A Shark's Perspective: Recent Episodes

Kenneth Kinney

“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.

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When Experience Gets Rebranded Off the Menu

What happens when a brand forgets that experience—not logos—creates loyalty? In this episode of A Shark’s Perspective, Shark is joined by licensed therapist and social media influencer Trey Tucker to explore Cracker Barrel’s controversial rebrand. Together they unpack the psychology of nostalgia, why customers revolt when traditions vanish, and how brands risk everything when they lean away from what makes them unique.

Key Takeaways

  1. Protect the Experience – Great experiences create differentiation stronger than any logo.
  2. Marketing Can’t Fix Everything – Operations, culture, and service matter more than cosmetic changes.
  3. Invest in What Lasts – $700 million spent on logos won’t fix cold biscuits; true growth comes from food, service, and culture.

If you want to understand the intersection of branding, psychology, and customer loyalty—this is an episode you don’t want to miss.

👉 If you enjoyed this episode, please share it, leave a rating or review, and subscribe for more conversations on branding, customer experience, and fearless differentiation.

Connect with Trey Tucker Website: https://ruggedcounseling.com Instagram: @ruggedcounseling TikTok: @ruggedcounseling

Connect with Shark (Kenneth Kinney) Website: https://kennethkinney.com LinkedIn: https://www.linkedin.com/in/kennethkinney Podcast: https://www.kennethkinney.com/podcasts-a-sharks-perspective Speaking: https://www.kennethkinney.com/speaking

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Conversation with Koby Hastings, the founder and CEO of both SalesRiver and Leadrilla and a Kentucky Entrepreneur Hall of Fame awardee.

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Conversation with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of The Value Sale: How to Prove ROI and Win More Deals.

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Conversation with Jodi Daniels, the founder and CEO of Red Clover Advisors, a boutique data privacy consultancy, a speaker, member of the Forbes Business Council, podcast cohost, and the co-author of Data Reimagined: Building Trust One Byte at a Time.

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Conversation with Bruce Scheer, a professional speaker and president of NSA Northwest, a CEO of a consultancy, and the author of “Inspire Your Buyers: Go to Market with a Story That Sizzles”.

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Conversation with Shama Hyder, the CEO of Zen Media, a digital age strategist, a bestselling author, and a keynote speaker.

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Conversation with Michelle Joyce, the founder of an exclusive speaker management company, Michelle Joyce Speakers, and is recognized by Forbes as a Speaker Industry Expert with more than 25 years of speaker management experience representing top keynote speakers in a variety of industries.

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Conversation with Alex Demczak, a speaker, the CEO and Co-Founder of Streamline Books, a former SEC quarterback, and the Wall St. Journal bestselling coauthor of The Sale: The Number One Strategy to Build Trust and Create Success.

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Conversation with Phil Mershon, the Director of Experience and the former Director of Events at Social Media Examiner, which produces Social Media Marketing World, a Jazz saxophonist, a former pastor, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences.

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Conversation with Susan Frew, a professional speaker, the author of Compete on Awesome, Not on Price, and the CEO of Sunshine Home Services.

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Conversation with Patrick Henry, the President of Monarchchem, the makers of the ecofriendly herbicide Lonarch, a speaker, a former Nashville songwriter, and a humorist who was featured on the SiriusXM Radio Comedy Channels.

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Conversation with Rick Myers, the VP of Sales and Co-Owner at HelloProject, a third party lead source that connects best-in-class contractors with homeowners needing projects completed.

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Conversation with Dan Nestle, the leader of communications at Lixil Americas, which is part of a global Japanese company, and he’s also one of the 30+ coauthors along with Mark Schaefer of The Most Amazing Marketing Book Ever.

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Conversation with Jay Baer, the author of “The Time to Win:  How to Exceed Customers’ Need for Speed” and 6 other best-selling business books, the founder of 6 multi-million dollar companies; an inductee into the professional speakers Hall of Fame, a business growth researcher and advisor, and even a tequila influencer.

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Conversation with Sebastian Jimenez, the founder of Rillavoice, a technology company building speech analytics software for the billions of conversations between salespeople and customers in physical commerce.

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Conversation with Tim Gard, a certified speaking professional (CSP) and a member of the Speaker Hall of Fame (CPAE) who teaches people to be more resilient and resourceful and coaches businesses on how to enhance productivity and employee enthusiasm.

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Conversation with Josh Bernoff is the author of Build a Better Business Book and eight other books.

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Conversation with Lisa Leight, the Chief Marketing Officer of Convoso, a predictive dialer and leading cloud-based contact center software for sales and lead generation teams.

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Conversation with Dr. Thom Mayer, the Medical Director for the NFL Players Association; the Executive Vice President of Leadership for LogixHealth; Founder of Best Practices, Inc.; the 2018 winner of the James D. Mills Outstanding Contribution to Emergency Medicine Award; nominated to the Pro Football Hall of Fame; named by USA Today as one of the “100 Most Important People in the NFL”; lead a mobile team to Ukraine to train medical personnel; served as the Command Physician at the Pentagon Rescue Operation; served on 3 Defense Science Board Task Forces advising the Secretary of Defense; an author of books including Battling Healthcare Burnout; and the originator of the NFL Concussion Guidelines program.

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Conversation with Sylvie di Giusto, an international keynote speaker with 20 plus years of corporate experience in Europe and she is also the author of The Image of Leadership as well as Discover Your Fair Advantage: Leverage Your Unique Selling Points for Work, Business, and Life.

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Conversation with Dustin James, a keynote speaker specializing in motivating sales and leadership teams as well as the owner of Moments Tux Shop, a formal wear and tuxedo shop servicing the Quad Cities markets in Iowa and Illinois.

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Conversation with Dr. Nadya Zhexembayeva, a resilience and reinvention scientist, entrepreneur, consultant, and the author of The Chief Reinvention Officer Handbook: How to Thrive In Chaos.

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Conversation with Jessica Scott, the Director of Marketing at Bordner Home Solutions, a home services and remodeling company in Colorado, and she’s the founder of her own Dragonfly Marketing and Consulting.

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Conversation with Shé Langley, the founder of RankLift and a full-stack digital marketer experienced in helping brands both big and small utilize their website to grow their business.

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Conversation with Dennis Yu, a search engine engineer, the CEO of Blitzmetrics, and the coauthor of “The Definitive Guide to TikTok Advertising: Access 1,000,000,000 People in 10 Minutes.”

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Conversation with Walter Bond, a former NBA player, a Hall of Fame speaker, a business coach, and the author of “Swim: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, & Next Level Success.”

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Conversation with John Asbell, the Vice President of Digital Marketing at American Residential Services operating under the trade name ARS/Rescue Rooter, which is one of the nation’s largest networks and suppliers of HVAC and plumbing services companies.

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Conversation with Alecia May, a Certified Digital Event Strategist, a Certified Meeting Planner (CMP), a Certified Hybrid + Virtual Event Director, and a Certified Coach/Consultant with over 17 years of experience in the event and entrepreneur industry working with some of the biggest brands in the world.

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Conversation with Dean Hankey, a veteran show business expert and entrepreneur, a performer, presenter, marketing magician, and a SpeakTacular EnterTrainer and ImpleMentor with over 50 Years of experience and over 30,000 presentations.

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Conversation with Travis Lamprecht, the Vice President of Marketing & Communications at the San Diego Loyal Soccer Club, an American professional soccer team based in San Diego, California. (This episode was recorded live at the 2023 Lead Generation World conference.)

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Conversation with Megan Scollay-Casillas, the Executive Director of Marketing at San Diego State University's Global Campus. (This episode was recorded live at the 2023 Lead Generation World conference.)

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Conversation with Scott Baradell, the CEO and founder of the PR agency Idea Grove and the author of “Trust Signals: Brand Building in a Post-Truth World.”

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Conversation with Melanie Deziel, the co-founder of the agency the Convoy, a keynote speaker, a former journalist and lifelong storyteller, and the author “Prove It: Exactly How Modern Marketers Earn Trust.”

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Conversation with Anton Gunn, a leading expert on Socially Conscious Leadership, an international keynote speaker and CSP, a former senior advisor to President Obama, a former elected member of the South Carolina Legislature, an SEC Conference football Athlete and graduate of the University of South Carolina, and the best-selling author of 3 books including “Just Lead: 44 Actions to Break Down Barriers, Boost Your Retention, and Build a World-Class Culture.”

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Conversation with Melina Palmer, an applied behavioral economist, the CEO of The Brainy Business, a podcast host, an Instructor at the Human Behavior Laboratory at Texas A&M University, and the author of “What Your Employees Want and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics.”

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Conversation with Dorie Clark, a consultant, a keynote speaker, once named as one of the Top 50 Business Thinkers in the World, a teacher at Duke and Columbia, a former presidential campaign spokeswoman, and the Wall Street Journal bestselling author of “The Long Game,” “Entrepreneurial You,” “Reinventing You,” and “Stand Out.”

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Conversation with Joseph Jaffe, a talk show host, consultant, speaker, author of “Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?” and “Forever Changed”.

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Conversation with David Siegel, the CEO of Meetup, the largest platform for finding and building local communities, the former CEO of Investopedia, the former President of Seeking Alpha, an adjunct professor at Columbia University, the host of the Keep Connected podcast, and the author of “Decide & Conquer: 44 Decisions That Make or Break All Leaders.”

