This week we're talking about market penetration - how to make sure your brand is getting out there, getting noticed and being remembered by your potential customers. 

Based off the work of Byron Sharp in his book "How Brands Grow" the 7 things you need to do are: 

1. Continuously reach all buyers of a category 
2. Ensure the bran is easy to buy 
3. Get noticed - make sure your brand is salient 
4. Refresh and rebuild memory structures 
5. Create and use effective brand assets 
6. Be consistent 
7. Stay competitive