insights into how Titus manages advertising campaigns, budgets, and ROI analysis to make every recruitment dollar count.
- Staying Competitive: Discover how quarterly market analyses keep Titus ahead of the curve in driver compensation trends.
- Current Innovations: Dive into their latest projects, including Google SEO, targeted marketing campaigns, brand awareness initiatives, and automating driver orientation.
- Why Transparency Matters: Understand the critical role of transparency, competitive pay, and top-notch equipment in attracting and retaining drivers.
- Retention Beyond Bonuses: Find out why sign-on bonuses alone aren’t enough and how recognition programs, community-building, and respectful communication play a pivotal role in keeping drivers happy and loyal.
Learn more about Stephen and Titus Transport below:
- Guest LinkedIn: Stephen Fowler https://www.linkedin.com/in/stephen-fowler-64697472/
- Company Linkedin: https://www.linkedin.com/company/titus-transport/
- Website: https://titustrans.com/ Careers Page: https://titustrans.com/careers/
- Bonus Link mentioned in podcast: https://youtu.be/0JQJdtnCrGI?si=NFkmwLcEg-4oK0KM
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/
On the latest episode of Attention Retention, Ivy Posada - VP of Human Resources, Sergey Bort - VP of Marketing & Strategy, Karl Brazaitis -Director of Customer Service, Retention, and Quality joins Jackie McManus, CEO and founder of KJ Media.
Together, they discuss:
- Transparency is crucial in attracting and retaining drivers. Openness about pay, expectations, and company values builds trust.
- Tailored recruitment strategies based on demographic preferences and feedback enhance effectiveness.
- Selective hiring aligned with company values improves driver retention rates significantly.
- Ongoing communication and support throughout the onboarding process and beyond are critical for driver satisfaction and retention.
- Promoting unique aspects of recruitment and retention efforts can attract drivers who value those qualities.
- Creating a positive, supportive environment includes initiatives like driver liaison managers, mentorship programs, and driver advisory boards.
- Recognition of driver achievements through virtual trophies and physical accolades fosters a culture of appreciation.
- Using drivers in marketing efforts enhances brand authenticity and appeal.
Learn more about Ivy, Sergey, and GP Transco below:
- Guest LinkedIn: Ivy Posada - https://www.linkedin.com/in/ivyposada/
- Sergey Bort- https://www.linkedin.com/in/sergeybort/
- Company Linkedin: https://www.linkedin.com/company/gp-transportation-inc-/
- Website: https://www.gptransco.com/
- Careers Page: https://www.gptransco.com/best-truck-driving-jobs
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
- Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
- Like us on Facebook: https://www.facebook.com/KJMedia
- Follow us on Instagram: https://www.instagram.com/kj_media/
In this episode, Jackie McManus interviews Thomas Banks, the driver recruitment and retention manager at Nick Strimbu Inc., about strategies for improving driver recruitment and retention in the trucking industry. Thomas shares insights on the importance of transparency, communication, and community-building in fostering a positive work environment for drivers.
Key Discussion Points:
- Effective Communication: Open, honest communication is key to retaining drivers and building trust.
- Bridge Recruitment and Operations: Ensure alignment between recruiters and operations to provide accurate and transparent information to drivers.
- Use of Metrics: Track retention metrics and wage trends to address driver expectations and improve retention strategies.
- Community Building: Foster a sense of community through driver events and mentorship programs to enhance driver satisfaction and retention.
- Focus on Retention: Develop a sustainable growth plan prioritizing retaining drivers over continually recruiting new ones.
Learn more about Thomas Banks and Nick Strimbu, Inc. below:
- Connect with Thomas: https://www.linkedin.com/in/thomas-banks-965304145/
- Company Linkedin: https://www.linkedin.com/company/nick-strimbu-inc-/
- Website: https://www.nickstrimbu.com/
- Careers Page: https://drive4nickstrimbu.com/
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
- Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ L
- ike us on Facebook: https://www.facebook.com/KJMedia F
- ollow us on Instagram: https://www.instagram.com/kj_media/
On the latest episode of Attention Retention, Jason Schmeler, VP, Driver Experience at Container Port, joins Jackie McManus, CEO and founder of KJ Media.
Together, they discuss:
- Founded in 1971, Container Port Group has become a top provider of transportation and logistics services. They stand out by partnering with excellent owner-operators, offering competitive pay, great benefits, and a people-first culture that puts you first
- Building relationships with drivers is crucial for successful recruitment and retention.
- Controlling what is within your control is a key mindset for recruiters.
- Extended onboarding and tailored training can improve retention rates.
- Recognizing drivers for their achievements and involving their families can foster a culture of appreciation.
- Efficient communication methods, such as SMS and email, can complement the human approach in recruitment.
- The company emphasizes people, values, and legacy in transportation services and logistics.
- Thoughtful leadership and a collaborative environment are key to their operations.
Learn more about Jason and Container Port below:
LinkedIn: Jason Schmeler https://www.linkedin.com/in/jason-schmelmer-645aa997/
Company Linkedin: https://www.linkedin.com/company/containerportgroup/
Website: https://www.containerport.com/
Careers Page: https://www.containerport.com/truck-driver-jobs
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
Like us on Facebook: https://www.facebook.com/KJMedia
Follow us on Instagram: https://www.instagram.com/kj_media/
#KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
Welcome to a new episode of Attention Retention! Today, Jackie McManus, CEO and founder of KJ Media, welcomes Shawn Nelson and Tracy Rushing from R.E. Garrison Trucking.
Together, they discuss:
- Offering a career path as a way to attract and recruit drivers
- The shift to using video content for recruitment
- What it means to build a legacy in trucking
- The role of drivers as a source for new driver referrals
- Different ways to recognize and reward top drivers, The Crown Driver Program
- Ways to retain drivers, including partnerships and offering support
Learn more about R.E. Garrison below: Shawn's
LinkedIn Profile: https://www.linkedin.com/in/shawn-nelson-267504159/ T
racy's LinkedIn Profile: https://www.linkedin.com/in/tracy-rushing-reg/
R.E. Garrison's LinkedIn Profile: https://www.linkedin.com/company/r-e-garrison-trucking-inc-/
Website: https://www.regarrison.com/
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
Like us on Facebook: https://www.facebook.com/KJMedia
Follow us on Instagram: https://www.instagram.com/kj_media/
On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Ashley Von Derau, President of Rush Transportation & Logistics, along with Gordon Pruitt, Talent Acquisition Specialist, and Casie Lord, HR Manager.
Together, they discuss:
- Rush's selective recruitment process
- The significant role of referrals in their hiring strategy
- The impact of providing branded uniforms and swag
- How communication and relationship-building improves driver retention
- Effective recruitment strategies
Learn more about Rush below: LinkedIn Profile: https://www.linkedin.com/company/rush-transportation-logistics/
Website: https://www.rush-delivery.com/
Careers Page: https://www.rush-delivery.com/contact/career-opportunities/
Ashley Von Derau - President: https://www.linkedin.com/in/ashley-von-derau-49560715/
Gordon Pruitt - Talent Acquisition Specialist: https://www.linkedin.com/in/gordon-pruitt-087b26bb/
Casie Lord - HR manager: https://www.linkedin.com/in/casielord/
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
Like us on Facebook: https://www.facebook.com/KJMedia
Follow us on Instagram: https://www.instagram.com/kj_media/
On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes John Hickie from McCoy Group. McCoy Group was founded in 1958 and currently has over 4,000 employees.
Together, they discuss:
- The role of technology and automation in talent acquisition
- How AI and automation streamline the recruitment process
- Overcoming the challenges of recruiting across various business units
- The benefits of AI and automation in lead generation
- Effectively communicating value propositions to different employee groups
- McCoy Group's background and growth into a national transportation enterprise.