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Conversation with Jay Acunzo, a brand storyteller, coach, author, podcast host, and sometimes even referred to as a creative consigliere.

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Conversation with Michael Roderick, a former High School English Teacher and former Broadway Producer who is now the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

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Conversation with Bill Cates, a client acquisition expert, a Hall of Fame speaker, a CSP, an entrepreneur, the founder of The Cates Academy for Relationship Marketing, and the author of three bestsellers on referrals as well as the author of “Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.”

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Conversation with Cy Wakeman, a drama researcher, an international leadership speaker, named a Top Global Leadership Guru by Global Gurus, a consultant, a NY Times best-selling author, and the author of “Life's Messy, Live Happy: Things Don't Have to Be Perfect for You to Be Content.”

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Conversation with Peter Kennedy, the Founder and President of Tagger, a data-driven Influencer Marketing Platform.

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Conversation with Peter Kennedy, the Founder and President of Tagger, a data-driven Influencer Marketing Platform.

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Conversation with Marcelo Parravicini, a marketing and enrollment management thought leader in higher education, the President and CEO of Cygnus Education, the President of the Consumer Consent Council, and the Co-Chairman of the Board of PACE (Professional Association of Consumer Engagement).

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Conversation with Marcelo Parravicini, a marketing and enrollment management thought leader in higher education, the President and CEO of Cygnus Education, the President of the Consumer Consent Council, and the Co-Chairman of the Board of PACE (Professional Association of Consumer Engagement).

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Conversation with Meredith Elliott Powell, a business keynote speaker and strategist, an NSA Hall of Famer, Vice-Chair of the National Speakers Association, a CSP, a Master Certified Business Growth Strategist, a top 100 Sales Influencer by LinkedIn, and the author of “Thrive: Strategies to Turn Uncertainty to Competitive Advantage.”

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Conversation with Meredith Elliott Powell, a business keynote speaker and strategist, an NSA Hall of Famer, Vice-Chair of the National Speakers Association, a CSP, a Master Certified Business Growth Strategist, a top 100 Sales Influencer by LinkedIn, and the author of “Thrive: Strategies to Turn Uncertainty to Competitive Advantage.”

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Conversation with Joey Coleman, a speaker, a consultant, and the Wall Street Journal best-selling author of “Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.”

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Conversation with Brooke Sellas, the CEO and Founder of B Squared Media, a done-for-you social media management, advertising, and customer care agency, and the author of “Conversations That Connect: How to Connect, Converse, and Convert through Social Media Listening and Social-Led Customer Care”.

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Conversation with Don Knox, the Chief of Client Happiness, and Warren Pickett, the Chief Champion of Ideas, the Co-Founders of Event Foundry, which helps amplify the event experience for brands that need to navigate today’s events, connect buyers and sellers, make the most of limited time at an event, and effectively extend marketing and communications efforts.

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Conversation with Nancy Harhut, who was previously on episodes 85 and 171, and she is a creative marketer, a behavioral scientist, a speaker, and the author of “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.” Let's take a look at three key takeaways from my conversation with her.

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Conversation with Nancy Harhut, who was previously on episodes 85 and 171, and she is a creative marketer, a behavioral scientist, a speaker, and the author of “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.” Let's take a look at three key takeaways from my conversation with her.

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Conversation with Andre Roux, a data sales executive at Experian with an extensive background in the TV industry working in data, operations, analytics, and sales for companies like Experian, NBCU, DIRECTV, Turner, and ABC/Disney.

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Conversation with Frank Kitchen, a professional speaker who has earned the Certified Speaking Professional designation by the National Speakers Association and he’s known as the mindset master chef who works with organizations who want their people to break through the mental barriers they have to cook up the professional dreams they hunger for in business and life.

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Conversation with Mark Levy, a differentiation expert who has worked with some of the most recognized brands in the world; a speaker; a podcaster; a magician; and a noted author of five books including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content.”

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Conversation with Rebecca Grace, a Squarespace Expert and Website Designer who helps hundreds of Squarespace Designers push past the limitations of the Squarespace Editor to design beautiful, custom websites that are Mobile Friendly and Search Engine Optimized.

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Conversation with Nick Harmeier, the Chief Marketing Officer of the Memphis Zoo, one of the most highly-rated zoos in the U.S.

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Conversation with AJ Harper, an editor and publishing strategist who helps authors write foundational books; a writing partner to business author, Mike Michalowicz; a ghostwriter who has worked with newbies to New York Times bestselling authors with millions of books sold; the Head Writing Coach for Heroic Public Speaking, and the author of “Write a Must-Read: Craft a Book That Changes Lives―Including Your Own.”

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Conversation with Linda Harrison, the Senior Director of Data Strategy (A.K.A. DataGuru) at Acxiom Corporation.

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Conversation with Cassandra Worthy, the Founder and CEO of Change Enthusiasm, a former chemical engineer turned global keynote speaker, and the author of “Change Enthusiasm: How to Harness the Power of Emotion for Leadership and Success.”

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Conversation with John Register, a combat Army veteran; a 4-time track and field all-American; a 2-time Olympic trials qualifier; a Long Jump silver medalist in the Paralympic Games; the founder of the United States’ Olympic and Paralympic Committee’s Paralympic Military Sport program; a two-time TedX speaker, and a home-made waffle lover.

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Conversation with Phil M Jones, an NSA Hall of Fame speaker, the author of the best-selling “Exactly” Book Series with over 1 million copies sold, producer of the “Most Listened To” non-fiction Audiobook of all time, a trusted advisor for some of the world’s biggest brands, and an entrepreneur since the age of 14.

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Conversation with Sam Richter, an internationally recognized expert on digital information; considered the father of modern-day Sales Intelligence; an author, and an NSA Hall of Fame speaker.

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Conversation with Larry Long, Jr., a speaker, author, and the Chief Energy Officer of LLJR Enterprises.

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Conversation with Stan Phelps, a speaker, the best-selling author of the Goldfish Series of books, a Forbes Contributor, and a marketing instructor for the ANA School of Marketing and Rutgers Business School.

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Conversation with Richard Bliss, the CEO of Bliss Point Consulting, a top social selling trainer, a LinkedIn Top Voice, an author, and a public speaker.

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Conversation with Zontee Hou, the founder of the digital agency Media Volery as well as the head of strategy for Convince & Convert; recognized as a LinkedIn top 16 marketer to follow in 2021; recognized in TopRank’s top 50 most influential content marketers; and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award.

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Conversation with Bruce Clay who is known as the “father of SEO” and is the founder and president of the global digital marketing optimization firm Bruce Clay, Inc., the author of the "Search Engine Optimization All-In-One For Dummies," series of books, and the author of "Content Marketing Strategies for Professionals."

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Conversation with Shep Hyken, a customer service expert, NSA Hall of Fame speaker, New York Times and Wall Street Journal bestselling author, and also the author of “I’ll Be Back: How to Get Customers to Come Back Again and Again.”

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Conversation with Dan Gingiss, a keynote speaker, customer experience coach, and the author of “The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share.”

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Conversation with Dan Gingiss, a keynote speaker, customer experience coach, and the author of “The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share.”

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Conversation with Crystal Washington, CSP, a technology strategist, certified futurist, and author who works with organizations that want to leverage technology to increase profits and productivity.

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Conversation with Dave Fink, the CEO & Co-founder of Postie, a marketing technology company that leverages Direct Mail to perform like a digital channel.

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Conversation with Gary Henderson, the founder of DigitalMarketing.org, a noted moderator and host of hundreds of rooms on Clubhouse, and the author of “The Clubhouse Creator.”

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Conversation with Kerry O'Shea Gorgone, an editor, writer, lawyer, speaker, marketer, co-host of “The Backpack Show” with Chris Brogan, co-host of “Punch Out with Katie and Kerry,” and host of a classic alternative radio show for VillageRadio.net.

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Conversation with Tom Shapiro, the CEO of Stratabeat and the author of “Rethink Lead Generation.”

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Conversation with Tom Shapiro, the CEO of Stratabeat and the author of “Rethink Lead Generation.”

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Conversation with Mike Michalowicz, the entrepreneur behind several multimillion dollar companies, an entrepreneurial advocate, a former small business columnist for The Wall Street Journal, and the author of several books including “Profit First”, “Clockwork”, “Fix This Next”, and his newest “Get Different”.

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Conversation with Sandra Abi-Rashed is the VP, Client Services at Digilant, the GM at Happyfication, and the co-founder of MENTORO.

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Conversation with Rohit Bhargava, the Wall St. Journal best-selling co-author of “Beyond Diversity” as well as the author of the “Non Obvious Megatrends” series, a professor, a keynote speaker, an entrepreneur, and the founder and Chief Trend Curator for the Non-Obvious Company.

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Conversation with John Jantsch, a marketing consultant, speaker, creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, and best-selling author. His newest book is “The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth.”

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Conversation with Dr. Marcus Collins, a Clinical Assistant Professor of Marketing at the Ross School of Business at the University of Michigan as well as the Head of Planning at Wieden+Kennedy, New York.

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Conversation with David Horsager, the CEO of the Trust Edge Leadership Institute, a global authority on helping leaders and organizations become the most trusted in their industry, and the author of “Trusted Leader: 8 Pillars That Drive Results.”

