As we journey across London, whether night or day but almost undoubtedly absorbed in our technology, how in tune are we with our physical personal safety in the moment?

Rachael speaks with Jillian Kowalchuk the creator of Safe and The City, a free app which merges police crime data on sexual assault in London with the stories of users. With this information, people are empowered to make informed choices about their travel routes, and businesses and communities know where to direct their efforts to create an inclusive environment.

From her experiences travelling, Jillian tells us she found knowing her surroundings allowed her to adapt her journey choices, which gave her the confidence to better manage her own safety. However, current technology tends to only provide information on the quickest routes to places, not necessarily the safest.

Safe and The City aims to alert people before they walk into known hotspots, so they have the knowledge to make safer choices. Attracting 7000 users in just 6 weeks, people are clearly recognising the need to be proactive about their safety day-to-day.

Jillian also highlights the opportunities for businesses and communities to use data to make London a safer and more inclusive city for us all. The data also has the power to enhance brand reputation; providing an invaluable insight into the perception of employees externally, in a similar way that Glassdoor operates for workplaces internally.

Connect with Jillian on Twitter.

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