Learn more about John Hickie and the McCoy Group below:
John's LinkedIn Profile: https://www.linkedin.com/in/john-hickie-b7234298/
McCoy Groups LinkedIn Profile: https://www.linkedin.com/company/mccoy-group-inc./
Website: https://www.mccoygroup.com/
Careers Page: https://www.mccoycf.com/current-openings
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
Like us on Facebook: https://www.facebook.com/KJMedia
Follow us on Instagram: https://www.instagram.com/kj_media/
Welcome to "Attention Retention," a podcast dedicated to educating the trucking and logistics industry on recruitment, retention, and recognition. Hosted by Jackie McManus, CEO and founder of KJ Media, a leading recruitment advertising agency in the industry, Attention Retention invites industry leaders to reveal the untold secrets of retaining a strong workforce.
In this episode, we delve into the success story of Ryder, a leading name and powerhouse in transportation and logistics. Celebrating 90 years of innovation and excellence, Ryder stands as a beacon of cultural and career development in the supply chain sector, acknowledged by Forbes, Fortune, and Women In Trucking for its exceptional workplace environment.
Meet the Guests:
Abigail Lawson - Director of Recruiting - https://www.linkedin.com/in/abigail-lawson-8aa53357/
Jaime Pollard - Senior Recruiting Manager - https://www.linkedin.com/in/jamiepollard1/
Chelsey Sheets - Senior Recruitment Manager - https://www.linkedin.com/in/chelsey-sheets-01a54a101/
Together, they share their unique journeys to leadership at Ryder and shed light on the company's celebrated strategies for attracting and retaining top talent, fostering a robust culture of engagement, and recognizing the hard work and dedication of its employees.
Key Discussion Points: Engagement Strategies for Truckers:
- What keeps truckers engaged on the road? Our experts unveil the most effective strategies to maintain high levels of engagement.
Retention Tactics in the Trucking Industry:
- Why do drivers choose to stay with a carrier? Uncover the successful approaches to retaining top talent within Ryder's retention playbook.
Becoming an Employer of Choice:
- How does Ryder differentiate itself as an attractive employer? Learn the secrets to standing out in the competitive trucking industry.
CDL Driver or Diesel Technician interested in learning more? Explore exciting career opportunities here: Ryder Jobs and Careers https://www.ryder.com/en-us/careers
Follow Ryder on LinkedIn https://www.linkedin.com/company/ryder-system-inc/
RESOURCES:
Discover how to optimize your recruiting budget with our Free Recruiting Cost Calculator. Download here - https://recruit.kjtransmedia.com/free-recruiting-cost-calculator
Subscribe to KJ Media's weekly newsletter for the latest trends in recruiting and retention. Subscribe now - https://signup.kjtransmedia.com/nwslttr_youtube
Subscribe to our podcast for the latest insights on recruitment, retention and employee engagement strategies. Tune in to #AttentionRetention for the keys to unlocking your workforce's potential.
#KJMedia #AttentionRetention #Ryder #EmployeeEngagement #Recruitment #Recognition #Podcast #Transportation #Trucking #CareerDevelopment
Welcome to "Attention Retention," the go-to podcast for insights on recruitment, retention, and recognition in the trucking and logistics industry. Hosted by Jackie McManus, CEO and founder of KJ Media, this platform brings together industry leaders to share their expertise and success stories.
In this episode, we spotlight Ward Transport & Logistics, a cornerstone in the transportation sector since 1931. Under the fourth-generation leadership of the Ward family, the company has cemented its reputation for excellence and innovation.
Meet the Guests:
James Ward, VP of Corporate Sales & Marketing: https://www.linkedin.com/in/jameswilliamward/
Bob Hess, VP of Maintenance, Safety, and Recruiting: https://www.linkedin.com/in/bob-hess-b5506495/
Episode Highlights:
- Ward's Winning Strategies: James and Bob delve into Ward's unique approach to recruitment, showcasing their 86% employee retention rate and the impactful Ward Driver Development Program.
- Core Values at Play: Learn how Ward's guiding principles, such as "One Ward" and "Safety Rules," contribute to their standout success in the industry.
- Innovative Recruitment and Retention: Discover the methods and programs Ward employs to attract and retain top talent.
Interested in joining the Ward team or learning more about their programs? Explore career opportunities here: https://www.wardtlc.com/ward-careers/
Follow Ward on LinkedIn for updates and insights: https://www.linkedin.com/company/ward-trucking/
RESOURCES:
Optimize your recruiting strategy with our Free Recruiting Cost Calculator. Download now: https://recruit.kjtransmedia.com/free-recruiting-cost-calculator
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in recruiting and retention: https://signup.kjtransmedia.com/nwslttr_youtube
Subscribe to our podcast for more invaluable insights on recruitment, retention, and recognition within the trucking and logistics industry. Tune into #AttentionRetention and unlock the potential of your workforce today.
Follow Us:
LinkedIn: https://www.linkedin.com/company/kj-media/
Facebook: https://www.facebook.com/KJMedia
Instagram: https://www.instagram.com/kj_media/
#KJMedia #AttentionRetention #WardTransportLogistics #TruckingLogistics #EmployeeManagement #Recruitment #Retention #Recognition #Podcast
In the latest episode of "Attention Retention", Jackie McManis, CEO and founder of KJ Media, welcomes David Edge, Senior Partner at The CDL Group, LLC, to explore the nuances of recruitment, retention, and recognition in the trucking industry.
With a storied career that spans significant achievements in capacity development, recruiting, and retention strategies, David brings a wealth of knowledge and experience to the table.
Learn more about David and The CDL Group's transformative approach to recruitment and retention:
- LinkedIn Profile: https://www.linkedin.com/in/edgedt/
- Company Website: https://thecdlgroup.net/
- YouTube: https://www.youtube.com/@theedgecdl/videos
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
- Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
- Like us on Facebook: https://www.facebook.com/KJMedia
- Follow us on Instagram: https://www.instagram.com/kj_media/
#KJMedia #AttentionRetention #DavidEdge #TruckingIndustry #Recruitment #Retention #Recognition #Podcast
Today on "Attention Retention" Jackie McManis, CEO and founder of KJ Media, welcomes Robert Pierson of Mesilla Valley Transportation. The conversation covers the evolution of recruitment strategies, the importance of aligning the right drivers with the right roles, and how to maintain engagement and retention within the industry.
Learn more about Robert Pierson and Mesilla Valley Transportation:
LinkedIn Profile: https://www.linkedin.com/in/robert-pierson-56638010/
Business Page: https://m-v-t.com/
Career Page: https://driveformvt.com/
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
Like us on Facebook: https://www.facebook.com/KJMedia
Follow us on Instagram: https://www.instagram.com/kj_media/
#KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Jeron Rennie of Anderson Trucking Services (ATS).
Together, they discuss:
- The importance of honesty and clarity with candidates and employees
- Concrete example of how these values can be integrated into everyday business practices
- Jeron's career journey spanning from social media to Driver Recruiting Manager
- ATS's driver initiatives like the weekly driver lunches with executives
Learn more about Jeron Rennie and ATS below:
LinkedIn Profile: https://www.linkedin.com/in/jeron-rennie-60528aba/
Website: https://www.atsinc.com/ C
areers Page: https://www.drive4ats.com/
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement:
https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
Like us on Facebook: https://www.facebook.com/KJMedia
Follow us on Instagram: https://www.instagram.com/kj_media/
#KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
In the latest episode of Attention Retention, Jackie McManus sits down with Corey Teague, Director of Recruiting at Arka Express, to discuss recruitment, retention, and recognition in the trucking industry. Corey shares with us strategies that have led to Arka's success in attracting and retaining top-notch drivers in the trucking industry.