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Conversation with Ricardo Diaz, the Chief Digital Officer of Omelet, an independent creative ad agency.

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Conversation with Tamsen Webster, a keynote speaker, part message strategist, full-time “Idea Whisperer” on that big idea, a subject matter expert in marketing and storytelling, and now the author of “Find Your Red Thread: Make Your Big Ideas Irresistible.”

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Conversation with Michele Shuster, a founding partner of Mac Murray & Shuster where she advises clients on proactively managing federal and state consumer protection demands; the Regulatory Counsel to LeadsCouncil; and the General Counsel to the Professional Association for Customer Engagement (PACE).

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Conversation with Dale Bertrand, the Founder and President of Fire&Spark and an SEO specialist to Fortune 500 companies and venture-backed startups around the world.

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Conversation with Erin King, a 3x entrepreneur, international keynote speaker who helps people communicate more compellingly in the digital age, and the author of both “Digital Persuasion” and “You’re Kind of a Big Deal.”

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Conversation with Lois Creamer, a speaking coach and recognized expert in the speaking industry; the author of “Book More Business: Make Money Speaking;” and she works with speakers, consultants, and experts who want to book more business, make more money and fully monetize their intellectual property.

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Conversation with Brian Solis, the Global Innovation Evangelist at Salesforce; a world-renowned keynote speaker often referred to as one of the greatest digital analysts of our time; and an award winning author of eight best-selling books including “Lifescale: How to Live a More Creative, Productive, and Happy Life”.

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Conversation with Faith Morris, the Chief Marketing Officer of the National Civil Rights Museum.

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Conversation with Clint Pulver, an Emmy Award-winning, motivational keynote speaker, author, musician, and workforce expert.

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Conversation with Sue Kruskopf, the CEO, Founder, and Queen Bee of Kruskopf & Company (a.k.a. KC Truth); and she is also the co-founder of MyWonderfulLife.com, a “Shark Tank” TV-show featured site where you can plan your own funeral.

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Conversation with Judson Laipply, a keynote speaker, emcee, author, and the world’s first YouTube celebrity with his hilarious viral video of him dancing in an evolution of dance mix that explains how life is change.

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Conversation with Nikki Nash, the author of “Market Your Genius:  How to Generate New Leads, Get Dream Customers, and Create a Loyal Community.”

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Conversation with Puja Amin, Corporate Legal Counsel at loanDepot, and AC Evans, the CEO and Co-founder of Drips.

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Conversation with Michael Port, the CEO and Co-Founder of Heroic Public Speaking; an NYU Acting Program Graduate and former professional actor with guest starring credits including Law & Order, Sex and the City, the Pelican Brief; and the NY Times, Wall Street Journal, USA Today, and Publisher’s Weekly bestselling author of Book Yourself Solid and Steal the Show, as well as his newest The Referable Speaker (coauthored with Andrew Davis).

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Conversation with Jason Cutter, the founder of Cutter Consulting Group, a sales operations-focused advisory, consulting, and training firm, a podcast host, as well as the author of “Selling with Authentic Persuasion: Transform from Order Taker to Quota Breaker.”

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Conversation with Scott McKain, a keynote speaker, CSP, a member of the Professional Speakers Hall of Fame, a member of the Sales and Marketing Hall of Fame, and the author of seven books including “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction.”

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Conversation with Leslie Ehm, the speaker, swagger coach, and the author of the Wall Street Journal, USA Today, and Amazon best-selling book, “Swagger, Unleash Everything You Are and Become Everything You Want.”

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Conversation with Astha Kalbag, a Marketing Science Expert at Facebook in Singapore and the author of Mooketing, a recognized blog and voice on digital trends in Asian Pacific markets.

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Conversation with Jane Atkinson, the author of four books including the bestseller The Wealthy Speaker 2.0; one of the top business managers for many sought after speakers; experience working under a speaker’s bureau; the founder of The Wealthy Speaker School; and the host of The Wealthy Speaker Podcast.

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Conversation with Stuart Cove, the founder of Stuart Cove’s Dive Bahamas, a large scuba, snorkeling, and snuba dive shop known around the world that offers an abundance of aquatic adventures.

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Conversation with John Lee, the Head of Evangelism at Microsoft.

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Conversation with Dee Anna McPherson, the Chief Marketing Officer at Invoca, the leading conversation intelligence platform.

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Conversation with Sarah Evans, the founder of Sevans Strategy and Sevans Digital PR and she’s a digital PR strategist, consultant, global brand correspondent and keynote speaker who works with companies worldwide to create and improve their social and digital PR strategies.

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Conversation with Len Herstein, the CEO and President of Manage Camp, the founder of the Brand Manage Camp Conference and the Brand Manage Camp University, the author of "Be Vigilant! Strategies to Stop Complacency, Improve Performance, and Safeguard Success," and he also serves as a reserve Sheriff’s Deputy in Douglas County Colorado.

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Conversation with Thom Singer, a professional business motivation speaker, emcee and master of ceremonies, and host of several podcasts including “Speakernomics” from the National Speakers Association.

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Conversation with Nicolle Lopez, the Social Media Content Lead at Amtrak, the National Railroad Service Corporation servicing 500 locations throughout most of the US and parts of Canada.

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Conversation with Larry Allen, the Vice President and General Manager of Addressable TV Enablement for Comcast Advertising who is responsible for guiding the addressable TV solutions across Comcast, leveraging data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.

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Conversation with Nataly Huff, the Vice President of Marketing for Miracle-Ear for Amplifon Americas.

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Conversation with Rahul Aggarwal, an entrepreneur and co-founder of Designhill, a creative marketplace catering to the creative needs of businesses and individuals who need quality designs from professional designers.

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Conversation with Jacqueline Lieberman, the founder of marketing consultancy BrandCrudo, a certified brand strategist, and a podcast host.

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Conversation with A. Lee Judge, an executive marketing consultant, the Global Digital Marketing Manager at Hexagon Geosystems, and the Co-Founder and CMO of Content Monsta.

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Conversation live and in-person from the 2021 Lead Generation World conference with keynote speaker and author Tim Ash, sales and call center consultant Jason Cutter of Cutter Consulting Group, and CMO of Accessibility Shield Jason McKee.  Lead Generation World 2021 was one of the first major in-person conference events in 2021.

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Conversation with Ashwin Navin, the CEO and Co-founder of the team building the future of TV data and audience analytics at Samba TV.

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Conversation with Minter Dial, a storyteller, filmmaker, professional speaker, and author of several best-selling books including his newest, “You Lead:  How Being Yourself Makes You a Better Leader.”

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Conversation with Mark Schaefer, the internationally-acclaimed speaker, marketing influencer, college educator, and author of several best-selling books including “Cumulative Advantage:  How to Build Momentum for Your Ideas, Business and Life Against All Odds.”

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Conversation with Stephanie Stahl, the General Manager of the Content Marketing Institute as well as the leader of the Content Marketing World conference.

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Conversation with Michael Schein, a writer, speaker, founder of MicroFame Media, hype artist, and the author of “The Hype Handbook.”

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Conversation with Matt Barnett, the CEO, founder, and "Papa Bear" as he is known at Bonjoro, the world's first Customer Delight platform to help great teams build real relationships with their customers at scale.

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Conversation with Brooke Sellas, the CEO and Founder of B Squared Media, a done-for-you social media management, advertising, and customer care agency.  She’s also the co-host of the Marketing Companion podcast.

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Conversation with Martin Lindstrom, a marketing legend, one of TIME magazine’s “World’s 100 Most Influential People;” author of several New York Times and Wall Street Journal best-selling books including his newest, “The Ministry of Common Sense.”

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Conversation with Ryan Cote, the Director of Digital Services and Partner at Ballantine, a third-generation, family-owned direct mail and digital marketing company serving small-business clients for over 50 years.

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Conversation with Ilenia Vidili, a customer experience expert, author, entrepreneur, and keynote speaker.

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Conversation with John DiJulius, the President and Chief Revolution Officer of the DiJulius Group, a keynote speaker, and the best-selling author of five customer service books including “The Relationship Economy, Building Stronger Customer Connections in The Digital Age.”

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Conversation with Paul M. Neuberger, a keynote speaker, entrepreneur, sales trainer, and author of “The Secrets to Cold Call Success, Close More Business in Less Time Than Ever Before.”

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Conversation with Franco Folini, an eCommerce Director and Digital Marketing Strategist who helps companies to adopt scalable eCommerce solutions, including subscription-based business models.

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Conversation with Annie Duke, the best-selling author, speaker, consultant, former professional poker player and World Series of Poker Tournament of Champions winner, runner up on NBC’s 'Celebrity Apprentice,' a National Science Foundation Fellowship awardee, a non-profit founder, and the author of "How to Decide, Simple Tools for Making Better Choices."

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Conversation with with Shep Hyken, a customer service and experience expert, the Chief Amazement Officer of Shepard Presentations, a New York Times and Wall Street Journal bestselling author, and member of the National Speakers Association Hall of Fame.

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Conversation with Emily Binder, an entrepreneur, a speaker, a voice AI and emerging technology consultant, and she’s the founder of both Beetle Moment Marketing and Wealth Voice.

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Conversation with Ken Ungar, the President of Charge Sponsorship Marketing Agency and the author of “Sponsorship Strategy, Practical Approaches to Powerful Sponsorships.”

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Conversation with Mark Donnigan, a marketing and growth consultant who works with startup founders to design categories and marketing playbooks that produce real business outcomes.

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Conversation with Phil Case, the Chief Client Officer at Max Connect Marketing as well as an Executive Board Member of the Utah Outdoor Association.

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Conversation with Laurie Guest, a keynote speaker, entrepreneur, authority on customer service excellence, and author of “The 10¢ Decision:  How Small Change Pays Off Big.”

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Conversation with Neal Schaffer, a leading educator and consultant in the world of digital and social media marketing.  He’s also the author of “The Age of Influence, The Power of Influencers to Elevate Your Brand.”

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Conversation with Tim Ash, an acknowledged authority on evolutionary psychology and digital marketing, an international keynote speaker, a bestselling author of “Landing Page Optimization” and his newest book, “Unleash Your Primal Brain.”

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Conversation with Carly Schrager, the CEO of Definitive Results.

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Conversation with Brian Schulman, the founder and CEO of Voice Your Vibe, a Forbes Featured Entrepreneur, one of the pioneering Top LinkedIn Video and LinkedIn Live Creators in the world, a LinkedIn Top Voice, and a speaker.  

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Conversation with Marty Greif, the President of SiteTuners, an author, speaker, and conference content director.

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Conversation with Lilach Bullock, a marketing and social media consultant; entrepreneur; author of “Images that Influence”; keynote speaker; listed by Forbes as one of the Top 20 Women Social Media Influencers; winner of Oracle’s Social Influencer of Europe; and named the No. 1 Digital Marketing Influence by Career Expert.

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Conversation with Shasta Nelson, a keynote speaker, leading expert on friendship and healthy relationships at work, and author with her 3rd book now out called “The Business of Friendship: Making the Most of the Relationships Where We Spend Most of our Time.”

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Conversation with Jeremy Ringel, a Managing Partner at GRW Wines and he has worked with wine collectors brokering high-end wines for over 30 years.

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Conversation with Jennifer Bradley, an SEO and Marketing Consultant to HP Enterprises and she also helps SMB’s and entrepreneurs build online businesses through her personal consulting brand, ‘The Digital Strategy Guru’.

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Conversation with Jeff Turbow, a marketing consultant, speaker, and founder of Winning Local.

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Conversation with the "Women of Martech" organization including the Executive Director Melissa Ledesma, the Director of Content & Communications at DMS; as well as steering committee members Amy Gesenhues, a Freelance Marketing Technology Writer and Content Creator as well as the Former Senior Editor at MartechToday; and Margaux Logan, the VP, Head of Online Marketplaces Commerce at Publicis, North America.

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Conversation with Mark Kaminski, the Co-Founder of Over the Top Marketing.

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Conversation with Dave Carroll, an award winning singer-songwriter, professional speaker, author, and social media innovator who at one time had the number one music video in the world based upon a bad experience he had with United Airlines when they broke his Taylor-made guitar and then he responded with a social media video that became the story of the song and a book better known as “United Breaks Guitars.”

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Conversation with Christian Gani, the Managing Director at Match Marketing Group.

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Conversation with Ocean Ramsey, a marine biologist, shark and marine conservationist, professional free diver, professional scuba instructor, surfer, swimmer, yogi, and professional model.  She's also the author of "What You Should Know about Sharks" as well as the star of the documentary "Saving Jaws."

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Part 2 Conversation with Neil Patel, the well-known digital marketer and influencer who Forbes calls one of the top 10 marketers, a best-selling author, keynote speaker, and the co-founder of Crazy Egg, Hello Bar, KISSmetrics, and Neil Patel Digital.  He’s also been recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

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Conversation with Erika Gerdes, an Authenticity Advocate, Executive Leadership Coach, Speaker, Writer, and former Google Business Executive.

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Conversation with Kris Desoto, the Founder and CEO of Hiatus Tequila.

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Conversation with Carla Johnson, a global keynote speaker, best-selling author, and a marketing and innovation strategist. 

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Conversation with Steve Gutzler, the President of Leadership Quest, a Seattle-based Leadership Development company, a keynote speaker, and the author of several books including “Lead with No Fear.”

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Conversation with Sasha Martens, the President of Sasha the Mensch, a global talent and recruiting agency focused on advertising and marketing positions.

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Conversation with Cory Munchbach is the Chief Operating Officer at Blue Conic, a leading Customer Data Platform (CDP), and she’s a former analyst at Forrester Research.

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2nd conversation with Joe Pulizzi, the Founder of the Content Marketing Institute, the Content Marketing World conference, the Orange Effect Foundation, nicknamed the ‘Godfather of Content Marketing,’ a bestselling author with now 7 books including both fiction and non-fiction best-sellers, including his newest mini-book, “Corona Marketing, What Marketing Professionals Need to Do Now to Survive the Crisis.”

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Conversation with Jeff Lotman, the CEO and Founder of Global Icons, a brand-licensing agency, and he’s also the author of “Invisible Marketing, A Hidden Tool for Connecting with Consumers through Licensing.” 

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Conversation with Byron White a serial entrepreneur, the founder of Writer Access and several other businesses including Freelance Access, LifeTips, ideaLaunch, and he’s also the Chair of the Content Marketing Conference. 

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Conversation with Michael Drake, a two-time CEO, speaker, entrepreneur, philanthropist, social activist, and author of “The Bliss Journey, Becoming the Hero of Your Own Story.”

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Conversation with Jim McKinley, a founding partner of (un)Common Logic, an Adjunct Professor of Digital Marketing at Baylor University, and he’s got a wide range of experience in online marketing, lead gen, and SEO.

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Conversation with Robbie Kellman Baxter, a strategy consultant helping companies develop and optimize membership models and subscription pricing and she is the author of “The Membership Economy” as well as her newest book “The Forever Transaction.”

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Conversation with Andrew Davis, a bestselling author and keynote speaker who previously built and sold a digital marketing agency, produced for NBC, and worked for The Muppets.

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Conversation with Dr. Austin Gallagher, a marine biologist and considered a world-authority on sharks, the CEO and Chief Scientist of the NGO Beneath the Waves, a National Geographic Explorer, a Fulbright Distinguished Chair in Environmental Science at Canada’s Carleton University, an Adjunct Professor at Northeastern University, and he’s given a TEDx Talk on Facing and overcoming Fears.

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Conversation with Chris Brogan, the NY Times best-selling author 9 books and counting, a business storyteller and marketing advisor, a keynote speaker, and the president of Chris Brogan Media.

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Conversation with Rahim Rajpar, a Principal at Hawthorne Advisors, a consulting firm, and he’s also the former CMO & Head of Direct to Consumer at John Hancock Insurance.

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Conversation with Mike Michalowicz, the entrepreneur behind three multimillion dollar companies, an entrepreneurial advocate, a former small business columnist for The Wall Street Journal, and the author of several books including his newest, “Fix This Next”.

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Conversation with Garrett Mehrguth, the co-founder and CEO of Directive, a search marketing agency for enterprise brands.

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Conversation with Jay Schwedelson, the President and CEO of Worldata and a member of the Board of Directors of the Direct Marketing Association.

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Conversation with Terry Brock, a Certified Speaking Professional, an inductee into the Speaker Hall of Fame, a recipient of the National Speakers Association’s Cavett Award, a virtual presentation expert, an author, a syndicated columnist, Social Media Marketing Speaker, and Technology Expert.

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Conversation with Nancy Sherr, the EVP and Chief Marketing Officer of 1st Franklin Financial Corporation, a 75 plus-year-old financial services firm with 300 plus branch locations primarily throughout the southeast.

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Part 2 Conversation with Dr. Jenn Mann, a licensed psychotherapist, best-selling author, TV host (VH1’s "Couple’s Therapy"), Sirius/XM radio host (“The Love and Sex Show with Dr. Jenn”), celebrity couples therapist, sports psychology consultant, and subject matter expert on relationships.

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Conversation with Brett Trainor, a business consultant and growth strategist focused on helping entrepreneurs scale their businesses and he’s also the host of the podcast, “Hardwired for Growth.”

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Conversation with Sean McCaffrey, the President and CEO of GSTV, a national video network and platform delivering targeted audiences across tens of thousands of fuel retailers in over 200 DMA’s reaching 1-in-3 adults.

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Conversation with Jessica Noble, the Founder and CEO of Magnetic Experiences whose focus is on helping leaders boost profitability while elevating experiences for customers and employees.

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Conversation with Brian Fanzo, a digital futurist keynote speaker, the Founder of iSocialFanz, a self-described pager-wearing millennial, and a top Digital Transformation Influencer.

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Conversation with Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.

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Conversation with Jason McKee, the Chief Marketing Officer of Accessibility Shield.

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Conversation with Eric Troutman, one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance; has served as lead defense counsel in more than 125 national TCPA class actions litigations; and known as the Czar of TCPAWorld.

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Conversation with Elizabeth Vassolo, the Head of Global Employment Brand at McDermott Will & Emery, a global law firm, and the former Head of Employer Brand Marketing at the Kraft Heinz Company.

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Conversation with Katie Martell, an on-demand marketer and communications strategist and a self-proclaimed “Unapologetic Marketing Truth-Teller”.