Key Takeaways:
- The Power of Honesty in Trucking
- Seamless Transitions From Candidate to Driver
- Using Applicant Tracking Systems (ATS) for Recruitment
- Distinguishing a Company in a Crowded Market
- Building a Driver Community
Learn more about Corey Teague and Arka Express:
- LinkedIn Profile: https://www.linkedin.com/in/corey-teague-79699945/
- Career Page: https://arka.talentdriver.co/drive
- Website: https://www.arkaexpress.com/home
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/
#KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Dr. Tim Ridley of Sirius XM Road Dog Trucking.
Together, they discuss:
- Attracting Top Talent
- Staying honest with the driver
- Employer Differentiation
- Effective Driver Retention Strategies
Learn more about Dr. Tim Ridley and the Road Dog Trucking show:
LinkedIn Profile: https://www.linkedin.com/in/tim-ridley-ph-d-a3585911/
Website: https://www.radionemo.com/timridley
Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube
Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/
Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:
Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/
Like us on Facebook: https://www.facebook.com/KJMedia
Follow us on Instagram: https://www.instagram.com/kj_media/
#KJMedia #AttentionRetention #TimRidley #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
Welcome to "Attention Retention," the podcast that shines a light on the best practices for recruitment, retention, and recognition within the trucking and logistics industry. Join your host, Jackie McManus, CEO and founder of KJ Media, as we dive deep into the innovative workforce strategies of leading companies. In today’s episode, we’re excited to feature XPO, a titan in the transportation and logistics sector, known for its forward-thinking and adaptive approach in a rapidly changing industry. We sit down with Brian Drake, Senior Vice President of Talent Management at XPO, to discuss the company's pioneering Road Flex program, designed to enhance the work-life balance and satisfaction of experienced team drivers.
In this episode of Attention Retention with Jackie McManus on the Tim Ridley Show, we're focusing on some of the most critical aspects of truck driver recruitment and retention within the trucking industry. In today's digital age, drivers have a plethora of resources to research potential employers, ranging from YouTube testimonials to online reviews on platforms like Indeed and Glassdoor. Companies can leverage digital marketing strategies and encourage positive reviews from current drivers to enhance their reputation and attract top talent. Several drivers call in and underscore the value of family-oriented trucking companies that prioritize driver safety, equipment maintenance, and overall job satisfaction. While competitive pay and benefits are crucial, the work environment and relationships within the company play an equally pivotal role in driver retention.
In this episode of the Attention Retention podcast, Jackie talks with the team at EnviroTech. They dive into the tactics and techniques put in place to achieve an outstanding retention rate in an industry with an incredibly low retention rate across the board. We also discuss their unique New Employee Orientation (NEO) program where employees are truly immersed into their new culture. Through their commitment to retention, EnviroTech shares their multifaceted approach to ensure drivers know they are appreciated and the company is investing in them on an ongoing basis. Some of the tactics include individual development plans, sharing successes, company week, and more!
In this new episode, Cari Olive, VP of People Operations at Armstrong Transport, delves into the critical aspects of candidate experience in multi-generational hiring and the impact of engagement surveys on proactive management strategies.
She shares some insights with us on Armstrong's approach to being open and flexible with employees, emphasizing career growth and development. We also dive into Armstrong's effective strategies in employee engagement: Emphasizing Candidate Experience, Conducting Regular Engagement Surveys, and Focusing on Career Growth.
These practices, combined with Armstrong's dynamic approach to people operations, demonstrate how companies can create a more inclusive, responsive, and growth-oriented workplace.
How to Find Cari: LinkedIn Profile: https://www.linkedin.com/in/cariolive/
Company Website: https://www.armstrongtransport.com/
Company LinkedIn Page: https://www.linkedin.com/company/armstrong-transport-group/
Download our Free Guide on Enhancing Candidate Experience here: https://learn.kjmedia.com/candidate-experience-guide
Jackie is highlighting the pivotal role of a positive work culture in driver retention within the trucking industry in this radio episode of Attention Retention. Maintaining a focus on cultivating a positive environment is a critical factor in retaining quality drivers and enhancing their job satisfaction.
The podcast shares anecdotes from drivers who emphasize the significance of feeling valued and respected, highlighting how companies that prioritize drivers' well-being and create a sense of belonging reap the benefits of increased retention rates and happier, more productive drivers.
In this episode Jackie looks back on 2023 to provide invaluable advice on refining your truck driver recruitment strategy for a successful 2024. Jackie offers a comprehensive approach, guiding listeners through five essential steps to analyze the past year's efforts and set the stage for a more effective recruitment plan in the coming year.
Jackie highlights the importance of leveraging tools like the Recruitment Calculator, setting specific goals, and closely monitoring budget implications for each new hire. Additionally, she stresses the practicality of tracking results and encourages regular monthly and quarterly budget reviews. Listen to learn more now.
In this episode Jackie McManus delves into the crucial realm of database reactivation and its potential to yield more truck driver hires. The ATS database, often an overlooked goldmine, holds dormant candidates that can be revived, engaged, and converted into active prospects. Re-engaging your driver database during slower periods is an excellent way to earn more hires.
KJ Media provides a comprehensive triple play approach to reactivation campaigns for our clients: Revive, Engage, and Convert. By leveraging existing resources and employing personalized promotions, companies can strategically re-engage with candidates, and strengthen brand loyalty.
In this radio edition of Attention Retention Jackie McManus shares valuable insights on the evolving strategies for truck driver retention. The discussion revolves around the changing dynamics in the trucking industry, emphasizing the importance of recognizing and retaining drivers in the competitive landscape. Jackie provides a nuanced perspective on the challenges faced by drivers, drawing attention to the critical role that honest communication plays in building trust.
Companies are increasingly focused on cultivating a supportive culture to retain drivers. Jackie and Tim address the significance of genuine gratitude and recognition, sharing anecdotes that highlight the positive impact of such gestures on driver morale.
In this episode, Jackie McManus provides valuable insights into building a robust recruitment marketing budget. Efficiently managing your recruitment costs is crucial in the competitive world of truck driver recruiting, where attracting and retaining top talent is vital.
Jackie dives deeper and discusses the steps to calculate your recruitment costs using our expert Recruitment Calculator. By using this living document, companies can make informed decisions, allocate resources effectively, and achieve their driver recruitment goals while staying ahead of the competition.
In this radio edition of Attention Retention, Jackie and Tim discuss the challenges and opportunities in the truck driver recruiting landscape, particularly in the context of an evolving economy and softening freight markets.
With the trucking industry facing driver retention as a primary concern, companies are focusing on retaining their existing workforce, fine-tuning recruitment strategies, and optimizing their brand reputation. As the industry adapts and embraces growth opportunities, companies are recognizing the value of presenting a positive image, understanding that drivers expect transparency.
In this episode, Jackie offers invaluable insights into high-volume truck driver recruitment, a challenge faced by many in the trucking industry. The discussion delves into five best practices to streamline and optimize the hiring process for high-volume roles, ensuring that not only are candidates acquired swiftly but also that they are the right fit.
By implementing these strategies, trucking companies can efficiently hire large volumes of drivers while maintaining quality and reducing recruitment bottlenecks.
In this episode Jackie explores the essential key performance indicators (KPI) metrics that are vital for trucking companies looking to enhance their driver recruitment efforts. Jackie discusses three critical metrics: full application conversion rates, cost per lead, cost per qualified lead, and cost per hire, and time to hire. These metrics are the compass guiding the journey to successful driver recruitment.
By tracking and analyzing these key metrics, trucking companies can make informed decisions, improve their recruitment campaigns, and allocate resources effectively, ultimately building stronger teams and a more successful workplace. Remember, data is your ally in this endeavor. Sharing this knowledge within the industry can make a difference, empowering it to thrive.