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Conversation with Grant Baldwin, the CEO of The Speaker Lab, a speaker, podcast host, and the author of “The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform."

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Conversation with Jim Karrh, a consultant at DSG, a speaker, a podcast host, and the author of “The Science of Customer Connections: Manage Your Message to Grow Your Business.”

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Conversation with Lukas Haensch, the founder of Path Monk and a former UX Manager at Google.

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Conversation with Audrey Arbeeny, the CEO and Founder of Audiobrain, a sound consultancy specializing in sonic branding and interactive audio.

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Conversations with Mike Ferree, the CEO and Founder of Lead Generation World, a conference whose mission is to help companies and individuals navigate the lead generation ecosystem; Rich Kahn, the CEO and Co-Founder of Anura, a benchmark setting ad fraud solution; and JT Benton, the Founder and CEO of Workbook6, a partner development firm for customer acquisition and engagement strategies.

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Conversation with Jeff Kreisler, a bestselling author, the Editor-In-Chief of PeopleScience.com, a site devoted to leading the conversation about applied behavioral insights, a former standup comedian and performer, and the opening keynote speaker at Lead Generation World 2020.

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Conversation with Tom Webster, a Market Researcher, Podcaster, Speaker, and the Vice President of Strategy and Marketing at Edison Research, a market research firm who is also the leading podcast research company in the world.

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Part 2 Conversation with Rohit Bhargava, the best-selling author of "Non Obvious Megatrends: How to See What Others Miss and Predict the Future,” a professor, keynote speaker, an entrepreneur, and the founder and Chief Trend Curator for the Non-Obvious Company.

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Conversation with David Meerman Scott, a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR” and also “Fanocracy, Turning Fans into Customers and Customers into Fans.”

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Conversation with Seth Godin, an Author of many bestselling books, an Entrepreneur, most of all, a Teacher, and one of the most widely recognized and respected authorities in Marketing in the world.

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Conversation with Jeff Bullas, the CEO of jeffbullas.com, a consulting, new media, and web services company; and he’s been recognized as one of the globally-leading influencers in digital marketing and social media.

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Conversation with Beverly Jackson, the VP, Social Media Marketing and Content Strategy for MGM Resorts International.

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Conversation with Saina Shelton, the CEO and Founder of Insights Augmented, a former Global Lead of Google Brands on YouTube, a keynote speaker, and digital media expert and strategist.

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Conversation with Gerry Moran, the Global Head of Social Media Strategy at Cognizant and he’s a B2B influencer with a career of helping people and technology brands increase their awareness and improve their bottom line with social media, digital, and content marketing.

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Conversation with Kevin Rogers is the Founder of Copy Chief, a professional freelance direct response copywriter, the best-selling author of “The 60-Second Sales Hook,” a speaker, and a former stand-up comedian.

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Conversation with Stephen Para, the Chief Creative Officer of Absolute Magnitude, a NY-based digital agency focused on leveraging data to enable better creative executions.

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Conversation with Debbie Allen, the best-selling author of the new “Success Is Easy” as well as “The Highly Paid Expert”, a business mentor and successful entrepreneur of several multi-million dollar businesses, and she’s ranked in the top 5% of business speakers worldwide.

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Conversation Live from the NY TVOT Show with Chris Pizzurro, the VP and Head of Global Sales at Canoe Ventures, a pioneer in addressable TV, and an Emmy® Award and Webby® Award nominee with decades of experience in media marketing and advertising sales of traditional TV and digital media.

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Conversation with Ross Shanken, the CEO and Founder of Jornaya, a technology platform helping marketers solve problems with better understanding the journey in lead generation.

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Conversation with Melanie Deziel, the founder of StoryFuel, an international keynote speaker, a lifelong storyteller, and recognized as one of the world's leading experts in native advertising and branded content.

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Conversation with Daniel Cooper, the Founder and CEO of Lolly, a London-based digital marketing agency, and he’s a self-confessed SEO, Content Marketing, and Programming nerd focused on lead generation and performance marketing.

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Conversation with Blake Morgan, a Customer Experience Futurist, a keynote speaker, and the author of two books including “The Customer of the Future, 10 Guiding Principles for Winning Tomorrow’s Business.”

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Conversation with Christopher Lochhead, a former three-time public company CMO, a podcaster with two of the top business podcasts on Apple, the best selling author of “Niche Down, How to Become Legendary by Being Different,” and he’s been referred to as the Godfather of Category Design.

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Conversation with Ursula Ringham, the Head of Global Influencer Marketing at SAP as well as a storyteller, author, and speaker.

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Conversation with Dave Morgan, the CEO and Founder of Simulmedia, a TV ad platform that delivers predictable, scalable, and optimized advertising, and he’s a lifelong entrepreneur with a strong background in both digital and TV advertising.

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Conversation with Reshma Saujani, the author of the international bestseller "Brave, Not Perfect," the founder and CEO of Girls Who Code as well as the author of the New York Times bestseller "Girls Who Code: Learn to Code and Change the World", named by Forbes as one of the Most Powerful Women Changing the World, and a TED Talk speaker

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Conversations with panelists Jennifer Chan, VP of Digital Platforms Marketing at BlackRock; Bolong Li, Senior Director, Audible at Amazon; and Gabriela Martinez, Partner, Launch Angle; and then Clemmie Melvin, an International Events Coordinator, and Jaya Chelkowski, a Brand & Marketing Executive, both of World Forum Disrupt.

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Conversation with Charlene Li, named by Fast Company as one of the most creative people in business, a keynote speaker, the founder of Altimeter Group, a New York Times bestselling author of six books including her newest “The Disruption Mindset: Why Some Businesses Transform While Others Fail”, “Open Leadership”, as well as co-author of the critically-acclaimed book, “Groundswell”.

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Part 2 Conversation with Michael Brenner, the CEO of the Marketing Insider Group, a CMO influencer, Keynote Speaker, a leading voice on B2B and Content Marketing, and the author of the new book “Mean People Suck.”

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Conversation with Carlos Gil, the CEO and Founder of Gil Media, a social media strategist and storyteller, a speaker, and an author of a provocative new book called “The End of Marketing.”

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Conversations from the 2019 Invoca Summit with Gregg Johnson, CEO of Invoca; Joel Citron, Vice President of Advertising Technologies at Ai Media Group; AC Evans, CEO of Drips; Todd Stearn, CEO of Aragon Advertising; and David Walsh, President of Visiqua.

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Conversation with Evo Terra, a podcast strategist, the author of “Podcasting for Dummies”, the host of “Podcast Pontifications”, the President of Simpler Media, an ‘OG’ podcaster who had the 40th podcast ever, and he’s on a mission to make podcasting better.

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Conversation with Sarah Lippincott, the Director of Marketing and Digital at Tigercomm, a PR agency focused on the energy sector.

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Conversation with Matt Lemay, the author of “Agile for Everybody”, a Co-founder and Partner at Sudden Compass, and one of the keynotes at the 2019 MarTech East conference

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Conversation with Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media, the author of “Content Chemistry”, the host and founder of the marketing conference Content Jam, and he’s a subject matter expert on content marketing and web design

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Conversation with Mark Rickmeier, the CEO at Table XI, a UX research, design, and software development company, and the Co-Founder of Walkshop, a hiking and leadership development experience for executives

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Conversation with Liz Rose, the VP of Marketing at Vibrant Credit Union and she was one of the featured speakers at 2019’s Connect to Convert conference

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Conversation with Melissa Sciorra is the Senior SEO Manager at SmarterTravel (a TripAdvisor Company) and she was one of the panel moderators and speakers at 2019’s Connect to Convert conference

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Conversation with George Thomas, an Inbound Evangelist at Impulsive Creative and he was one of the featured speakers at 2019’s Connect to Convert conference

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Conversation with Nancy Harhut, a Creative Marketer, Behavioral Scientist, and a speaker who also led a couple of sessions at 2019’s Connect to Convert conference

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Conversation Tom Shapiro, the CEO of Stratabeat; the author of “Rethink Your Marketing”, and he also spoke at 2019’s Connect to Convert conference

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Conversation with Tamsen Webster, the opening keynote of 2019’s Connect to Convert conference, and she’s part keynote speaker, part message strategist, full-time “Idea Whisperer” on that big idea, and she’s a subject matter expert in marketing and storytelling

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Conversation with Jason Hanson, a former CIA Officer, the founder of Spy Escape and Invasion, a successful alumus of the hit TV show “Shark Tank” where he won an investment from Daymond John, and the best-selling author of “Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business”

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Conversation with Michael Ferree, the CEO and Founder of Lead Generation World, a conference whose mission is to help companies and individuals navigate the lead generation ecosystem

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Conversation with Deanna Wallin, the CEO and Founder of Naples Soap Company who has also taken her own story that started as a nurse and as someone with skincare issues into a thriving small business that has grown from one small retail space in Florida to now more than a dozen stores and a strong e-commerce presence

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Conversation with Karla Jo Helms, the Founder and Chief Evangelist at JoTo PR Disruptors, an international public relations agency based in Tampa, Florida. We take a look at Digital Summit in Tampa, Florida.

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Conversation with Tom Schwab, the Chief Evangelist Officer of Interview Valet, a leader in Podcast Interview Marketing, and he is a subject matter expert on helping podcast brands use targeted podcast interviews to talk directly to ideal customers

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Conversation with Brian Kurtz, a serial direct marketer and legend with a nearly 40 year career during his time with Boardroom and Rodale; the founder of Titans Marketing; the author of “Overdeliver, Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing,”; and he runs two mastermind groups

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Conversation with Jason Barron, a Senior Manager and creative leader in UX Design and he’s the author of “The Visual MBA,” a book full of sketched notes for each class that visually captures the essential points of his education

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Conversation with Howard Berg, recognized in 1990 by the "The Guinness World Record Book" for his ability to read more than 25,000 words per minute and he has widely been known as the world’s fastest reader

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Conversation with Mandy Harvey, a jazz and pop singer and songwriter who became deaf after an illness in her teenage years and then later went on to compete as a singer on America’s Got Talent where she won Simon’s Cowell’s Golden Buzzer. Simon described her as "breath taking....reminds me of the first time I heard Adele sing." She’s got a new album out this year and a new video for her hit single, “Release Me”.

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Conversation with Brittany Hennessy is the best-selling author of “Influencer: Building Your Personal Brand in The Age of Social Media” and the co-founder & Chief Relationship Officer at Carbon August, an influencer development platform serving creators, performers, and entrepreneurs

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Conversation with Amanda Hennessey, the author of “Your Guide to Public Speaking”, the founder of both Boston Public Speaking and San Diego Public Speaking, an actress with nearly 20 films and TV shows to her credit, and she’s also both a public speaking and acting coach

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Conversation with Brendan Kane, the best-selling author “One Million Followers” and he’s an innovation strategist who empowers brands to scale, expand, and accelerate their businesses and influence

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Conversation with Aaron Weiche, the CEO for GatherUp, a platform empowering businesses and brands to gather customer feedback, testimonials, and online reviews

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Conversation with Dave Scott, the Director of Global Marketing at Twitter Business, the author of “The New Rules of Lead Generation”, a podcast host, and he’s a subject matter in lead gen and social media

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Conversation with Will Johnson, the Executive Producer of Audio and Podcasts at Tegna’s Vault Studios, a voice-over artist, host of “The Perfect Scam” podcast on AARP, the pregame host of The Puppy Bowl, and he’s a subject matter on podcasts

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Conversation with Ellaine Wellman, an Event and Retreat Strategist and Coach and she’s a subject matter expert in helping people create an experience for their event

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Conversation with Jeremy Park, the CEO of cityCURRENT, a privately-funded catalyst focused on being a force for good by enabling businesses to engage in philanthropic ventures in the Memphis and Nashville communities, and he’s helping transform organizations and individuals into becoming a catalyst for their community

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Conversation with Touseef Mirza, a brand content strategist, an adjunct professor of marketing, the Core Connect conference Co-founder, and she’s a subject matter expert on the human side of brand marketing

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Conversation with Lindsay Stewart, the CEO and Co-founder of Stringr, a company that helps major media organizations source custom video; she’s a former network news producer; and a subject matter expert on how to leverage video

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Conversation with Leigh George, the CEO of Find Freedom a strategic branding and marketing un-agency; she has a Ph.D. in branding history and theory; and she’s a subject matter expert on marketing strategy and agency relationships

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Conversation with Linda Bonnin, the Vice President of Strategic Communications overseeing all of marketing, advertising, and communications at the University of Alabama and she’s a subject matter expert in higher education

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Conversation with Lee Odden, the CEO and Co-Founder of Top Rank Marketing, a B2B marketing strategist, author, keynote speaker and he’s also a subject matter expert at B2B content and influencer marketing

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Conversation with Jeff Greefield, the Co-Founder and Chief Attribution Officer of C3 Metrics and he’s a subject matter expert at attribution in media

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Conversation with Meryl Draper, the CEO and Founder of Quirk Creative, an award-winning and WBE-certified video advertising agency, and she’s a subject matter expert in brand response TV and Video advertising

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Conversation with Dr. Carmen Simon, the founder of Memzy, an instructor at Stanford University, an author, and she’s a subject matter expert who holds doctorates in both instructional technology as well as cognitive psychology

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Conversation with Renata Kaczoruk, a high-end fashion model who has walked the most famous runways in the world, appeared on the cover of a 2019 Playboy in Poland where she was featured in an interview about feminism, a celebrity who appeared on a European version of Dancing with the Stars, an influencer with a large international following, the Co-Founder of Girls in Tech Poland, and a digital marketer

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Conversation with Steve McKean, the CEO and Co-Founder of BILLSHARK, a marketing and technology entrepreneur, and a subject matter expert at starting and scaling technology companies with go-to-market strategies

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Conversation with Shelley Grierson, the Director of Marketing for Space Between, a UK-based company improving online journeys in eCommerce through the application of consumer psychology technology and she’s the host of a LinkedIn Local Ladies group in the UK, which is helping support and mentor women in leadership roles in business

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Conversation with Adam Pierno, the AVP of Marketing Strategy at Arizona State University, the author of “Specific,” a speaker, podcast host, and a subject matter expert as a strategist

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Conversation with Larry Linne, the author of “Brand Aid” and also “Brand Damage”, the CEO of Incite Performance Group, a former NFL player, a micro economist entrepreneur, and a subject matter expert at helping people and business leaders reach new heights

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Conversation with Steve Young, the Vice President of Advanced Media at DataLab USA and he’s a subject matter expert in the TV industry, data, and TV ad sales

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Conversation with Jim Sterne, the Founder of the Marketing Analytics Summit, the Director Emeritus of the Digital Analytics Association, a speaker, author, and a subject matter expert at marketing and web analytics

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Conversation with Amy Riordan, the Chief Experience and Marketing Officer of Curetê, a high-end apparel and fashion retailer, and she’s a subject matter expert at brand strategy, marketing, and customer and digital experience

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Conversation with Marilee Yorchak, the Executive Director of the Digital Analytics Association and she’s a subject matter expert at helping marketers and businesses build a better digital world through data

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Conversation with Jen Morilla, an impact travel influencer and blogger, brand and social media consultant, and founder and storyteller of The Social Girl Traveler

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Conversation with Ed Shimp, a writer, book author, narrator, adjunct professor, video creator recognized as one of YouTube’s 10 EDU Gurus, and he’s a subject matter expert at storytelling

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Conversation with Marcos Alonso, the Sr. Director, Head of Enterprise Employee Support Services at The Learning House, a division of Wiley, and he’s a subject matter expert on call centers

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Conversation with Bill Connolly, the Director of Content at Monotype, an author, speaker, comedian, and he’s a subject matter expert at creative storytelling

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Conversation with Michael Beach, the CEO of Cross Screen Media and the founder and editor of State of the Screens, a weekly newsletter focused on the industry, and he’s a subject matter on TV and video advertising

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Conversation with Klyn Elsbury, a bestselling author, trainer, renowned speaker, certified Neuro-Linguistic Programming practitioner, Cystic Fibrosis advocate and survivor, and she was featured on NBC Nightly News with a story about the high cost of prescription drugs

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Conversation with Shenhav Kimhi, the General Manager North America of Digital & E-Commerce at Crabtree & Evelyn and she’s a subject matter expert in marketing and digital media

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Conversation with Geraldine DeRuiter, an acclaimed author, world-renowned public speaker, the voice behind the award-winning Everywhereist blog recognized by Time Magazine, and she’s a James Beard Award winner

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Conversation with Bruce Biegel, the Senior Managing Director of the Winterberry Group, a strategic consulting firm, and he’s a subject matter expert in data strategy and in marketing and advertising services

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Conversation with Michaela Alexis, a LinkedIn speaker, trainer, strategist, creator, and she’s a subject matter expert on personal branding

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Conversation with Ronak Patel, the CEO of Sunflower Lab, and he’s a subject matter expert at building custom software solutions

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Conversation with Deana Goldasich, the CEO of a Well Planned Web, an agency focused on B2B, and she’s a subject matter expert in content marketing

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Conversation with Cathy Williamson, a fashion and lifestyle blogger of “The Middle Page” who was also featured on NBC Nightly News with a story about the changing face of retail as well as her success as an influencer

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Conversation with Rachel Zugschwert, the VP of Marketing at Lerner Publishing Group and she’s a subject matter expert in the children’s book publishing industry and for knowing her target audience

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Conversation with Dayna Rothman, the author of “Lead Generation for Dummies,” the VP of Marketing at Mesosphere, and she’s a subject matter expert at revenue-driven demand generation and content

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Conversation with Rand Fishkin, the CEO and Co-Founder of SparkToro, the previous co-founder of Moz and Inbound.org, who has dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World”

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Conversation with Rob Volk, the founder and CEO of Foxbox Digital, and he’s a subject matter expert at building mobile apps and digital products

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Conversation with Sean Swarner, a motivational speaker, author, performance coach, world record holder, a two-time terminal cancer survivor, the story of a documentary on Amazon “True North,” and the only person in history to climb the highest mountain on every continent, trek to the South & North Poles, and complete the Hawaii Ironman - all with one lung; and he’s a subject matter expert at being positive despite the odds

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Conversation with Josh Bernoff, the best-selling author of four books including "Writing without Bullshit" and he’s a subject matter expert at helping people communicate more clearly