In this episode of the Tim Ridley Show, Jackie McManus discusses essential driver retention strategies. Companies that actively listen to their drivers and create an open dialogue often experience lower turnover rates. Personalized praise, clear communication, and owning up to mistakes are key drivers of driver satisfaction and loyalty. Companies that invest in training their staff to understand the driver's perspective, even if they don't obtain a CDL, are often rewarded with improved retention rates.
These insights highlight the growing recognition within the trucking industry of the significance of driver retention. Companies that prioritize respect, transparency, and two-way communication are better positioned to retain their valuable driving workforce.
In this episode of Attention Retention, Jason Crowell, Director of Recruitment at Custom Commodities Transport, shares invaluable insights on effective driver recruitment and retention strategies. He delves into the significance of relationship-building in the trucking industry, noting that both recruitment and retention efforts must be rooted in forming connections. While recruitment tactics like content marketing, videos, and social media play a role in attracting potential drivers, the real differentiator lies in the brand perception formed by stakeholders.
Jackie and Jason also explore the power of appreciation in retention efforts. While recognition might come from top-down, appreciation is a collective culture that anyone can participate in, creating a lasting sense of value. The importance of open communication in trucking recruitment cannot be understated. By building trust and showing continuous appreciation, trucking companies can foster loyalty and reduce turnover, ultimately strengthening the industry as a whole.
In this special episode of Attention Retention, Jackie delves into the significance of National Truck Driver Appreciation Week and explores the remarkable contributions of truck drivers to our everyday lives. With over 3.5 million American truck drivers powering the economy, it's crucial to acknowledge their relentless dedication.
Jackie shares four heartfelt ways trucking companies can express gratitude to their drivers, not just during this week but throughout the year. Ultimately, the key is to show your drivers consistent respect and appreciation year-round to enhance your retention and help strengthen the trucking industry as a whole.
In this episode, Jackie McManus and Tim Ridley share valuable tips on enhancing driver recruitment and retention strategies within the trucking industry. The conversation delves into key tactics for attracting and keeping drivers, highlighting the importance of transparent communication and genuine recognition. A crucial emphasis is placed on the transformation within the industry from mere recruitment to a focus on three essential elements: recruiting, retaining, and recognizing drivers.
Jackie underscores the significance of personalizing interactions with drivers, urging companies to genuinely know and address drivers by their names instead of just numbers. This human touch, backed by psychological research, fosters a sense of value and belonging. She also emphasizes the shift in company mentality, where smaller to medium-sized carriers are becoming exemplary in fostering driver relationships due to their ability to maintain a personalized approach.
The episode brings out real-life experiences of drivers who have found a sense of home within companies that prioritize transparency, respect, and career growth opportunities. Overall, the podcast emphasizes that creating a fulfilling career path and recognizing drivers' efforts not only leads to driver satisfaction but also positively impacts the company's success.
In this podcast episode, Andrew Winkler, the GM of Chief Carriers, shares his insights on driver recruitment, retention, and company culture. He emphasizes the importance of putting people first and creating a positive culture within the organization. Andrew highlights the role of marketing and storytelling in attracting top talent, emphasizing the need for a consistent message across various platforms.
Andrew highlights the importance of actively staying connected with drivers through social media and consistent communication to boost driver engagement and foster loyalty. Andrew concludes by emphasizing that to connect with drivers, carriers must offer a sense of transparency, open communication, and make drivers feel valued.
In this episode we’ll explore how Tyler Damazo, the Director of Operations for PGT Trucking Inc., uses three key aspects of driver recruitment and retention to enhance their driver program. PGT Trucking Inc., a trucking and logistics company, emphasizes the importance of creating a great atmosphere for their drivers and making their jobs easier.
PGT Trucking Inc. focuses on building relationships with drivers early on, involving their operations team in the recruiting process, and ensuring ongoing communication to foster stronger connections.
The company also practices driver recognition through weekly meetings, social media features, and special acknowledgments for drivers who excel or go above and beyond their normal duties.
Join us as Jackie and Tyler further investigate how PGT Trucking Inc.'s driver recruitment and retention strategy provides a realistic understanding of the job to potential drivers and recognizes their drivers' contributions. By implementing these practices, PGT Trucking Inc. aims to attract quality candidates and maintain a positive driver experience in the trucking industry.
In this episode of Attention Retention host Jackie McManus chats with Dan Ronan filling in for Tim Ridley. The two discuss effective strategies for creating a more supportive and sustainable corporate culture in the trucking industry. Jackie emphasizes the importance of focusing on driver recruitment, retention, and recognition. To enhance retention rates, companies are encouraged to establish driver mentorship programs and maintain consistent communication between drivers and leadership. Recognizing drivers' contributions and providing a sense of belonging within the organization can significantly improve job satisfaction and retention.
The duo also highlight the significance of diversity, equity, and inclusion (DEI) initiatives in the trucking industry. Embracing DEI principles can lead to increased revenue and growth for companies. To foster a more inclusive work environment, businesses are advised to develop targeted messaging for different driver personas, utilize social media to represent the diverse workforce, and collaborate with organizations advocating for women and underrepresented groups in the industry.
Today we invite Tracy Winkler, a professional EOS implementer and growth expert in the transportation and logistics industry, to share her insights on driver recruitment and retention. Tracy, with a storied background in the trucking industry and experience in leadership, discusses the importance of finding the right people in the right seats for sustainable growth. She explains that hiring individuals who align with the company's culture and core values is crucial for motivation and engagement.
Jackie and Tracy’s discussion focuses on the frustrations faced by leaders in the transportation industry, such as lack of control, insufficient profit, and feeling stuck. There is a strong need for carriers to address these challenges by prioritizing people and their alignment with the company's vision.
Motivating and empowering employees involves finding individuals who not only possess the necessary skills but also share the company's values and exhibit a desire to go the extra mile. By ensuring the right people are in the right seats, leaders can create a positive and productive work environment that drives the entire team towards the company's goals.
In this episode of Attention Retention, Jackie McManus and Tim Ridley explore the importance of driver retention in the trucking industry.
Companies are shifting their focus from constant driver recruitment to finding ways to retain their current drivers. One effective approach is recognizing and appreciating drivers through various means, such as turning sign-on bonuses into retention bonuses and implementing recognition programs. Moreover, leaders are actively getting involved and building personal connections with drivers, fostering a better work environment from the top down.
By valuing their drivers and addressing their needs, companies can reduce turnover rates and create a more satisfied workforce. Driver recognition programs, annual bonuses, and safe mile bonuses are just a few ways companies are rewarding and retaining drivers. With a focus on retention, the trucking industry aims to improve driver satisfaction and overall company growth.
In this episode of the "Attention Retention" podcast, host Jackie McManus interviews Tom Gennarelli, the Vice President of Trucking and Logistics for Timber Products, discussing the key elements of driver recruitment and retention in the trucking industry.
Recruitment is the first step, and Tom highlights the significance of hiring the right candidates who align with the company's values and needs. He stresses the cost-effectiveness of hiring quality candidates from the start, rather than resorting to constant turnover. When it comes to retention, Tom believes it is even more crucial than recruitment. Recognizing employees for their achievements and going beyond traditional anniversary celebrations fosters a sense of appreciation and loyalty.
Tom also discusses the driver coaching program implemented at Timber Products, which has proven effective in improving communication and support for drivers on the road. By being transparent and honest with candidates about their suitability for certain positions, Timber Products ensures long-term satisfaction and reduces turnover.
In this episode of Attention Retention, Jackie McManus and Tim Ridley explore the importance of driver recruiting and retention in the trucking industry. Companies are shifting their focus from constant driver recruitment to finding ways to retain their current drivers.
One effective approach is recognizing and appreciating drivers through various means, such as turning sign-on bonuses into retention bonuses and implementing recognition programs. Moreover, leaders are actively getting involved and building personal connections with drivers, fostering a better work environment from the top down.
By valuing their drivers and addressing their needs, companies can reduce turnover rates and create a more satisfied workforce. Driver recognition programs, annual bonuses, and safe mile bonuses are just a few ways companies are rewarding and retaining drivers. With a focus on retention, the trucking industry aims to improve driver satisfaction and overall company growth.
In this episode, Jackie shares some of the highlights of her last conversation with Tim on the Attention Retention radio show. She revisits a conversation they had on the generational gap between truckers from a decade ago and the current generation. Drivers from the older generation often had family members or friends who were truck drivers, which gave them a deep understanding of the job. In contrast, younger drivers may not have the same level of knowledge, leading them to quit after a few months. Recruiters can use this knowledge to craft mentorship programs to keep younger drivers more engaged.
One caller shared how getting his CDL and spending time on the road helped him understand his team's challenges, which allowed him to create a better company with a lower turnover rate. The best way to recruit truck drivers is to provide a clear career path and mentorship programs for younger drivers.
In this episode of Attention Retention, Jackie and Tim discuss the passion required for trucking as a career, especially for the new generation of drivers. Many young people join the industry without a proper understanding of what it entails - but it takes passion to succeed. Many companies are starting to create career paths for young drivers, offering opportunities in other areas, such as management or warehousing, to help groom the next generation of drivers. This approach has resulted in a lower turnover rate and increased longevity for drivers within the companies.
Jackie and Tim also discuss the importance of safety in the trucking industry, and how companies are prioritizing it. Today's technology and training programs greatly help to improve safety and reduce accidents on the road.
In this episode of Attention Retention, host Jackie McManus discusses recruitment automation and how it can help recruiters become more productive and efficient in their hiring process. She outlines some of the most common challenges recruiters face, such as a shortage of qualified candidates, high turnover rates, and an overwhelming workload.
By using an automation system to communicate with candidates as soon as they express interest in the company, recruiters can find truck drivers looking for work and focus on speaking with the highest quality candidates. This episode offers tactical examples of how recruiters can use automation to make their hiring process more targeted, specific, and efficient.
In this episode of Attention Retention, Jackie shares expert advice on leveraging Facebook ads for effective truck driver recruitment. The current competitive landscape in the transportation industry demands a strong employer brand and a well-built recruitment funnel. With Facebook's extensive targeting options and a user base of over 2 billion people, it becomes an invaluable tool for reaching both active and passive job seekers.
Today, we explore key strategies for creating compelling ad content, utilizing targeting options based on demographics and interests, and maximizing lead generation through optimized landing pages. Listen to learn more now!
In this episode of Attention Retention, Jackie discusses the importance of creating a dedicated Facebook Careers Page for your company. By separating your trucker and maintenance recruitment efforts from your corporate page, you can effectively target and engage with new candidates. The Facebook algorithm favors relevant content, so having a separate page allows you to focus on showcasing your company culture, values, and team members, attracting the right talent.
Remember to diversify your content and share helpful articles, industry news, and wellness tips related to career development. By consistently posting quality content on your Facebook Careers Page, you can improve reach, engagement, and ultimately, enhance your transportation recruitment efforts in the trucking and logistics industry. Listen to learn more now.
In this episode of Attention Retention, Jackie McManus discusses the importance of recruitment automation in the trucking logistics industry. Automation allows recruiters to focus on high-intent, highly qualified candidates and helps them work more efficiently, resulting in better decisions and more productive marketing budgets. Automation can also reduce the time to hire by 20-30%, lower the cost per hire, and improve overall talent quality.
While it may seem counterintuitive to automate parts of the recruitment process in an industry that is centered around people, automation can transform recruiters' efficiency and decision-making capabilities. Recruiters can focus on building relationships with drivers who are interested in making a move, while candidates benefit from a faster and more streamlined approach.
This episode of Attention Retention explores why TikTok is an effective social media platform for trucking companies to use to connect with drivers. With over 1.8 million Americans expressing interest in truck driving, TikTok’s popularity continues to grow with 73% of users reporting feeling a deeper connection to companies they interact with on the app.
Join Jackie in exploring how businesses like yours can benefit from utilizing social media like TikTok in your Media Mix in this episode of Attention Retention.
In the latest episode of Attention Retention, host Jackie discusses how diversifying your Media Mix can help you to attract the right candidates. Companies that rely too heavily on one platform or channel miss out on potential candidates who aren’t on those platforms. Jackie recommends taking a strategic integrated approach that incorporates a mix of digital, social, and search advertising.
By balancing your spending and using an advertising mix to achieve their business objectives, trucking companies can minimize risk and maximize opportunities to attract the right candidates.
In this episode of Attention Retention, host Jackie McManus discusses the growth of social media in recruitment and retention in the trucking and logistics industry. She highlights the importance of a strong social media presence and branding; from creating great content on the strongest platforms to utilizing paid ads and analyzing results, social media marketing can be leveraged in many ways.
She also shares tips on using social media to recruit truck drivers, such as creating relatable content, sharing driver testimonials, and analyzing engagement metrics. The best way to reach drivers is through making real connections on social media.
On this special episode of Attention Retention, Jackie hosts Cliff Jackson, KJ Media’s Director of Digital Media, to discuss the world of recruitment and retention in the trucking and logistics industry.
Cliff provides his expertise in the digital media industry and talks about the learning curve he experienced when he began working in the trucking space. The pair also discusses some critical factors companies must consider to stay competitive in the ever-evolving digital landscape.
Ready to learn more about truck driver recruitment and retention?
Cost-per-Hire is often considered the most important metric in the trucking and logistics industry. It is a crucial metric for evaluating the effectiveness of recruitment campaigns, identifying overspending, streamlining the application process, and determining the overall cost of talent.
In this episode, Jackie is providing a basic formula for calculating cost per hire and suggests excluding or including certain costs and looking at a cost per hire broken down by department or job level for a more detailed picture of recruiting expenses. By tracking cost-per-hire, companies can gain valuable insights into the efficiency and effectiveness of their recruiting efforts and make data-driven decisions about where to invest their resources.
In this episode, Jackie discusses creating a holistic truck driver recruitment program that aligns with your company's values and goals. The episode provides six steps that companies can take to create a comprehensive approach to attracting, selecting, and onboarding candidates.
Companies must make the application process seamless and easy for potential candidates and avoid lengthy forms that may deter them. Additionally, using automation and leveraging multiple recruitment channels can help attract a diverse range of candidates.
In this episode of the Attention Retention podcast, host Jack McManus, CEO of KJ Media, shares four essential tips for leveraging driver personas in recruitment campaigns. The first tip is to train your recruiters on who the driver personas are, what they look for in an employer, and how to tailor their search to specific candidates. Tip two is to think ahead and tailor follow-up communications to each persona's communication preferences. Tip three is to identify the right social media platforms to target each persona and run automated campaigns via email or text. The fourth and final tip is to deliver personalized content by tailoring messaging to each persona's unique needs and goals.
By implementing these tips, recruiters can save time by focusing on specific candidates, reducing turnover, and reaching hiring goals more quickly. Tailoring communication and messaging to each persona's preferences can also improve recruitment experiences for all parties involved.
Today, Jackie shares five steps to creating driver personas for your trucking company. By leveraging existing driver pools, identifying key characteristics and demographics, highlighting your top personas, finding current roadblocks and challenges, and showing the path to success with your company, trucking companies can build a strong and reliable workforce through personalized recruitment campaigns.
Whether you're just starting or looking to improve your recruitment strategies, this podcast offers practical tips for defining and targeting driver personas that can help you attract and retain top talent in the trucking and logistics industry.