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Conversation with JT Benton, the Founder and CEO of WorkBook6, a partner development firm for customer acquisition and engagement strategies, and he’s a subject matter expert at direct response and affinity marketing

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Conversation with Dave Frankland, the CEO at Customer Strategy Architects, a speaker, and the coauthor of “Marketing to the Entitled Consumer, How to turn unreasonable expectations into lasting relationships”

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Conversation with Guy Kawasaki, the chief evangelist of Canva, a brand ambassador for Mercedes-Benz, an executive fellow of the Haas School of Business (UC Berkeley), the former Chief Evangelist of Apple, a trustee of the Wikimedia Foundation, and the author of 15 books including some of the most highly respected in business including "The Art of the Start 2.0", "The Art of Social Media", "Enchantment", and "Wise Guy"

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Conversation with Tongtong Gong, the COO and Co-founder of Amberdata and she’s a subject matter expert in blockchain technology

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Conversation with Geoffrey Wilcoxson, a senior digital marketer at Digital Current and a subject matter expert at content strategy and Search Engine Optimization

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Conversation with Matt Britton, the Founder & CEO at Suzy, a consumer intelligence platform, a speaker, an author, and a subject matter expert at youth demographics with Gen Y and Gen Z

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Conversation with Lori Blumenstock, the small business owner of Your Fairy Godmother, an online rental boutique of high-end couture costumes and outfits, and she’s a subject matter expert at creating a unique experience for her customers

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Conversation with Matt Vinson, the Director of Digital Marketing at Daytona International Speedway and he’s a subject matter expert at sports and digital marketing

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Conversation with Tracy Swedlow, the co-founder and CEO of TMRW, the parent company of InteractiveTV Today and the TV of Tomorrow Show, conferences held annually in San Francisco (June) and New York City (December); and she’s a subject matter expert in the TV ecosystem

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Conversation with Doug Browne, the President of the Peabody Hotels and Resorts, the south’s grand hotel, and he’s a subject matter expert at customer experience and customer service

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Conversation with Brienna Pinnow, the Co-Founder and Principal Consultant of Blinc Digital Group and she’s a subject matter expert at data and omni-channel marketing and advertising

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Part 2 Conversation with Minter Dial, an award-winning Author, Storyteller, Filmmaker, and Professional Speaker on brand and digital strategy and a specialist in digital transformation. We discuss his newest book “Heartificial Empathy” where he makes the case for why empathy is not only teachable but a requirement for success in business and in life.

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Conversation with Jeanne Bliss, the founder and CEO of Customer Bliss, the Co-Founder of The Customer Experience Professionals Association, and she has pioneered the role of the Chief Customer Officer having held the role of CCO several times at companies including Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations

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Conversation with Martin Lindstrom, a marketing legend, one of TIME magazine’s “World’s 100 Most Influential People;” one of the Top 50 thought leaders in the world; the author of several New York Times and Wall Street Journal best-selling books, including “Buyology,” “Brandwashed,” and “Small Data;” and he is a trusted brand-and-innovation advisor and expert who works with many of the Fortune 100 including McDonald’s, Pepsi, American Express, Microsoft, Disney, and more

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Conversation with Collin Colburn, an Analyst with Forrester, one of the most influential research and advisory firms in the world, and he’s a subject matter expert on research focused on paid search, SEO, Amazon advertising, and voice search

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Conversation with Michael Brenner, the CEO of the Marketing Insider Group, a CMO influencer, Keynote Speaker, an Author, and a leading voice on B2B and Content Marketing

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Conversation with Ann Handley, a writer, a digital marketing pioneer, a Wall Street Journal best-selling author, an entrepreneur, and a great keynote speaker. Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She runs the MarketingProfs B2B Marketing Forum and she is the world’s first Chief Content Officer.

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Conversation with Jay Baer; the author of 6 best-selling business books, the founder of 5 multi-million dollar companies, a frequent emcee and keynote speaker and one of fewer than 200 living members of the Professional Speakers Hall of Fame, and he’s a subject matter expert at word of mouth marketing

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Conversation with Joe Pulizzi, an entrepreneur and the founder of the Content Marketing Institute, the Content Marketing World conference, and the Orange Effect Foundation; a bestselling author; keynote speaker; and a subject matter expert on Content Marketing

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Conversation with Chis Penn, the Co-Founder and Chief Innovator at Trust Insights, an Author, and he’s a recognized thought leader on digital marketing, marketing technology, and AI

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Conversation with Scott Brinker, the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com, the Program Chair of the MarTech Conference, a subject matter expert at marketing technology, and yes he’s the guy behind the MarTech 5000 landscape graphic

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Conversation with Anita Breareton, the founder and CEO of Cabinet M, and she’s a subject matter expert at marketing technology stacks

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Conversation with Dimitrios Paraginis, a social media and community manager at Cogeco Peer 1, and he’s got great hands-on experience across a lot of different verticals managing social

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Conversation with Dr. Natalia Wiechowski, a personal branding strategist and keynote speaker and she’s the Middle East’s leading Edutainer

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Conversation with Priscilla McKinney, the President and CEO of Little Bird Marketing and she’s a subject matter expert in Branding and Digital Marketing

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Conversation with David Walsh, the President and Co-founder of Visiqua and a subject matter expert in performance marketing and pay per call traffic

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Conversation with Erin Brenner, the CEO of Right Touch Editing and she’s a subject matter expert in content copywriting and editing

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Conversation with Jason Katz, the founder and principal for Growth Marketing Advisors and he’s a subject matter expert in marketing technology.

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Conversation with Olga Andrienko, the Head of Global Marketing at SEMrush and she’s a subject matter expert in competitive intelligence in online marketing

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Conversation with MaryAnn Holder-Browne, the Chief Marketing Officer at One Network and she’s a subject matter expert in B2B content marketing, especially for internal sales teams

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Part 1 Conversation with Rohit Bhargava, the best-selling author of “Non-Obvious”, a professor, keynote speaker, an entrepreneur, and the founder and Chief Trend Curator for the Non-Obvious Company

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Conversation with Nancy Harhut, a Creative Marketer, a Behavioral Scientist, a speaker, and a subject matter expert in behavioral science

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Conversation with Pam Didner, the author of “Effective Sales Enablement,” a speaker, adjunct professor, strategist, Fortune 100 senior marketer, and a subject matter expert on sales enablement

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Conversation with Brian Massey, the original Conversion Scientist™, founder of Conversion Sciences, and a subject matter expert in Conversion Rate Optimization

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Conversation with Tom Shapiro, the CEO of Stratabeat, an agency focused on helping mid-sized B2B companies grow through marketing, branding, and design; and he’s also the author of “Rethink Your Marketing”

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Conversation with Samuel Monnie, the Director of Marketing Capability leading digital transformation at Campbell Soup Company and he’s a subject matter expert on helping improve marketers’ behaviors and capabilities in order to adapt and thrive within Digital Transformation

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Conversation with Todd Unger, the Chief Experience Officer and Senior VP of Physician Engagement at the American Medical Association and he’s a subject matter expert on Customer Experience

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Conversation with Catherine Sutterlin, the Director of Client Success, Home Services for PX, and a subject matter expert in customer acquisition for home services

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Conversation with Mike Albanese, a stand-up comedian, an actor, and the emcee and host to many of the Digital Summit marketing conferences throughout the country and he’s a subject matter expert at funny content

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Conversation with Matt Freedman, the cofounder of Pearl, a Customer Data Platform, and he’s a subject matter expert at customer data and ecommerce

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Conversation with Ryan O’Neil, the Director of Global Marketing for Audience Engagement & Nurture Strategy at Citrix and a subject matter expert at content marketing

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Conversation with Tom Fishburne, the Founder and CEO of the Marketoonist, Author of "Your Ad Ignored Here," and a subject matter expert at using humor in content marketing

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Conversation with David Raab, the Founder and CEO of the Customer Data Platform Institute and he’s a subject matter at marketing technology and analytics

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Conversation with Gladys Rosa Mendoza, an Innovation Strategist and Design Researcher at Facebook and she’s a subject matter expert at social media and visual storytelling

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Conversation with Arti Sahgal, a Senior Digital Marketing and Transformation Leader at one of the world's largest beer companies, a tech entrepreneur, and a subject matter expert at digital transformation and eCommerce demand generation

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Conversation with Ann Brennan, the CEO of Ann’s Social Media and Marketing and she’s a subject matter expert at cause marketing.

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Conversation with Chad Engelgau, the Chief Marketing Officer and Head of Strategy of Acxiom, one of the most well respected data companies in the world, and a true subject matter expert at data-driven marketing.

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Conversation with Ginger Shimp, the Senior Marketing Director at SAP, one of the world’s largest technology brands, and a subject matter expert at B2B content marketing and storytelling.

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Conversation with Jeff Brittain, the VP and Global Head of IT for Strategic Marketing, Innovation, & Development at Bayer Consumer Care and a subject matter expert at helping companies adapt digital technologies and leverage marketing for better consumer insights.

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Conversation with Kalina Silverman, the founder of BIG TALK, a Fulbright Scholar, and the creator of an award-winning viral video and global social impact project that helps people connect through more meaningful conversations.

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Conversation with Joe Fuca, the CEO of Reputation.com and a subject matter expert in Online Reputation Management.

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Conversation with Jeff Tippett, a speaker, author, founder of a PR and communications firm, and a subject matter expert in persuasive communications.