In this episode, host Jackie McManus discusses optimizing your recruitment message to attract the right talent. A compelling recruitment message should make the candidate feel heard and valued and differentiate the company from others in the industry. Companies should also focus on details such as company culture, driver-dispatcher relationships, driver respect and appreciation, and work-life balance in addition to concrete details like pay, home time, and benefits.
In this episode of Attention Retention, Jackie discusses the importance of attracting both active and passive candidates for recruitment in the transportation and logistics industry. She highlights the differences between the two types of candidates and provides five steps to improve retention, including reducing friction in the application process, improving hiring speed, offering incentives, looking internally for candidates, asking for referrals, and leveraging social media to strengthen the employer brand.
Hiring highly qualified candidates quickly and offering additional incentives beyond just a good salary is more important than ever. Leveraging social media platforms can also help showcase your company’s culture and attract potential new candidates. Take a listen and learn more now.
Join Jackie McManus for today’s episode as she delves into the challenges facing recruitment and retention in the trucking and logistics industry. With a shortage of approximately 84,000 drivers and other hourly positions, the industry must adapt to the younger generations' preferences.
Jackie discusses how technology, social media, showcasing company culture, and wellness benefits can help attract new talent and build a strong and reliable workforce.
In this episode, Jackie delves into the benefits of incorporating video into your recruitment strategy and how to make the most out of your video campaigns. With high turnover rates and a growing concern for safe work environments, trucking and logistics companies can showcase their positive work culture through effective branding and storytelling.
Jackie is sharing tips on understanding your audience, identifying pain points, and creating engaging testimonial videos, to help you stand out in the highly competitive hiring market.
How do you work towards developing trust with candidates during the first phone call? Jackie shares her tips for building rapport and ensuring a greater level of interest in the job opportunity. You can build a better relationship with applicants by slowing down, being present, and using openers that convey genuine interest and conversation. Additionally, recruiters must learn about what candidates are looking for and be enthusiastic when selling the job opportunity. Recruitment is a relationship-building business and advises recruiters to put the candidate’s interests first.
Writing down the candidate’s name at the beginning of the phone call to help remember it throughout the interview is a great first step towards building trust. Jackie also recommends considering what job candidates are looking for, including in-house processes and unique incentives.
These five steps can help to improve employee retention for transportation and logistics companies like yours. You can revolutionize your retention rate by offering a clear roadmap for career growth, highlighting successful employee stories, and listening to employee feedback.
Another critical piece is building trust between employers and employees, especially by keeping communication lines open and transparent. Employers can retain their employees and create a positive company culture by investing in employee development and showing appreciation. Take a listen and learn more now.
Are you crafting an employer value proposition (EVP) that will help you build a strong and reliable workforce? In this episode, Jackie discusses how crafting an EVP requires input from employees to identify what makes the company unique and what employees value most.
Today, Jackie is providing eight tactical tips for creating an EVP. By following these tips, companies can develop an EVP that is unique, compelling, and attractive to potential employees while also helping retain current ones.
Today, Jackie is discussing the importance of creating clear career paths for employees in the transportation and logistics industry. Having a clear roadmap for each position is critical for overall recruitment and retention strategy and can provide employees with ongoing mechanisms to enhance their knowledge and skills. Career development plans can improve morale, career satisfaction, motivation, productivity, and responsiveness in meeting department and organizational objectives.
This podcast offers four tips for creating individualized and engaging employee career path programs, including creating multiple career paths, providing more resources, highlighting success stories, and using video messaging to promote achievements.
Take a listen and learn more now!
In today’s podcast, we’re discussing the importance of crafting a strong Employer Value Proposition (EVP) in today’s hiring market. With the rise of remote work and flexible opportunities, retaining top talent has become challenging. Employers need to differentiate themselves from the competition by offering more than just a competitive salary.
A strong EVP attracts the right people to your company and ensures they stay, ultimately improving the quality of candidates and increasing your overall retention rate. Don’t miss out on these benefits of a strong EVP, including inspiring customer loyalty and delivering shareholder value.
Why is having a proactive recruitment strategy essential to success in the current economy even when there are no immediate openings? Today, Jackie is sharing three tips to help recruiters stay ahead of the game and “Always Be Recruiting”. By getting ahead of the game, you’ll have drivers already in the pipeline to access when needed.
By following these tips, recruiters can put their carrier ahead of the competition and win the recruitment game.
In this episode, Jackie recaps her latest radio show with Tim Ridley on the Road Dog Trucking Show. Jackie discusses the importance of praise, honesty, and interpersonal relationships between drivers, managers, dispatchers, and leadership in retaining drivers.
There is a major significance in responding swiftly to driver feedback, engaging with drivers, and making changes based on their feedback. Jackie also suggests creating certificates or badges of honor for drivers as a way of recognizing their service and promoting the company on social media. Sharing these positive moments can help attract new drivers.
Positive feedback is the name of the game in this month’s episode. Jackie discusses a recent study – which revealed the #1 reason drivers stay with a carrier is praise. Good communication is more important than ever, and it all comes down to carriers treating drivers with respect through positive comments and praise.
One caller explains that he stays with his carrier because he feels that they truly6 understand what drivers need, and have figured out how to treat drivers right. This carrier does everything they can to communicate openly, and get drivers the amount of miles that they’re looking for.
Take a listen now and learn more about how focusing on communication can benefit your carrier. Contact Us to build your driver community and increase your recruiting and retention rates.
On this episode, Jackie and Tim reminisce about the past seven years of the Attention Retention radio segment. Tim recalls a time when drivers were considered a ‘dime a dozen’ commodity. Things have changed for the better, with drivers being treated with much more respect and appreciation. With turnover rates still in the range of 70-80%, many carriers are now turning their attention from recruitment to retention.
Jackie and the KJ Media team have been able to work with their clients to reduce turnover rates by as much as 40%. She sees that many companies are taking the time to retrain their recruitment teams to ask the right questions at the right time. In one instance, Jackie has seen a carrier distribute regular driver surveys to keep a pulse on drivers’ thoughts.
Take a listen now and learn more about how focusing on retention can benefit your carrier. Contact Us to build your driver community and increase your recruiting and retention rates.
This month, Jackie and Tim discuss the importance of carriers offering flexibility to their drivers. In this day and age, drivers expect a larger emphasis on work-life balance. Becoming sympathetic to driver needs can go a long way in creating happier drivers who stick around for longer.
One driver calls in and another emails, both confirming the importance flexibility in the workplace. While change doesn’t happen overnight, progress is important and carriers must take steps to ease the burden on drivers.
In this episode of Attention Retention, Jackie discusses how recruiters can paint an accurate picture of what a driver’s position will look like to help set expectations for prospective drivers. An excellent way to appeal to the younger generation of drivers is by looking at the big picture and outlining a driver’s potential career path and growth within your company.
A driver named Spencer calls in and shares how his carrier has stood by him through his health struggles, and another driver named Steve discusses how a positive attitude can change a driver’s way of life.
In this month’s episode, a driver emails sharing that he has been with his carrier for over 20 years; what’s kept him is the family atmosphere. Another driver praises their company’s open-door policy, which allows drivers to feel comfortable approaching dispatchers and managers with concerns at any time.
Jackie also discusses something new she’s seen from a KJ Media client; a carrier has hired a Driver Advocate to assist drivers in everything from scheduling healthcare appointments to managing revenue statements. A driver expresses that he wishes his company had a Driver Advocate. Will this become a trend that spreads to more carriers?
In the latest episode, Jackie shares how KJ Media helps clients streamline the driver onboarding process. Bridging the gap in communication from a driver’s first conversation with a recruiter through onboarding with their dispatcher is they key to a successful hire that is more likely to stay with a carrier.
A Kentucky flatbedder who works for a smaller carrier calls in. He shares that he stays with his company because he feels that his dispatcher truly cares about his wellbeing; the company puts the driver first, and encourages drivers to take rests when needed.
Today, Tim and Jackie discuss one of the most common complaints among drivers: waiting time spent at shippers and receivers. As we enter a digital world where trucking forums have proven time after time that this remains a top complaint, limiting waiting times is a top priority for carriers and shippers to secure and retain drivers . After opening the phone lines, Jackie and Tim collect drivers’ opinions on these waiting times.
Three callers discuss their favorite things about their current carriers, as well as the issues that they face in their day-to-day lives in the transportation industry.
Today, Jackie and Tim discuss what makes drivers happy and what keeps them at their companies. Discover how carriers can use this information to retain their drivers by making them feel happy, respected, and fulfilled during this time of high turnover. Several callers share their experiences, including one driver who vows to stay with his carrier for life after how they handled a frightening accident.
If you’re looking to improve your driver culture and increase your hires, contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.
In this episode, Tim and Jackie speak to drivers to determine what's attracting them to their companies what qualities encourage them to stay. One emailer shares that the biggest factor that attracted them to their carrier was the transparency that recruiters showed through the recruiting process. Setting clear expectations for the job and following through with those promises encouraged this driver to stay with the company for 15 years!
A caller, Alvin, shares a story of a carrier who hired him under false pretenses. After receiving his first paycheck with only half of the promised amount, Alvin left the carrier for a better opportunity. Recruiter transparency is truly the key to hiring loyal drivers!
In this episode, Tim and Jackie speak to drivers to determine what’s attracting them to their companies what qualities encourage them to stay. One emailer shares that the biggest factor that attracted them to their carrier was the transparency that recruiters showed through the recruiting process. Setting clear expectations for the job and following through with those promises encouraged this driver to stay with the company for 15 years!
A caller, Alvin, shares a story of a carrier who hired him under false pretenses. After receiving his first paycheck with only half of the promised amount, Alvin left the carrier for a better opportunity. Recruiter transparency is truly the key to hiring loyal drivers!
Looking to increase your driver base or streamline your truck driver recruiting efforts? Contact us today!
In this Thanksgiving episode, Jackie and Tim speak to several drivers who share why they are thankful to be in the trucking industry. Drivers discuss the opportunities that working in the industry has offered to them, from high earnings to valuable time home with their families. Many callers discuss the importance of finding the company that is right for you. If you’re looking to improve your driver culture and increase your hires, contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.
In this month’s, “Retention Attention”, Jackie and Tim talk about the extraordinary hiring surge happening right now and what carriers are doing to not only fill their empty trucks but to keep them filled.
Interestingly, all three call-ins discussed the same thing: communication quality. One of the largest communication roadblocks is the expectations given during the hiring process. Both recruiters and drivers must be honest with what they are looking for and the job at hand. Driver retention nosedives when this initial communication is proven false, breaking the trust between driver and carrier – most often resulting in the driver not completing orientation.
Take a listen to hear how to improve this crucial step in the recruiting process. If you’re looking to improve your driver culture and increase your hires, contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.
Quality culture is the name of the game today with Jackie and Tim. Jackie shares feedback from current KJ Media clients on how drivers are putting more weight on the quality of work-life balance than a high CPM.
Several drivers call in to share their experiences with great carriers including one carrier who went above and beyond to help their driver after the passing of his father.
If you're looking to improve your driver culture and increase your hires, contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.
From emergency home time to dispatcher training to carrier communication, Jackie and Tim discuss all things crucial to driver retention.
Several drivers call in to share their stories about how carriers went above and beyond for their drivers and how that leads to better retention.
Contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.
The new year begins with a big question: are sign-on bonuses actually useful recruiting tools?
Tim and Jackie discuss how these bonuses can backfire for carriers and where that money can have more impact. Jackie explains how some carriers are moving that money into higher CPMs rather than bulk amounts paid out over several months/years.
Several drivers call in to share their thoughts on carrier communication and where they go to look for new jobs.
In the last episode of 2020, Tim and Jackie talk about what it takes to retain owner/operators and independent contractors. Jackie brings up the role of quality and consistent communication while still respecting boundaries, off the clock is off the clock.
Their first caller, Lost Boy, is an owner/operator who has been with his carrier for 5 years. His carrier just rolled out a “Retention and Retirement” program where the carrier contributes $1,500 annually to the trucker’s retirement account. Not only is this going forward but they backdated to the original date of hire. This is how to retain drivers!
Caller Two, Jerry, brings up an excellent suggestion of treating drivers like customers. They should be listened to, valued, and respected instead of being treated as labor turnover.
Take a listen now and gather actionable strategies for driver retention!
Tim and Jackie spoke to drivers today about what keeps them at their current company. And believe it or not just about pay and sign-on bonuses, it comes down to how you are treating your drivers.
Rooster called in and said that when he sees a sign on a bonus his first question is how long will it take to get paid out. He recommends companies look at mileage, stop pay, and a performance-based annual bonus. Otherwise, with a sign-on bonus he is forced to “job hop” saying that sometimes he can make more money with sign-on bonuses.
Another driver Emily called in and said that she loves working at her company because there is an open-door policy with their drivers. She has a personal relationship with the president and feels valued. The president and operations team come into the driver lounge to talk to the drivers and really get to know them. Things have changed a bit during COVID -19 but recommends honoring your drivers not just on driver appreciation week but all year round.
In this special episode, we honor truck drivers for National Truck Driver Awareness Week. NTDAW provides a chance for America to honor and thank these national heroes, let them know how much we appreciate them, and let them share their remarkable stories.
Jackie and Tim talk to drivers about how they got into the trucking industry. Tim shares how his dad, a professional truck driver, would lift him into his tractor to teach him all about the truck on Sunday afternoons. More drivers share similar stories including Martin, who is a 4th-generation driver.
Take a listen now!
As the COVID-19 pandemic continues, a new normal is beginning to form. In this episode, Jackie and Tim discuss what changes carriers are making to accommodate this shift to the new normal. One carrier has developed a Driver Service Department dedicated to making sure that all drivers are healthy and have PPE. Take a listen!
In this month's episode, a driver calling in and a driver email present Jackie and Tim with two very different sides of the driver retention experience. The driver calling in raves about his carrier and explains how they have earned this level of praise throughout his tenure there. On the other side, the driver email explains why he is about to join his fifth company in two years. Take a listen now and learn what retention tactics to adopt and those to avoid.
Jackie and Tim discuss with drivers what keeps them at their current carrier and how management is communicating through the COVID crisis. The clear thread between all callers is that successful retention comes from the top. A carrier with poor leadership will have low driver retention. Drivers calling in note that:
- Dedicated lanes
- Respecting home time
- Consistent and transparent communication
- Visibile communication from CEOs
all plays a vital role in keeping them happy and at their carriers. Listen now and take away actionable changes.
The country and the economy has turned upside down since Jackie last hosted her segment "Attention Retention" on the Tim Ridley Show. State shutdowns and travel restrictions due to the Coronavirus has centered the spotlight on the American Truck Driver as the heroes keeping our economy moving.
Connectivity between driver and carrier has never been more important during this hectic and stressful time. In this episode, multiple drivers call in to share what they like about their carriers' communication strategies. Tactics include a CEO that sends out a daily video about general business and COVID updates as well as immediate company support in times of family medical emergencies. Take a listen now!
KJ Media is featuring drivers on 5th Wheel Jobs' Facebook Page to celebrate trucking's contribution to keeping America moving.
Click Here to Be a Featured Driver or Refer a Driver
One of our most crucial shows yet, Jackie and Tim discuss the importance of truckers in keeping America moving during the COVID-19 crisis. From increasing hours to haul America's food to how DMV closures will affect license renewals, drivers call in to share how the pandemic is affecting their work.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In this month's radio show, Jackie and Tim receive calls about a variety of driver topics. From the Fleet Manager who instituted a driver liaison to increase retention to a driver who shares why he's looking to move on from his current carrier (Hint: Be upfront with your drivers). The first caller also discusses why 18-year-olds should be able to receive their CDL A.