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Conversation with Chris Darner, the Executive Director of Product at The Venetian Resort & Casino and Las Vegas Sands Corporation and a subject matter expert at product management to improve the customer experience.

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Conversation with Jerry Bernhart, the founder of Bernhart Associates Executive Search and a highly experienced recruiter with three decades of experience and subject matter expertise focused solely on helping marketers get hired.

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Conversation with Liora Simozar, a Senior Product Manager at Clutter with subject matter expertise at product marketing within a startup.

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Conversation with Sona Pehlivanian, the Vice President of Addressable Campaign Management and Operations at New York Interconnect and a subject matter at leveraging data for more effective TV and cross channel campaigns.

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Conversation with Caitlin Halpert, a Growth Engineer at 3Q Digital and a subject matter expert in performance and digital marketing.

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Conversation with Josh McGrail, Vice President at Accudata Integrated Marketing and a subject matter expert in leveraging data for behavioral analytics and strategic audience targeting.

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Conversation with Jodi Daniels, a Certified Informational Privacy Professional, the Founder of Red Clover Advisors, and a subject matter expert in online data strategy.

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Conversation with Beverly Robertson, the former corporate marketing executive, marketing agency co-founder, former president of the National Civil Rights Museum, and now the Interim CEO of the Memphis Chamber of Commerce and she’s also a subject matter expert in race relations as well as civil rights.

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Conversation with Somi Arian, the founder of Smart Cookie Media, the creator and producer of the documentary “The Millennial Disruption”, and a subject matter expert in the consumer behavior of millennials and of producing content.

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Conversation with Eric Gregg, the Co-founder and Executive Director of Tech Media and the Digital Summit Series of marketing conferences.

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Conversation with AC Evans, the CEO and founder of drips.com and a subject matter expert in lead generation and marketing automation.

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Conversation with John Hargrave, a Blockchain subject matter expert, the CEO of Media Shower, the Publisher of BITCOIN MARKET JOURNAL, and the author of "Blockchain for Everyone".

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Conversation with Tamsen Webster who is part keynote speaker, part message strategist, full-time “Idea Whisperer” on that big idea, and a subject matter expert in marketing and storytelling.

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Conversation with Grant Aldrich, the CEO and founder of OnlineDegree.com and a subject matter expert in online education as well as the entrepreneurial spirit.

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Conversation with Melissa Sciorra, the Senior SEO Manager at SmarterTravel (a TripAdvisor Company) and a subject matter expert on why content marketing matters.

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Conversation with Dan Golden, the CEO, Chief Search Artist, and co-founder of Be Found Online, a leading digital marketing agency.

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Conversation with Nii Ahene, the COO and co-founder of CPC Strategy and a Subject Matter Expert in Amazon marketing and advertising.

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Conversation with Deb Gabor, the CEO of SOL Marketing, an expert in brand strategy, and the author of the bestselling book, “Branding is Sex”.

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Conversation with Mark Schaefer, a major influencer in digital marketing, well-known college educator, best-selling author, keynote speaker, and marketing strategy consultant.

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Conversation with Darrell Greene, an Emmy award winning local TV evening news anchor and veteran with over 25 years of experience serving major markets in local TV news coverage.

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Conversation with Bob Hutchins, an independent Digital Marketing consultant and the coauthor of “Faith Based Marketing,” a guide to reaching Christian customers.

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Conversation with Nataliya Stanetsky, the organizer of the Women in Blockchain Group in New York and a Program Manager at Google.

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Conversation with Stephanie Anderson, the New York City Chapter President of the CMO Club and the Chief Marketing and Strategy Officer of Ai Media Group.

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Conversation with Chris Costello, the Senior Director of Marketing Research at Kenshoo and a subject matter expert in digital marketing research and analysis.

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Conversation with Ryan Deiss, the coauthor of "Digital Marketing for Dummies," the CEO and founder of Digital Marketer, the founder of 40 other companies, a frequent keynote speaker, and frequently recognized as one of the top digital marketing influencers on the planet.

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Conversation with Daniel Pink, keynote speaker and the author of six provocative books including NY Times and Amazon best seller, "WHEN: The Scientific Secrets of Perfect Timing".

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Conversation with Ben Tamblyn, the Director of Storytelling at Microsoft and a Subject Matter Expert with some amazing stories to tell.

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Conversation with Dave Smith, CEO, and Darren Fisher, VP, at Incremental Media, an agency specializing in using insert media, print, and direct mail to compliment digital channels.

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Conversation with Carlos Dominguez, the president of Sprinklr and a subject matter expert on customer experience.

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Conversation with Mitch Oscar, a Television Thought Leadership Consultant, the founder of Hocus Focus, and the former EVP at both MPG and Carat.

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Conversation with Kylie Francis, a Pinterest Influencer, Social Media consultant, Digital Course Creator and an expert in affiliate marketing.

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Conversation with Lou D’Angeli, the Vice President of Marketing for Cirque du Soleil, the former Director of Marketing for the WWE, and an event marketing expert.

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Conversation with John Nemo, the solopreneur, business coach, marketer, influencer, and bestselling author of "LinkedIn" Riches and 7 other books.

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Conversation with Rachel Schulties, the Executive Vice President of the Digital Agency at Digital Media Solutions and a subject matter expert in performance marketing and lead generation.

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Conversation with Neil Patel, the famed digital marketing legend, author, keynote speaker, and the co-founder of Crazy Egg, Hello Bar, KISSmetrics, and Neil Patel Digital.

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Conversation with Scott Dikkers, the founder of The Onion and a subject matter expert in comedy and content.

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Conversation with Minter Dial, the co-author of the award winning “Futureproof: How To Get Your Business Ready For The Next Disruption” and a subject matter expert in new technology and brand marketing.

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Conversation with Zach Morrison, the President of Elite SEM and a subject matter expert in performance-driven digital marketing.

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Conversation with Jason Barrett, the CEO at Go Local Interactive and a subject matter expert in online location based marketing.

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Conversation with Jason Ashman, Vice President at Home Expert.com and a subject matter expert in the home services industry.

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Conversation with Travis Hawley, Vice President at Viral Nation, an Influencer marketing and talent agency, and a subject matter expert on Influencer Marketing.

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Conversation with Tracey Scheppach, the CEO and Co-founder of Matter More Media and a subject matter expert in TV.

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Conversation with Ryan Peters, the VP of Audience Solutions at 4INFO and a subject matter expert on mobile data for advertising.

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Conversation with Robert Rose, the founder and chief strategy officer for The Content Advisory, the education and consulting group for The Content Marketing Institute.

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Conversation with Rob Seaver, the Executive Director of Leads Council, a subject matter expert on compliance in online lead generation.

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Conversation with Russ Henneberry, a Digital Marketing consultant and coauthor of "Digital Marketing for Dummies".

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Conversation with Kim Brown, Global Head of Marketing for GE Digital and the CEO and Founder of Centrally Human, a subject matter expert in data and marketing.

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Conversation with Sergio Alvarez, CEO of Ai Media Group and a subject matter expert in digital and performance marketing.

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Conversation with Joseph Snyder (CEO) and Chris Brown (CTO), from Lannister Holdings, subject matter experts on blockchain.

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Conversation with Kyle Harris, Product Director at DAC Group, a subject matter expert on voice search technology.

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Conversation with Jamie Power, COO of one2one Media, a subject matter expert on advanced and addressable TV.

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Conversation with Peter Horst, a CMO subject matter expert and author of "Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust".

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Conversation with Scott Elser, President of Digital Current, a subject matter expert on trends and best practices in digital marketing.

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Conversation with Dale Leatherwood, Co-Founder of ClearDegree, a subject matter expert on performance marketing in higher education.

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Conversation with Gregg Johnson, CEO of Invoca, a subject matter expert on call intelligence, voice, and AI.

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Conversation with Amanda Simmons, Founder of Full Cup Creative, a subject matter expert on landing page optimization and strategies.

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Conversation with Warren Pickett, Content Director of LeadsCon and Connect to Convert, a subject matter expert on lead generation and performance marketing conferences.

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Conversation with Zac Carman, CEO of ConsumerAffairs, a subject matter expert on online review management.

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Conversation with Dr. Jenn Mann, a licensed psychotherapist, best-selling author, TV host (VH1’s "Couple’s Therapy"), Sirius/XM radio host (“The Love and Sex Show with Dr. Jenn”), celebrity couples therapist, sports psychology consultant, and subject matter expert on relationships.

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Conversation with Curtis Barone, the Director of Media and Entertainment, at Epsilon and a subject matter expert in addressable targeting and data driven attribution and insights through using big data in advertising.

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Conversation with Hassan Ali, a Creative Lead at The Onion Labs, a subject matter expert in humor that provides relatable human truth as well as Content That Doesn't Suck.

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Conversation with Eric Schiffer, Founder and CEO of Reputation Management Consultants, a subject matter expert in Online Reputation Management and author of "Emotionally Charged Learning".

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Conversation with Arnie Kuenn, Founder and CEO of Vertical Measures, a subject matter expert in Content Marketing and author of "Content Marketing Works: 8 Steps to Transform Your Business".

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Conversation with Aaron Beitler, AVP Business Analytics, Database Marketing at AT&T, a subject matter expert in Addressable TV.