Take a listen and let us know your thoughts.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In the first episode of 2020, Jackie and Tim ask drivers calling in: "What got you into the industry and what keeps you at your company?". Click Play to hear why a driver has stayed with his carrier for 20 years, how a Fleet Manager has only lost 2 drivers over 16 years, and how trucking can provide a home and a living for great drivers.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In the last episode of 2019, Jackie and Tim discuss how carriers can increase their driver retention by treating their drivers as people and adjusting to family emergencies, work preferences, and other unexpected situations as they arise. Several drivers call-in and share why they've remained with their companies for years, including our first caller, Stardust, who has been with her carrier for almost 30 years. Take a listen and come away with fresh ideas for your driver retention.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
The hot topic of this episode is transparency through the recruiting and retention process. Jackie and Tim discuss how successful carriers are introducing Expectation Documents to ensure drivers and recruiters are on the same page. Several drivers call in to share their experiences about poor carrier-driver communication.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
Join Jackie and Tim in this exciting episode, recorded live from the Women in Trucking Conference, Accelerate! Driver engagement is the name of the game as they disucss how internal culture often correlates to retention rates. Several drivers call-in to share their stories of company hopping to find somewhere they are engaged and treated with respect.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
Special National Truck Driver Awareness Week episode!
Join Jackie and Tim in this special episode as they discuss what drivers are looking for in today's job market. Drivers, Crazy Pete and Chappie, call in to share their thoughts on what makes a good company, the negative effects of sign-on bonuses, and taking pay cuts for better hometime.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In this episode, Jackie and Tim discuss what first attracted drivers to the industry and what keeps them with their current company. Several drivers call in to share their stories and Tim reads an email from a listener but there is a common thread- freedom of the road attracted many drivers and carrier transparency keeps them in our industry.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
Are sign-on bonuses just a "flash in the pan" when it comes to recruiting or do they serve as a solid recruiting strategy? Do extra incentive programs serve as a better fit for today's drivers? Are good benefits like health insurance more effective than higher pay?
Jackie and Tim discuss all of these and more with drivers calling-in to share their experiences.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
Today, Jackie and Tim discuss how carriers are creating successful driver programs with a multitude of strategies. From offering employement in warehouses for underaged, potential drivers to communicating expectations for the first 90 days of the job. Take a listen and come away with driver retention strategies for your company.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In this month's episode, Jackie and Tim discuss the role of transparency in advertising for new drivers and retaining current ones. From using averages in pay and mileage instead of "best-case scenarios" to attract fresh talent to showing respect to current drivers, carriers have a large array of retention tools already available to them.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In the second episode of 2019, Jackie and Tim chat with drivers about the impact good pay or respect from management has on driver recruiting and retention. Individually, they serve a strong role but when combined together, they are an unstoppable force for attracting and retaining great drivers.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In our first episode of 2019, Kelly and Tim hear from three different drivers about why they have left, or are leaving, their companies. All three drivers voice "broken expectations" as their #1 reason for leaving.
A frequent caller, "NuttyButty", clarifies that high pay will only go so far. Broken promises and unclear expectations easily ruin the satisfaction of a solid paycheck. Drivers are much more likely to stay with their current carriers if they know what is expected of them.
Pro KJ Tip: Companies should sit down with new drivers and schedule regular check-ins with current drivers to discuss upcoming expectations.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
Jackie and driver, TimRing, discuss how companies can use social media platforms to increase driver communication. TimRing goes into detail about how his company is using Youtube and Facebook to connect with all their drivers- regardless of location. This has resulted in happier and harder working drivers.
KJ Media is a marketing company specific to the transportation industry priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In one of our favorite episodes to date, Kelly and Jackie discuss how current KJ clients are decreasing driver recruitment costs & increasing retention rates by investing in driver programs such as driver liaisons and onboarding mentors.
Backing up the idea of investing in driver programs, drivers calling in credit their companies' willingness to listen to and provide for driver needs as the #1 reason for staying - including one driver who stayed for 28 years and another for 44 years!
In this episode, Kelly and Jackie discuss how driver retention starts from Day 1 of the hiring process. Communicating expectations at the beginning launches both driver and company out on a successful path. Take a listen and hear first hand from drivers just how important transparency and communication are to their retention. We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In this episode, drivers call in with exceptional ideas on how companies can increase their retention rates and keep drivers happy by honestly representing company expectations from the beginning . From driver, "Shrek's" idea of a training program to help new drivers transition to the OTR lifestyle to creating a list of "best questions" for drivers to ask any and every recruiter, this episode is jam packed with easily-implemented ideas. We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In this episode, Kelly and Jackie take calls from drivers around the country on what they look for in a good company. Quality communication and clear expectations are both strong themes in all calls. Driver "Axe" called in and talked about how simple things such as timely truck maintenance and repair can go a long way with drivers. Listen now and learn what else drivers have to say! We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
KJ MEDIA discusses with Sirius XM Road Dog Trucking best practices for truck driver retention. With industry turnover rates of 100% how is your company retaining your truck drivers? Listen to this podcast to learn more. Social media is one of the best methods to engage with your drivers. To learn more on how to build your brand with social media check out our latest blog. We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
With National Truck Driver Appreciation Week approaching, there are multiple opportunities to recognize current drivers from social media campaigns, to gifts, and barbecues. In this month's episode, Kelly and Jackie discuss how a happy driver is one of your best recruiting tools to attract new drivers. We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In our first episode of 2018, Kelly and Tim discuss how increasing driver respect within a company can drastically increase driver retention rates. Callers offer their personal stories about what their company's are doing, or not doing, to increase respect and communication. We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In this episode, Kelly and Jackie discuss how trucking companies can increase their driver retention rate beginning with the initial onboarding process. The first 90 days of employment are crucial for meeting and satisfying a driver's expectations. Recruiters, dispatchers, and HR specialists are all critical in this process and top companies utilize ongoing training for these key players in driver retention. Drivers also call in with stories about their on boarding experiences- the good, the bad, and the ugly. We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
Tim Ridley, of Road Dog Trucking, discusses with Kelly and Jackie how truck driver recruiting has changed over the years with the rise of social media. Between social platforms like Facebook, Twitter, and Instagram, widespread communication is now easily available at the push of a button. Truck drivers can now effortlessly offer their feedback on companies both with their fellow drivers and with strangers. This means social media should now be a key component of a trucking company’s recruiting strategy. We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In this episode, Jackie and Kelly discuss what are other benefits, besides pay, that companies can use to attract more drivers. Callers, "Nutty Butty" and "BR549" weigh-in on what they look for in a new company and why high mileage rates aren't cutting it anymore. We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
KJ Media is featured on Sirius XM "Road Dog Trucking" with Tim Ridley. In this episode, Jackie and Kelly discuss how driver recruitment has developed from reps at truck stops to attracting drivers online through social media and email marketing. Tune into the Tim Ridley Show on Wednesday mornings at 6:30AM to hear KJ Media discuss important topics such as Truck Driver Recruitment and Retention. Check out previous episodes HERE. Want to hear a specific topic on the show? We would love to hear from you! We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
In this episode, Kelly and Jackie discuss how to raise your driver retention rates through good communication starting during the initial recruiting process all the way through retaining your senior drivers. Come away with several methods you can start implementing today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.
Kelly and Jackie take calls from drivers about communication and transparency within their past and current companies. These experiences range from the phenomenal to the painful- take a listen! We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry. To learn more about our marketing approach to truck driver recruitment and retention please contact us today! Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.